Equipment
Will golfers find their happy place with the Happy Putter?
The more putts golfers miss, the more frustrated they generally become. And the more frustrated they become, the more putts they miss. Vikash Sanyal, CEO of Brainstorm Golf and creator of the gadget-laden, multi-colored “Happy Putter,” wants to bring a more positive vibe to the putting green.
[quote_box_center]”We want to change people’s mindset on the greens,” Sanyal says. “People always play better when they’re happy, right? There’s a positive message behind the name.”[/quote_box_center]
Of course, Sanyal recognizes that any putter that looks the way his does is just as likely to be mocked as it is praised. But the golf equipment industry veteran not only anticipated the polarizing response. He wanted it.
As part of the original marketing team at Odyssey, Sanyal developed an understanding of the industry that helped him to start the once enormously popular putter company Never Compromise. He learned early that words such as “normal” and “average” are no way to make a name in the industry.
And there’s more to the Happy Putter than its light-hearted appearance first indicates. It has a serious amount of adjustability, allowing golfers to quickly and easily tweak the putter’s loft, lie angle, offset and head weight — specifications that are regularly adjusted by professional golfers, but often left untouched by average golfers.
If a PGA Tour player needs to adjust the loft or lie of his putter because of the green speeds or problems with his stroke, he goes to the on-site equipment vans and has someone adjust it. While it’s possible for the average Joe to make the same changes, the process is often time consuming and can be expensive. With a Happy Putter, however, golfers can make those changes on the spot, with 484 possible configurations. The putter can even be swapped from right-handed to left-handed.
Happy Putters come in both blade and mallet-style heads, each of which features a CNC milled aluminum face and body, with adjustable components that are CNC milled from stainless steel, aluminum and tungsten.
The Options
- Offset: Zero, Half-shaft, Full-shaft
- Loft: Low (1 degree), Standard (3.5 degrees), High (6 degrees)
- Lie Angle: Flat (68 degrees), Standard (71 degrees), Upright (74 degrees)
- Weights: Heel and toe weight come in light (3 grams), standard (9 grams), and heavy (15 grams). The blade model has a stock head weight of 360 grams, while the mallet model has a stock head weight of 390 grams.
- Dexterity: Putters can change from right- to left-handed.
- Lengths: Stock lengths of 34 and 35 inches with custom lengths available (31-33 inches, 36-38 inches)
The Happy Putter sells for $279.99 in stock lengths, and $299.99 in custom lengths. Each putter comes with a wrench, a head cover and all of the adjustable components.
See Happy Putter’s website for more info.
Here’s how it works
To aid in the custom-fitting process, the “Happy Putter – The Adjustable Putter” app, is available for iPhone and Android devices. It gives golfers feedback on suggested loft, lie and offset based on their stroke and common misses. Download it for iOS here.
Select retailers will also carry a Bluetooth-enabled Smart Putter in conjunction with a Stroke Analysis app that provides suggested settings.
Here’s how the Stroke Analysis app works.
More Photos of the Happy Putter
Join the discussion about the Happy Putter in the forums.
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Whats in the Bag
Xander Schauffele’s winning WITB: 2024 PGA Championship
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1) Buy here.
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees @14.4) Buy here.
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees @19.7) Buy here.
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Callaway Apex TCB ’24 (4-10) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S) Buy here, Titleist Vokey Design SM10 (56-10S @57) Buy here, Titleist Vokey Design WedgeWorks Proto (60-K @61) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH Buy here.
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
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Whats in the Bag
Xander Schauffele WITB 2024 (May)
- Xander Schauffele what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
More Xander Schauffele WITBs
- Xander Schauffele WITB 2023 (August)
- Xander Schauffele WITB 2022 (July)
- Xander Schauffele’s winning WITB: 2022 Scottish Open
- Xander Schauffele’s winning WITB: 2022 Travelers Championship
- Patrick Cantlay, Xander Schauffele’s winning WITBs: 2022 Zurich Classic
- Xander Schauffele WITB 2022 (January)
- Xander Schauffele WITB 2021 (October)
- Xander Schauffele WITB 2021 (September)
- Xander Schauffele WITB 2021 (May)
- Xander Schauffele WITB 2021 Masters
- Xander Schauffele WITB 2020 (October)
- Xander Schauffele WITB: 2020 Tour Championship
- Xander Schauffele’s winning WITB: 2020 Olympics
- Xander Schauffele WITB 2020
- Xander Schauffele WITB: 2020 Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: 2018 WGC-HSBC Champions
- Xander Schauffele WITB 2018
- Xander Schauffele’s winning WITB: 2017 Tour Championship
- Xander Schauffele WITB 2017
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Whats in the Bag
Cam Smith WITB 2024 (May)
- Cam Smith what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X
7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5
Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series
Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)
Putter: Scotty Cameron 009M
Grips: Golf Pride Tour Velvet Tack
Ball: Titleist Pro V1x
Check out more in-hand photos of Cam Smith’s gear here.
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Pingback: Stacy Lewis switches to Happy Putter prototype with adjustable alignment – LPGA Gameday
Carlos Danger
Jun 15, 2015 at 12:09 pm
I love the idea of this putter but not so sure I like the putter itself. Pretty ugly…but I also thought white driver heads were ugly and that sure didnt work out for Taylor Made.
I have just had putters in my hand that felt great if only they were a little less upright, heavier, etc…kind of a cool idea to be able to adjust putters in the same manner we can now adjust our drivers.
Golf Pro
Jun 14, 2015 at 10:08 pm
The Toys R Us color scheme is a deal killer.
Bobby
Jun 13, 2015 at 6:49 pm
I am surprised that adjustable length is not a feature of this putter, given that almost everything else is adjustable.
How about different material face plates, it would be nice to have a copper milled plate on this.
Carlos Danger
Jun 15, 2015 at 12:06 pm
Ya! And it should also play music and squirt out beer. Why doesnt this putter have literally anything I can think of!!!!!
J
Jun 13, 2015 at 2:30 pm
The problem with this is simple….
Yet another NEW PRODUCT trying to charge top of the market price.
I hope they fail due to sheer greed alone.
Make a name, gain acceptance, prove your product, then, AND ONLY THEN, should you charge 300.00 for your product.
Carlos Danger
Jun 15, 2015 at 12:16 pm
well…yes and no.
look at some of these boutique iron and wedge companies (Edel, Scratch, etc…) that charge an arm and a leg for their clubs. People perceive them to be of high quality because they are expensive. Forget for a moment that they are actually high quality, and just understand that most golfers are more confident in knowing that they are holding a $400 driver than they are holding a $75 driver they found at Wal Mart.
take a look at some of the companies that popped up and made really good stuff for a lower price (Nickent comes to mind) . They were one of the only companies I know of that was able to get people (not many but a good amount) to not be as wrapped up in the cost of clubs and just worry about how they felt, looked, and performed. Now, Nickent is virtually obsolete…you can maybe find a small rack of whatever new hybrids they make at a Golf Galaxy…
Basically, the aura of an expensive club…particularly a putter can attract a niche market. Scotty Cameron is doing just fine charging a monthly house payment for a hunk of metal. So i think if this company wants any street cred…the high sticker price is actually a good move
Andy
Jun 13, 2015 at 9:08 am
Is this Happy putter USGA approved?
Kryssa Cooper
Jun 22, 2015 at 5:38 pm
Yes! The Happy Putter is 100% USGA approved!
JuNiOR
Jun 13, 2015 at 12:58 am
How much time before Scotty Cameron makes one and calls it an original idea.
ETA 10 months or Orlando Golf Show.
Ken
Jun 12, 2015 at 8:01 pm
That’s got a whole lot more options than my car!