Equipment
Will golfers find their happy place with the Happy Putter?
The more putts golfers miss, the more frustrated they generally become. And the more frustrated they become, the more putts they miss. Vikash Sanyal, CEO of Brainstorm Golf and creator of the gadget-laden, multi-colored “Happy Putter,” wants to bring a more positive vibe to the putting green.
[quote_box_center]”We want to change people’s mindset on the greens,” Sanyal says. “People always play better when they’re happy, right? There’s a positive message behind the name.”[/quote_box_center]
Of course, Sanyal recognizes that any putter that looks the way his does is just as likely to be mocked as it is praised. But the golf equipment industry veteran not only anticipated the polarizing response. He wanted it.
As part of the original marketing team at Odyssey, Sanyal developed an understanding of the industry that helped him to start the once enormously popular putter company Never Compromise. He learned early that words such as “normal” and “average” are no way to make a name in the industry.
And there’s more to the Happy Putter than its light-hearted appearance first indicates. It has a serious amount of adjustability, allowing golfers to quickly and easily tweak the putter’s loft, lie angle, offset and head weight — specifications that are regularly adjusted by professional golfers, but often left untouched by average golfers.
If a PGA Tour player needs to adjust the loft or lie of his putter because of the green speeds or problems with his stroke, he goes to the on-site equipment vans and has someone adjust it. While it’s possible for the average Joe to make the same changes, the process is often time consuming and can be expensive. With a Happy Putter, however, golfers can make those changes on the spot, with 484 possible configurations. The putter can even be swapped from right-handed to left-handed.
Happy Putters come in both blade and mallet-style heads, each of which features a CNC milled aluminum face and body, with adjustable components that are CNC milled from stainless steel, aluminum and tungsten.
The Options
- Offset: Zero, Half-shaft, Full-shaft
- Loft: Low (1 degree), Standard (3.5 degrees), High (6 degrees)
- Lie Angle: Flat (68 degrees), Standard (71 degrees), Upright (74 degrees)
- Weights: Heel and toe weight come in light (3 grams), standard (9 grams), and heavy (15 grams). The blade model has a stock head weight of 360 grams, while the mallet model has a stock head weight of 390 grams.
- Dexterity: Putters can change from right- to left-handed.
- Lengths: Stock lengths of 34 and 35 inches with custom lengths available (31-33 inches, 36-38 inches)
The Happy Putter sells for $279.99 in stock lengths, and $299.99 in custom lengths. Each putter comes with a wrench, a head cover and all of the adjustable components.
See Happy Putter’s website for more info.
Here’s how it works
To aid in the custom-fitting process, the “Happy Putter – The Adjustable Putter” app, is available for iPhone and Android devices. It gives golfers feedback on suggested loft, lie and offset based on their stroke and common misses. Download it for iOS here.
Select retailers will also carry a Bluetooth-enabled Smart Putter in conjunction with a Stroke Analysis app that provides suggested settings.
Here’s how the Stroke Analysis app works.
More Photos of the Happy Putter
Join the discussion about the Happy Putter in the forums.
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Whats in the Bag
Daniel Berger WITB 2024 (April)
- Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X
6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X
Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)
Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)
Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0
Grips: Golf Pride Tour Wrap
Ball: Titleist Pro V1
Check out more in-hand photos of Daniel Berger’s clubs in the forums.
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Equipment
Heavy Artillery: A look at drivers in play at the Zurich Classic of New Orleans
What are the driver and shaft combinations of the best golfers in the world? For gearheads, it’s an endlessly interesting question — even if we can only ever aspire to play LS heads and 7 TX shafts.
At this week’s Zurich Classic of New Orleans, GolfWRX got in-hand looks at the driver setups of a wealth of players.
Check out some of the most interesting combos below, then head to the GolfWRX forums for the rest, as well as the rest of our galleries from New Orleans.
Rory McIlroy
Driver: TaylorMade Qi10 (9 degrees @8.25)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC
Alex Fitzpatrick
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC
Daniel Berger
Driver: Ping G430 LST (10.5 degrees @9)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride Tour Wrap
Rasmus Hojgaard
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
Grip: Golf Pride MCC
Alejandro Tosti
Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
Grip: Golf Pride MCC Plus4
James Nicholas
Driver: Titleist TSR3 (8 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
Grip: Golf Pride Tour Velvet
Kevin Streelman
Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
Grip: Golf Pride Tour Velvet
Sang-moon Bae
Driver: Callaway Paradym Triple Diamond (9+ @8)
Shaft: Fujikura Ventus Blue 6 X
Grip: Golf Pride Tour Velvet
Russ Cochran
Driver: Callaway Paradym Ai Smoke (9 degrees)
Shaft: Graphite Design Tour AD TP 6 X
Grip: Golf pride MCC Align
MJ Daffue
Driver: Callaway Paradym Ai Smoke Max (10.5 degrees @9.5)
Shaft: Project X HZRDUS Smoke Green RDX 65 TX
Grip: Golf Pride ZGrip Cord Align
Check our more photos from the Zurich Classic here.
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Whats in the Bag
Rasmus Højgaard WITB 2024 (April)
- Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.
Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX
Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130
Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X
Putter: Odyssey Ai One Milled Eight T DB
Grips: Golf Pride MCC
Check out more in-hand photos of Hojgaard in the forums.
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Pingback: Stacy Lewis switches to Happy Putter prototype with adjustable alignment – LPGA Gameday
Carlos Danger
Jun 15, 2015 at 12:09 pm
I love the idea of this putter but not so sure I like the putter itself. Pretty ugly…but I also thought white driver heads were ugly and that sure didnt work out for Taylor Made.
I have just had putters in my hand that felt great if only they were a little less upright, heavier, etc…kind of a cool idea to be able to adjust putters in the same manner we can now adjust our drivers.
Golf Pro
Jun 14, 2015 at 10:08 pm
The Toys R Us color scheme is a deal killer.
Bobby
Jun 13, 2015 at 6:49 pm
I am surprised that adjustable length is not a feature of this putter, given that almost everything else is adjustable.
How about different material face plates, it would be nice to have a copper milled plate on this.
Carlos Danger
Jun 15, 2015 at 12:06 pm
Ya! And it should also play music and squirt out beer. Why doesnt this putter have literally anything I can think of!!!!!
J
Jun 13, 2015 at 2:30 pm
The problem with this is simple….
Yet another NEW PRODUCT trying to charge top of the market price.
I hope they fail due to sheer greed alone.
Make a name, gain acceptance, prove your product, then, AND ONLY THEN, should you charge 300.00 for your product.
Carlos Danger
Jun 15, 2015 at 12:16 pm
well…yes and no.
look at some of these boutique iron and wedge companies (Edel, Scratch, etc…) that charge an arm and a leg for their clubs. People perceive them to be of high quality because they are expensive. Forget for a moment that they are actually high quality, and just understand that most golfers are more confident in knowing that they are holding a $400 driver than they are holding a $75 driver they found at Wal Mart.
take a look at some of the companies that popped up and made really good stuff for a lower price (Nickent comes to mind) . They were one of the only companies I know of that was able to get people (not many but a good amount) to not be as wrapped up in the cost of clubs and just worry about how they felt, looked, and performed. Now, Nickent is virtually obsolete…you can maybe find a small rack of whatever new hybrids they make at a Golf Galaxy…
Basically, the aura of an expensive club…particularly a putter can attract a niche market. Scotty Cameron is doing just fine charging a monthly house payment for a hunk of metal. So i think if this company wants any street cred…the high sticker price is actually a good move
Andy
Jun 13, 2015 at 9:08 am
Is this Happy putter USGA approved?
Kryssa Cooper
Jun 22, 2015 at 5:38 pm
Yes! The Happy Putter is 100% USGA approved!
JuNiOR
Jun 13, 2015 at 12:58 am
How much time before Scotty Cameron makes one and calls it an original idea.
ETA 10 months or Orlando Golf Show.
Ken
Jun 12, 2015 at 8:01 pm
That’s got a whole lot more options than my car!