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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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5 Things we Learned: Friday at the U.S. Women’s Open

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Dumbo flies again! There is certainly a half-generation of golf fans without the slightest idea of how well In-gee Chun, aka Dumbo, can golf her ball. The Korean was the It Girl from 2015 to 2018. She won three LPGA events, with two being major championships. She returned to Korea to cure her homesickness, but made the occasional foray back to the Americas. In 2022, she captured a fourth LPGA title and, guess what? It was a third, unique major title.

The halfway cut line was set at four over par. Those at plus-five and beyond had their stay in Tinseltown cut short, at least when it comes to working rounds of golf. Among the 87 who fell on the high side of the cut line, Lydia Ko stood out as the biggest name. Others given a two-day furlough were Lilia Vu, Megha Ganne, Chizzy Iwai, and Leona Maguire. Making the cut on the number are Lottie Woad, Celine Boutier, Mao Saigo, and amateur Asterisk Talley. If you follow world football, imagine the feeling of relegation on a weekly basis. That’s the 36-hole cut in professional golf.

We learned five things on Friday at Riviera Country Club, and we’d love to share them with you. Find a comfy place and brighten the screen on your device. It’s time for Five Things We Learned on day two at the US Women’s Open.

Part One: the biggest movers

A golfer’s feel appears or slips away overnight. Although Saturday is known collectively as Moving Day, it doesn’t come with as sudden and final a feeling as Friday. Move the wrong way on Friday and you’re down the road. Improve in the proper direction and you save your week. Both Mao Saigo and Rio Takeda opened with plus-five rounds of 76, then signed for 70 on day two, and made the cut on the number.

Moving the other way were Stephanie Kyriacou (70-78) and Ina Yoon (68-79). Their respective eight- and eleven-shot declines propelled them from title contention to tournament departure. Minjee Lee and Minji Kang (seven shots higher) along with Rose Zhang (five shots) made the cut, but saw their opportunity for victory take a serious body shot.

Part Two: the leaders

Allison Lee and Ruoning Yin took the conservative path to the 36-hole medal. Lee posted four birdies and a bogey for a total of 68 on day two. Yin had two birdies and sixteen pars for her second consecutive card of 69. Their 138 places them one shot clear of the aforementioned Dumbo Chun, who followed an opening 71 with 68. First-round leader Jennifer Kupcho added seven shots to her total, from an opening-day 66 to a follow-up 73, yet remained within the inner circle of leaders at -3, tied with Chun and four others. Four more golfers sit at minus-two, two shots behind the top duo. An even dozen of golfers sits within two shots of the lead.

The day’s biggest move of gravitas came from Nelly Korda. After a disappointing 73 on Thursday, the world number one improved six shots, thanks to a five-birdie round of 67. Korda slid inside the top ten with her recovery, and certainly reclaimed her place as most frightening chaser at Riviera. No one is likely to shoot in the low 60s at Riviera, but Korda just might post a mid-sixties score on Saturday, to seize the lead on Sunday morning.

Part Three: Ams verse Champs

Five current amateur golfers were among the 68 golfers to reach the weekend. Kiara Romero posted the best non-pro score on Friday, a one-under 70, to move from plus-two to plus-one figures. She is joined there by Aphrodite Deng, who reversed those numbers for her two rounds. Maria Jose Marin (143), Farah O’Keefe (145), and Asteriks Talley (146) joined the #WeDidIt brigade to earn a spot for the final two rounds.

Six former US Open champions, led by In-gee Chun(2015), also punched a ticket for round three. Allison Corpuz (2023), Maja Stark (2025), Ariya Jutanugarn (2018), A Lim Kim (2020), and Minjee Lee (2022) preserved their dream of a second US Open trophy for the mantle. Nineteen amateurs failed to earn a post for the final 36-holes, while five former champions joined them on the sidelines. Yuka Saso, twice a winner in this event in the past half-decade, missed the cut by five shots. 24 amateurs against eleven former titleists suggests that it is easier for the young to qualify, but harder for them to find success.

Part Four: the golf course

Scoring went up by .6 shots per player, from round one to round two. Statistically speaking, it became harder to make the cut as the day wore on. Birdies dropped by 50, while pars remained constant. Both bogeys and doubles increased markedly. The first and the sixth holes played under par on the front nine, while the second and ninth were nearly tied for most difficult traces on the road to the turn.

Coming home, holes ten, twelve, fifteen, and eighteen played as an impregnable quadrilateral. Odds are, you gave a shot back on each of them. Despite number seventeen’s accessibility for birdie, no one got out of the back nine alive. If conditions continue toward the extreme, Riviera will extract a pound of flesh from the contenders over the weekend.

Part Five: what to expect

From my vantage point, the tee times to watch are the 4:55 EST and the 5:05 slots. Nelly Korda pegs her ball in the sixth-last pairing with Sora Kamiya. The little-known Kamiya will get an up close and personal look at the crowds that follow the best in the world. Korda will need to ignore Kamiya’s expected struggles and golf her own ball. Ten minutes later, Lauren Coughlin begins play with Casandra Alexander at her side. It’s a similar situation, with the experienced Coughlin alongside an unseasoned partner.

Both Sei Yong Kim and Gaby Lopez have turned in strong performances, and their 5:15 pairing might produce some explosive numbers. From back in the pack, the tasty duo of Brooke Henderson and Jeeno Thitikul at 4:20, might see double digits in birdies. The unexpected at unknown Riviera is likely, so your guess is as good as mine.

 

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5 Things we Learned: Thursday at the U.S.. Women’s Open

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Gone are the days when the U.S. Women’s Open was held at Scenic Hills or Churchill Valley. Fine courses that they are (or were, as Churchill Valley went bankrupt a decade ago) there is something to be said for the venue. Not all Women’s Open playings need to take place on Men’s Open venues, but some should. This week in Los Angeles, the Women’s Open visits Riviera Country Club for the first time. Down the road, we will visit Inverness, Oakmont, Interlachen, Oak Hill, Chicago Golf, and Merion. That is quite the murderer’s row (1927 Yankees reference) of golf clubs.

What can we expect from the 2026 tournament? Greatness and uncertainty. Unlike the PGA Tour, which visits Riviera each February, the LPGA does not, so the women will not have nearly the body of work over the George C. Thomas layout. Maybe that’s a good thing. Maybe they’ll play #10 smarter than the men do. Maybe they’ll figure some things out that their male counterparts can not. For today, we’ll try to find five things to learn, and share them with you.

First, this ain’t your momma’s U.S. Open course

How do we know? Well, so far, only one previous champion currently sits inside the top thirty. That would be Minjee Lee, the 2022 winner at Southern (NC) Pines. Lee made par on her first nine holes, the inward side at Riviera. She dropped birdie putts on the first and ninth holes (ten and eighteen for her day) and tallied another seven pars, for 69. She sits three shots off Jennifer Kupcho’s opening 66. Don’t worry about Kupcho; we’ll get to her. After Lee, defending champion Maja Stark ranks T30 at even par, joined by three other, former winners.

What Minjee did, is the sort of thing that wins U.S. Open titles. She guided her ship safely past swells, and made a move when the waters calmed. The fewer the bogeys, the more likely Minjee figures in the outcome on Sunday evening in Pacific Palisades. Off the tee, Lee was unmatched. She hit 14 of 14 fairways. Her iron play was a bit loose in comparison. She putted for birdie on 12 of 18 holes, which meant that her recovery short game was on point. Lee was ten yards longer on measured driving holes than the field average, and was below the field average (a good thing) in putting.

Second, the amateurs beat a loud drum

Three of the world’s top amateur golfer posted 70, placing them four off the lead, in a tie for 14th place. Canada’s Aphrodite Deng, Spain’s Paula Francisco Llaño, and Colombia’s Maria José Marin, showed the professional world that their game is strong. Both Deng and Francisco Llaño collected five birdies on the day. Should they match that output on day two, and minimize the foozles, they’ll be the topic of conversation on Saturday morning. Marin, the 2026 Augusta National Women’s Amateur champion and an NCAA team semifinalist last week, played a game similar to Minjee Lee: few mistakes and few taken risks.

The last amateur to post the low medal score for 72 holes was Jenny Chuasiriporn in 1998. She lost a playoff to Se Ri Pak, who matched her plus-six effort at Blackwolf Run. The last amateur to win the U.S. Women’s Open was Catherine Lacoste in 1967. The amateurs are stronger than they’ve ever been, but the professionals have not allowed them to close the gap. A victory by one of the college set would be a cannon shot heard round the world. Could it happen? Absolutely. Is it likely? Not at all.

Third, let’s talk Kupcho

Jennifer Kupcho won the inaugural Augusta National Women’s Amateur. She won three times on tour in 2022, including the Chevron, a major title. She won a fourth event in 2025, but has not established the winning credentials projected on her after 2022’s marvelous coming-out.

Kupcho hails from Colorado, and spent four years in the Carolina Piedmont, at Wake Forest Universtiy. Neither of those locales cries out I’ll be at home at Riviera, but here we are, after a seven-birdie performance. Kupcho posted birdie on each of her first three holes, and added four more (against two bogeys) to assume a one-shot advantage over Korea’s Sei Young Kim.

Kupcho drove the ball decently, approached moderately well, but putted lights out on Thursday. Her 26 putts were tied for best in show on day one. There might just be something about the putting surfaces at Riviera that aligns with Kupcho’s vibe. If that is the case, just get the ball on the green, anywhere, and let the flatstick do the lifting.

Fourth, how young is Sei Young?

Sei (pronounced “So”) Young Kim won a dozen times from 2015 to 2020. She took time off from winning until 2025, shen she captured a thirteenth LPGA title. Like Kupcho, Kim has hardware from one major event, the 2020 Women’s PGA Championship. How to explain the five years away from victory? No idea. When Sei Young was in contention during the prime of her career, the outcome was a foregone conclusion.

What to expect over the next three days at Riviera? Anyone’s guess. It might be the 2015-2020 Sei Young, or it could be the 2021-2025 version. Kim began her day with birdies at 10 and 11, then settled into a stretch of pars before her solitary bogey at the 4th (her 13th) hole. Kim regained her composure and reeled in three birdies to close the front nine. Her four-under performance trails Kupcho alone, and there is a real chance that Sei Young will produce a second score in the 60s and take a bit of control of the tournament.

Fifth, we’re giddy for Gaby

Although I cannot place my finger on why, it seems that each year, Gaby Lopez pops up on the U.S. Open leaderboard. She hasn’t figure out how to remain in contention, but here we are, in 2026, and Lopez is once again in the mix. The three-time champion on the LPGA circuit had a stunning first nine holes, turning in minus-five. She reached six deep at her tenth hole, but then gave three shots back coming home. Which Gaby will show up on Friday, and for how long? If back-nine Gaby can somehow channel front-nine Gaby, all outcomes are within reach. If the loose play continues, Lopez’ wiki page will add one more T41 to her majors column.

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Photos from the 2026 U.S. Women’s Open

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GolfWRX Tour Photographer made the trip from the Memorial Tournament across the country to the U.S. Women’s Open at Riviera. Check out links to all the photos below!

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