Connect with us

News

Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

Published

on

I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

Your Reaction?
  • 7
  • LEGIT2
  • WOW4
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

News

Morning 9: Malnati ahead in Bermuda | Nicklaus’ endorsement for president | Save the range pickers!

Published

on

By

By Ben Alberstadt
Email me at [email protected]
October 30, 2020 
 
Good Friday morning, golf fans.
1. Malnati leads in Bermuda
AP report…”Peter Malnati saw his infant son at a PGA TOUR event for the first time since the pandemic, which brought a smile to his face and another birdie on his card for an 8-under 63 and a one-shot lead Thursday in the Bermuda Championship.”
  • “The tournament is the first to allow limited fans – no more than 500 a day at Port Royal – since the opening round of THE PLAYERS Championship on March 12.”
  • “The final birdie was the ninth of the round for Malnati…”
2. Nicklaus urges voting, endorses Trump
Yes, the M9 avoids all things political, but when the elder statesman of the game makes his endorsement, outlets rush to pen a piece, thus…
 
USA Today’s Jace Evans…“Legendary golfer Jack Nicklaus posted a statement to Twitter on Wednesday night urging people to vote and detailing why he cast his ballot for President Donald Trump.”
  • In Nicklaus’ view, Trump has “delivered on his promises” and “worked for the average person,” while being “more diverse than any President I have seen and has tried to help people from all walks of life – equally.”
3. Opinion: PGA Tour gets it right with return of spectators
A letter from reader Mark Harman to the Morning Read…“If the Sanford International is any indication, and if what experts are saying about the slim chances of outdoors transmission of the coronavirus is accurate, it appears as if having 2,000 spectators at a golf event should be OK.”
  • “We also know that the PGA Tour’s medical staff would not have signed off on this week’s Bermuda Championship and next week’s Houston Open having spectators if they perceived it to be a problem.”
  • “I understand trepidation from Hawkins, but none of the feared scenarios speculated earlier by him or Morning Read’s Alex Miceli has come to fruition. Let’s have some confidence in the PGA Tour continuing to get this right.”
4. Save the range pickers!
As a man who spent many an hour in my teens and 20s driving the picker, I sympathize…
  • Dylan Dethier quoting Daniel Berger for Golf.com…“When we moved up to Jupiter, my dad [a former tennis pro] got into contact with Ivan Lendl, who was one of his tennis peers back in the day,” Berger says on this week’s Drop Zone podcast. “And Ivan set us up with the pro at a course called the Dye Preserve in Jupiter. The pro, Matt Doyle, took me under his wing. He gave me a job at the course: I picked the range. Every day. I would set up the range on the weekends and close it down, sunrise to sunset.”
  • “I do not hit stingers at guys picking the range,” he said. “Camilo [Villegas, then a member of Dye Preserve] did that to me one time and the cart that I was driving was like, 20 years old, it was all rusty on the side and he slapped it into the rust, which hit me in the face. After that, I was like, ‘I’m not hitting balls into pickers anymore.'”
GolfWRX Recommends 
 
We think a quarterly journal is the best complement to a website that publishes dozens of articles daily. And while that might not make sense to you now, it certainly will once you subscribe to The Golfer’s Journal and dive into some of the best golf writing and photography around. 
 
5. Tom Lewis turns to PGA Tour to reignite career
BBC’s Iain Carter…”England’s Tom Lewis is the latest to commit to America as he searches for a breakthrough that would, at last, allow him to fulfil massive potential.”
  • “Despite flashes of genuine quality, the 29-year-old has still to fully realise his spectacular early promise. It helped him lead the 2011 Open at Royal St George’s as the first amateur to shoot 65 in the Championship’s history.”
  • “Since then, Lewis – who was named after Tom Watson, with whom he played during that famous round at Sandwich – has won twice on the European Tour without becoming the force that was anticipated.”
  • “Now he has concluded he must fully commit to the PGA Tour to find out the full extent of his talents. This week Lewis plays the Bermuda Championship with his mind made up that the US circuit should be his main priority.”
 
6. Zalatoris aiming high at Bermuda Championship
Kevin Prise for PGATour.com on Willy Z (established nickname? Should be…)’s pursuit of Special Temporary Membership…
  • “Zalatoris, 24, has taken the golf world by storm since the Return to Golf in June. The Dallas resident via San Francisco has recorded 14 top-20 finishes in his last 15 starts between the PGA TOUR and Korn Ferry Tour, including three top-10s in four TOUR starts this fall: sixth at the U.S. Open, eighth at the Corales Puntacana Resort & Club Championship, and fifth at the Shriners Hospitals for Children Open. Now he’s just 3.035 non-member FedExCup points shy of securing Special Temporary Membership, which would allow him to accept unlimited sponsor’s exemptions for the remainder of the 2020-21 PGA TOUR season.”
  • “With his top-10 in Las Vegas, Zalatoris earned a spot in this week’s Bermuda Championship, where a two-way T69 finish or better will earn him the requisite non-member points needed to equal or surpass No. 150 in the 2018-19 FedExCup standings. (The official magic number is 288.035 points; Zalatoris currently has 285.)”
  • “In a way, Zalatoris is playing with the house money. He finished in the top 10 on the Korn Ferry Tour Regular Season Points List through the Korn Ferry Tour Championship, so he’ll get some starts on the PGA TOUR in 2020-21 regardless of this week’s outcome…”
7. Brooks Koepka clears up PGA kiss controversy with girlfriend Jena Sims
Jaclyn Hendricks for the NY Post…While participating in an Instagram Live Q&A on Monday, Sims was asked why the 30-year-old golfer didn’t kiss her before the final round of the 2019 PGA Championship, a moment now forever ingrained in social media meme-story.
  • “When you’re walking in, there’s a million different things going on, and we’d always gone a certain way,” Koepka explained of the tournament, which took place at Bethpage Black in Farmingdale.
  • “But there was a big group of people, the one way that we had usually gone, and decided we were going to go a little different route, just because of so many people blocking it,” he continued. “I kind of was going to grab Jena, and tell her to come this way, I didn’t realize – she thought we were going to separate, I thought we were going to walk in together.”
8. New PGA pres
AP report…”Jim Richerson was elected the 42nd president of the PGA of America on Thursday at a virtual annual meeting that included Tim Rosaforte becoming the first journalist to be awarded honorary membership.”
  • “Richerson, the senior vice president of operations for Arizona-based Troon Golf, succeeds Suzy Whaley, He previously was general manager and director of golf for Wisconsin-based Kohler, where he first was elected a PGA officer.”
  • “The PGA of America, which has some 29,000 members, held its annual meeting virtually for the first time in its 104 years because of the COVID-19 pandemic.”
 
9. “They probably suck at golf” 
Jack Seddon for GolfMagic…“Varner returns to action on the PGA Tour this week at the Bermuda Championship and speaking to the media ahead of the event, the World No.120 ripped into the dinosaurs of our sport who have an issue with hoodies on the golf course…”
  • “The funniest part is I was watching the Panthers play, I had some beers and I’ve had people ask me about a hoodie,” Varner said. “I’m like, ‘Damn, is it really a hoodie?’ They’re like, ‘What’s the deal with the hoodie?’ So I had about five or six people ask me about a hoodie and I just, I said, ‘The problem with golf is that we’re talking about a freakin’ hoodie.’
  • “My tweet had nothing to do with a hoodie, it’s the fact that we’re talking about a hoodie and we’re not worried about how we’re going to get more people into golf and how we’re going to grow the game. That’s the part that’s funny to me because some people are bitter, man. They want it to be like a certain way.
  • “I don’t really care that you’re mad what I think of a hoodie, you know, and if you really think a hoodie’s a problem, then you probably suck at golf anyway.”
Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

News

GolfWRX Classifieds (10/28/20): Olson putter, Titleist TS4, PXG 0811X Proto

Published

on

At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Luke1333 – Olson 303 Stainless

There are putters—and then there are putters! This Olson 303 is made from stainless steel and features a simple site dot, along with a sound slot for improved feel. This is by far not the least expensive putter you’re going to find, but it could be the nicest!

To see the full listing and additional pictures check out the link here: Olson Putter

Member Footjoy16 – Titleist TS4 driver

Have some shafts with Titleist tips already kicking around and looking to build a low spin monster? The Titleist TS4 is one of the lowest spinning heads on the market and this is your opportunity to flatten that trajectory.

To see the full listing and additional pictures check out the link here: Titleist TS4

Member staust5 – PXG Proto 0811X driver head

PXG is known for doing things a little different, and the 0811X Proto drivers were released under the radar—almost stealthy—and have slowly made their way into the hands of the public. Now is your chance to get a used one for a really nice deal!

To see the full listing and additional pictures check out the link here: PXG Proto

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

Your Reaction?
  • 2
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK4

Continue Reading

News

Morning 9: Topgolf, Callaway merge | Tiger won’t tee it up in Houston | The lost major of 2020

Published

on

By Ben Alberstadt
October 28, 2020 
 
Good Wednesday morning, golf fans.
1. Merger alert: Callaway, Topgolf 
Golf Channel’s Rex Hoggard with the details of the chevron’s now-controlling interest in the golf-entertainment chain it previously owned 14 percent of…”Callaway and Topgolf announced on Tuesday an all-stock merger with an implied equity value of Topgolf of approximately $2 billion.”
  • “Together, Callaway and Topgolf create an unrivaled golf and entertainment business,” said Chip Brewer, Callaway’s president and CEO. “We’ve long seen the value in Topgolf and we are confident that together, we can create a larger, higher growth, technology-enabled global golf and entertainment leader.”
  • “Callaway invested in Topgolf in 2006 and the equipment manufacturer already owned 14 percent of the open-air entertainment company. That agreement included an integrated partnership at all Topgolf venues.”
2. The lost major of 2020
Excellent stuff from John Huggan at Golf Digest on the decision to cancel the 2020 Open Championship…“On March 23, as soon as the United Kingdom officially joined multiple nations around the globe in COVID-19 “lockdown,” Slumbers began talks with the game’s other power brokers. Alongside the R&A chief executive, representatives of the PGA Tour, the European Tour, the LPGA Tour, the USGA, Augusta National and the PGA of America sat down in an attempt to assemble and salvage a viable tournament schedule for the remainder of the year.”
  • “All to no avail as far as the 14th Open at Royal St. George’s, on England’s southeast coast, was concerned. By April 6, Slumbers had released a statement saying that the “champion golfer” of 2019, Irishman Shane Lowry, would have to wait at least another 15 months to defend his title over the Kent links.”
  • “In those 13 to 14 days, we covered ground that in normal times would have taken a year’s worth of thinking,” Slumbers said. “We all worked together, which is a very powerful point to make. That doesn’t happen often. But you build friendships in good times, and all of us knowing each other as well as we do really paid off. It was like putting together a jigsaw without a starting point. It really was extraordinary.”
3. Tiger won’t tee it up in Houston
Golf Digest’s Ryan Herrington…“Steinberg told Golf Digest’s Daniel Rapaport via phone on Tuesday: “There was some speculation whether Tiger would play Houston based on what he said at Sherwood, but he has decided to prepare for the Masters at home.”
4. Masters taketh away Par 3 Contest, giveth ESPN’s College GameDay
Adam Schupak for Golfweek…”Fred Ridley, chairman of Augusta National Golf Club, announced the Masters, scheduled for November 9-15, will provide an expansive slate of content across multiple platforms, including ESPN’s College GameDay airing live from Augusta National on Saturday, November 14.
  • “Given the circumstances brought about by the pandemic, the delivery of quality content is as important as ever to the storytelling of the Masters Tournament,” said Ridley. “While we will dearly miss our patrons at Augusta National this fall, we are excited to showcase what promises to be a truly memorable Masters in a variety of ways for viewers around the world.””
GolfWRX Recommends 
 
We think a quarterly journal is the best complement to a website that publishes dozens of articles daily. And while that might not make sense to you now, it certainly will once you subscribe to The Golfer’s Journal and dive into some of the best golf writing and photography around. 
 
GolfWRX may earn a commission on sales of “GolfWRX Recommends” products.
5. Zalatoris speaks (writes)
The rapidly rising Mr. Zalatoris for Golf Digest…”and I don’t know how much ghostwriting was done, but “Willy” is proficient with the pen…He begins “It’s summer 2007. “Ticks” by Brad Paisley has just come out and, yes-it’s a jam. Every prepubescent Dallas boy has these lyrics on LOCK … including me. Little Willy Zalatoris, all 11 years of age, daydreaming about singing it to his fifth-grade crush. Anyway, I’m sitting in the car with my friends, Cade Storey and Jordan Spieth. Cade’s mom had just picked us up from a junior event that, shocker, Jordan dominated and won by eight strokes.
  • …”We’re chatting away as we pull up to a stoplight when, bam, “Ticks” hits the airwaves and … I’m not sure whether it was the high from winning, but Jordan goes full Paisley and starts belting it out like there’s no tomorrow. Eyes closed, shoulder shimmies, singing into his water bottle-the whole nine yards. The kid almost cracked the windshield with his voice. Man, to this day, I haven’t laughed so hard in my life.”
6. Time to pay up, son…
Golf Digest Alex Myers… “George Kittle claimed Koepka owes him a set of golf clubs during an interview with Candlestick Chronicles. Apparently, Koepka enlisted the San Francisco 49ers superstar in a push-up challenge back in March and Kittle says the new sticks were part of the deal.” “Im a man of my word, I got him”
7. A Canadian on the rise
Scott MacLeod for Flagstick.com…“Conners’ play at Sherwood Country Club boosted him to 68th in the rankings, putting him two spots ahead of Hadwin. He still trails good friend Mackenzie Hughes in the battle for top Canadian, Hughes is in the #53 spot after a flurry of fine play at the end of the 2020 schedule.  The top two spots are key as they represent the team positions for the 2021 Olympics in Japan. Qualifying runs until June 21, 2021.”
8. Why did this take so long?
CBC report…”A review is underway in P.E.I. after two teen girls questioned why boys get to play twice as many holes in school golf tournaments.
  • When sisters Brayah and Lexie MacDonald joined Montague Intermediate’s school golf team last year, they discovered that girls play nine holes instead of 18.
  • The two sisters said that ability, not gender, should determine how many holes a student plays.
  • “Why is it not fair and equal for everyone?” Brayah said.
  • On Oct. 22, the province responded to the girls’ concerns, announcing it would review school sports to ensure gender equity.”

Full piece.

9. Woods: ‘I rolled it great’ – Why Tiger’s assessment of his putting at the Zozo is at odds with reality
Our Gianni Magliocco…“on his website in a piece by journalist Daniel Rapaport, Woods gave this head scratching assessment of the positive he’ll be taking from the Zozo.”
“The only thing I can take out of this week that I did positively is I putted well. I feel like I rolled it great. Unfortunately, they were all-most of them were for pars and a couple for bogeys here and there, but not enough for birdies.”
  • “Unfortunately for Tiger, that’s just not true.”
  • “For his four days at the Zozo, Woods lost over 3 strokes to the field on the greens. Of the 77 players in the field last week, Woods was 65th in putting. In what parallel universe, especially for arguably the greatest player ever, could that be considering ‘putting well’?”
  • “It was Woods’ second-worst performance on the greens since the Tour’s restart, and it’s worth a reminder that even before last week Tiger was in the midst of his worst form with the putter of his career.”
Your Reaction?
  • 2
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

WITB

Facebook

Trending