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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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Morning 9: Goodbye GolfChannel.com? | Terrible start for Tiger | Munoz in front at Zozo

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By Ben Alberstadt
Email me at [email protected]
October 23, 2020 
 
Good Friday morning, golf fans.

 

1. Sebastian Munoz leads Zozo
AP report…”Munoz twice holed out for eagle from a combined distance of 219 yards. He also had eight birdies. Throw in a wild tee shot for double bogey, three bogeys and only five pars and it added to an 8-under 64 and a one-shot lead.”
  • “That especially was the case for Woods. For the first time in his 1,277 rounds on the PGA TOUR as a pro, he made bogey or worse on three par 5s in a single round. That led to a 4-over 76 – by two shots his worst score in 49 rounds at Sherwood – that left him 12 shots out of the lead.”
  • “Munoz, the Colombian who played his college golf at North Texas, finished off his bizarre round by saving par from a narrow section of the front bunker with a 15-foot putt on the 18th hole.”
  • “He was one shot ahead of Tyrrell Hatton, the hottest golfer this month, and Justin Thomas, who had a hot finish…”
2. Kang in front
AP report…”Danielle Kang leads the Race to CME Globe and, at No. 5 in the world, is the top-ranked player in the LPGA Drive On Championship-Lake Reynolds Oconee. She showed why Thursday.”
  • “Kang shot a 7-under 65 for a share of the first-round lead with Jennifer Song.”
  • “I think I know the golf course a little bit better,” Kang said. “I’ve only played it once technically so it’s still very new, but I just tried to work on some pace drills on the greens and figure out the type of grass around here. I feel good about today.”
3. Tiger cards worst round at Sherwood ever
Golf Channel’s Rex Hoggard…”Tiger Woods’ first title defense since 2014 didn’t start well.”
  • “Playing for the first time since last month’s U.S. Open, Woods was tied for 74th out of 77 players following a sloppy 4-over 76 at the Zozo Championship, which he won last fall in Japan. Although Woods declined to speak with the media following his round it wasn’t difficult to pin down his issues on Day 1.”
  • “Woods ranked 77th in the field in strokes gained: off the tee, 64th in fairways hit and 72nd in driving distance. He also made a mess of all but one of Sherwood Country Club’s par 5s.”
4. Goodbye, Golf Channel.com?
John Hawkins for the Morning Read with this heretofore unknown (to me at least) element of Golf Channel move to Connecticut…
  • “The most noticeable change in Golf Channel’s identity is likely to come from the dissolution of its website, GolfChannel.com, which will be integrated into NBCSports.com by the end of 2020 and become accessible only by the scroll-down menu so prevalent on other general-sports sites.”
  • “How big is the loss? We’ll have to see for ourselves. In terms of comprehensive golf coverage from horn to hoof, no journalistically based Internet domain can match GolfChannel.com’s consistency, timeliness and nose for news. The website has played a huge role in the network’s reputation for one-stop shopping. There might be a half-dozen or so other websites with similarly strong credentials, but none of them had a television network behind it, leaving us to wonder whether the NBCSports version will pack as much punch and volume as the original.”
GolfWRX Recommends 
 
We think a quarterly journal is the best complement to a website that publishes dozens of articles daily. And while that might not make sense to you now, it certainly will once you subscribe to The Golfer’s Journal and dive into some of the best golf writing and photography around. 
 
GolfWRX may earn a commission on sales of “GolfWRX Recommends” products.
5. Sergio prepping for Master by – Playing pro tennis?
Golf Digest’s Alex Myers…“Garcia has long been a huge fan of the sport and an accomplished player, but now he’ll be putting his racket skills on full display at the H-E-B Pro Tennis Open in Austin. The event, which is part of the Dropshot Tournament Series, is scheduled for Oct. 25-Nov. 1.”
6. I mean…yeah…
Golf Channel’s Rex Hoggard…“It would be nice to go out and have Tiger talk about how good you are and stuff, his opinion is definitely a higher value than others,” Wolff said, “”but at the end of the day, if you don’t have confidence in yourself and you’re just trying to impress him, I just feel that that’s not a really good way to go about it.”
  • “Wolff’s not the first player to try and downplay a pairing with Woods. It was at Sherwood during Woods’ own Hero World Challenge in 2010 when Rory McIlroy was first paired with Woods in a competitive round.”
7. Indigenous burial ground vs. luxury golf resort
CTV’s Jackie Downs: “Local advocates in St. Lucia are concerned about the preservation of an Indigenous burial site and the lands surrounding it due to the construction of a sprawling luxury golf resort by the team of developers behind two famed courses in Nova Scotia.  The Cabot Saint Lucia project consists of an 18-hole golf course, hotel, villas, and available residential lots covering 152 hectares of land in the Cap Estate neighbourhood on the Caribbean island’s northern tip.  Construction is already underway for the resort, which will be Cabot’s first golf course outside of Canada. Two of the development’s principal investors, Canadian Ben Cowan-Dewar and American Mike Keiser, were co-founders of the award-winning Cabot Links and Cabot Cliffs courses in Cape Breton, N.S.”
8. Brooks Koepka owes George Kittle golf clubs
Golfweek’s Kyle Madison…“Kittle on Tuesday joined the Candlestick Chronicles podcast and explained why professional golfer Brooks Koepka is one set of clubs in debt to the 49ers tight end.  “I’m still upset. Brooks Koepka still owes me a set of golf clubs,” Kittle said. “He told me he was gonna send them to me in March and I think we’re a little bit past that. But I’m gonna still talk (expletive) to him.”  So how did the golfer currently ranked 11th in the world come to owe Kittle such a prize? An early shelter-in-place pushup contest.  “He challenged me to a pushup challenge back during quarantine,” Kittle said. “I said I’ll do it if you send me some clubs. He was like, ‘oh yeah, no worries.’ I was like, how many pushups you want, dog?”
9. Johnny’s loving and worrying about
I LOVE this “The Match” concept…I went to the first one, the second was a ball to watch, and the momentum into this third one is fantastic. Its become our new “Skins Game” and golf needed it. Truth be told, this is the Phil Mickelson show: He’s funny, engaging, an educator, and simply one of the most talented humans ever to grab a club. What’s not to love?
I’m WORRIED this Match 3 is being force-fed a bit. Phil I get. Charles I get. Steph I get. Peyton: I love yah, but why? Especially in the pitched format of 2 on 2. Why not go 3 vs Phil? Net Best Ball vs Phil Gross, white tees, stroke play and the net team gets to call out “no driver” 3 times, “no putter” 3 times, and “no wedge” 3 times…I’d watch that.

 

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GolfWRX Classifieds (10/22/20): Adams MB2, Olson putter, Titleist TS3 head

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Bradh972 – Adams raw MB irons

A set of Adams MB2 in this condition doesn’t come up that often – these are highly sought after and considered the peak of Adams golf irons.

To see the full listing and additional pictures check out the link here: Adams MB 

Member ThatCAGolfer – Olson Legacy putter

Made in America, one at a time, Olson putters are some of the nicest around. Now here is your chance to snag one for an attractive price in brand new condition.

To see the full listing and additional pictures check out the link here: Olson Putter

Member Taylormadehunter1 – Titleist TS3 driver head

With the announcement of the new TSi Series from Titleist, you can expect to see more TS driver on the market and for a great price. This TS3 head comes with extra weights and is hot melted, and ready to go.

To see the full listing and additional pictures check out the link here: TS3 driver head

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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Morning 9: What players really think about fan-less events | Adam Scott positive for COVID-19 | PGA Merch Show to be virtual

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By Ben Alberstadt
Email me at [email protected]
October 22, 2020 
 
Good Thursday morning, golf fans. May you own the home stretch of your weeks the way Henrik Stenson’s did the “Dreams” Challenge.
1. What players really think about fan-less events
The Undercover Caddie (yes, I know some readers think UC is fake news, but I believe the source is a legitimate one)…
  • “What’s it like on tour without fans? You came to the right place. I’ve seen what the players have said, and though I’m not calling them liars, they aren’t being honest, either. In their defense, what are players supposed to say? We’re glad fans are at home. They’re pests. This makes our jobs so less demanding. Come on. No one is that boneheaded.”
  • “Listen, everyone misses fans. Most players are alphas; they enjoy entertaining you, and there’s no drug that feels as good as doing what you love and getting loved for it. On the caddie front, no one ever accused us of being introverted souls. But the fact is, life at the golf course is easier without spectators.”
2. Adam Scott positive for COVID-19
BBC report…”Former world number one Adam Scott has pulled out of this week’s Zozo Championship in California after testing positive for coronavirus.”
  • “The PGA Tour confirmed on Wednesday that the 40-year-old Australian will not play at the Sherwood Country Club.”
  • “Scott said his “focus now is on recovery” for the rest of the season.”
  • “In a statement, the PGA Tour said Scott “will have the PGA Tour’s full support throughout his self-isolation period under CDC guidelines”.
3. Mickelson nervous for fans in Houston
ESPN’s Bob Harig..”Mickelson said Wednesday he might skip the tournament, which announced last week it would be the first PGA Tour event in the United States to allow spectators, capped at 2,000 per day.”
  • “I think that they will do a very good, safe job in having 2,000 people at the Houston Open,” Mickelson said at Sherwood Country Club, where he is playing in this week’s Zozo Championship. “However, for me personally, I don’t like the risk that having that happen the week before the Masters. I just feel like the week before the Masters, like that’s a big tournament we have and I just don’t want to have any risk heading in there.”
  • “So it has made me question whether or not I’ll play there. But then I have to give the Tour a lot of credit and confidence in the way that they’ve handled the entire year and I’m sure they’re going to do a great job at keeping the players safe in that environment.”
  • “But because I haven’t seen it before, because it’s the first one out on the Tour with some people, I’m unsure and I don’t want to take any unnecessary risks. I don’t go out to dinner, I don’t go out and socialize, because I want to make sure that I have an opportunity to compete in the Masters.”
4. PGA Merchandise Show will be virtual
Golfweek’s David Dusek…“In an announcement that should come as a surprise to almost no one, PGA Golf Exhibitions and the PGA of America announced on Wednesday that the 2021 PGA Merchandise Show will be an all-virtual event.”
  • “The three-day event held annually at the Orange County Convention Center in Orlando, Florida, typically attracts more than 40,000 PGA of America professionals, manufacturers, media members and golf industry insiders. With the COVID-19 pandemic continuing throughout the United States and the rest of the world, the safety of everyone involved took precedence.”
5. No fans for USWO
From the Golf Channel Digital team…“The U.S. Women’s Open will be conducted without fans because of ongoing concerns about the coronavirus pandemic, the USGA announced Wednesday.”
  • “The Women’s Open, originally slated for early June, was rescheduled for Dec. 10-13 at Champions Golf Club in Houston.”
  • “Following extensive consultation with health officials, we have decided that hosting the U.S. Women’s Open without spectators will provide the best opportunity to conduct the championship safely for all involved,” said John Bodenhamer, the USGA’s senior managing director of championships. “While we are disappointed that we won’t be able to welcome fans and their unmatched energy at Champions Golf Club, we know this is the right decision for the community and players.”
6. Tiger talks distance debate in Zozo press conference
Golf Channel’s Rex Hoggard “…Whether the game’s rules makers should consider dialing back some of those gains, however, is a completely different question.  “[The rules makers] should have been worried a long time ago, but the genie’s out of the bag now,” Woods said. “It’s about what do we do going forward and how soon can they do it? You’re not going to stop the guys who are there right now. Guys are figuring out how to carry the ball 320-plus yards, and it’s not just a few of them.”
7. Record golf equipment sales 
Golf Digest’s Joel Beall…“Golf Datatech, an industry research firm, announced Wednesday that United States retail golf equipment sales surpassed the $1 billion mark for the third quarter. If that number sounds significant, it is, the first time sales in July, August and September have ever exceeded $1 billion in Q3, and serves as the second-highest quarter ($1.013 billion in Q2, 2008) of all-time.”
  • “For comparison, Q3 sales are up 42 percent over the same period last year, spurred by purchases of golf bags, wedges and irons.”
  • “The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year,” said John Krzynowek of Golf Datatech. “While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”
8. Tiger’s toughest test?
Golf Channel’s Rex Hoggard…“But the biggest challenge for Tiger may have nothing to do with the conditions or his uprooted schedule. Since the Tour’s restart in June, Woods, along with a few other players, have talked of how difficult it is to focus during rounds without fans at events and nowhere will that be more evident than at the Masters, a tournament defined by Sunday roars.”
  • “There’s no other place like it. It echos there, it travels,” he said. “When you know the pairings, you know where certain players would be at that particular time and you can figure out who’s doing what, and the roars for certain people are louder than others, and then you hear eagle roars and hole-outs on 16, or whatever it may be. It’s unlike any other place in the world.”
9. A thin slice of golf’s recent success pie
The Denver Post’s Kyle Frederickson…“Colorado’s golf renaissance is real.  Public golf courses operated by the City of Denver report a roughly 20-percent rise in rounds played this year and that’s despite being closed for several weeks due to the coronavirus. Ed Mate, executive director of the Colorado Golf Association, said: “I’ve heard from some private clubs, anecdotally, that they’ve increased their rounds by 100 percent in a given month.”  The CGA compiles an annual survey of public course operators, and prior to this year, the state averaged about 1.5 million-1.7 million rounds played. That number is about to rise, by a lot.”

 

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