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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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WGC-Workday Championship Tour Truck Report: New putter for Rory, more AutoFlex experiments

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First and foremost, prayers and love to Tiger Woods and his family.

TaylorMade

Rory McIlroy is going back to an older model putter this week at Concession swapping his Spider X for a TP Juno.

Robert McIntyre AKA “Bobby Mack” put a new TaylorMade Rescue ’21 Hybrid ([email protected]) in the bag with a Project X HZRDUS Smoke Black Hybrid 100 6.5 TX.

Matthew Wolff put a new TaylorMade (19) UDI in the bag with a Mitsubishi MMT 125TX.

Collin Morikawa was testing SIM2, SIM2 Max hybrids this week with Mitsubishi Diamana D+ 80 TX shafts.

Dustin Johnson alongside TaylorMade’s Keith Sbarboro was testing SIM2 drivers with Fujikura Ventus Black 6 X, Fujikura Speeder Evolution 661 and an LAGP Proto.

Callaway

Jon Rahm made adjustments to his Mavrik Sub Zero 5-wood to optimize launch. The 5-wood has 16.4 degrees of loft and a Black Graphite Design Tour AD DI 8X. The adjustments were to the lie of the club going from 59.8 to 58.9 and weight distribution from 12g Front/6g Back to 10G Front/6g Back. Dialed.

Min Woo Lee put a new Epic Speed ([email protected]) with a Fujikura Ventus Red 7X. Lee also debuted his new logo which is on fire.

Titleist 

Genesis Invitational champion Max Homa tested TSi2 5-woods to give him some options for some of the tee shots at Concession. It’s equipped with a Graphite Design Tour XC 8 TX.

Lanto Griffin swapped into a shorter driver going from 45 to 44.5 in his TSi3 (10). Griffin’s driver has a Project X HZURDUS Smoke Black 70 6.5TX

Justin Thomas put a TSI3 (9) in the bag this week. The new set up is powered by a Mitsubishi Diamana ZF TX

Ping

Cameron Champ switched back into a shorter length Ping G425 LST this week going from 45 to 44.25 inches. The shaft is a Project X HZRDUS Smoke Green 70 6.5 TX (@44.25 , Tip 1.5, D4 SW).

Louis Oosthuizen did something interesting. He had a Ping build him a G425 LST (10.5 @ 9.4, Small -) with the company’s lightweight Alta Slate CB 55 stiff shaft. The 2010 Open Champion was looking for a softer feel with the driver, which isn’t surprising, considering he was seen taking a hard look at Adam Scott’s TSi with an AutoFlex. The whippy lightweight plot thickens…

Ping released a bunch of new putters this week for seeding. Multiple staffers tested them and we will see on Thursday if any go in play.

Cobra

Cobra’s Ben Schomin (and king of the mullets) is doing something to Bryson’s driver—wanted to post this because of the respect for Ben’s hair. Hair aside, Bryson did put a new LAGP Axis Blue 6X in his driver and was also testing new Rad Speed 3 Woods.

Misc/Free Agents

Tommy Fleetwood swapped out his Callaway MD5 Jaws wedges for a set of Titleist Vokey’s (52M, 56M, and 60T) with True Temper Dynamic Gold Tour Issue S400 shafts.

Adam Scott (Titleist staff) was testing long center shafted Odyssey Two Ball 10.

 

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Interesting photos from WGC-Workday (plus links to all 9 galleries)

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This week, the PGA Tour is at Concession Golf Club in Bradenton, Florida, where we were on-site Tuesday and Wednesday to spy some interesting things from the grounds and on the range as players were getting ready to battle for a $10.5 million purse at the WGC-Workday Championship.

Don’t forget you can check out all our image galleries in the GolfWRX Tour Equipment forum.

Frankin 2-Ball

There is a lot going on with the center-shafted 2-Ball Ten. It has weight plugs epoxied into the sole cavity, a hand-drawn marker line on the alignment discs, and a White Hot OG insert—and did I mention it has a long grip?

Speaking of 2-Ball…

The aforementioned 2-Ball Ten caught the attention of Adam Scott, and he was spotted messing around with it around the putting green.

Iron covers: the new trend?

Before you start thinking Bubba Watson was the trendsetter, it was actually Aaron Rai who has been using iron covers longer. Indeed, he won while using them at the 2020 Scottish Open.

JT’s putter cover flex

JT with the full flex on his fellow players as he has his own “Inspired by” Justin Thomas cover in the bag.

Santa?

Does Santa moonlight as a caddy on the PGA Tour?

Xander: Always working

A few weeks ago it was a Quintic. This week, it’s an iPad on a very clever stand. Xander is always working hard on his putting!

Louis Loves that Callaway wedge

Louis Oosthuizen has been a long-time Ping guy, but the one club he can’t seem to shake is his Callaway PM grind wedge.

A couple of guys talking putters

Collin Morikawa—with his TaylorMade FCG Spider—was spotted talking to Rory McIlroy, who looks to have gone back to a TaylorMade Juno blade putter from his Spider.

Fleetwood hanging onto his TVD Vokey wedge

Tommy Fleetwood has transitioned almost his entire bag to TaylorMade, but a couple of the holdout include a classic Vokey TVD wedge.

More Autoflex testing on tour?

Adam Scott looks to be more than just a fashion influencer out tour. Louis Oosthuizen was spotted talking with Mr. Scott about his Autoflex shaft and even gave it a few wiggles.

DJ testing all kinds of shafts

Look at this action!

As reported last week in the Genesis Invitational Tour Truck Report, DJ was testing a new LA Golf shafts DJ Proto, and this week at the WGC, it looks like the testing continues. He was spotted hitting his tried-and-true Fujikura 661, a Ventus, and the LA Proto. What will go into play Thursday, nobody knows (I mean we will, of course…).

Testing looked to have continued on Wednesday—DJ was rotating through three different drivers on the range, along with some prototype putters on the green.

Laurie Canter with Honma blades

Although not a household name (yet), Laurie Canter is inside the top 100 in the official world golf rankings and has a very interesting bag of clubs—including Ping woods, Honma blades, and both Callaway and Titleist wedges.

New Ping putter line spotted

Ping loves to seemingly randomly drop new putters, and although we don’t have the tech story on these yet, we can conclude that there is some sort of insert technology to go along with some sort of heavy (likely tungsten) heel and toe weights to boost MOI.

Check out all of our galleries below

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Tiger Woods recovering after surgery for multiple leg injuries following single-car accident (Update)

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Update, 2/25, 8:50 p.m.: According to a statement released Thursday, Tiger Woods has been transferred to Cedars-Sinai Medical Center in Los Angeles “for continuing orthopedic care and recovery.”

Update: Tiger Woods is currently “awake, responsive and recovering in a hospital room” after undergoing major surgery.

The surgery followed a single-car accident which left Woods with “comminuted open fractures” to both the upper and lower portions of his tibia and fibula in his right leg, as well as damage to the ankle bones.

Per a statement from the Woods camp on his social media sites, Woods’ right leg was stabilized by inserting a rod into the tibia, while screws and pins were used to stabilize the bones in the foot and ankle. A surgical release of the muscle covering was also performed to relieve pressure due to swelling and trauma.

Update: On Wednesday, LA County Sheriff Alex Villanueva spoke during a Q&A on Facebook where he confirmed that the incident was an accident and that there was “no evidence of any impairment whatsoever”.

“There was no evidence of any impairment whatsoever. He was lucid, no odor of alcohol, no evidence of any medication, narcotics or anything like that. That was not a concern so no field sobriety test and no drug expert needed to respond. This is what it is – an accident.”

Then asked if Woods could face charges, Villanueva continued: ‘No. A reckless driving charge has a lot of elements to it. This was purely an accident. ‘

In a statement on Wednesday, PGA Tour commissioner Jay Monahan said

“I think that the only thing that really matters now is his well-being, his recovery, his family, the level of support that we provide to him.

When Tiger wants to talk about golf, we’ll talk about golf, but I think right now the entirety of our efforts needs to be around the support. When you’re going to overcome what he needs to overcome, I think the love of all of our players and everybody out here, it’s going to come forward in a big way and across the entire sporting world.

I think he’ll feel that energy and I think that’s what we should all focus on. We’ll all be talking about (the PGA Tour without Woods) at some point down the road, but right now that’s not what we should be talking about.”

GolfWRXers are discussing Tiger’s accident and surgery in the forums.


Tiger Woods was involved in a single-car rollover accident a little after 7 a.m. in Rancho Palos Verdes, California, and is undergoing surgery at Harbor-UCLA Medical Center after suffering multiple leg injuries, according to reports.

Lt. Michael White of the Los Angeles County Sheriff’s Department has since told KCBS-TV in LA that Tiger Woods’ injuries are “non-life-threatening.”

Per the L.A. County Sheriff’s Department, the vehicle sustained major damage and Woods was extricated from the site by the L.A. firefighters and paramedics.

In the original L.A. County Sheriff Department statement below, it is said that the jaws of life were used. However, in a media briefing this afternoon the Department told media that this was not the case and that an axe and hand tools were used to pry Tiger Woods from his SUV.

In the same briefing, officials told media that Woods had serious leg injuries and that he was conscious while being removed from car, reiterating that there were “no signs of impairment.”

Here is the original statement:

A spokesman for the L.A. County Fire Department told the L.A. Times that “because of the situation and the way that you found the vehicle, he wasn’t able to open the door and come out. We extricated him, we helped assist him out of the vehicle.” Per the L.A. Times, Woods was removed from the vehicle through the windshield.

In a statement given to Golf Digest, Mark Steinberg disclosed that Woods had sustained multiple leg injuries and is currently in surgery.

“Tiger Woods was in a single-car accident this morning in California where he suffered multiple leg injuries. He is currently in surgery and we thank you for your privacy and support.”

TaylorMade has issued the following statement after the accident

“We are shocked at the news of Tiger Woods’ accident earlier this morning and are sending our thoughts and prayers to him, his family and his team as they support him through his surgery and recovery.”

Per Golf Digest, Woods remained in California following the Genesis for a two-day content shoot with Golf Digest/GOLFTV. Despite photos surfacing on social media with Woods with David Spade at Rolling Hills Country Club on Monday, he did not hit balls or play any holes.

The report also notes that Tiger “was in good spirits on Monday but did not arrive to the course for the second day of shooting.”

We will continue to update this post as soon as more details emerge.

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