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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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GolfWRX Editor-in-Chief

11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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Tour Photo Galleries

Photos from the 2024 Zurich Classic of New Orleans

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GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.

As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.

Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying about our photos from the Zurich Classic of New Orleans in the forums.

 

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Morning 9: Tiger’s TGL teammates | Woosnam’s criticism of Cantlay | Rory’s return to tour policy board

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as the PGA Tour heads to New Orleans for the Zurich Classic.

1. 15-year-old finishes top 20 on KFT

Jay Coffin for Golf Digest…”During a week when most eyes were on Scottie Scheffler and Nelly Korda, the 15-year-old lefty finished off an incredible week with a five-under 66 in the final round of the Korn Ferry Tour’s LECOM Suncoast Classic at Lakewood Ranch in Florida.”

  • “After opening with 68-66-70, Russell finished at 14-under-par total to tie for 20th place. The finish in which he jumped 28 positions on the leaderboard on the final day, gives him an exemption into next week’s Veritex Bank Championship at Rangers Park in Arlington, Texas. He’s the youngest player to finish inside the top 20 on the PGA of Korn Ferry tours, according to records that go back to 1983.”
Full piece.

2. Understandably, Nelly WDs

Golf Channel’s Ryan Lavner…”Nelly Korda’s bid for a record-setting sixth consecutive win will have to wait a few weeks.”

  • “A day after capturing the Chevron Championship during a marathon final round in Houston, Korda announced on social media that she was withdrawing from this week’s JM Eagle LA Championship.”
  • “It was not an easy decision,” she wrote. “After the unbelievable week at the Chevron and grinding through the mental and physical challenges of four events in the past five weeks, I am definitely feeling exhausted. With so much still to come throughout 2024, I feel I need to listen to my body and get some rest, so I can be ready for the remainder of the season.”
Full piece.

3. Scheffler’s impressive No. 1 feat

Golf Channel’s Brentley Romine…”After Scheffler’s victory Monday morning at the RBC Heritage, Scheffler upped his points average to 15.016 and increased his advantage in the Official World Golf Ranking over No. 2 Rory McIlroy to more than double McIlroy’s 7.365 average, meaning Scheffler is ranked further ahead of No. 2 than No. 2 is ahead of the last-ranked player.”

  • “The last time a No. 1 player had a greater points average was Woods, who was at 15.4564 on Dec. 6, 2009. But Woods was less than seven average points ahead of No. 2 Phil Mickelson at the time. Earlier that year, Woods was 7.735 ahead of Mickelson, which is the last time the gap between Nos. 1 and 2 was greater than Scheffler’s current 7.651 advantage.”
Full piece.

4. Zurich field notes

PGATour.com’s Adam Stanley…”Rory McIlroy will make his tournament debut alongside good pal, Ryder Cup teammate, and Irishman Shane Lowry – a duo that was firmed up during a celebratory lunch after the Ryder Cup last fall… Patrick Cantlay and Xander Schauffele will try to reprise their 2022 win here. Cantlay and Schauffele have both the Foursomes and Four-ball scoring records at this event… Davis Riley and Nick Hardy will defend their 2023 title. No team has gone back-to-back… Three sets of brothers (and two sets of twins!) will play together with twins Rasmus and Nicolai Højgaard and Parker and Pierceson Coody in the field along with Alex and Matt Fitzpatrick. Alex Fitzpatrick and Rasmus Højgaard are sponsor invites…”

  • “Billy Horschel, who won last week at the Corales Puntacana Championship, will be without his previous partner Sam Burns, as Burns and his wife are expecting their first child any day. Horschel will instead be paired with fellow University of Florida alum Tyson Alexander. Horschel has won the Zurich Classic when it was both an individual and team event… Other notable pairings include Collin Morikawa and Kurt Kitayama, Sahith Theegala and Will Zalatoris, and Nick Taylor and Adam Hadwin. The Canadian duo finished runner-up a year ago and would like nothing more than to show Presidents Cup International Team captain Mike Weir how well they play together… Steve Stricker will play his second TOUR event this season (after earning his way into THE PLAYERS Championship), teaming up with Matt Kuchar.”
Full piece.

5. Tiger’s teammates

Field Level Media report…”Tiger Woods announced Monday that Max Homa, Tom Kim and Kevin Kisner have joined his Jupiter Links GC TGL team.”

  • “The virtual golf league headed by Woods and Rory McIlroy will begin its inaugural season next January. Woods also unveiled the team’s logo.”
  • “I have already shared my excitement and optimism for TGL as a league and product,” said Woods. “Now that we have finalized our roster with a team of world-class golfers, I am even more confident that this group will proudly represent the Jupiter (Fla.) area and connect with our fans for years to come.”
Full piece.

6. Woosnam questions Cantlay’s decision

Our Matt Vincenzi…”After the horn sounded to suspend play due to darkness, Cantlay, who’s ball was in the fairway on the 18th hole, had a decision to make. With over 200 yards into the green and extreme winds working against the shot, conventional wisdom would be to wait until Monday morning to hit the shot.”

  • “On the other hand, if he could finish the hole, he may just want to get the event over with so he could get out of Hilton Head.”
  • “Curiously, Cantlay chose neither of those options. After hitting 3-wood into the green, and still coming up short, the former FedEx Cup champion chose to mark his ball and chip and putt on Monday morning.”
  • “Ian Woosnam, who was watching from home, took to X to give his thoughts on Cantlay’s decision making.”
  • “Cantlay would end up getting up and down for par when play resumed at 8:00 am Monday morning.”
Full piece.

7. JT on Scheffler’s “weird” equipment choice

Our Matt Vincenzi…”After Justin Thomas’ third round of the RBC Heritage, the two-time major champion went in the broadcast booth alongside the CBS crew.”

  • “While Thomas was watching Scottie Scheffler play on the back nine of his third round, he wondered aloud why Scottie uses high-numbered golf balls.”
  • “Does anybody else think it’s weird that Scottie uses high numbers? I don’t know if I’ve ever seen an elite player use high-numbered golf balls.”
  • “Amanda Balionis who was on the grounds chimed in, reporting that analyst Dottie Pepper had wondered the same thing earlier that day.”
  • “I’ve been going about this wrong my whole life,” Thomas jokingly said.
Full piece.

8. Rory to rejoin PGA Tour policy board

Mark Schlabach for ESPN…”Four-time major championship winner Rory McIlroy is poised to return to the PGA Tour’s policy board, pending a vote by the board, which could come as early as this week, sources confirmed to ESPN on Tuesday.”

  • “One of the PGA Tour’s most vocal supporters during its three-year battle with LIV Golf, McIlroy abruptly resigned as a player director on the tour’s influential policy board in November.”
  • “He is expected to replace policy board player director Webb Simpson, who intends to step away before his two-year term expires in 2025.”
Full piece.

9. Weir names Presidents Cup assistants

PGA Tour report…”International Team Captain Mike Weir announced Ernie Els, Trevor Immelman, Geoff Ogilvy and Camilo Villegas as captain’s assistants for the 2024 Presidents Cup, which will be played at The Royal Montreal Golf Club in Montreal, Canada, Sept. 24-29.

Full piece.
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Tour Rundown: Six-pack of tourneys follows Masters

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Brazil and Texas were kindred souls this week, at least when it came to weather. Both regions experienced torrential delays, and three tournaments were held up. The LPGA, PGA Tour Americas, and PGA Tour Champions were compelled to reduce play or work extra holes into Sunday. As if that weren’t enough, South Carolina and the PGA Tour fell victim to nature’s wrath, with lightning postponing the conclusion of the event to Monday.

The year’s first women’s major championship was celebrated in Texas. The Chevron is gaining a bit of tradition in its second year after relocation. This year’s event culminated in the continued coronation of the game’s current best. The Korn Ferry Tour saw a top-twenty performance from a 15-year old amateur, while the second event of the week on the big tour found a winner in the Dominican Republic. Six events is more than a handful, so let’s get right to it, with this week’s (delayed) Tour Rundown.

LPGA @ Chevron Championship: Korda corrals second major title

The winter of 2022-2023 seems so distant for current Nelly Korda. A mysterious ailment sapped all of her energy, just as the world appeared to have finally emerged from the pandemic. We never quite secured the complete information that we desired, but no one can say that any of us deserved to know more than Nelly wished to share. One thing is for certain: Nelly Korda has returned to top form, and the world number one golfer is at least one level above anyone else on tour.

Korda began her 2024 campaign with a January victory in the Drive One Championship. In her next start, in March, she continued her assault on the record books, with a win at the Se Ri Pak. She won again the following week, at the Ford, then defeated Leona Maguire in the final match at the T-Mobile Match Play, for a fourth consecutive victory. Would the increased hype around a major championship have an impact on her game? Well, no.

Korda began play at the Chevron Championship with a score of 68. She trailed Lauren Coughlin by two after 18 holes, but caught her with a second-round 69. Coughlin would ultimately tie for third spot with Brooke Henderson. Henderson played with Korda on day four, but the middle third of the round was her undoing. Making a late move was Maja Stark. House Stark closed with birdies at 17 and 18 to reach 11 under par. Both Korda and Strak played the final three days in identical numbers: 69 each day.

Korda held a firm hand on the tournament over the course of the final day. She stood minus-four for the round through ten holes, before a bit of sloppy play made things competitive again. Bogeys at 11 and 15 opened the door a wee bit for Stark. Korda was equal to the test, however, and closed stylishly with birdie at 18.

PGA Tour 1 @ RBC: Scottie, so hottie!

Nelly isn’t the only golfer on fire, although Scottie Scheffler still has a ways to go to match her. Scheffler proved this week that he has a game for all courses. After winning comfortably at lengthy Augusta National, Scheffler shifted gears and game to the wee Sea Pines course, and won again. That’s two weeks in a row for the man from New Jersey/Texas, so let’s learn how he did it.

Scheffler totaled 69 on day one, and found himself six shots behind leader J.T. Poston. Scheffler revealed that his teacher, Randy Smith, would tell him that he didn’t need to be the best 15 year-old; just the best 25 year-old. It was easy, then, to play the long game and consider all 72 holes, instead of just 18. Scheffler improved to 65 on Friday, and then went even lower on Saturday. His 63 moved him to the top of the board, and caused the golfverse to wonder if Scheffler would win for a second consecutive week.

Sunday saw all the chasers fall away. Scores between 70 and 72 from Patrick Rodgers, Collin Morikawa, and Sepp Straka meant that others would need to seize the day, if Scheffler were to do more than coast. Wyndham Clark and Justin Thomas each moved inside the top five with fourth-round 65s, but no one ever got close enough to the world number one. The win was Scheffler’s 10th on tour, and made him the betting favorite for next month’s PGA Championship at Valhalla.

PGA Tour 2 @ Corales Puntacana: Baton Boy claims 8th Tour triumph

If you’ve ever seen Billy Horschel toss a club, you know that he doesn’t do so in anger. More likely is a calculated, soaring arc, paired with a look of fractured disbelief, followed by a quick catch of the cudgel. Ergo, Baton Boy. This week on the island of Hispaniola, the native of Grant, Florida, outworked and outhustled everyone else on Sunday. Horschel gathered seven birdies and an eagle, on the way to a 63 and a 23-under par total.

The former Florida Gator zipped past the four golfers in front of him, and left the remaining field in the rear-view mirror. Horschel’s round was two shots better than anyone else, and moved him two shots ahead of third-round leader Wesley Bryan. One of the famed Bryan Brothers, Wes closed with birdie at the last to post a 68 that would have won the week on any other day.

Korn Ferry Tour @ LeCom Suncoast: It’s Widing in extra holes

Miles Russell probably won’t have to serve detention for ditching class on Thursday and Friday. The high school freshman made his KFT debut, survived the 36-hole cut, and toyed with a top-ten finish. He ultimately tied for 20th at 14-under par, six shots behind the three co-leaders. My guess is that Epstein’s Mom will write him a note, and he’ll get a pass. By finishing top-25, Russell earned a spot in next week’s event. Yikes!

Back to the top of the board. Patrick Cover, Steven Fisk, and Tim Widing all found their way to the magic number of -20. Fisk made birdie at the last, after bogeys at 16 and 17. Cover had three bogeys on the back nine, but a birdie at 14 was enough to get him to overtime. Widing was plus-one on the day through four, but played interstellar golf over the final 14. Six birdies moved him from Russell-ville to extra time.

The trio scurried to the 18th tee, where Cover drove into a fairway bunker. He was unable to reach the green with his approach, made bogey, and exited the overtime session. Widing and Fisk returned to the final deck once more, and matters were resolved. Fisk was unable to convert a long par putt, and Widing (pronounced VEE-ding) tapped in for his first KFT title.

PGA Tour Americas @ Brasil Open: Mr. Anderson finds a way

Golf is a funny game. Matthew Anderson held a lead with one round to play. He made six pars on Sunday, and sprinkled the rest of his card with birdies and bogeys. In complete contrast, Ollie Osborne played consistently on the day, posting four birdies and zero bogeys. Connor Godsey was not far off Osborne’s pace, with seven birdies and but two bogeys on the scorecard. So, of course, Matthew Anderson won by a stroke over Osborne and Godsey.

Not how, but how many, is another one of those platitudes that we all learn early on. Despite five bogeys through his first 14 holes, Anderson summoned the defiant grit to make birdie at the 71st and 72nd holes. After making deuce at the penultimat hole, Anderson’s swerving effort at the last looked as if it should miss low, but it had enough pace to stay inside the hole and fall for a closing four at the par-five finisher.

PGA Tour Champions @ Invited Celebrity: Broadhurst stands tall

What do you call a tournament that begins on Friday, takes Saturday off, and finishes on Sunday? Fortunate is one adjective to use. A weather system moved through Texas this weekend, and made a mess of things in Irving. After Thomas Bjorn signed for 64 on day one, rain and all things counter-productive moved through the Las Colinas resort, ensuring that Saturday would be nothing more than a rest day. When Sunday arrived, conditions had improved, and the game was on. Bjorn was unable to preserve his Friday magic, although he did record a 70 for -8. He finished in a third-place tie with Y.E. Yang.

David Toms, the 2001 PGA Championship victor, presented Sunday’s low round, and moved to 10-under par. Toms made one mistake on the day. He lived in the rough on the 9th hole, ultimately making bogey. The rest of the day was immaculate, as seven birdies came his way, resulting in a six-under par 65. Only one golfer was able to surpass Toms, and that was Paul Broadhurst.

Broadhurst nearly matched Toms for daily honors. His mistake came early, with bogey at the second. He bounced back with eagle at the third, and added three more birdies for 66 and 11-under par. Over his first three seasons on the Tour Champions, Broadhurst won five times, including two major titles. His fifth win came in 2018, making this win his first in six years. A long time coming, for sure, but well earned.

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