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The “coolest” shirts in golf? adidas Golf announces climachill Apparel

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Press Release: Carlsbad, Calif. (May 13, 2014) – adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the new climachill apparel collection, featuring new and exclusive fabric technologies designed to keep golfers cool when temperatures rise on the course.

Designed and developed to raise performance levels by helping regulate body temperatures, adidas Golf engineers have revolutionized golf apparel technology with proprietary climachill fabric, engineering the most breathable material the company has ever incorporated into its apparel lines.

Delivering a cooling sensation upon contact with the skin, small aluminum dots were strategically located inside the back neck, one of the warmest areas on the human body. The climachill fabric construction utilizes woven titanium fibers that maximize surface contact with skin. Remarkably light, climachill fabric acts like an open mesh to increase air permeability, drawing heat away from the body and allowing for unmatched ventilation and evaporation of sweat to keep golfers cool like never before.

climachill apparel first appeared on the PGA TOUR at The Players Championship earlier this month, and the technology will be featured prominently in the scripting of Sergio Garcia, Dustin Johnson and Jason Day throughout the remainder of the 2014 PGA Tour season.

ClimaChill_Detail_1

“When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play,” said Jason Day, 2014 WGC-Accenture Match Play Champion. “I’m amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too.”

PGA Tour player Jason Day tests climachill apparel in the adidas Golf Innovations video series.

[youtube id=”b6htrJYP6F4″ width=”620″ height=”360″]

“We’re consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance,” said Davide Mattucci, Director, Global Apparel Product Marketing for adidas Golf. “The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable.”

The climachill apparel collection includes five men’s polos and three women’s polos with an MSRP ranging from $75-$80 USD. Available now, visit adidasgolf.com to learn more about climachill technology and to view the entire apparel collection.

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19 Comments

19 Comments

  1. move to hawaii with nothing

    Jun 1, 2014 at 9:45 pm

    Hi there to all, how is all, I think every one is getting more from this
    web page, and your views are good in support of new users.

  2. Charles

    May 17, 2014 at 1:10 am

    These shirts are great. However, one of the shirts I ordered did not have the aluminum beads on them. WHOOPS! I hope Adidas QC isn’t taking advice from Taylormade.

  3. Mark

    May 15, 2014 at 8:24 pm

    Luckily the course I work at decided to pick these as our uniform shirts for this year so I get to try one out for free and pick up a second for 10 bucks if I want. The dots felt a little weird at first considering it’s still cool here but in hot temperatures I think the technology will do its job.

  4. Clay

    May 14, 2014 at 5:00 pm

    No way these are worth more than a $70 FJ shirt……that being said, I’ll probably try at least one. LOL

  5. pdgoblue25

    May 14, 2014 at 12:14 pm

    I’ll do the same thing that I do with all of my golf purchases now. Wait until next year’s model comes out, then buy these when they’re discounted. I hear everyone in golf talking about how slow play is the killer of golf. Wrong, the prices in the golf industry have become OUTRAGEOUS. $40-70 greens fees, $15-20 gloves, balls, clubs, bags, shoes, $80 polos, $90 pants, $80 shorts. If my clubs were stolen and I had to go out and replace them all it would cost me at least $2,000.

    • Jagen

      May 15, 2014 at 12:26 pm

      trolling hard I see… Not to be there bearer of bad news, but golf courses don’t operate on hopes and dreams.. They need something called money. Have you heard of it? 40-70 dollar green fees is high? I’m pretty sure once you factor in average operating costs of the building, and maintenance, you are falling well behind the 8ball. Do you understand why courses are closing? because it costs money to run them. In respect to replacing your set. It would not cost you 2000 dollars. you are out of your mind. Go to a sporting goods store and get a box set for 179.99. Or, that isn’t good enough? apparently you are wanting brand name high end clubs… Oh wait, you have a fine wine taste on a beer budget? right, that makes sense now. All this complaining about prices and cost is absurd. and no, I am not a tmag fanboy, personally can’t stand their product. No I am not a millionaire. I don’t even make more than 50k a year. So this is not based on a privileged individuals viewpoint, this is based on my employment in the industry and dealing with people like you on a daily basis.

      • HackerDav31

        May 15, 2014 at 8:19 pm

        Couldn’t agree more. People want world-class quality on a Walmart budget. That’s not how good stuff is made. Apple doesn’t cut corners in its product, and its the biggest success story in electronics… why? Because smart people are willing to pay for high quality. No different in any other industry. There’s no status in overpaying, but there’s also no status in being a penny pincher.

        • bradford

          May 16, 2014 at 7:11 am

          Interesting correlation between Apple and TMAG, but realize they both survive on their marketing strategy and not on their actual product line. Both companies have an AMAZING ability to tell you want you want, then sell it to you.

      • Tony Lynam

        May 17, 2014 at 11:51 am

        So he is a troll because he had an opinion? Maybe with all of the indicators pointing for a need to grow the game, with you being in the industry and all, you may want to listen to what the people that buy your product have to say and come to something that can benefit your customers concerns and your bottom line.

  6. Ben

    May 14, 2014 at 9:29 am

    I was pleasantly surprised that there are a few marginally understated styles/colors for this technology. good on you, adidas.

  7. Hackerdav31

    May 13, 2014 at 9:06 pm

    Not sure what’s so wow about that when you look at every other brand out there… Outside of the budget brands, it’s pretty consistent with where all the performance polos are these days…

  8. Jim

    May 13, 2014 at 6:22 pm

    80$ for a polo WOW ! Thats a little crazy

    • Joe

      May 13, 2014 at 7:50 pm

      Not really when you think that Bobby Jones polos were north of $100 6 years ago….

      • MWP

        May 13, 2014 at 10:50 pm

        citing another example of an over-priced golf polo doesn’t make this polo any more reasonable….

    • Billy

      May 13, 2014 at 9:07 pm

      80$ is not real currency. But $80 is and that’s normal for premium apparel. I.E., Tiger Woods polo’s.

      • bradford

        May 14, 2014 at 7:18 am

        That’s actually on the low side for TW, but these aren’t even close to TW quality. I think they’ve let Sergio run their design dept for too long now…

        • ChefaLu

          May 16, 2014 at 1:43 am

          TW polos? For $90-100 those are the ones that are garbage. Collars that feel like cardboard, shiny prints, and heavy fabrics that don’t move moisture. There are a million better products in that price zone that are of much higher quality and value. Also not sure how you can determine quality of a garment from a photo. Not sure this is a comment about quality or about fanboy-dom…

          • bradford

            May 16, 2014 at 7:16 am

            Fanboy? Are you 12? That’s a word left for the “But I love my XBOX” forum. Fan, sure.

            And you obviously have no idea what you’re talking about…

    • jeff

      May 14, 2014 at 9:48 am

      i really don’t see your problem paying 80dollars for a shirt, but it might has to do something that i don’t live in the states. yesterday i saw a nice rlx shirt, until i saw the price tag.
      it would cost me 189 dollars!!!!!
      80 dollars for a nice polo shirt. here. take my money

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

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Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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