Equipment

Edison Forged wedges offer performance for everyone

Published

4 years ago

Dec 5, 2019

Terry Koehler is a wedge guy—and today, he officially announces the launch of Edison Forged wedges, the first product from the new Edison Golf Company.

Born from the concept that most wedges on the market don’t benefit the average golfer, Koehler has been on a mission to bring significant technology and innovation to wedges since his initial introduction to the wedge space in the mid-90s. The new Edison forged wedges combine years of experience and design into a club that can offer a tangible improvement in distance control and consistency for every player compared to a traditionally designed tour-style wedge, according to the company.

A shift in design philosophy

Edison Forged wedges look different because they are different. Compared to traditional tour-style wedges that place the majority of mass low in the clubhead, Edison wedges move more mass higher in the head and around the perimeter to increase MOI and consistency on shots hit around the face. Traditional wedges with low center of gravity (CG), cause shots to launch higher and with less spin—that might work for modern drivers, but it’s not something you want in your short game.

Amateur golfers’ largest struggle is consistent face contact. Professional golfers at the highest skill level, on the other hand, can benefit from traditional wedge designs by controlling exactly where the ball makes contact on the face to hit desired trajectories and vary spin. This variability in spin is something that amateur golfers don’t need in their games.

Terry Koehler:

“Tour professionals spend thousands of hours honing their exquisite skills. They have perfected those skills with wedges that really haven’t changed much in decades. I think there are complex reasons why wedges haven’t experienced the same technical revolutions we’ve seen in every other category”

The other difference is the signature TK Sole. The sole has been refined over the years to be as versatile as possible and eliminate the consumer confusion around trying to select just the right grinds for swing and turf conditions. Koehler’s design philosophy is that since turf conditions can vary greatly throughout the season, course to course, and shot to shot, a sole design needs to be able to handle anything you can throw at it. The rear portion of the sole has been given a huge amount of relief to make it lower bounce so it can handle tight lies, firm turf, and shallow swing paths. However, the leading portion of the sole has a high bounce, so that same wedge can handle softer lies and steeper swings.

“Very simply, it takes all that confusion and worry about bounce and throws it right out the window.” – Terry Koehler

Lasting consistency is the final part to this wedge spin equation. Edison Forged are pushing the limits of wedge face and groove design by fly-cutting the face to perfect flatness, then CNC-milling progressive grooves with varying width, depth, spacing, and wall angle. The company then adds a unique “X pattern” etching between the grooves to “push the wedge to USGA limits.”

The proof

Edison Golf doesn’t just want you to take your word for what they are promising with performance. They are offering up the Forged wedges have been proven by independent robotic testing to give you more penetrating trajectories (2-4 degrees lower than ‘tour design’ wedges), dramatically improved spin because of improved gear effect and more distance out of your mishits, particularly those high-face impacts that cost us strokes. The data can be seen below.

Edison Forged wedges: Specs and availability

Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only, starting in the spring of 2020, and currently only in right-handed.

Stock shaft offerings are from KBS including the KBS Tour, Tour 105, and Tour Graphite.

Special Offer

Edison is offering specially marked “One of 500” pre-production sets for pre-purchase through the Company’s website at www.EdisonWedges.com. Golfers that purchase one of these limited edition sets will be enrolled in the “Edison 500 Club”, and will receive a suite of special treatment, beginning with a package of Edison logo’d gifts, and includes special Ambassador status where these select Edison wedge owners can earn rewards and incentives for referring their friends to Edison Golf.

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Ryan Barath

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

21 Comments

Pingback: Edison Golf launches new Edison 2.0 wedges - Fly Pin High
Pingback: Edison Golf launches new Edison 2.0 wedges – GolfWRX
Unitzero

Jul 2, 2020 at 11:36 am

Fat chance they’ll be for “everyone “, lefty’s left out yet again!

Reply Report comment
myron miller

Dec 6, 2019 at 9:18 pm

Will they be as hard to hit as the SCOR sand wedges are? 52 and 60 are easy to hit in most situations but the 56 is really tough to hit consistantly in heavy sand. Even Scor’s regional rep had lots of trouble with the 56. I could hit it in the rough but never consistently in the sand.

Reply Report comment
Jed Barish

Dec 6, 2019 at 4:13 pm

I ordered it because I am a believer in his wedges. I love his design with SCOR Golf and been waiting for Terry to come up with a new one 🙂 Hope I’ll be ok with KBS Tour S shaft. Congrats on the comeback!

Reply Report comment
Kevin

Dec 5, 2019 at 10:58 pm

Excited for these. Thanks Terry

Reply Report comment
chip75

Dec 5, 2019 at 6:10 pm

Mentions that current wedges are designed for exceptionally skilled tour players, then backs up their wedge is best with robot testing. Is that irony? I think that’s irony.

Maybe show the data capture from average players?

They do look nice.

Reply Report comment
- Terry B Koehler
  
  Dec 5, 2019 at 6:30 pm
  
  Hello Chip, I can see where you might see irony in the robotic testing, but let me explain the process. With the robot, we can precisely replicate contact at five different points on the face, so that we can quantify the variance in smash factor and all other performance aspects. What we set out to do, and achieved, is the most consistent smash factor around the face, so that you get more consistent results from your slight mishits. I hope that clears up the irony?
  
  Thank you.
  Terry Koehler
  
  Reply Report comment
  - chip75
    
    Dec 5, 2019 at 9:24 pm
    
    Hi Terry. It was something I found amusing, that current wedges were designed for near perfect ball-strikers to your wedges getting tested by a perfect one.
    
    The problem with robot testing is that the results are rarely repeatable (or relatable) to human testing. If we continually hit high toe pitches short due to the the drop-off in efficiency, we’ll eventually start adding speed, we’re constantly making adjustments, robots don’t, they just repeat results. I understand the allure of robot testing (it’s something I find fascinating (the testing itself), as human testing is by its very nature extremely variable.
    
    Anyway, I look forward to seeing reviews, the wedges look great, and I appreciate the post.
    
    Reply Report comment
Bifule

Dec 5, 2019 at 4:08 pm

If I don’t see these on the USGA conforming club list currently does that mean they have not gone through the approval process to be legal for tournament use?

Reply Report comment
- Terry Koehler
  
  Dec 5, 2019 at 6:32 pm
  
  We will be submitting production articles to the USGA to be measured for the conforming list as we get into regular production. We assure you they will be made to conform to all USGA specifications and be conforming.
  
  Reply Report comment
C

Dec 5, 2019 at 3:38 pm

Will there be discrete bounce angles between lofts? Or are the clubs bent to a loft within each loft group, thereby changing the bounce angles?

Reply Report comment
Allen

Dec 5, 2019 at 2:55 pm

Not for everyone…there are no lefty models yet! Maybe next year.

Reply Report comment
DB

Dec 5, 2019 at 1:57 pm

They look really nice actually. I’m a little confused because the picture shows 58 but the article says odd numbers only. Then the website is selling only the special edition set that is 51-55-59.

Reply Report comment
Dennis Corley

Dec 5, 2019 at 1:51 pm

No pricing provided. I went to the website and understand why. Are you kidding?
—————–
“One of 500” – Special Edition of EDISON FORGED Wedges
Regular price
$537.00
Shipping calculated at checkout.
—————-
I suppose there is no end to the madness.

Reply Report comment
- Cody
  
  Dec 5, 2019 at 2:43 pm
  
  Looks like it’s for a set of 3 wedges. Pricey, but so are Vokeys.
  
  Reply Report comment
  - cody
    
    Dec 5, 2019 at 5:56 pm
    
    I guess he didnt learn his lesson with Hogan…
    
    Oh well these will be gone soon too.
    
    Reply Report comment
- Barrett
  
  Dec 6, 2019 at 1:52 pm
  
  In all fairness, that price is only to get in to their “500 Club”. I’m sure the wedges will cost less than $180 when they are available to the general public.
  
  Reply Report comment
  - Randy Siedschlag
    
    Sep 29, 2020 at 9:50 am
    
    Still $179 so I don’t think so sadly. If these we $100-125 range I’d pull the trigger now.
    
    Reply Report comment
C

Dec 5, 2019 at 1:37 pm

“Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only”

…shows picture of 58.

Reply Report comment
- Ben Alberstadt
  
  Dec 5, 2019 at 3:22 pm
  
  The photos are of wedges that were built to even-numbered specs for testing purposes. Same wedges as will be at retail, save for the 1-degree loft differences.
  
  Reply Report comment

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

16 hours ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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