Equipment
Edison Forged wedges offer performance for everyone
Terry Koehler is a wedge guy—and today, he officially announces the launch of Edison Forged wedges, the first product from the new Edison Golf Company.
Born from the concept that most wedges on the market don’t benefit the average golfer, Koehler has been on a mission to bring significant technology and innovation to wedges since his initial introduction to the wedge space in the mid-90s. The new Edison forged wedges combine years of experience and design into a club that can offer a tangible improvement in distance control and consistency for every player compared to a traditionally designed tour-style wedge, according to the company.
A shift in design philosophy
Edison Forged wedges look different because they are different. Compared to traditional tour-style wedges that place the majority of mass low in the clubhead, Edison wedges move more mass higher in the head and around the perimeter to increase MOI and consistency on shots hit around the face. Traditional wedges with low center of gravity (CG), cause shots to launch higher and with less spin—that might work for modern drivers, but it’s not something you want in your short game.
Amateur golfers’ largest struggle is consistent face contact. Professional golfers at the highest skill level, on the other hand, can benefit from traditional wedge designs by controlling exactly where the ball makes contact on the face to hit desired trajectories and vary spin. This variability in spin is something that amateur golfers don’t need in their games.
Terry Koehler:
“Tour professionals spend thousands of hours honing their exquisite skills. They have perfected those skills with wedges that really haven’t changed much in decades. I think there are complex reasons why wedges haven’t experienced the same technical revolutions we’ve seen in every other category”
The other difference is the signature TK Sole. The sole has been refined over the years to be as versatile as possible and eliminate the consumer confusion around trying to select just the right grinds for swing and turf conditions. Koehler’s design philosophy is that since turf conditions can vary greatly throughout the season, course to course, and shot to shot, a sole design needs to be able to handle anything you can throw at it. The rear portion of the sole has been given a huge amount of relief to make it lower bounce so it can handle tight lies, firm turf, and shallow swing paths. However, the leading portion of the sole has a high bounce, so that same wedge can handle softer lies and steeper swings.
“Very simply, it takes all that confusion and worry about bounce and throws it right out the window.” – Terry Koehler
Lasting consistency is the final part to this wedge spin equation. Edison Forged are pushing the limits of wedge face and groove design by fly-cutting the face to perfect flatness, then CNC-milling progressive grooves with varying width, depth, spacing, and wall angle. The company then adds a unique “X pattern” etching between the grooves to “push the wedge to USGA limits.”
The proof
Edison Golf doesn’t just want you to take your word for what they are promising with performance. They are offering up the Forged wedges have been proven by independent robotic testing to give you more penetrating trajectories (2-4 degrees lower than ‘tour design’ wedges), dramatically improved spin because of improved gear effect and more distance out of your mishits, particularly those high-face impacts that cost us strokes. The data can be seen below.
Edison Forged wedges: Specs and availability
Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only, starting in the spring of 2020, and currently only in right-handed.
Stock shaft offerings are from KBS including the KBS Tour, Tour 105, and Tour Graphite.
Special Offer
Edison is offering specially marked “One of 500” pre-production sets for pre-purchase through the Company’s website at www.EdisonWedges.com. Golfers that purchase one of these limited edition sets will be enrolled in the “Edison 500 Club”, and will receive a suite of special treatment, beginning with a package of Edison logo’d gifts, and includes special Ambassador status where these select Edison wedge owners can earn rewards and incentives for referring their friends to Edison Golf.
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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.
…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.
Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.
Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.
Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.
According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.
He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.
Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.
Head over to PGATour.com for the full article.
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- Akshay Bhatia what’s in the bag accurate as of the Wells Fargo Championship. Bhatia is deciding between drivers. More photos from the event here.
Driver: Callaway Rogue ST Max LS (9 degrees @7.2, 2 grams lead tape heel, 4 grams toe)
Shaft: Fujikura Ventus Black 7 X (44 7/8 inches, tipped 1 inch)
Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7)
Shaft: Fujikura Ventus Black 7 X
3-wood: Callaway Paradym Ai Smoke Max (15 degrees @13.9)
Shaft: Fujikura Ventus Black 8 X (43 inches, tipped 1.5)
Hybrid: Callaway Apex UW Prototype (19 degrees @17.8)
Shaft: Fujikura Ventus Black 10 X
Irons: Callaway X Forged UT (21 degrees) Buy here, Callaway Apex TCB Raw (5-PW)
Shafts: KBS $-Taper 125 S+
Wedges: Callaway Jaws Raw (50-10S @49, 54-10S, 60-08C @61)
Shafts: KBS Hi-Rev 2.0 135 X
Putter: Odyssey Versa Jailbird 380
Grip: SuperStroke Zenergy Split
Grips: Iomic
Ball: Callaway Chrome Tour
More photos of Akshay Bhatia’s WITB in the forums.
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- Emiliano Grillo what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @10)
Shaft: Project X Denali Blue 60 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
5-wood: Cobra LTDx Prototype (18.5 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
Irons: Callaway Apex TCB (4-9)
Shafts: Project X 6.5
Wedges: Callaway MD3 Milled (46-08S), Callaway Jaws Raw (50-10S, 54-10S, 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot OG #5
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
Check out more in-hand photos of Emiliano Grillo’s clubs here.
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Akshay Bhatia WITB 2024 (May)
Akshay Bhatia what’s in the bag accurate as of the Wells Fargo Championship. Bhatia is deciding between drivers. More photos...
Emiliano Grillo WITB 2024 (May)
Emiliano Grillo what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here. Driver: Callaway...
Webb Simpson WITB 2024 (May)
Webb Simpson what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here. Driver:...
Keegan Bradley WITB 2024 (May)
Keegan Bradley’s WITB accurate as of the Wells Fargo Championship. >14 clubs pictured. Obviously, Bradley will reduce that number to...
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Unitzero
Jul 2, 2020 at 11:36 am
Fat chance they’ll be for “everyone “, lefty’s left out yet again!
myron miller
Dec 6, 2019 at 9:18 pm
Will they be as hard to hit as the SCOR sand wedges are? 52 and 60 are easy to hit in most situations but the 56 is really tough to hit consistantly in heavy sand. Even Scor’s regional rep had lots of trouble with the 56. I could hit it in the rough but never consistently in the sand.
Jed Barish
Dec 6, 2019 at 4:13 pm
I ordered it because I am a believer in his wedges. I love his design with SCOR Golf and been waiting for Terry to come up with a new one 🙂 Hope I’ll be ok with KBS Tour S shaft. Congrats on the comeback!
Kevin
Dec 5, 2019 at 10:58 pm
Excited for these. Thanks Terry
chip75
Dec 5, 2019 at 6:10 pm
Mentions that current wedges are designed for exceptionally skilled tour players, then backs up their wedge is best with robot testing. Is that irony? I think that’s irony.
Maybe show the data capture from average players?
They do look nice.
Terry B Koehler
Dec 5, 2019 at 6:30 pm
Hello Chip, I can see where you might see irony in the robotic testing, but let me explain the process. With the robot, we can precisely replicate contact at five different points on the face, so that we can quantify the variance in smash factor and all other performance aspects. What we set out to do, and achieved, is the most consistent smash factor around the face, so that you get more consistent results from your slight mishits. I hope that clears up the irony?
Thank you.
Terry Koehler
chip75
Dec 5, 2019 at 9:24 pm
Hi Terry. It was something I found amusing, that current wedges were designed for near perfect ball-strikers to your wedges getting tested by a perfect one.
The problem with robot testing is that the results are rarely repeatable (or relatable) to human testing. If we continually hit high toe pitches short due to the the drop-off in efficiency, we’ll eventually start adding speed, we’re constantly making adjustments, robots don’t, they just repeat results. I understand the allure of robot testing (it’s something I find fascinating (the testing itself), as human testing is by its very nature extremely variable.
Anyway, I look forward to seeing reviews, the wedges look great, and I appreciate the post.
Bifule
Dec 5, 2019 at 4:08 pm
If I don’t see these on the USGA conforming club list currently does that mean they have not gone through the approval process to be legal for tournament use?
Terry Koehler
Dec 5, 2019 at 6:32 pm
We will be submitting production articles to the USGA to be measured for the conforming list as we get into regular production. We assure you they will be made to conform to all USGA specifications and be conforming.
C
Dec 5, 2019 at 3:38 pm
Will there be discrete bounce angles between lofts? Or are the clubs bent to a loft within each loft group, thereby changing the bounce angles?
Allen
Dec 5, 2019 at 2:55 pm
Not for everyone…there are no lefty models yet! Maybe next year.
DB
Dec 5, 2019 at 1:57 pm
They look really nice actually. I’m a little confused because the picture shows 58 but the article says odd numbers only. Then the website is selling only the special edition set that is 51-55-59.
Dennis Corley
Dec 5, 2019 at 1:51 pm
No pricing provided. I went to the website and understand why. Are you kidding?
—————–
“One of 500” – Special Edition of EDISON FORGED Wedges
Regular price
$537.00
Shipping calculated at checkout.
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I suppose there is no end to the madness.
Cody
Dec 5, 2019 at 2:43 pm
Looks like it’s for a set of 3 wedges. Pricey, but so are Vokeys.
cody
Dec 5, 2019 at 5:56 pm
I guess he didnt learn his lesson with Hogan…
Oh well these will be gone soon too.
Barrett
Dec 6, 2019 at 1:52 pm
In all fairness, that price is only to get in to their “500 Club”. I’m sure the wedges will cost less than $180 when they are available to the general public.
Randy Siedschlag
Sep 29, 2020 at 9:50 am
Still $179 so I don’t think so sadly. If these we $100-125 range I’d pull the trigger now.
C
Dec 5, 2019 at 1:37 pm
“Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only”
…shows picture of 58.
Ben Alberstadt
Dec 5, 2019 at 3:22 pm
The photos are of wedges that were built to even-numbered specs for testing purposes. Same wedges as will be at retail, save for the 1-degree loft differences.