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The Precision That Is Epon

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In 10 years, I’ve played four different sets of irons. Two of those sets I only switched because of the 2010 groove rule. For several years, I played Hogan Apex Plus irons; I still have them in the garage and get them out on occasion. They are positively the best irons I’ve ever hit. I’ve also played the Nike VR Forged Pro Combo and the Titleist 690 CB, which are both tied for a very close second. The fourth set would be the Bridgestone J33 CB irons that were played by Freddy Couples, Matt Kuchar, and Davis Love III in the mid-2000s. I played these irons longer than any others, and the aforementioned Hogan’s just narrowly unseated them. I’m sad that I don’t still have them around.

If you’re accustomed to playing forged irons, it means you’re likely picky about finding the right ones when it’s time to upgrade. You’re searching for the right feel or the right sound or the right head weight. The interesting thing about the irons I mentioned above? They were all forged at the famed Endo Forging House in Japan, though many years apart. If you’re a casual golfer, you may not have heard of Endo… or its house brand, Epon. Prior to researching this piece, I wasn’t all that familiar with them either. Within five minutes of talking on the phone with Dustin Vaughn, however, I learned the forging house had produced all of my favorite irons. Vaughn works for a company called Swing Science, and he’s the Epon distribution manager for all of North America.

“What makes Epon interesting is that when you ask a player what their favorite clubs are, or the clubs they’ve hit that feel the best, they almost alway name a club that was forged at Endo. And with Epon, we can take the process to the next level,” Vaughn said.

I would hear this theme strung throughout our conversation as well as my conversation with Jeff Sheets, who was the lead designer for the Hogan Apex Plus irons back in the day (again, my favorite). The idea is that Epon, because it’s a house brand, can (and does) spend as much time on their product as they need to in order to make it the best they have ever released, and that’s their only restriction.

Over the years, Endo has forged many irons for OEMs. Aside from the aforementioned ones, here are a few others: Mizuno JPX-800 AD and JPX-825, Fourteen TC-606, TC-777, and TC-1000, Nike VR, VR_S, VR Forged and SQ Forged, Titleist 690 MB and VG3. In terms of woods, Epon has forged the Mizuno MP Craft 425 and H4, Nike VR Pro, VR_S, and SQ2 (which is my favorite 3-wood ever, man, I wish I still had it).

When you look at those models, they may not seem like they are the best-selling clubs of all time (though the JPX-800s did well), but they all have a sort of cult following, which is exactly how Epon is viewed, and the company likes it that way.

In the world of iron forging, the process has improved significantly over the course of the last half-century. In the 1970s, a foundry was able to forge a club head to within about 40-60 grams of the desired head weight for the finished product. The extra weight would then have to be ground off by the hands of a highly skilled craftsman, but as with anything, it’s impossible to be perfect every single time. In today’s world, Endo is able to forge an iron head within 10 grams of the desired weight of the finished club head for any company that asks them to forge an iron. That produces a much more consistent product, because there is less room for error on the grinding and polishing part of the process. With its house brand, Epon, the company can take it even further.

With Epon irons, Endo can forge the head to within 6 grams of the desired final head weight. For context, a quarter weighs about 6 grams. Jeff Sheets, the Technical Director for Swing Science and Epon Golf says, “With Epon brand Endo holds nothing back. While they provide premium forgings for major OEMs, every one of those projects operates within a budget. Endo’s Epon products are the epitome of what a forging manufacturer is capable of producing without any limitations.”

Epon AF Tour Irons.

Epon AF Tour Irons

Epon’s latest line of clubs includes the AF-Tour (traditional blade), AF-Tour CB, AF-303, AF-503, and the AF-705. The AF-Tour looks as good as any club you could imagine; it has a thin top-line, little-to-no offset, and the lofts are very traditional (the 7-iron loft is 36 degrees). Their tagline for the AF-Tour is, “If you’ve got to ask if you’re good enough to play this club, then you likely aren’t.” That statement sums up how I felt about it as well. The top line is both something to behold and something to fear.

Yet Epon has also managed to do something I’ve never seen before. In its AF-705, which is Epon’s “super game-improvement” iron, the company has managed to have a very thin top-line as well as less offset, yet still have the irons perform like S-GI clubs. It’s also forged from the same S20C carbon steel as the AF-Tour, which means it’s designed to feel like butter but perform like a hybrid iron. I typically balk at a 7-iron with 29 degrees of loft, but the look of the AF-705 reminds me of my old Hogans.

Epon's AF-705 irons.

Epon’s AF-705 irons

With Epon, just as with other super-premium golf equipment manufacturers like Miura or Fourteen or Vega, the discussion always comes back to price, and maybe rightfully so. A set of Epon irons is going to set you back almost $2,400, which is basically double what other OEMs charge for their “premium” players irons. And the question that always comes up is, “Are these irons really $1,200 better than the Titleists or Mizunos I can buy off the shelf?” That’s entirely up to you.

All I can tell you is what Epon offers, and that is a totally customized fitting experience (you can’t buy Epon off the shelf) for your irons, fairway woods, or whatever Epon product you buy. You will also get a clubhead that has been inspected by hand as it came off the forging line, and you’re getting a club made by the forging house that forged the four best irons I’ve ever held in my hand, all from different brands.

If Endo can create that consistency among OEMs, all with different specs, it seems to me that their house brand can only be something I’d likely fall in love with. At $2,400 per set, I’m just not sure I’m willing to get divorced over it.

Interesting in hitting an Epon? Find an Epon fitter near you. 

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Adam Crawford is a writer of many topics but golf has always been at the forefront. An avid player and student of the game, Adam seeks to understand both the analytical side of the game as well as the human aspect - which he finds the most important. You can find his books at his website, chandlercrawford.com, or on Amazon.

16 Comments

16 Comments

  1. bruce n.

    Jul 10, 2017 at 3:48 pm

    I have a set of EPON AF – 503’S that I LOVE. Each head came wrapped in plastic showing the head wt. vs the std. eg : 3 – 258.3 vs 259.5 std 8 – 278.8 vs 280.0 std. I HAVE HAD MANY forged sets and these play very well. I PAID $ 210 per club with kbs tour shafts. The tried the pxg’s before these ; and the epon’s feel softer.They re[placed honma tw 737p’s which replaced I200’S THIS YEAR. I am set now .Try them !!

  2. Ill take the other

    Jun 30, 2017 at 11:28 pm

    Personal 3’s are great (not mentioned)…play well, my set-up was a private builder/fitter very familiar with Epon, ended up with x100 soft stepped black on black played as well as looked. Remember builder actually showing me tolerances of head weights vs. another big name OEM’s premium heads (although i believe this is where “tour issue, and OTR differ slightly…i.e. Tour Issue TaylorMade woods, much better product)…may not mean much, but you do get a higher price with a little more perfection; tighter tolerances, more precise specs. I’ve seen OTR drivers stamped 9.5, measured 10.2. So do believe some companies take more care, but you will pay the “luxury tax”

  3. Ill take the other

    Jun 30, 2017 at 9:57 pm

    while we play this game, a dollar bill is a gram:)

  4. Maz

    Jun 29, 2017 at 8:40 pm

    I had a chance to hit some of their drivers a few months ago during a fitting and they were really good, too!

  5. Marty

    Jun 29, 2017 at 5:33 pm

    FYI, Fairway Golf is an Epon dealer and proud sponsor of GolfWRX.

  6. Zaphod

    Jun 29, 2017 at 1:06 pm

    It’s a shame for the house label that their own irons look like shyyyyte, not very good looking

  7. Neil Cameron

    Jun 29, 2017 at 11:15 am

    maybe he meant raw forgings not the finished heads?

  8. cgasucks

    Jun 29, 2017 at 10:08 am

    I feel like getting a set of Apex Pluses…

  9. juststeve

    Jun 29, 2017 at 9:42 am

    Nice puff piece. Disappointed to find it on the front page at WRX not clearly labeled as advertising. In any event, irons more precise than your swing won’t make you hit the ball better. Work on your swing.

  10. Sam

    Jun 29, 2017 at 9:35 am

    I’m sure he meant .6 of a gram ….. just a typo.

  11. GregC

    Jun 29, 2017 at 9:19 am

    “With Epon irons, Endo can forge the head to within 6 grams of the desired final head weight. For context, a paper clip weighs about 6 grams”

    Not sure what they make paper clips out of in your part of the woods (tungsten maybe?) but a single paper clip does not weigh 6 grams. 12-14 paper clips might get close to 6 grams. Hopefully Endo is a little more precise than the comparison used.

    • Boobsy McKiss

      Jun 29, 2017 at 9:25 am

      ROFL exactly what I was wondering after reading the article.

    • Adam Crawford

      Jun 29, 2017 at 9:48 am

      Greg C, you’re right. It was a poor comparison. We are replacing “paper clip” with “quarter”. A quarter weighs exactly 5.7 grams.

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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