Equipment
Bettinardi launches customizable UPatch headcovers, Inovai 5.0 putters
Customized putters started as a PGA Tour phenomenon. Then they trickled down to amateur golfers who wanted their putters to be customized like the pros with their name, initials, favorite paint colors and stampings. One of the leaders of the trend was Bettinardi Golf, which is aiming to start a new putter trend: customizable putter headcovers.
A UPatch headcover we photographed at the Quicken Loans National.
Bettinardi’s new UPatch headcovers have a velcro exterior that allows golfers to customize their putter headcover with patches that can be arranged (and rearranged) to their liking. They’re available in three colors (black, gray or white) for $75, a price that includes three patches.
In all, 41 patches are available to help golfers create a headcover that’s uniquely theirs. Click through to Bettinardi.com see the patch options, which includes a cigar, a hot dog, and a wizard.
Bettinardi has also announced the launch of its new Inovai 5.0 putters. A company representative called the new model an evolution of its Inovai 3.0 putter, as it uses the same bi-metal contruction (aluminum and steel) that increases its forgiveness. Its slated for release later in 2017.
We spotted several prototype versions of the putters at the Quicken Loans National, where they were being tested by PGA Tour players.
Bettinardi’s Inovai 5.0 putter.
Discussion: See what GolfWRX Members are saying about the Bettinardi gear in our forum.
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- John Pak what’s in the bag accurate as of The American Express. More photos from the event here.
Driver: TaylorMade Stealth 2 (9 @9.75), TaylorMade Stealth Plus (9 degrees)
Shaft: Graphite Design Tour AD IZ 6 X, Graphite Design Tour AD IZ 6 S
3-wood: TaylorMade Stealth Plus (15 degrees @ 14.25)
Shaft: Fujikura Ventus Red 8 TX
Irons: TaylorMade Tour Preferred UDI (2), TaylorMade P7MC (8)
Shafts: Graphite Design Tour AD (2), Nippon N.S. Pro Modus 3 Tour 125 S
Wedges: TaylorMade MG3 (46-SB09, 50-SB09, 54-SB11, 58-SB11)
Shafts: Nippon N.S. Pro Modus 3 Tour 125 S
Putter: TaylorMade Spider GT Notchback
Grip: Golf Pride Pro Only
Grips: Golf Pride Z Grip Cord
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- Gunner Wiebe what’s in the bag accurate as of The American Express. More photos from the event here.
Driver: Titleist TSR3 (9 degrees @8.25)
Shaft: Mitsubishi Tensei CK Pro White 70 TX
3-wood: Titleist TSR3 (15 @14.25)
Shaft: Mitsubishi Tensei AV Raw White 85 X
5-wood: Titleist TSR3 (18 @18.75)
Shaft: Mitsubish Tensei AV Raw White 85 X
Irons: Titleist T100s (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM9 (50-12F, 54-14F), Titleist Vokey Design WedgeWorks Proto (58-T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: L.A.B. Golf Direct Force 2.1, L.A.B. Golf
Grip: L.A.B. Golf Press No II
Grips: Lamkin
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- Sam Burns what’s in the bag accurate as of the The American Express. More photos from the event here.
Driver: Callaway Rogue ST Triple Diamond (10.5 degrees)
Shaft: Fujikura Ventus Blue 7 TX
4-wood: Callaway Mavrik Sub Zero (17 degrees)
Shaft: Fujikura Ventus Black 8 X
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB
Shafts: Project X 125 6.5
Wedges: Callaway Apex TCB (AW), Callaway Jaws MD5 (56-10S
Shafts: True Temper Dynamic Gold Tour Issue X100 (AW), True Temper Dynamic Gold Tour Issue S400 (56)
Putter: Odyssey O-Works #7s Black
Grip: Odyssey
Grips: Golf Pride Tour Velvet Align
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John
May 25, 2018 at 5:06 pm
Proof, if it were needed, that the game is overrun by poseurs and attention-seekers.
Heffe
Jul 9, 2017 at 11:40 pm
Not a bad concept
Bogeypro
Jun 29, 2017 at 10:33 pm
I think its a really cool idea! Make the headcover your own. Pretty cool!
Joe
Jun 29, 2017 at 9:08 am
A more serious take: the Bettinardi guys see how much money the Cameron guys are making on headcovers (which is truly astounding and nonsensical) and are spitballing ideas to compete and grab a share of that market.
But this is a fail.
People aren’t buying all those “limited edition” headcovers because they look cool or are a way to express oneself. They’re golf’s equivalent of Beanie Babies. It’s a craze with a false sense of scarcity. So long as people will keep buying them they will keep making more.
But you can’t blame the Bettinardi guys for trying. Putter covers cost about $5 to produce. If you can sell a $5 product for $75, you can make a lot of money…. And this idea would lend itself to “limited edition” velcro patches. If they could pull that off the margins would be insane. But people won’t buy this.
The dude
Jun 29, 2017 at 5:53 am
Very Jenky…cheap.
Dave R
Jun 28, 2017 at 6:31 pm
Why don’t they infuse these into putter grips ? Say charge a cool $150.00 per grip. You heard it here first . Then you could charge $650.00 for the hunk of what ever you use for the putter head. SOLD
Joe
Jun 28, 2017 at 3:30 pm
Reminds me of my sister’s sticker book from 2nd grade.
Innit
Jun 29, 2017 at 3:09 am
I was just thinking the same thing, how childish this is.
TexasSnowman
Jun 28, 2017 at 11:47 am
not available for mallets?