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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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GolfWRX Editor-in-Chief

11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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Morning 9: Tiger confirms playing schedule | Player: This caused Tiger’s downfall

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the CJ Cup Byron Nelson gets underway.

1. Woods confirms he plans to play 1x monthly, remaining 3 majors

ESPN report…”Woods, appearing on the “Today” show Wednesday morning, said he is still following the calendar he mapped out before the season began. But physical limitations continue to give the 15-time major winner pause.”

  • “He completed the Masters last month but requires a “cold plunge every day, religiously” to get his body going and was “extremely sore” when he left Augusta National. Woods shot a 16-over 304 at the Masters and finished last among the 60 golfers who made the 36-hole cut.”
  • “I have basically the next three months — three majors — and hopefully that works out,” said Woods, who last won a major in 2019.
  • “Up next is the PGA Championship at Valhalla in two weeks. The U.S. Open at Pinehurst No. 2 begins June 13, and the Open Championship at Royal Troon in Scotland begins July 18. Woods has not played all four majors in a year since 2019.”
Full piece.

2. Tiger on origin of red-and-black Sunday outfit

Ben Morse for CNN…”…speaking on Tuesday’s edition of ‘The Tonight Show Starring Jimmy Fallon,’ the 48-year-old said his mother Kultida was key to him wearing the now-iconic red and black combination.”

  • “My mom thought, being a Capricorn, that [red] was my power color, or some BS thing like that, so I end up wearing red and end up winning some golf tournaments,” the 15-time major winner told Fallon. “And then to spite her, I wore blue, and I did not win those tournaments. So Mom is always right.”
  • “Woods’ mother was clearly was onto something as her son would go onto win a record-equaling 82 PGA Tour tournaments.”
Full piece.

3. Gary Player’s take on Tiger’s downfall

Our Matt Vincenzi…”While speaking with KW Golf, golf legend Gary Player said that he believes swing coaches ruined the career of Tiger Woods.”

  • “The US Open at Pebble Beach, he won by 15 shots. You know what that’s like? It’s like running the 100 meters in seven seconds. The next week, he’s having a lesson from a man who, I don’t think, if he played in the Masters, could break 80.”
  • “And then he goes to another guy who couldn’t probably break 85 in the Masters with the pressure, or the British Open or the PGA on the final day. And he’s having lessons from them.”
  • “Why did Tiger do that? He was so good, but I understand he wanted to get better,” Player went on. “If he had just gone along and never changed, he would have won at least 22.. He would’ve gone down as the greatest athlete the world has ever seen.”
  • In 2008, Woods had won 14 majors and was 33 years old. It would take him eleven years to win his 15th at the 2019 Masters.
Full piece.

4. Open winner: I used to hate links golf

Peter Scrivener for the BBC…”However, he did recall his chastening links golf baptism at neighbouring Prestwick, which hosted the inaugural Open in 1860.”

  • “The first time I played links golf I hated it – it ate me to pieces,” said the 37-year-old, who lost all four of his matches as Europe thrashed the United States in the 2006 Palmer Cup.
  • “I kept trying to hit lob wedges around the greens and the weather was bad. I got whipped, lost all of my matches.”
Full piece.

5. Why Tiger’s daughter doesn’t like golf

Our Matt Vincenzi…”While Tiger Woods’ son, Charlie, has certainly inherited his father’s love for golf, his daughter, Sam, has not.”

  • “On Wednesday, Tiger made an appearance on The Today Show with Carson Daly and explained his daughter’s relationship with golf.”
  • “Golf has negative connotations for her. When she was growing up, golf took daddy away from her. I had to pack, I had to leave, and I was gone for weeks. So, there were negative connotations to it.
  • “We developed our own relationship and our own rapport outside of golf. We do things that doesn’t involve golf. Meanwhile, my son and I, everything we do is golf related.”
Full piece.

6. Spieth hits ‘reset button’

Mark Schlabach for ESPN…”PGA Tour star Jordan Spieth isn’t happy that he’s not playing as well as his longtime friend Scottie Scheffler, but he’s hoping to use the world No. 1 golfer’s success as inspiration.”

  • “Spieth, a three-time major championship winner, said he used last week as a reset after a so-so start to the 2024 season. He has three top-10 finishes in 10 starts but had a disqualification and three missed cuts, including at The Players and Masters, in his past seven.”
  • “He is hoping to turn things around, starting at The CJ Cup Bryon Nelson, which tees off Thursday at TPC Craig Ranch in McKinney, Texas.”
  • “I think I kind of wanted to hit the reset button this last week and I took more days off than I usually do,” Spieth told reporters Wednesday. “Got a little burned out trying to find stuff. I wanted to take some time off, clear my mind, and then get back to it.
  • “… Kind of looking at this as kind of a restart. I haven’t had the year I wanted to have after getting off to a pretty optimistic start in Hawaii. I feel really good about the work I put in since the weekend into the few days this week, so I believe that I’m really close to some great things.”
Full piece.

7. Photos from the CJ Cup Byron Nelson

  • Check out all of our galleries from this week’s event!
Full Piece.
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Tour Photo Galleries

Photos from the 2024 CJ Cup Byron Nelson

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GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).

Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.

We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying in the forums.

 

 

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Vincenzi’s 2024 CJ Cup Byron Nelson betting preview: International talent to shine

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As anticipation mounts for the 2024 PGA Championship at Valhalla in a few weeks, the PGA Tour makes a pit stop in McKinney, Texas to play The CJ CUP Byron Nelson. 

Last year was the third time TPC Craig Ranch hosted the Byron Nelson. Prior to 2021, the event was held at Trinity Forest Golf Club in Dallas.

TPC Craig Ranch is a 7,414-yard par-71 that features Bentgrass greens. The event historically plays relatively easy, and that has remained the case in the three editions at TPC Craig Ranch.

The course structure may provide some additional intrigue with the par-3 17th featuring a stadium setup called “Ranch 17” which is reminiscent of the 16th hole at TPC Scottsdale. The course also has both long and difficult par-4s mixed with drivable par-4s, which should create some exciting moments.

There are 156 golfers in the field this week, and many stars will be taking the week off to prepare for 2023’s second major championship in a few weeks and a “signature event” at Quail Hollow next week. Notable players in the field include Jordan Spieth, Jason Day, Sungjae Im, Stephan Jaeger, Tom Kim, Si Woo Kim, Min Woo Lee, Alex Noren, Adam Scott and Will Zalatoris. 

Past Winners of the AT&T Byron Nelson

  • 2023: Jason Day (-23 at TPC Craig Ranch)
  • 2022: K.H. Lee (-26 at TPC Craig Ranch)
  • 2021: K.H. Lee (-25 at TPC Craig Ranch)
  • 2019: Sung Kang (-23)
  • 2018: Aaron Wise (-23)
  • 2017: Billy Horschel (-12)
  • 2016: Sergio Garcia (-15)
  • 2015: Steven Bowditch (-18)

Key Stats at TPC Craig Ranch

Let’s take a look at five key metrics for TPC Craig Ranch to determine which golfers boast top marks in each category over their last 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach remains the best measure of current form.

Hot iron play will be at a premium this week. Last year, Jason Day gained 6.4 strokes on approach, which was fourth in the field. In 2022, K.H. Lee was ninth in the field in Strokes Gained: Approach, gaining 5.2 strokes. In his 2021 victory, he was second in the field and gained 8.3 strokes on the field in the category.

Strokes Gaines: Approach Over Past 24 Rounds

  1. Tom Hoge (+1.12)
  2. Keith Mitchell (+1.02)
  3. Henrik Norlander (+0.99)
  4. Ryan Moore (+0.98)
  5. Ben Martin (0.80)

Strokes Gained: Off the Tee

Fairways are wide at TPC Craig Ranch.

Distance will certainly be helpful, and there aren’t too many difficult holes on the course. Golfers who put themselves in position off of the tee this week should have a sizable advantage.

Strokes Gained: Off the Tee Over Past 24 Rounds

  1. Peter Kuest (+0.93)
  2. Kevin Daugherty (+0.91)
  3. Alejandro Tosti (+0.83)
  4. Keith Mitchell (+0.82)
  5. Kevin Tway (+0.74)

Birdie or Better %

There aren’t many hazards on the course, and all of the par-5s should be reachable in two for the majority of the players in the field. I am anticipating a birdie fest, and this statistic should be helpful in finding the birdie-makers.

Birdie or Better % Over Past 24 Rounds:

  1. Wesley Bryan (31%)
  2. Kelly Kraft (26.2%)
  3. Peter Kuest (25.9%)
  4. Matti Schmid (25.7%
  5. Jimmy Stanger (25.2%)

Strokes Gained: Putting (Bentgrass)

Many golfers on TOUR have some major putting surface variance in their statistics and prefer Bentgrass to other surfaces.

Bentgrass is common in Texas, and we often see golfers who play well in Texas continue to do so, finding a great feel around the greens.

Strokes Gained: Putting (Bentgrass) Over Past 24 Rounds:

  1. Maverick McNealy (+0.92)
  2. Aaron Baddeley (+0.87)
  3. Callum Tarren (+0.86)
  4. Harry Hall (+0.81)
  5. Nick Hardy (+0.69)

Course History

This statistic will tell us which players have performed the best at TPC Craig Ranch over the past three seasons.

Course History Over Past 12 Rounds:

  1. Jordan Spieth (+2.69)
  2. K.H. Lee (+2.59)
  3. Seamus Power (+1.84)
  4. Ryan Palmer (+1.76)
  5. Adam Scott (+1.72)

CJ CUP Byron Nelson Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: OTT (24%), Birdie or Better % (18%), Course History (17%) and SG: Putting Bentgrass (16%).

  1. Alex Noren
  2. Adam Scott
  3. Keith Mitchell
  4. Si Woo Kim
  5. Stephen Jaeger
  6. Jordan Spieth
  7. Jhonnatan Vegas
  8. Nate Lashley
  9. Brice Garnett
  10. Tom Hoge

2024 CJ CUP Byron Nelson Picks

Byeong Hun An +3000 (DraftKings)

Byeong Hun put together an excellent performance at The Masters, finishing T16, which ties his best ever finish at a major championship (also T16 at 2019 U.S. Open). The South Korean gained 9.16 strokes from tee to green, which ranked 2nd in the field behind only the champion, Scottie Scheffler.

An’s next start at Harbour Town didn’t go as well (67th), but he still had a fantastic ball striking week. The 32-year-old bled strokes both around and on the greens, which was his eventual undoing. In his past three starts, An has gained significant strokes on the field both off the tee and on approach.

Benny had a strong start at last year’s Byron Nelson, finishing in a tie for 14th. With limited challenges on the course, he shouldn’t have to do much scrambling. In his past 24 rounds, he ranks 17th in the field in Strokes Gained: Off the Tee and 17th in the field in birdie or better percentage. The putter is up and down per usual, but his ceiling putting weeks with his LAB Golf putter in 2024 are higher than they’ve been in past seasons.

An is starting to become my “white whale” of the PGA Tour, but I believe in his talent and TPC Craig Ranch is a course that should suit his excellent tee to green play.

Mackenzie Hughes +5500 (FanDuel)

Mackenzie Hughes is quietly putting together a very good season. He finished in a tie for 3rd at the Valspar Championship and followed that up with a T14 at the Texas Children’s Houston Open.

In his past 36 rounds in Texas, the Canadian ranks 5th in the field in Strokes Gained: Total. Last year, he finished in a tie for 14th at this event and gained strokes putting and off the tee. Mackenzie played well that week despite being in extremely poor form. He missed two cuts in a row prior to the event, and four consecutive cuts immediately after. His irons were off that week, but in 2024, we’ve seen an improvement in Hughes’ approach game. He now comes to the event playing some steady golf. He’s gained strokes on approach in four of his past five events and is hitting the ball very well from tee to green.

Hughes has two victories on the PGA Tour, both coming in relatively low-scoring affairs (-17 in each). He will need to go a bit deeper to win the CJ Cup Byron Nelson but has the type of putter that can keep pace in a birdie barrage.

Seamus Power +7000 (FanDuel)

After struggling over the past few seasons with injuries, Seamus Power seems as if he is rounding back into the form that made him a really consistent player on the PGA Tour.

Power finished T12 in his most recent start at the RBC Heritage, which is encouraging considering it was a “signature event” with a very strong field. For the week, the Irishman gained 4.4 strokes on approach and 2.8 strokes putting, which is the combination he’s used in the past to contend on Tour.

In his three trips to TPC Craig Ranch, Power is yet to finish outside of the top-20, with his best finish being a T9 in 2019. He ranks 4th in Strokes Gained: Total at the course. The 37-year-old thrives on easy tracks and has won in 2021 (Barbasol Championship) and 2022 (Butterfield Bermuda) on easier layouts with weaker fields.

Power has the game to go extremely low and I believe he can get back in the winner’s circle for the third time in four years.

Chan Kim +10000 (FanDuel)

Chan Kim has been striking the ball beautifully this season and is a proven winner with two wins on the Korn Ferry Tour in 2023 as well as eight career Japan Tour wins.

At last week’s Zurich Classic, Kim and his partner Doug Ghim finished in a tie for 28th. Prior to that, the South Korean T14 at the Valero Texas Open and T6 at the Corales Puntacana Championship. His success this season in Texas as well as he propensity to play his best golf on the PGA Tour’s easier courses make him and ideal fit for TPC Craig Ranch.

2024 has given plenty of longshot winners on the PGA Tour, and with a birdie fest like this, I believe there’s a strong chance we get another this week in McKinney, Texas.

Alejandro Tosti +10000 (FanDuel)

Alejandro Tosti is one of the most polarizing players on the PGA Tour thus far in the 2024 season. His antics can rub many the wrong way, but he’s shown on a few occasions that he has what it takes to compete in Tour events.

This season, Tosti has been elite off the tee. In his past 24 rounds, he ranks 2nd in Strokes Gained: Off the Tee. The Argentine hits it long and straight, which works at any course on earth. He got a taste of contention a few starts ago at the Texas Children’s Houston Open, finishing in a tie for 2nd place.

Tosti had a fantastic year in 2023 on the Korn Ferry Tour, where going low is a prerequisite to success. If this turns to a shootout, which it likely will, the 27-year-old has the ability to set the pace. Tosti will look to become the second Argentine to win in Texas in the past two seasons after Emiliano Grillo emerged victorious at last year’s Charles Schwab Challenge.

C.T. Pan +15000 (FanDuel)

Outside of a T3 at the Mexico Open, C.T. Pan doesn’t have strong results this season in terms of finishes. However, over his past two starts, Pan’s iron play has come alive. At The Players, he gained 6.6 strokes on approach. At the Valero Texas Open, he gained 3.7. At last week’s Zurich Classic, Pan and his partner Kevin Yu finished T28. For a player who can get extremely hot with his scoring clubs, I believe he’s playing better than the results have shown over the past month or so.

Last season, Pan finished 4th at TPC Craig Ranch and was spectacular across all the major stat categories. In his past 36 qualifying rounds, he ranks 16th in Strokes Gained: Total in Texas.

Pan has won on the PGA Tour at the RBC Heritage and is always a player that I believe has what it takes to win on a Sunday if he finds himself in contention.

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