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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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Pro golfer Hosung Choi has the most ridiculous golf swing you’ll ever see

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Professional golfer Hosung Choi, playing in the third round of the Kolon Korea Open at Woo Jeong Hills Country Club, has set the golf Internet on fire with his wildly entertaining golf swing. And while it may look ridiculous, he’s currently sitting at 8-under for the event through three rounds, only two shots back of the leader. It’s worth noting that the top two finishers in the Korea Open will earn a spot in the 2018 Open Championship at Carnoustie next month.

Enjoy the videos of his golf swing below!

Top-100 swing instructor and GolfWRX’s resident swing expert Tom Stickney has this to say about Choi’s golf swing: “The club goes up and away with a nice rerouting motion from the top into a perfect delivery and impact position. It’s obvious that this guy can play from those two positions, however, I’m not sure about the dismount. Nor can I even guess why he does it…I’m betting he was self-taught and made that move from day one. Great lesson to all the “golf swing” centric people playing today, why change it if it brings you to the dance?!?!”

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Marty Jertson, Ping’s Director of Product Development, qualified for the PGA Championship

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The top 20 professionals from the PGA Professional Championship–contested last weekend at Bayonet and Black Horse Golf Courses in Seaside, California–are heading to the PGA Championship later this year.

Perhaps you saw Ryan Vermeer, at 5 under, was the medalist. What you may not have seen however, is something particularly cool for golf equipment geeks: Ping’s Director of Product Development, Marty Jertson, qualified–and he did so in spectacular fashion: the 37-year-old birdied the last three holes to finish T9.

Not bad for an engineer!

Also noteworthy: Ping confirmed Jertson played the company’s yet-to-be announced i500 irons in his 3, 4, and 5-irons, which will reportedly be available mid-summer. Yes, they confirmed that the rumors are true; Ping’s new iron will be called i500.

Related: We did a podcast with Jertson at the PGA Show, we also interviewed him back in 2017.

 

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Reddit AMA alert: Anthony Taranto, Callaway’s wedge art maestro, on his favorite designs, WITB

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If you’ve been around GolfWRX for any period of time, you’ve seen Anthony Taranto’s work. The Callaway wedge specialist is tasked with designing some of the coolest wedge decorations in the game.

Taranto did a Reddit AMA (Ask Me Anything) yesterday, and The Wedge Art Wizard (as he introduced himself) didn’t disappoint.

Here are a few highlights (edited for spelling)

Remoolg asked: How did you start working at Callaway and get into this specific position?

AT: Back in 1999 Callaway had a job fair for their new golf ball plant Mr. Callaway was opening. I made it though many layoffs and reorganization. I was good at building clubs and I was placed in the pro tour department about 12 years ago. About 4 1/2 years ago I discovered this technique for sandblasting art onto wedges and now here we are.

Loudshorts asked: What’s the most odd art request you’ve put on a wedge and what’s the most common?

AT: Most odd: Probably Michelle Wie’s Harry Potter-themed wedges

I didn’t know anything about Harry Potter at the time so I had to do some research. Accio birdies!
Most common would just be old fashioned stamping of players initials.

Bunny said: Billy Idol, never pictured him as a golfer. What kind of design did he want on his clubs?

AT: He asked for his logo, which is this cool crown with a lightning bolt:

Iamrobert_paulson asked: What wedges are in your bag? Can we see pics?

AT: I’m gaming MD4’s: 45° (46 bent to 45), 50°, 55° (54 bent to 55), and 60°. Design wise: Skull & Crossbones and lots of stars.

Dr. Troutman asked: What is your favorite custom set you’ve ever done?

AT: Putting me on the spot! It might be these that I just recently made. Figured out how to evolve the sand blasting technique and start doing layers. Really happy with how these came out:

You can check out the full AMA here.

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