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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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Morning 9: Tour Championship | Brooke Henderson | Decline of cookie-cutter swings

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By Ben Alberstadt (ben.alberstadt@golfwrx.com; @benalberstadt on Instagram)

August 23, 2019

Good Friday morning, golf fans.
1 New normal
After 1…Xander Schauffele, Brooks Koepka, and Justin Thomas are all tied at the top.
PGATour.com’s Mike McAllister…
  • “I guess it was a little bit strange,” said Casey when asked about teeing off eight shots behind. “It was nice once everybody was on the golf course.”
  • Unlike previous TOUR Championships in the FedExCup era, there’s only one leaderboard needed this week. Once the leaderboard started to fill up Thursday, and players knew exactly where they stood, it seemed, well, a bit normal.
  • “It didn’t feel that much different, to be honest with you,” said 2016 FedExCup champ Rory McIlroy, who started five shots behind Thomas but shot a 66 and is now just a stroke off the lead. “… I sort of had the mindset this week that I’m starting on even par, and I’m going to try to shoot a good four-round total and see where that leaves me at the end of the week.”
  • Said Koepka: “You could say I played it like a five-day event. I knew I was three down and … by the time the turn comes, try to get back to all square.”

Full piece

2. Brooks in the buff
Golf Channel’s Rex Hoggard on BK’s ESPN Body Issue shoot…
“Koepka said the photos were taken at The Floridian in the spring and prompted him to lose 22 pounds in four months. Although he was pleased with the photo shoot he did acknowledge that there were some strange moments.”
  • “Getting naked is a bit weird; the first time you actually pull that robe off in front of 30, 40 people,” said Koepka, who was tied for the lead at East Lake after an opening 67.
  • “He said the weirdest moment came on a tee box as the photographers attempted to get a “face on” shot while Koepka’s swing coach Claude Harmon III was giving a lesson around the corner.
  • “I see Claude teaching this maybe 12-year-old kid, and his mom is just over here. I’m like, this is awkward. And Claude’s peeking around the corner laughing,” Koepka laughed. “You know, it’s fun. I’m pretty sure everybody that was at the golf course saw me that day, but whatever.”

Full piece.

3. Women’s Canadian Open
Defending champ, national hero is one back…
Golf Channel’ Randall Mell…”Henderson, 21, picked up right where she left off a year ago.”
  • “With a 6-under-par 66, she seized sole possession of the lead through the morning wave at Magna Golf Club. A strong gallery was there early to support her bid to win the national women’s open in back-to-back years.”
  • “To get a solid round like this in in front of them I think is really a confidence booster for me,” Henderson said. “Gives me a lot of momentum going into the next three days.”
  • “Henderson’s ball striking was sharp. She hit all but two fairways and all but two greens in regulation and converted seven of the birdie opportunities she gave herself, against a single bogey.”

Full piece.

4. Mr. East Lake?
Golf Channel’s Carson Williams…”There’s something about East Lake that seems to bring out the best in Xander Schauffele.”
  • “Just the style of this tournament being a limited field. It’s pretty exclusive,” Schauffele said. “It’s very relaxed. For how important and how topnotch this tournament is, it’s a very surprisingly relaxed week.”
  • “Schauffele certainly looked relaxed in Thursday’s opening round of the Tour Championship. He began the day at 4 under, six back of leader Justin Thomas, but quickly made up the ground and ultimately signed for a bogey-free, 6-under 64 to take a share of the lead with Thomas and Brooks Koepka.”
5. Scandinavian Invitation
AP report…”Wade Ormsby holed a 4-iron from 196 yards for eagle on his way to shooting a bogey-free, 8-under 62 at the Scandinavian Invitation, giving him the first-round lead in the European Tour event on Thursday.”
“The Australian’s eagle at the par-4 14th hole came in an opening-nine 28, after starting his round at No. 10. He also rolled in six birdies, including three straight from the 16th hole.”
6. Grayson! 
Golf Channel’s Will Gray…”Former PGA Tour winner Grayson Murray opened the Albertsons Boise Open with a 7-under 64 to grab a share of the lead in the second leg of the Korn Ferry Finals.”
  • “Murray won the 2017 Barbasol Championship, but his PGA Tour exemption for that win expired earlier this month. He was sidelined for much of the summer with an injured back, not playing on Tour after withdrawing from the Valero Texas Open in April. But Murray made a pair of rehab starts on the Korn Ferry Tour, including a T-2 at the Rex Hospital Open, and is participating in the three-event Finals as part of a medical extension.”

Full piece.

7. Timing Bryson
Joel Beall and the Golf Digest folks kept tabs on Bryson at East Lake…
  • “This comes with a caveat. DeChambeau was often the second player to hit, his drives a good 30 to 40 yards farther than Reavie. As such, he often had a generous amount of prep that wasn’t clocked (we didn’t time him during Reavie’s setup and shot). Even with the asterisk, DeChambeau’s average time of 43.57 seconds is more nuanced than the number conveys.”
“Almost half his approaches took less than 30 seconds, with a personal-best of 20.34 seconds at the par-4 eighth. However, there was no middle ground. If he wasn’t pulling the trig fast, it was a drawn-out process, even on a punch-out at the fifth (one minute, nine seconds) that went all of 30 yards. Aside from the third hole, there wasn’t much wind to calculate, and DeChambeau mostly kept his ball out of trouble. That he spent more than 40 seconds in three instances, including the punch-out, after waiting on Reavie (37.82 seconds average on approach) was somewhat odd. Although it did lead to this gem from a marshal on the fifth: “He’s trying to make Thanksgiving dinner when all he needs is a PB&J.”
8. Cherishing the experience
AP Report…Vancouver’s Michelle Liu was excited about striping her opening tee shot Thursday at the CP Women’s Open, but the 12-year-old left her history-making LPGA debut frustrated.
  • “Definitely wasn’t my best performance, I would say,” Liu said after opening with a 9-over-par 81. “My chipping wasn’t where it needed to be.”
  • Liu became the youngest player to tee it up in the 47-year history of Canada’s national women’s open, but she shed some tears of frustration in the end.
  • “Pretty disappointed about my score,” Liu said.
9. Decline of the cookie-cutter swing? 
 
Golf Digest staff….”We asked four top teachers from Golf Digest’s national and state rankings to discuss how (or if!) this new “freedom” will trickle down into the amateur player’s weekend game.”
What does a player like Matthew Wolff mean for golf?
  • “Rick Silva (Movement 3 Golf, Highland Park, Ill.): If you had walked down the range at a tour event the past 20 years, you’d have seen a lot of the same swings-almost robotic ones. I think the resurgence of individuality on tour is a great thing, and a real opportunity. It’s going to give tour players and recreational players permission to go beyond the numbers they see on a launch monitor or the images in a video to find what works for them.”
  • “Nick Clearwater (GolfTEC Vice President of Instruction, Denver): If I was a casual observer of golf from my couch, I’d be excited about the future of the sport. There are all these young players with fresh attitudes and different swing styles. It’s exciting. But how some of the swing stuff moves down to the average player is going to be terrifying! There are still plenty of people who think that the most noticeable thing is the most important thing, and the starting point for what you should be working on.”
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Tour Photo Galleries

10 interesting photos from the Albertsons Boise Open

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GolfWRX bypassed the PGA Tour’s Tour Championship in the early part of the week (we made it there Thursday!) for the road less traveled this week: The Korn Ferry Tour. Specifically, we have a full buffet of photos from the range at the Albertsons Boise Open, including a full plate of WITB looks.

Here are 10 interesting photos from the Albertsons Boise Open.

This spread of Scotty Cameron Circle T putter covers will have enthusiasts drooling

Is this tee marker edible?

Name a better-dressed pro than Morgan Hoffmann…

Brandon Crick’s Pingman-stamped Glide wedge

The TaylorMade Boise Open headcover features a Boise St. blue turf background

D.J. Trahan’s Grateful Dead dancing bear headcovers are money

J-Gore! Cheers to the 2002 champ!

Sweet orange paintfill on Kevin Doughtery’s PXG 0311T 4-iron

Idaho (potato) fries aplenty on Scotty Cameron’s superb Boise Open headcover

I was unaware Will Zalatoris nickname was Beavis. But a look at this wedge and a look at this photo have me pretty convinced it is

All our galleries from the Boise Open

General galleries

WITB, special galleries

 

 

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Morning 9: Rory offers simple slow play fix, isn’t sure about TC format | Brooks favors the Euro plan | Sunjae Im!

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By Ben Alberstadt (ben.alberstadt@golfwrx.com; @benalberstadt on Instagram)

August 22, 2019

Good Thursday morning, golf fans.
1. Rory’s simple slow play fix
Golf Channel’s Rex Hoggard reporting...”The Northern Irishman has always been one of the most outspoken players when it comes to pace of play on the PGA Tour but enough is enough.”
  • “I saw [the European Tour] released a four-point plan, but I only read the headline. I didn’t go deeper into it. I’ve had enough of the slow play stuff,” McIlroy said. “I had two hours of it last week at the [player advisory council] meeting, and that came to nothing.”
  • “Although he didn’t know the details of the new European pace of play policy, McIlroy did offer a solution for slow play when he pointed out that pace of play won’t be an issue at this week’s 30-man Tour Championship.”
  • “Seriously, it’s like traffic, right? You get 156 in the field, and it’s hard to get those guys around quickly. Even last week, 70, there was no mention of pace of play,” McIlroy said. “I’m in a privileged position that I can say that because I’m going to get into a field of 30 or 70. Obviously, guys that are not quite in my position would disagree with that. [But] if you want to speed up play, cut the field sizes.”

Full piece.

2. Rory unsure regarding new Tour Championship format 
ESPN’s Bob Harig…”While saying Wednesday that he understands many of the reasons for the new format, he also said “come back to me Monday and I’ll tell you whether it’s worked or not.”
  • …”If we’re at the PGA Tour trying to do the season of championships, where it starts at the Players in March and goes through the four majors and culminates with the FedEx Cup in the end, if the FedEx Cup really wants to have this legacy in the game, like some of these other championships do, is people starting the tournament on different numbers the best way to do it?” McIlroy said Wednesday at East Lake Golf Club.”
  • “That’s my only thing. I get it from a fan experience point of view. I get it from giving guys that have played better throughout the year an advantage. But at the same time, it will make it sweeter for a guy that starts at even or 1-under par and goes all the way through the field and wins. Or if Justin Thomas shoots the tied low score of the week and doesn’t end up winning. … I don’t know.”

Full piece.

3. JT wants the Tour Championship and the FedEx Cup
Good to hear he didn’t endorse finishing third if it’ll secure the cup…JT isn’t keen for a repeat of 2017
  • AP report…”Justin Thomas lived it two years ago when he capped off his best year by capturing the FedEx Cup with a runner-up finish in the Tour Championship. Thomas was thrilled to win the cup and its $10 million prize, but felt like a loser in the immediate aftermath because he was second in the Tour Championship to Xander Schauffele.”
  • “As the No. 1 seed, he starts Thursday at 10-under par with a two-shot lead under the staggered start. It’s possible that Thomas could finish the most under par and win the FedEx Cup, even though he doesn’t have the lowest 72-hole score.”
  • “And yes, he will be paying attention…“You guys probably won’t believe me, but, yeah, it will irk me,” Thomas said of such a scenario. “I want to beat everybody every week I play.”

Full piece.

4. Can anyone really win the FedEx Cup? 
Shane Ryan investigates…
  • “…a player starting at even par has to overcome a 10-shot deficit against the top player, but he also has to overcome a variety of smaller deficits against 25 other players. That compounds the problem, but one way we can try to answer the question is by examining other big comebacks in PGA Tour history. A look at final-round comebacks shows us that one player, Paul Lawrie, managed to take back 10 strokes in a single round, though it did require Jean Van de Velde’s infamous collapse at the 1999 Open Championship”
  • “…But Stewart Cink also roared back from nine shots down, and eight players have managed the feat on Sunday from eight shots back. In some respects, the task facing the “start-at-even” crew in the Tour Championship this weekend is much easier. First, they have 72 holes, not 18, to overcome a 10-stroke deficit. Second, the competition is 29 players, not the 70-or-so who typically make the cut at a “normal” event. They have a longer time to beat a smaller number of players, and by that reckoning, chipping off 2.5 shots per round seems far from impossible.”

 

5. In case you missed it: U.S. Prez Cup team top 8 set
Brooks Koepka
Justin Thomas
Dustin Johnson
Patrick Cantlay
Xander Schauffele
Webb Simpson
Matt Kuchar
Bryson DeChambeau
6. Olesen pleads not guilty
BBC report…”Danish golfer Thorbjorn Olesen has appeared in court charged with sexual assault and being drunk on an aircraft.”
  • “The 29-year-old Ryder Cup winner has also been charged with assault by beating…He indicated he would plead not guilty when he appeared at Uxbridge Magistrates’ Court on Wednesday.”

Full piece.

7. Brooks favors the European plan? 
Golfweek’s Eamon Lynch…“Koepka has been an outspoken critic of slow play, calling for stiff penalties against lallygagging PGA Tour players. He was asked about a policy announced this week by the European Tour that cracks down on idlers by imposing stroke penalties, not the meaningless fines used this side of the Atlantic.”
  • “Perfect. We should adopt it,” Koepka replied. Then came the surgical insertion of the needle.
  • “I think you’ll see some urgency to play. It doesn’t matter how quick you walk. It doesn’t matter how quick you do anything.”
  • “The “quick walk” argument – that hoofing it to one’s ball faster excuses taking more time than permitted to execute the next shot – is the flaccid defense of Bryson DeChambeau, a notorious laggard and someone with whom Koepka has sparred on the issue.”

Full piece.

8. Cole Hammer time…for you to win the McCormack medal
Golf Digest’s Ryan Herrington…“On Wednesday, the USGA and R&A announced that Hammer remained the No. 1 in the World Amateur Golf Ranking, and thus had secured the Mark H. McCormack Medal as the leading men’s player at the end of the summer.”
  • “With the honor comes exemptions into the 2020 U.S. Open at Winged Foot and the 2020 Open Championship at Royal St. George’s, so long as Hammer remains an amateur when playing in the majors.”

Full piece.

9. Alone in anonymity?
Sungjae Im has hardly gotten the recognition he deserves this season…
  • Golf Digest’s Joel Beall…“One of the tour’s premier talents walked East Lake in anonymity Wednesday afternoon. Hard to do, given there are just 30 players at this shindig. When he passed a group of fans, necks strained to see the name on the bag, followed by a common chorus of whispers. Who’s that? … that’s not Hideki, right … wow, pretty nice shot. The man would nod as he made his way through, paying no heed to their ignorance. He doesn’t even blame them.”
  • “Hey, I’m surprised I’m here too,” Sungjae Im says with a laugh.
  • “In the Year of Young Guns, from Cameron Champ’s auspicious start to the torrid summers of Collin Morikawa, Matthew Wolff and Viktor Hovland, only one-Im-is standing at the Tour Championship.”
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