Connect with us

News

Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

Published

on

I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

Your Reaction?
  • 7
  • LEGIT2
  • WOW4
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

News

Tour Rundown

Published

on

@asiapacgolfgrp

Only two of the world’s featured tours were in action this week, but the golf that they provided was memorable and historic. Not the type of historic that you find in school books, but certainly the type that golf aficionados point to, down the road. On the one hand, a prodigious yet poliarizing talent demonstrated complete control down the stretch, during his march to a 2nd World Golf Championship victory. On the other, a precocious competitor joined into a talented triumvirate with a marvelous birdie at the last, to secure an inaugural PGA Tour championship.Tuesday Tour Rundown is back, for this week only!

WGC-Mexico flies away in the hands of Patrick Reed 

Golf Twitter, depending on your perspective, is either entertaining or inflamatory. As happens in the world today, people take sides. In the case of Patrick Reed, that’s not difficult. One either forgives (or denies) Reed’s free interpretation (on multiple occasions) of the rules and their enforcement, or one preserves a disregard for a leading player who simply doesn’t act like one. What isn’t up for debate, is Reed’s seizure of this week’s World Golf Championship in Mexico. What looked for so long like a Bryson-DeChambaeau win, ultimately stowed away in Patrick Reed’s check-on pouch.

The tournament came down to the aforementioned duo. Both Jon Rahm and Erik Van Rooyen swam along the margin, but neither made enough of a Sunday move to figure in the outcome. Both, in fact, tied for 3rd place, 2 back of DeChambeau and 3 behind the champion. Bryson and his on-display muscles barged out of the 10th-hole gate like a man (and muscles) on a mission. Birdies at 4 of the first 5 holes on the inward half, staked him to a 2-shot advantage. Over the closing four, however, the magic went away, and a bogey at the penultimate hole brought him back to 17-under par.

Reed looked like a man playing for second. His long game was nothing exceptional, but his putter kept him afloat, time and again. And then, whatever DeChambeau had in his water bottle, came over to Reed. Birdies at 15, 16 and 17 suddenly brought the 2-shot advantage to the 2018 Masters champion. Even the cough of an expectorant fan, mid-backswing on the 18th, was not enough to convulse the champion. A closing bogey made the margin closer than it was, and Reed jumped from 33rd to 5th in the FedEx Cup standings.

PGA Tour Puerto Rico is Viktor Hovland’s debut decision

It wasn’t as mauling as Tyson Fury’s technical decision over Deontay Wilder, but Viktor Hovland and Josh Teater came down the stretch in Puerto Rico, like a pair of pugilists. The young Norwegian, Hovland, was pitted against the career grinder, Teater. First it was the veteran, with 3 birdies on the opening nine, to reach minus-19. Hovland chipped away, with a birdie at 5, and a 2nd at 10. And then, Teater hit Hovland with a right-cross (or Hovland hit himself with a sucker punch; you make the call.) Triple bogey! A startling six at the 11th, dropped Hovland into a tie with Teater (bogeys of his own on 10 and 11) who now had new life … and new pressure.

To his credit, Teater didn’t back down. He made birdies at 15 and 17, to recoup the lost shots at the turn. Unfortunately for him, tour victory the first would have to wait. Hovland, the Oklahoma State alumnus, made a sensational eagle at the 15th, to counter Teater’s birdie, and reclaim the advantage. The pair reached the 18th tee, a par five, all square, and it was there that Hovland dealt the final thrust. He took every bit of break out of a 25-feet birdie putt, and banged it into the hole. With the win, Hovland joined Matthew Wolff and Collin Morikawa as anticipated winners who actually won. Now comes the hard part: winning again and reaching a new echelon of champion.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

News

Morning 9: Bamberger on Reed | Courage Award for M. Hoff | Ogilvy on “dumbed down” golf

Published

on

1. Hard to root for
Doesn’t seem like Michael Bamberger will be buying a Patrick Reed jersey anytime soon… Points worth reading from one of the most prominent voices in the game, however…
  • “…Reed, among others, has treated the incident as no big deal. I think it is. I have talked to World Golf Hall of Famers who feel the same way. They feel that Reed did nothing to make golf better on that Friday afternoon in early December, but in fact did the opposite. Golf took a step that day in the direction of the NBA, the NFL, MLB. A step toward catch me if you can. Golf with that as its prevailing ethos would be a different game.”
  • “…My view (this space is reserved for columnizing) is that Reed has to earn back my trust. That stance is not based on anything that happened with his parents years ago (he is estranged from them) or when he attended the University of Georgia, where he was thrown off the golf team for various incidents. It’s not because of his over-the-top body language while helping the U.S. win the 2016 Ryder Cup at Hazeltine, and it’s not because of his inane remarks about his pairings after the U.S. loss at the 2018 Ryder Cup in France.”
2. Courage Award; what’s next for Morgan Hoffmann
PGATour.com’s Helen Ross…“On Monday, Hoffman became the fourth recipient of the PGA TOUR Courage Award, joining Erik Compton (2013), Jarrod Lyle (2015) and Gene Sauers (2017). The award is presented to a player who, through courage and perseverance, has overcome adversity to make a meaningful contribution to the game.”
  • “It was really a shock and something that is obviously very special with the past recipients and how much they have done and what they have been rewarded for,” Morgan says. “And to be a part of that is very humbling, but obviously it’s a situation that you don’t want to be in.
  • “But I’m accepting it with as much gratitude as I can and hopefully, I can really help our foundation and make a change in people’s lives.”
3. The only critic he pays attention to
Golf Digest’s Brian Wacker…”Even his victory on Sunday was a reminder of controversies past. In 2014, Reed won the same tournament when it was played at Trump Doral in Miami. That year, in a taped interview with NBC that aired during the final round, Reed declared himself a top-five player in the world, a remark that came off as cocky and was generally not well-received, considering Reed was just 23 at the time, hadn’t played in a major yet and had started the week ranked 44th in the world.”
  • “Since then, Reed has racked up several notable wins, including his 2018 Masters triumph…When this latest controversy will wash away, who knows. In the meantime, Reed is now up to No. 8 in the world after his latest victory over a world-class field.”
  • “I think the biggest thing is, I’ve grown as a player,” he said. “I’ve not allowed too many things to bother me, the highs and lows in golf, especially through a round of golf.”
4. Final USO qualifying sites announced
The Golf Channel Digital team…”The USGA announced Monday the list of 12 final qualifying sites, the venues whereby approximately half the field will punch their ticket to this summer’s U.S. Open. After conducting 109 local, 18-hole qualifiers from late April to early May, the USGA will turn their attention to a dozen 36-hole qualifiers held across four different countries.”
  • “Several final (previously sectional) qualifying sites are familiar, and for the second year in a row there will be a qualifier held in Canada ahead of the RBC Canadian Open. But two courses are hosting final qualifiers for the first time: Pumpkin Ridge Golf Club in Oregon and The Club at Admiral’s Cove in Florida.”
5. “Dumbed me down”
Remarks from Geoff Ogilvy on playing the modern game…”Questions like, “should I hit a big slice here?” or “should I just lay-up short of that pond?” hardly ever enter my head these days. Just about every time I have a perfect club in my bag for the shot I am faced with. I just dial it in and hit it. All of which does, of course lead to better results for me as a professional. But I can’t help feeling it has “dumbed me down” as a golfer.”
  • “Another example: I am way better out of sand now than I was when I was, say, two. By far. But I’m only better hitting ‘Tour’ bunker shots. On Tour we have similar sand just about every week. The greens are similar every week. So I became really, really good at that shot. But that is a much narrower band of shots than I grew up playing in Melbourne. There, the bunkers vary from course to course. And, playing amateur tournaments all over the place, I was faced with wildly different conditions just about every time out.”
6. WAPA moves dates
Golf Channel’s Nick Menta…“The R&A announced last Friday that it has rescheduled the Women’s Amateur Asia-Pacific Championship for Oct. 7-10 at Siam Country Club in Pattaya, Thailand.”
  • “The event was originally scheduled Feb. 12-15 but postponed as a result of the continued outbreak of coronavirus.”
  • “We will continue to monitor the situation and liaise with the authorities to ensure we can stage the championship safely in October. We are looking forward to a successful week of golf and crowning the 2020 champion,” Martin Slumbers, chief executive of the R&A, said in a statement.” 
7. Women’s Golf Day returns
Our Gianni Magliocco…“Women’s Golf Day in 2020 looks set to be a record-breaking year, and for clubs signing up before March 1st, they can now avail of free location registration for the event which takes place on June 2, 2020.”
  • “A dedicated day to celebrate the female golf game, in 2019 Women’s Golf Day saw more than 900 events taking place in a whopping 52 countries.”
  • “With more locations and people participation planned for the 2020 event, the team behind WGD is offering free location registration with code VIP2020 to anyone signing up before March 1st.”
  • “Along with a new website, for 2020 the celebration is set to have an even greater global reach with WGD now taking place in all continents across the world, with different events also being arranged for the run-up to the main event.”

 

Your Reaction?
  • 3
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

News

Morning 9: Shh… | Hovland breaks through | PGL CEO speaks | Greatest putt ever?

Published

on

1. “Shhhhhh…”
Steve DiMeglio for Golfweek writes this regarding Patrick Reed’s WGC win…”A week that began with more biting criticism about his escapade in the sand in the Bahamas last December ended with an emphatic response from Patrick Reed.”
  • “Reed blocked out all the noise, deflected the condemnations and accusations of cheating and then stormed from behind during a tense back nine Sunday to win the World Golf Championships-Mexico Championship at Club de Golf Chapultepec.”
  • “En route to his second WGC title and eighth PGA Tour victory, the 2018 Masters champion shot rounds of 69-63-67-67 to finish at 18 under and one shot clear of Bryson DeChambeau. Reed scrambled for a finishing bogey after driving it into the trees and two-putted from 34 feet for the win.”
2. Hovland breaks through
AP report…”Viktor Hovland rolled in a 30-foot birdie putt on the final hole to capture his maiden PGA Tour victory in dramatic fashion at the Puerto Rico Open.”
  • “Hovland started the day with a one-shot lead, and at one point he built a three-shot advantage midway through the round. But after overcoming an ill-timed triple bogey, he was facing the prospect of a playoff with journeyman Josh Teater as he played the par-5 closing hole.”
  • “After his wedge came up short as rain fell in Rio Grande, the 22-year-old buried the birdie putt to finish the week at 20 under after a final-round 70 and polish off a breakthrough win.”
3. PGL CEO speaks
Golfweek’s Steve DiMeglio reporting…”Andrew Gardiner, the league’s CEO, is the voice behind the league and he spoke for 90 minutes on the British-based golf show podcast hosted by Rick Shiels.”
  • “Gardiner, a London-based director at Barclays Capital, said the Premier Golf League would run from January through August and consist of 12 four-man teams, with Gardiner saying the owner or the leader of each team would pick two players to count for the team score prior the start of the first round.”
  • “Players would be required to play all 18 events, with each featuring 54 holes, shotgun starts, no cut and no dress code. Each of the first 17 events would have a $10 million purse, with the season-ending playoff tournament boasting a $40 million purse. An individual champion will also be crowned in the final event.”
  • “The goal is for the league to begin in 2022.”
4. PGL short on substance?
Golfweek’s Eamon Lynch…”For all the attention Premier Golf League has garnered, it’s still little more than spitballs against a whiteboard. There’s the promise of financing, but no hard assets. No players. No tournaments. No infrastructure. McIlroy’s stiff-arming isn’t quite a fatal blow – he admitted that if everyone else jumps then he’ll have to follow – but having the world No. 1 say he’ll join only at gunpoint doesn’t much recommend it to his peers. Guys like Phil Mickelson and Justin Rose have teased interest, but they are players who don’t have the longest competitive runway ahead of them.”
  • “To be viable, PGL needs commitments from multiple younger stars, and the biggest star in that constellation just said no. Six years after it was conceived, Premier Golf League is all promise, no delivery.”
  • “That PGL has lingered for so long speaks to the depthless focus on finances among some players and agents, but also to how urgently the PGA Tour needs a reckoning with its own reality. Because even Woods predicts this will not be the last renegade challenge the Tour faces.”
5. Ignoring the noise
ESPN’s Bob Harig…”The noise, at times, can be deafening, deflating. It is certainly distracting. Patrick Reed admits as much because it would be nearly impossible to say or do otherwise.”
  • “And so it was that Reed had not one, but two grenades tossed his way this week in the wake of Sandy-gate in the Bahamas, the “cheating” scandal that continues to dog him.
  • “For reasons of his own making, that controversy lingers, but Reed thrives amid chaos. We’ve seen it at the Ryder Cup and throughout the last few months as he’s endured his share of taunting and jeers, from spectators, fellow competitors and commentators.”
6. “I just suck at chipping”
Candor from the young man from Norway! Hovland found himself unwittingly playing the part of a 20-handicapper on the par-3 11th hole at the Puerto Rico Open…
Golf Channel’s Will Gray…”Hovland chunked a chip shot from near the cart path, then failed to reach the green again with his third. It added up to a triple bogey which erased his advantage and put his tournament chances in peril.”
  • “Hovland ranks 230th on Tour this season in strokes gained: around the green, and he didn’t mince any words when asked about what went wrong on No. 11.”
  • “I just suck at chipping,” Hovland said. “I definitely need to work on my short game, and I was 100 percent exposed there on that hole.”
7. A show for the home crowd
Cameron Morfit for PGATour.com on the two Mexicans who teed it up at the WGC-Mexico…”Meanwhile, Abraham Ancer, who grew up in Mexico and Texas and was the breakout star of the Presidents Cup in December, also shot a final-round 68 to finish 9 under (T12).”
  • “The previous best finish by a Mexican player here was Ancer’s T39 last year.”
  • “It was a very fun week,” Ancer said. “I think I left a couple of birdies out there, but my game was quite solid. I hit it very well from the tee, and I’ve got a couple of notes on things to improve for next year, but I’m happy. Each year I’ve been able to get a little better.”
  • “The highlight Sunday for Ancer: stuffing his tee shot to within tap-in range at the par-3 17th, where fans chanted his nickname (Turco, or Turk) as he walked to the green.”
8. Headed for Augusta National
Golfweek’s Adam Woodard…”In 46 days, the eyes of the golf world will be on Augusta National for the Masters, where van Rooyen will compete for the first time. He qualified for the Masters by finishing inside the top 50 of the final OWGR last year.”
  • “As a freshman in college in 2009 at Minnesota, the Golden Gophers played in Augusta State’s tournament, held the weekend before the Masters. Van Rooyen and his Minnesota teammates got tickets to Monday’s practice round.”
  • “I remember Tiger was warming up with Fred Couples, Trevor Immelman was on the range, and I guess you go see some iconic holes, No. 1, walked a few holes, and then went to Amen Corner,” recalled van Rooyen after Friday’s round in Mexico City. “Thirteen is a much bigger dogleg than what it seems on TV, and then we just kind of spent some time there, bought a little bit of merchandise, as everybody does, and yeah, just kind of tried to soak it in.”
9. Move over, Bobby Locke! 
Woodard again…”86-year-old Mary Ann Wakefield…[made] one of the most impressive putts you’ll ever see from the full length of a college basketball court.
  • “During the Ole Miss men’s basketball game against Alabama on Saturday night as part of the Cannon Motors of Mississippi Putt for a Car challenge, Wakefield had a 94-foot putt on hardwood to win a new 2020 Nissan Altima.”
  • “She absolutely buried it, dead center.”

 

Your Reaction?
  • 6
  • LEGIT0
  • WOW0
  • LOL2
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

WITB

Facebook

Trending