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The “coolest” shirts in golf? adidas Golf announces climachill Apparel

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Press Release: Carlsbad, Calif. (May 13, 2014) – adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the new climachill apparel collection, featuring new and exclusive fabric technologies designed to keep golfers cool when temperatures rise on the course.

Designed and developed to raise performance levels by helping regulate body temperatures, adidas Golf engineers have revolutionized golf apparel technology with proprietary climachill fabric, engineering the most breathable material the company has ever incorporated into its apparel lines.

Delivering a cooling sensation upon contact with the skin, small aluminum dots were strategically located inside the back neck, one of the warmest areas on the human body. The climachill fabric construction utilizes woven titanium fibers that maximize surface contact with skin. Remarkably light, climachill fabric acts like an open mesh to increase air permeability, drawing heat away from the body and allowing for unmatched ventilation and evaporation of sweat to keep golfers cool like never before.

climachill apparel first appeared on the PGA TOUR at The Players Championship earlier this month, and the technology will be featured prominently in the scripting of Sergio Garcia, Dustin Johnson and Jason Day throughout the remainder of the 2014 PGA Tour season.

ClimaChill_Detail_1

“When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play,” said Jason Day, 2014 WGC-Accenture Match Play Champion. “I’m amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too.”

PGA Tour player Jason Day tests climachill apparel in the adidas Golf Innovations video series.

[youtube id=”b6htrJYP6F4″ width=”620″ height=”360″]

“We’re consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance,” said Davide Mattucci, Director, Global Apparel Product Marketing for adidas Golf. “The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable.”

The climachill apparel collection includes five men’s polos and three women’s polos with an MSRP ranging from $75-$80 USD. Available now, visit adidasgolf.com to learn more about climachill technology and to view the entire apparel collection.

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19 Comments

19 Comments

  1. move to hawaii with nothing

    Jun 1, 2014 at 9:45 pm

    Hi there to all, how is all, I think every one is getting more from this
    web page, and your views are good in support of new users.

  2. Charles

    May 17, 2014 at 1:10 am

    These shirts are great. However, one of the shirts I ordered did not have the aluminum beads on them. WHOOPS! I hope Adidas QC isn’t taking advice from Taylormade.

  3. Mark

    May 15, 2014 at 8:24 pm

    Luckily the course I work at decided to pick these as our uniform shirts for this year so I get to try one out for free and pick up a second for 10 bucks if I want. The dots felt a little weird at first considering it’s still cool here but in hot temperatures I think the technology will do its job.

  4. Clay

    May 14, 2014 at 5:00 pm

    No way these are worth more than a $70 FJ shirt……that being said, I’ll probably try at least one. LOL

  5. pdgoblue25

    May 14, 2014 at 12:14 pm

    I’ll do the same thing that I do with all of my golf purchases now. Wait until next year’s model comes out, then buy these when they’re discounted. I hear everyone in golf talking about how slow play is the killer of golf. Wrong, the prices in the golf industry have become OUTRAGEOUS. $40-70 greens fees, $15-20 gloves, balls, clubs, bags, shoes, $80 polos, $90 pants, $80 shorts. If my clubs were stolen and I had to go out and replace them all it would cost me at least $2,000.

    • Jagen

      May 15, 2014 at 12:26 pm

      trolling hard I see… Not to be there bearer of bad news, but golf courses don’t operate on hopes and dreams.. They need something called money. Have you heard of it? 40-70 dollar green fees is high? I’m pretty sure once you factor in average operating costs of the building, and maintenance, you are falling well behind the 8ball. Do you understand why courses are closing? because it costs money to run them. In respect to replacing your set. It would not cost you 2000 dollars. you are out of your mind. Go to a sporting goods store and get a box set for 179.99. Or, that isn’t good enough? apparently you are wanting brand name high end clubs… Oh wait, you have a fine wine taste on a beer budget? right, that makes sense now. All this complaining about prices and cost is absurd. and no, I am not a tmag fanboy, personally can’t stand their product. No I am not a millionaire. I don’t even make more than 50k a year. So this is not based on a privileged individuals viewpoint, this is based on my employment in the industry and dealing with people like you on a daily basis.

      • HackerDav31

        May 15, 2014 at 8:19 pm

        Couldn’t agree more. People want world-class quality on a Walmart budget. That’s not how good stuff is made. Apple doesn’t cut corners in its product, and its the biggest success story in electronics… why? Because smart people are willing to pay for high quality. No different in any other industry. There’s no status in overpaying, but there’s also no status in being a penny pincher.

        • bradford

          May 16, 2014 at 7:11 am

          Interesting correlation between Apple and TMAG, but realize they both survive on their marketing strategy and not on their actual product line. Both companies have an AMAZING ability to tell you want you want, then sell it to you.

      • Tony Lynam

        May 17, 2014 at 11:51 am

        So he is a troll because he had an opinion? Maybe with all of the indicators pointing for a need to grow the game, with you being in the industry and all, you may want to listen to what the people that buy your product have to say and come to something that can benefit your customers concerns and your bottom line.

  6. Ben

    May 14, 2014 at 9:29 am

    I was pleasantly surprised that there are a few marginally understated styles/colors for this technology. good on you, adidas.

  7. Hackerdav31

    May 13, 2014 at 9:06 pm

    Not sure what’s so wow about that when you look at every other brand out there… Outside of the budget brands, it’s pretty consistent with where all the performance polos are these days…

  8. Jim

    May 13, 2014 at 6:22 pm

    80$ for a polo WOW ! Thats a little crazy

    • Joe

      May 13, 2014 at 7:50 pm

      Not really when you think that Bobby Jones polos were north of $100 6 years ago….

      • MWP

        May 13, 2014 at 10:50 pm

        citing another example of an over-priced golf polo doesn’t make this polo any more reasonable….

    • Billy

      May 13, 2014 at 9:07 pm

      80$ is not real currency. But $80 is and that’s normal for premium apparel. I.E., Tiger Woods polo’s.

      • bradford

        May 14, 2014 at 7:18 am

        That’s actually on the low side for TW, but these aren’t even close to TW quality. I think they’ve let Sergio run their design dept for too long now…

        • ChefaLu

          May 16, 2014 at 1:43 am

          TW polos? For $90-100 those are the ones that are garbage. Collars that feel like cardboard, shiny prints, and heavy fabrics that don’t move moisture. There are a million better products in that price zone that are of much higher quality and value. Also not sure how you can determine quality of a garment from a photo. Not sure this is a comment about quality or about fanboy-dom…

          • bradford

            May 16, 2014 at 7:16 am

            Fanboy? Are you 12? That’s a word left for the “But I love my XBOX” forum. Fan, sure.

            And you obviously have no idea what you’re talking about…

    • jeff

      May 14, 2014 at 9:48 am

      i really don’t see your problem paying 80dollars for a shirt, but it might has to do something that i don’t live in the states. yesterday i saw a nice rlx shirt, until i saw the price tag.
      it would cost me 189 dollars!!!!!
      80 dollars for a nice polo shirt. here. take my money

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Whats in the Bag

WITB GolfWRX Members Edition: “Brew4eagle”

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Recently we put out the call for our members to submit their WITBs in our forum to be featured on the GolfWRX front page. Since then, our members have been responding in numbers!

Now it’s time to take a look at the bag of one our longest standing members!

*Full details on the submission process can be found here, and you can submit your WITB in this forum thread.*

Member: ‘Brew4eagle’

Handicap (per profile): 8.2

Brew4eagle WITB

Driver: Ping i20 (10.5 degrees)
Shaft: Ping TFC707D R

2-hybrid: Adams a7 (19 degrees)
Shaft: Matrix Ozik Altus R

Irons: Titleist 718 AP2 (4-P)
Shafts: True Temper AMT Tour White S300

Wedges: Titleist Vokey SM7 (52.08F, 58.08M)
Shafts: True Temper Dynamic Gold Wedge Flex

Putter: Ping BeCu Scottsdale Anser

Golf Ball: Srixon Q Star Tour

Putter grip: Ping spiral wrap

Grips: Ping ID8 (driver), Golf Pride MCC Plus 4 (hybrid), Golf Pride Tour Velvet 360 (irons, wedges)

Bag: Ping Hoofer Lite

GPS: Bushnell Phantom

Get submitting your WITB in our forum as we’ll be publishing more and more of them on our front page over the coming days and weeks.

Feel free to make it your own too by including some thoughts on your setup, your age, handicap, etc. Anything you feel is relevant!

Share your WITBs here.

 

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Is the R&A coming for drivers?

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R&A chief Martin Slumbers has issued a stark message which could bring an end to the likes of Bryson DeChambeau’s recent dismantling of golf courses – and it could also spell big changes for manufacturers.

Speaking to the Daily Mail, Slumbers unveiled the areas which the game’s two governing bodies are focusing on to help prevent golf courses being overpowered by today’s professionals, and hinted that significant changes could be on the way for modern driver technology.

“It is too simple just to say change the ball. Way too simple. You can do things with the ball. But it’s the relationship between ball and club which is most important, to me.

 The fundamental change in the golf ball since 1999-2000, with the introduction of ProV1 technology, is the ball spins less. And drivers have been designed so it spins even less, which makes it go further.”

Bryson DeChambeau’s unprecedented length off the tee has been a hot topic of discussion since golf’s restart. While Slumbers hailed the 26-year-old’s “extraordinary” ability to combine that power with accuracy, the R&A chief declared that he would be coming back to the issue to address the current lack of balance between skill and power in the sport.

“Bryson, I’m fascinated by. I’m not sure I can remember another sportsman, in any sport, so fundamentally changing their physical shape. But what is extraordinary is that Bryson isn’t the first one to put on muscle in golf. How he’s able to control the ball, with that extra power, is extraordinary. All credit to him, he’s a true athlete.

But I still come back to the belief that golf is a game of skill. And we believe we need to get this balance of skill and technology right. Once we feel that the industry is stable again, which isn’t going to be tomorrow, because we don’t know what’s going to happen over autumn and winter, we will be coming back to that issue in great seriousness.”

Part one of the R&A and USGA’s Distance Report concluded that the increased gains from the bombers off the tee in the game was “detrimental to the sport”. Per his interview with the Mail, Slumbers reiterated that the desire for a balance between skill and technology would head stage two of the report.

“My view is very much that golf is a game of skill. It’s important to have a balance of skill and technology. We did intend to publish the next stage in March, sending out to manufacturers our specific areas of interest. Specific topics we wanted to evaluate before considering what equipment changes we would – or would not – put in place.

It’s all been put on hold because the world has a lot more to worry about. And we were conscious of the golf industry having the time to recover. But we will bring that topic back – because it does need to be discussed.”

 

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Equipment

What GolfWRXers are saying about the optimal equipment strategy for a beginner

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In our forums, our members have been discussing the best equipment-strategies for beginners taking up the sport. WRXer ‘Used2PlayAlot’ asks members what their nuggets of advice would be, and WRXers have been sharing their top tips for beginners in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MattGolfs: “Id try to find a used set locally with bag and everything included. As a beginner, you just need to get out and start playing to figure out what you like and dislike equipment-wise IMO.”
  • rkillian: “My brother in law more recently got into the game. I found him a used set on craigslist for $150. My dad is getting back into it as well. He has slowed down and needed some irons that are a little lighter and a newer more forgiving driver. Also found stuff for him on craigslist—$ 120 for irons and a driver. My wife and daughter wanted to have their own clubs when they come play a par 3 with me. Found my wife a used box set on craigslist for $50 and my daughter a little junior set for $20 on the Facebook market place. You should be able to find what someone new to the game needs on craigslist or Facebook.”
  • tomg1969: “I just did this for a friend. I went to eBay and found a nice set of Ping G5 irons for $100. I also picked up two nice, older Adams a12 hybrids for $50, and a Ping driver for $60. I gave him one of my older putters, and old stand bag and a sand wedge. For $210 (Plus the things that I gave him from my “junk pile”) he has a pretty nice and forgiving set up for a beginner.”
  • kmay_: “Yep look on local classifieds, Facebook marketplace etc. A buddy of mine at work wanted to get into playing, so I sold him an old set of irons I had, a stand bag, and an old 3 wood. Found him a driver on Kijiji, he picked up a 60* and a putter and now he’s playing more often than me the bugger. Has an exec course across the street from his house, so he bought a membership there and has been playing a ton. Cheap full set would be the way I would go, get the guy into it and then if he wants to continue playing, he can start putting together a better set with your guidance.”

Entire Thread: “Optimal equipment strategy for a beginner?”

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