Equipment
This French company is selling an $1,100 putter
Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.
What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”
The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.
Yet none of this would seem to justify a price point in excess of $1,000.
Moving onto the Caesar’s specs
- 71-degree lie
- Grip: Neoprene, silver cotton stitching
- Putter head: Aluminum 2024
- Micro-pearled finish
- Polished finish on bottom, sides
- 270 grams
- 3.5 degrees of loft
- Aluminum 2017 insert, cross-engraved
- Red/black/pink
And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea, a “mechanical engineer” with “a passion for golf” and “beautiful objects.”
Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”
With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”
“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.
If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).
So, what do you think? Compelled to drop more than a grand on the Caesar?
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Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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The tournament bearing the name of one of golf’s all-time greats is now known as the CJ Cup Byron Nelson. Back in 2017, it was still the AT&T Byron Nelson and Billy Horschel was still a full-bag PXG staffer. The Florida Gator leveraged those wares to a playoff victory over Jason Day securing his fourth PGA Tour win in the process.
Check out the clubs Horschel had in play seven years ago in Texas.
Driver: PXG 0811X (9 degrees)
Shaft: Fujikura Atmos Tour Spec Black 6 X
3-wood: PXG 0341X (15 degrees)
Shaft: Project X HZRDUS Black 75 6.5
5-wood: PXG 0341 (18 degrees)
Shaft: Project X HZRDUS Black 75 6.5
Irons: PXG 0311T (3, 5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: PXG 0311T Milled (52-10, 56-10, 60-07)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: PXG Bat Attack
Grip: SuperStroke Flatso 1.0
Ball: Titleist Pro V1x
Check out more in-hand photos of Billy Horschel’s gear from 2017 here.
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Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees) Shaft: Mitsubishi Tensei 1K White 70 TX 3-wood: TaylorMade Qi 10 Tour (15 degrees)...
WITB Time Machine: Billy Horschel’s winning WITB, 2017 CJ Cup Byron Nelson
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Gaby
Apr 27, 2016 at 8:59 am
Come on. Try the club first.
I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!
chris
Apr 20, 2016 at 11:12 am
i’ve seen this before……
8thehardway
Apr 16, 2016 at 6:08 am
Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.
Who puts the GRIN in ValGrine putters? Whoever buys one.
Large chris
Apr 15, 2016 at 8:23 am
1000 operations… Hahaha
I tried that sort of line with a customer once and it didn’t fly.
:-p
Apr 15, 2016 at 3:09 am
The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality
Ezra
Apr 16, 2016 at 7:12 am
Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉
:-ppp
Apr 17, 2016 at 3:50 am
No, truly, the French are weird and should not be playing golf.
D Louis
Apr 14, 2016 at 2:03 pm
If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff
Scooter McGavin
Apr 14, 2016 at 1:24 pm
All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.
Jamie
Apr 17, 2016 at 5:19 pm
Racist stereotypical comments are not needed.
Mark
Apr 14, 2016 at 12:56 pm
Looks like it should be on sale in Walmart. The standard of workmanship looks awful.
eva
Apr 14, 2016 at 12:48 pm
If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.
Philip
Apr 14, 2016 at 12:21 pm
What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.
Nolanski
Apr 14, 2016 at 12:18 pm
Just bought one and I got the shaft pured…
Just kidding. Smiley face.
B Hock
Apr 14, 2016 at 12:12 pm
The title is misleading….because I doubt they have actually sold any! 😛
Fug
Apr 14, 2016 at 11:35 am
Please make it uglier. Thank you.
steve
Apr 14, 2016 at 10:55 am
For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.
Richard
Apr 14, 2016 at 10:54 am
I wouldn’t pay $10 for that out of a bargain bin.
AllBOdoesisgolf
Apr 14, 2016 at 10:53 am
Could be $5 and I wouldn’t buy it or anything French for that matter.
Ezra
Apr 14, 2016 at 12:05 pm
May we know why?
slider
Apr 14, 2016 at 12:57 pm
soft
Tim
Apr 16, 2016 at 10:36 pm
French fries?
ca1879
Apr 14, 2016 at 9:20 am
Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.
George
Apr 14, 2016 at 8:59 am
http://www.kramski-putter.de/en/putter.html
bill
Apr 14, 2016 at 8:51 am
Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.
Weekend Duffer
Apr 14, 2016 at 8:43 am
Trash
$1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.