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This French company is selling an $1,100 putter

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Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.

What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”

The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.

Yet none of this would seem to justify a price point in excess of $1,000.

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Moving onto the Caesar’s specs

  • 71-degree lie
  • Grip: Neoprene, silver cotton stitching
  • Putter head: Aluminum 2024
  • Micro-pearled finish
  • Polished finish on bottom, sides
  • 270 grams
  • 3.5 degrees of loft
  • Aluminum 2017 insert, cross-engraved
  • Red/black/pink

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And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea,  a “mechanical engineer” with “a passion for golf” and “beautiful objects.”

Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”

With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”

“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.

If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).

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So, what do you think? Compelled to drop more than a grand on the Caesar?

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26 Comments

26 Comments

  1. Gaby

    Apr 27, 2016 at 8:59 am

    Come on. Try the club first.
    I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!

  2. chris

    Apr 20, 2016 at 11:12 am

    i’ve seen this before……

  3. 8thehardway

    Apr 16, 2016 at 6:08 am

    Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
    Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.

    Who puts the GRIN in ValGrine putters? Whoever buys one.

  4. Large chris

    Apr 15, 2016 at 8:23 am

    1000 operations… Hahaha
    I tried that sort of line with a customer once and it didn’t fly.

  5. :-p

    Apr 15, 2016 at 3:09 am

    The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality

    • Ezra

      Apr 16, 2016 at 7:12 am

      Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉

      • :-ppp

        Apr 17, 2016 at 3:50 am

        No, truly, the French are weird and should not be playing golf.

  6. D Louis

    Apr 14, 2016 at 2:03 pm

    If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff

  7. Scooter McGavin

    Apr 14, 2016 at 1:24 pm

    All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.

    • Jamie

      Apr 17, 2016 at 5:19 pm

      Racist stereotypical comments are not needed.

  8. Mark

    Apr 14, 2016 at 12:56 pm

    Looks like it should be on sale in Walmart. The standard of workmanship looks awful.

  9. eva

    Apr 14, 2016 at 12:48 pm

    If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.

  10. Philip

    Apr 14, 2016 at 12:21 pm

    What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.

  11. Nolanski

    Apr 14, 2016 at 12:18 pm

    Just bought one and I got the shaft pured…

    Just kidding. Smiley face.

  12. B Hock

    Apr 14, 2016 at 12:12 pm

    The title is misleading….because I doubt they have actually sold any! 😛

  13. Fug

    Apr 14, 2016 at 11:35 am

    Please make it uglier. Thank you.

  14. steve

    Apr 14, 2016 at 10:55 am

    For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.

  15. Richard

    Apr 14, 2016 at 10:54 am

    I wouldn’t pay $10 for that out of a bargain bin.

  16. AllBOdoesisgolf

    Apr 14, 2016 at 10:53 am

    Could be $5 and I wouldn’t buy it or anything French for that matter.

  17. ca1879

    Apr 14, 2016 at 9:20 am

    Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.

  18. bill

    Apr 14, 2016 at 8:51 am

    Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.

  19. Weekend Duffer

    Apr 14, 2016 at 8:43 am

    Trash

    $1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.

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Whats in the Bag

Jeff Winther’s winning WITB: 2021 Mallorca Golf Open

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  • Jeff Winter’s what’s in the bag accurate as of the Mallorca Open. All photos c/o SMS_on_Tour

Driver: Callaway Mavrik Max (10.5 degrees @9.5)
Shaft: Project X HZRDUS Smoke Black 60 6.0

3-wood: Callaway Mavrik Max (15 degrees @14)

Hybrid: Titleist TS2

Irons: Callaway Apex Pro ’19 (4), Callaway Apex MB ’18 (5-PW)

Wedges: Titleist Vokey Design SM8 (50-08F, 54-10S), Vokey Design WedgeWorks (58-L)

Putter: Odyssey Exo Two-Ball (White Hot Insert)

Ball: 2021 Titleist Pro V1x

 

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Whats in the Bag

Hideki Matsuyama’s winning WITB: 2021 ZOZO Championship

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Driver: Srixon ZX7 (9.5 degrees, flat)
Shaft: Graphite Design Tour AD DI 8 TX

3-wood: TaylorMade SIM2 Titanium (15 degrees)
Shaft: Graphite Design Tour AD DI 9 TX

5-wood: Cobra King RadSpeed Tour
Shaft: Graphite Design Tour AD DI

Irons: Srixon Z-Forged (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue S400

Wedges: Cleveland RTX 4 Forged Prototype (52-10, 56-8 @57.5, 60-08 @62)
Shafts: True Temper Dynamic Gold Tour Issue X100 (S400 in 52)

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Equipment

How did heavier or lighter shafts affect your iron performance? – GolfWRXers discuss

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In our forums, our members have been discussing shaft weight and how it affects their iron play. WRXer ‘RoyalMustang’ kicks off the thread asking two questions:

“1) If you went lighter, how did it impact your game (down to 95-105g). Tempo changes, good or bad?   

2) If you went heavier (120-130g), same question? Good move?”

And our members have been sharing their experiences in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • gripandrip: “Average about 105 on my driver swing speed… not much more anymore. Currently playing to a ~2 HC. Switched from DGS300 to Steelfiber i95. No issues for me at all. I stayed with DG400’s in my wedges. Initially, I thought I had issues with dispersion, but after a couple of rounds, it was no longer a concern.”
  • mackepa: “I have found that around 120 grams is the “sweet spot” for my iron game. Anything heavier, and I start swinging hard to try to get the shaft to feel like it’s loading. Anything lighter than 120, and it starts to feel like a toothpick. I tend to also play my irons over length since I’m a little taller. I currently swing driver about 110mph, but I don’t really go after my irons with the same effort. I currently love the KBS $-Taper 120 Stiff.”
  • erikro: “Biggest difference for me is with the s300 shaft I feel it more the next morning. With a 105 gram shaft I have no trouble.”
  • Ri_Redneck: “I play graphite iron shafts, but only 115g and higher. I like a club with some heft. If they get too light, it throws my sequencing off, and balls go everywhere. I can’t say I’ve ever gotten too heavy in my irons, but 80g is the top of what I like in my driver and FWs.”

Entire Thread: “How did heavier or lighter shafts affect your iron performance?”

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