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This French company is selling an $1,100 putter

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Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.

What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”

The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.

Yet none of this would seem to justify a price point in excess of $1,000.

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Moving onto the Caesar’s specs

  • 71-degree lie
  • Grip: Neoprene, silver cotton stitching
  • Putter head: Aluminum 2024
  • Micro-pearled finish
  • Polished finish on bottom, sides
  • 270 grams
  • 3.5 degrees of loft
  • Aluminum 2017 insert, cross-engraved
  • Red/black/pink

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And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea,  a “mechanical engineer” with “a passion for golf” and “beautiful objects.”

Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”

With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”

“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.

If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).

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So, what do you think? Compelled to drop more than a grand on the Caesar?

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26 Comments

26 Comments

  1. Gaby

    Apr 27, 2016 at 8:59 am

    Come on. Try the club first.
    I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!

  2. chris

    Apr 20, 2016 at 11:12 am

    i’ve seen this before……

  3. 8thehardway

    Apr 16, 2016 at 6:08 am

    Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
    Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.

    Who puts the GRIN in ValGrine putters? Whoever buys one.

  4. Large chris

    Apr 15, 2016 at 8:23 am

    1000 operations… Hahaha
    I tried that sort of line with a customer once and it didn’t fly.

  5. :-p

    Apr 15, 2016 at 3:09 am

    The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality

    • Ezra

      Apr 16, 2016 at 7:12 am

      Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉

      • :-ppp

        Apr 17, 2016 at 3:50 am

        No, truly, the French are weird and should not be playing golf.

  6. D Louis

    Apr 14, 2016 at 2:03 pm

    If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff

  7. Scooter McGavin

    Apr 14, 2016 at 1:24 pm

    All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.

    • Jamie

      Apr 17, 2016 at 5:19 pm

      Racist stereotypical comments are not needed.

  8. Mark

    Apr 14, 2016 at 12:56 pm

    Looks like it should be on sale in Walmart. The standard of workmanship looks awful.

  9. eva

    Apr 14, 2016 at 12:48 pm

    If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.

  10. Philip

    Apr 14, 2016 at 12:21 pm

    What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.

  11. Nolanski

    Apr 14, 2016 at 12:18 pm

    Just bought one and I got the shaft pured…

    Just kidding. Smiley face.

  12. B Hock

    Apr 14, 2016 at 12:12 pm

    The title is misleading….because I doubt they have actually sold any! 😛

  13. Fug

    Apr 14, 2016 at 11:35 am

    Please make it uglier. Thank you.

  14. steve

    Apr 14, 2016 at 10:55 am

    For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.

  15. Richard

    Apr 14, 2016 at 10:54 am

    I wouldn’t pay $10 for that out of a bargain bin.

  16. AllBOdoesisgolf

    Apr 14, 2016 at 10:53 am

    Could be $5 and I wouldn’t buy it or anything French for that matter.

  17. ca1879

    Apr 14, 2016 at 9:20 am

    Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.

  18. bill

    Apr 14, 2016 at 8:51 am

    Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.

  19. Weekend Duffer

    Apr 14, 2016 at 8:43 am

    Trash

    $1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

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Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

 

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

 

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

 

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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Whats in the Bag

Alejandro Tosti WITB 2024 (April)

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  • Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5

3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX

Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100

Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100

Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400

Putter: Scotty Cameron

Grips: Golf Pride MCC Plus4

Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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