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This French company is selling an $1,100 putter

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Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.

What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”

The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.

Yet none of this would seem to justify a price point in excess of $1,000.

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Moving onto the Caesar’s specs

  • 71-degree lie
  • Grip: Neoprene, silver cotton stitching
  • Putter head: Aluminum 2024
  • Micro-pearled finish
  • Polished finish on bottom, sides
  • 270 grams
  • 3.5 degrees of loft
  • Aluminum 2017 insert, cross-engraved
  • Red/black/pink

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And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea,  a “mechanical engineer” with “a passion for golf” and “beautiful objects.”

Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”

With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”

“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.

If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).

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So, what do you think? Compelled to drop more than a grand on the Caesar?

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26 Comments

26 Comments

  1. Gaby

    Apr 27, 2016 at 8:59 am

    Come on. Try the club first.
    I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!

  2. chris

    Apr 20, 2016 at 11:12 am

    i’ve seen this before……

  3. 8thehardway

    Apr 16, 2016 at 6:08 am

    Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
    Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.

    Who puts the GRIN in ValGrine putters? Whoever buys one.

  4. Large chris

    Apr 15, 2016 at 8:23 am

    1000 operations… Hahaha
    I tried that sort of line with a customer once and it didn’t fly.

  5. :-p

    Apr 15, 2016 at 3:09 am

    The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality

    • Ezra

      Apr 16, 2016 at 7:12 am

      Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉

      • :-ppp

        Apr 17, 2016 at 3:50 am

        No, truly, the French are weird and should not be playing golf.

  6. D Louis

    Apr 14, 2016 at 2:03 pm

    If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff

  7. Scooter McGavin

    Apr 14, 2016 at 1:24 pm

    All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.

    • Jamie

      Apr 17, 2016 at 5:19 pm

      Racist stereotypical comments are not needed.

  8. Mark

    Apr 14, 2016 at 12:56 pm

    Looks like it should be on sale in Walmart. The standard of workmanship looks awful.

  9. eva

    Apr 14, 2016 at 12:48 pm

    If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.

  10. Philip

    Apr 14, 2016 at 12:21 pm

    What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.

  11. Nolanski

    Apr 14, 2016 at 12:18 pm

    Just bought one and I got the shaft pured…

    Just kidding. Smiley face.

  12. B Hock

    Apr 14, 2016 at 12:12 pm

    The title is misleading….because I doubt they have actually sold any! 😛

  13. Fug

    Apr 14, 2016 at 11:35 am

    Please make it uglier. Thank you.

  14. steve

    Apr 14, 2016 at 10:55 am

    For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.

  15. Richard

    Apr 14, 2016 at 10:54 am

    I wouldn’t pay $10 for that out of a bargain bin.

  16. AllBOdoesisgolf

    Apr 14, 2016 at 10:53 am

    Could be $5 and I wouldn’t buy it or anything French for that matter.

  17. ca1879

    Apr 14, 2016 at 9:20 am

    Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.

  18. bill

    Apr 14, 2016 at 8:51 am

    Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.

  19. Weekend Duffer

    Apr 14, 2016 at 8:43 am

    Trash

    $1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.

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Whats in the Bag

Steve Stricker WITB 2024 (April)

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Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X

3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T100 (3-9)
Shafts: Project X 6.5

Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore

Putter: Odyssey White Hot No. 2

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Grip Rite

Check out more in-hand photos of Steve Stricker’s clubs here.

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Whats in the Bag

Alex Fitzpatrick WITB 2024 (April)

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  • Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic. 

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X

Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX

Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)

Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X

Putter: Bettinardi SS16 Dass

Grips: Golf Pride MCC

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

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Equipment

What’s the perfect mini-driver/shaft combo? – GolfWRXers discuss

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In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
  • driveandputtmachine: “Still playing a MIni 300.  The head was only 208, so I ordered a heavier weight and play it at 3 wood length.  I am playing a Ventus Red 70.   I play 70 grams in my fairways.  I use it mainly to hit draws off the tee.  When I combine me, a driver, and trying to hit a draw it does not work out well most of the time.  So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck.  The 300 Mini is very good off the deck.”
  • JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”

Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”

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