Opinion & Analysis
GolfRedefined aims to make club swapping easier
There is a fair chance that the average GolfWRX reader has a few drivers hidden in their closets.
Maybe they are tucked away so the wife doesn’t find them and then have the nerve to ask you why you have four different drivers that say “Superfast” on them, yet you still refuse to buy anything but discounted detergent while buying groceries. Or maybe that is just me. But if you have more Callaway Razr’s than disposable ones, GolfRedefined thinks it has the solution for you.
GolfRedefined.com is a new exchange-based website offering golfers the option of signing up, paying a monthly fee and then requesting and trading for their choice of a large selection of fairly current drivers (just drivers for now). The selection and monthly fees are dependent on one of the three different packages you choose.
The monthly pricing starts at $24.95 per month or $69.95 per quarter for what is called the “birdie” program, and this, like all membership levels, allows you to request any driver that falls into that package, and then trade it for others basically an unlimited amount of times as long as you are a member. There is a shipping fee of around $12 to $15 as well that gets tacked on for each new driver you receive, while sending them back included pre-paid shipping.
Stepping up a notch in terms of driver selection, there is a “hole in one” plan as well that will bill you just under $100 quarterly and give you access to the newest drivers on the market. Then there is the “eagle” plan that will set you back just under $40 a month and is targeted at seasonal golfers.
Annually, the “eagle plan” would cost more than the “hole in one plan,” while offering an older selection of drivers. But it gives golfers the option of paying monthly, while the “hole in one” plan mandates that golfers make a quarterly commitment.
Obviously the idea with this site is to capitalize on the fact that many golfers like to tinker with a lot of drivers. Its target market is likely the guy who is tired of buying a $399 driver and then seeing a commercial promising him more distance or forgiveness, and not really being able to afford shelling out more money to try it out. Or of course the guy who loves his driver one day, and then wants to wrap it around a tree the next when he misses 10 fairways.
With GolfRedefined, you could change your current driver for another without paying full retail. And with an “eagle” package, you’d have access to basically any big name driver on the market including the new ones. Sounds great on paper if you are an obsessive tinkerer, and the website touts its merits in its FAQ section. But the math does make for some interesting things to ponder.
First off, there are a couple of reasons I couldn’t join. The service is only offered to the continental U.S. and it currently does not offer left-handed clubs. So while GolfRedefined is not a possibility for me right now, I wonder if it would be if I happened to be a right-handed golfer from say, Minnesota (I like people from Minnesota, they pronounce their “o” like we do, and thus they are all honorary Canadians in my book), would this service interest me?
Well, the “birdie” package costs roughly $300 a year and the drivers offered to those consumers is a mix of relatively new but not current models (Ping G15, Cleveland TL310, Taylormade R11, Diablo Octane to name a few). The website’s FAQ also says the average client makes about four trades a year which would bring the total to roughly $360 if I factor in shipping charges. So would I pay $360 for this service, to use four drivers in 2013?
To be honest, probably not, as I actually already own three of the four drivers I listed above (a G15, Tl310 and Octane) and my local golf store still has all of them new for between $95 and $150 factoring in U.S. conversion. I just bought my Cleveland TL310 for $95. You could buy two or three brand-new drivers offered in the “birdie membership” for less than the price of a year’s payments. And they are yours, you own them and can trade them in later for credit. You can’t do that if you have to return them to the site. So the price point of that program is maybe a bit of a concern.
The top-of-the-line “hole in one” program might make a bit more sense to a hardcore club-swapper. If you keep your membership for a year you’d pay roughly $400 plus the shipping dues. That would bring you to roughly $460 a year if you are an average member making about four trades. That is more expensive than almost any premium driver on the market but if you planned on using three or four a year, as well as upgrading every year, I could see how that might be appealing to someone who always wants to try something new, and maybe have a status club in the bag. But I could also see how if you ever found something you really liked and wanted to stick with it, you’d feel you were spending a lot to use it. Though I suppose people who stick with drivers is not really GolfRedefined’s target audience.
Speaking of target audience, I also wonder about whether the obsessive tinkerer has much use for a completely stock driver. For example, he site does not reference an ability to change the grip, adjust the length, or hot melt/lead tape the head for swing weight purposes. This might not be a problem for 99 percent of the golfers out there, but obsessive tinkerers seem to comprise the main target market of this website. I wonder how many players out there switch drivers four times a year but also want to play them all completely stock?
I would also be interested in hearing reviews of actual members. While the FAQ section seems to be geared heavily at customer satisfaction, it is also pretty vague in regards to stocking levels and damage policy. The site does promise to try to have all new drivers in stock at all times, but there is no guarantee of turnaround time. There is also no guarantee that the shaft flex of your choice will be available either. Do they stock more regular then stiff? Any X flex? These also might be concerns for the compulsive tinkerer. As far as the damage policy goes, you are covered for “everyday” wear and tear but I’m not sure what that is. What about skymarks? The site promises all clubs are in “new” or “new like” condition. If I skymark a driver do they throw it out? Do I get charged for it?
OK, I’ve been a bit tough on GolfRedefined, but in all fairness, with any program you are never tied in to anything long term (the longest commitment seems to be three months) and you can quit at any time. In the end, spending $25 to $40 a month to try out a bunch of drivers and see where it goes could be fun. The site does say that if you decide you want to keep a driver, they will sell it to you and allow you to cancel when your term is up. So there is that. I could also see this being of value to someone who only plays a few months a year, wants to use a $350 driver, but doesn’t want to pay for one. If you take the “hole in one” membership and pay $100 for three months, you could use a Ping G25 this golf season for only $100. That isn’t bad.
Feel free to check out the site for yourselves and form your own opinions (click here). Worst case you have another option of how to go about acquiring clubs, and for any golfer, that is a good thing.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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JKratz
May 9, 2013 at 7:45 am
Just learn how to use an auction site. Buy and sell the drivers you want/don’t want. You may incur some losses, but not a monthly fee. And…you may even MAKE money if you know what you’re doing!
Tyson
May 1, 2013 at 1:48 pm
In Canada where did you get your drivers for 95-150$?
Spencer
Apr 25, 2013 at 1:47 pm
I got as far as “Monthly fee” before I stopped reading.
kloyd0306
Apr 25, 2013 at 5:27 am
This will fail because it’s dumb…….
Flip4000
Apr 23, 2013 at 9:46 am
If your a golfer who cares about spending extra money on after market shafts, your probably someone who doesn’t buy 3-4 drivers per year and therefore the program doesn’t appeal to you. I think its more for the guy who maybe is a little older or the single post college grad with a little bit of income to throw around or someone who just likes to try the latest and greatest drivers rather than trying to fully customize a driver to their game.
Look, when you rent a car, they dont let you pick any custom rims or aftermarket parts to put under the hood, nor should it matter since its a RENTAL,this program is the same concept. if your someone who wants to custom build a club just for “you”, then just continue buying clubs at store or online for a discount and throwing whatever expensive shaft you feel like on it.
I think its more for the person who cant make it out to a demo day or doesn’t have access to a demo day in order to try a club on the course and see how it may or may not fit their game. we have all hit a driver on a simulator and said to ourselves “psh, clearly i drive the ball farther than this” or ” oh sure i hit it good at the store but what would it look like on the course”. With this program you basically get to have your own demo day at your course when ever you feel like it, which i think is kinda cool. I am not someone who really cares about the latest and greatest so i wouldn’t ever use this program but i can see the market for it
i think the target market was mis represented in this article;it appeals more for the guy who sees the new Taylormade driver is in stores and immediately heads down to golf galaxy to take on the latest yard challenge rather than people who take time to tinker with their clubs. Just my thoughts
Blanco
Apr 23, 2013 at 11:35 pm
I guess those guys do exist… but looking at the web site, in particular the Anser Driver… has four stock shaft options that are completely different in every way. Not only are you prevented from selecting a specific shaft, you aren’t even made aware of the shaft you’re choosing.
Blanco
Apr 23, 2013 at 2:18 am
Nice idea. Poorly thought out.
justplay
Apr 22, 2013 at 8:59 pm
sounds dumb!!!
J
Apr 21, 2013 at 9:15 pm
No shaft options mentioned on their website.
So this is a service that lets you try out completely stock, bare bones drivers.
Nope.
Their not offering custom shafts and custom lengths, different grip types… All of the stuff that their target audience would be after means failure.
You want ” tinkeres ” to use your clubs? Offer more than stock. Period.
Trevor
Apr 21, 2013 at 7:59 pm
I don’t like the idea at all. Seems almost scam-like and why not try them out the store before buying them anyway?
Ronald Montesano
Apr 21, 2013 at 1:23 pm
Key words: disposable income!