Equipment
Bridgestone introduces Mindset – a visual technology available on all 2024 Tour B Series golf balls
Bridgestone Golf has today introduced Mindset, a proprietary visual technology available on all four of the 2024 Tour B Series golf balls.
The Mindset process was created by Bridgestone Golf staffer Jason Day and his long-time mental coach, Jason Goldsmith.
“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid. He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine,” said Day. “Now Bridgestone has made The Mindset process available to all golfers, which is going to be a game changer for a lot of people.”
The process consists of three simple steps that work with the Mindset graphic:
- Identify
- Visualize
- Focus
The first step, in which players look at the outer, red circle of the Mindset graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to identify the target and gather information regarding distance, wind conditions, club selection, and shot shape.
Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to Visualize the shot path. This step is about connecting to the target and includes visualizing the shot to the target.
In the final step, the green dot prompts full focus on execution. As everyone knows, green means “go,” and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.
Prior to the Mindset pattern, Bridgestone Golf had never printed designs on the exterior of any golf ball models for the purpose of decoration. However, the Mindset pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.
“We have always believed that the only reason to sell printed golf balls was if it provided added value to consumers. Mindset is our first foray into the printed category and it is designed to legitimately help players improve their focus and play better golf. We’re proud of this innovation and know it will benefit players of all ability levels,” said Dan Murphy, President of Bridgestone Golf.
Bridgestone’s new Mindset technology will be available at retail on all four new 2024 Tour B golf balls (X, XS, RX, and RXS) on February 16, 2024, for the same price ($49.99) as the standard Tour B models.
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Whats in the Bag
David Lipsky WITB 2024 (April)
- David Lipsky what’s in the bag accurate as of the Valero Texas Open. More photos from the event here.
Driver: TaylorMade Qi10 (9 degrees)
Shaft: Mitsubishi Tensei AV Raw Blue 65 TX
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Mitsubishi Tensei AV Raw Blue 75 TX
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Tensei AV Raw Blue 85 TX
Irons: PXG 0311T Gen5 (4), PXG 0317 ST (5-PW)
Shafts: KBS Tour FLT 125
Wedges: PXG 0311 Sugar Daddy II (50-10C), Titleist Vokey Design SM10 (56-10S, 58-04T)
Shafts: KBS 610 Wedge 120
Putter: TaylorMade Spider Tour
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
Check out more in-hand photos of David Lipsky’s clubs in the forums.
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Whats in the Bag
Ben Taylor WITB 2024 (April)
- Ben Taylor what’s in the bag accurate as of the Valero Texas Open. More photos from the event here.
Driver: Titleist TSR3 (9 degrees, B2 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
2-wood: Titleist TSR (B2 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
3-wood: Titleist TSR3 (15 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Hybrid: Titleist TSi3 (20 degrees)
Shaft: UST Mamiya Recoil Prototype Utility 110F5
Irons: Titleist T100 (4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 56-10S, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Scotty Cameron T-9 Proto
Grip: SuperStroke Zenergy Tour 3.0
Grips: Golf Pride MCC
Ball: Titleist Pro V1x
More photos of Ben Taylor’s WITB in the GolfWRX forums.
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Equipment
Aretera officially launches Alpha One shafts, available at Club Champion
As we reported earlier this year, Alex Dee, along with a group of industry veterans, have officially launched their own golf shaft company, leading with the Alpha One. Now you can get your hands on that shaft at Club Champion.
The Alpha One Blue and Gray series are debuting Aretera’s PowerGrid technology. Aretera is the first company to use spread tow woven carbon fabric in multiple layers at full length comprising over 50 percent of the shafts weight in design for maximum stability with a uniform feel.
These materials, novel in their application at this level, aim to offer high-level structural benefits compared to traditional unidirectional composites.
Speaking on the new shafts, Alex Dee stated:
“A lot of shafts have had to sacrifice feel to get stability. We’ve found ways to get it back. And it’s not a compromise.”
Aretera launches on April 1, 2024 at all Club Champion locations nationwide.
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