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Rife finds new life with new putter series

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The story of Rife sounds like something out of a soap opera.

A couple years ago, the company was selling tons of putters and was one of the most popular putter brands on the Champions Tour. But economic turmoil and reports of dysfunction among owners caused the company to nearly shut operations in 2011. By the end of the year, the company had been sold to company who mainly produced golf balls, Innovex Golf.

Last year, the company resumed production with just a few, minor tweaks to its product line. But this year, Rife has come back with a bang.

At last month’s PGA Merchandise Show, Rife introduced its newest series of putters, the Vault 001 Series. The series is composed of 14 different models, each featuring the RollGroove technology, which Rife says keeps the ball on the putter face for a longer amount of time to give putts a better roll.

Unlike previous models, many of the new Rife putters feature bi-metal construction that uses stainless steel on the sole and face but aluminum on the top, which allows the company to create new sizes and shapes, as well as new sightline options.

As of the beginning of February, only two putters from the Vault 001 Series are available for purchasing on the Rife website: the Iconic Z and the Iconic. They sell for $199.95 and $219.95, respectively.

Also new for Rife this year is two models of golf balls, the V MOTION and E MOTION. Watch the video below for more information on Rife putters and balls.

[youtube id=”JpVy1hATn4s” width=”620″ height=”360″]

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6 Comments

6 Comments

  1. Jack

    Mar 12, 2013 at 1:51 am

    IMO these really look very mass produced. Lacks the craftsmanship one or someone like me would like in an expensive putter.

  2. Mateo

    Feb 8, 2013 at 2:04 am

    funny how Rife putters are no longer designed by Mr Rife. Look out for Guerin Putters.

    • Kicker

      Feb 11, 2013 at 11:09 pm

      Guerin Rife’s new line “Guerin” make Scotty’s look like a Walmart brand. Classic look, impeccable milling and improved groove technology. Great putter if you can find one, very limited production.

  3. winstonalan

    Feb 7, 2013 at 10:06 am

    Love the El Capitan! Not enough to bump the Scotty but those are far better looking than any Rife I’ve seen.

  4. Ian

    Feb 6, 2013 at 11:50 am

    I love the design of the blade putters! They are really innovative and sleek without being over the top. Can’t wait to try those out.

  5. Desmond

    Feb 6, 2013 at 5:01 am

    “The company had been sold to company who mainly produced golf balls, Innovex Golf.”

    Innovex still produces excellent golf balls.

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Whats in the Bag

Justin Rose WITB 2021 (October)

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  • Justin Rose what’s in the bag accurate as of the CJ Cup. 

Driver: TaylorMade SIM2 Max (9 degrees @7)
Shaft: Project X HZRDUS Smoke Black RDX

3-wood: TaylorMade SIM Titanium (15 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5

5-wood: TaylorMade SIM Titanium (19 degrees)
Shaft: Project X HZRDUS Smoke Black RDX

Irons: TaylorMade P790 (4), TaylorMade P7MC (5-PW)
Shafts: True Temper Dynamic Gold X100

Wedges: Titleist Vokey Design SM8 (52-12F), SM7 (56-08M), SM8 (60-06M)
Shafts: True Temper Dynamic Gold X100

Putter: Axis1 Rose Prototype
Grip: Lamkin PistolClaw

Ball: TaylorMade TP5 (2021)

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Titleist launches Pro V1 RCT (Radar Capture Technology) golf balls

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If you’ve hit golf balls indoors on a TrackMan, you’re familiar with the annoyance of orientating a ball’s reflective marker for tracking.

Beyond the inconvenience of tinkering with every ball before hitting, the current “position the sticker” system is far from perfect — if you don’t orientate the ball the right way, the sticker is damaged or has fallen off, spin numbers will be estimated, and thus, less accurate.

And while this phenomenon is bothersome to the golfer beating balls on a TrackMan indoors, it’s even more problematic for indoor fitters who rely heavily on spin numbers and accuracy in peak height, roll out, carry distance, and more to make their club and shaft recommendations.

Fortunately, Titleist Pro V1 and Pro V1x golf balls with Radar Capture Technology (RCT), launched today, offer a solution and provide the most accurate ball flight information possible (more on the 2021 Pro V1 and Pro V1x here).

“Titleist Pro V1 and Pro V1x RCT golf balls combine the game’s greatest combination of speed, spin, and feel with new technology that more consistently captures precision performance and golf ball data from TrackMan units used in an indoor setting,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “We have worked closely with TrackMan for more than two years to optimize this embedded radar reflective, patent pending technology. The result is a reliably strong ‘signal’ that enables spin capture on all shots.”

Years in the making, these golf balls have the same performance characteristics of Pro V1 and Pro V1x golf balls. According to Titleist, golfers can play them outside, if they’re so inclined, and they won’t notice a difference in performance, and RCT balls conform with R&A and USGA rules.

It took Titleist and TrackMan engineers years of collaboration to develop a technology that would both stand up to the wear and tear of a golf ball in an indoor environment and return 99-plus percent signal capture.

Titleist Pro V1 and Pro V1x RCT golf balls will be available through authorized Titleist trade partners in North America and EMEA, as well as Titleist.com beginning Nov. 3, Global distribution will follow in April 2022. $64.99/dozen.

Team Titleist produced this Q&A to answer additional questions regarding the RCT balls. 

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‘It’s the perfect club’ – GolfWRXers discuss Callaway’s new Apex UW utility wood

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In our forums, our members have been discussing Callaway’s new Apex UW utility wood. WRXer ‘CopeGolfer’ is interested in hearing from members who have hit the club, and plenty of WRXers have been sharing their very positive early experiences with the UW in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • XanderSingh: “I took mine out for the first time yesterday! I have it shafted with an Atmos Blue 8x. I have a 21 degree to go up against my 7 wood. I really like it so far; it’s much easier to work and flight the ball than my 7 wood. Also should mention that I’ve never gotten along with hybrids. I would equate it to fairway woods that I played as a junior (early 2000’s). Also, I think it’s for everyone really; my friend who is an 18 handicap hit it a few times and really loved it. So much that he picked up a 17 degree on his way home to replace his 4 wood.”
  • PowerCobra98: “I’ve had mine for about a week now. It’s the perfect club. Really the best of both worlds between fairway and hybrid.”
  • mootrail: “Got Mine! Looks fantastic! Easy to hit, centered every one and feels hot and solid (off the mat). I settled for the Project X as I didn’t want to wait but seemed decent at the shop. From address, it reminds me a lot of my Nickent 3DX Utility DC which was exactly this; a cross between their fairway and hybrid. Beyond that, it’s miles different. Mats and launch monitors are meaningless to me; I can’t wait to get it out on the course! I will say it sets up open, launches low and definitely seems anti-left; exactly what I’m looking for.”
  • QuigleyDU: “This club is awesome. I am completely smitten.”

Entire Thread: ‘It’s the perfect club’ – GolfWRXers discuss Callaway’s new Apex UW utility wood

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