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Rife finds new life with new putter series

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The story of Rife sounds like something out of a soap opera.

A couple years ago, the company was selling tons of putters and was one of the most popular putter brands on the Champions Tour. But economic turmoil and reports of dysfunction among owners caused the company to nearly shut operations in 2011. By the end of the year, the company had been sold to company who mainly produced golf balls, Innovex Golf.

Last year, the company resumed production with just a few, minor tweaks to its product line. But this year, Rife has come back with a bang.

At last month’s PGA Merchandise Show, Rife introduced its newest series of putters, the Vault 001 Series. The series is composed of 14 different models, each featuring the RollGroove technology, which Rife says keeps the ball on the putter face for a longer amount of time to give putts a better roll.

Unlike previous models, many of the new Rife putters feature bi-metal construction that uses stainless steel on the sole and face but aluminum on the top, which allows the company to create new sizes and shapes, as well as new sightline options.

As of the beginning of February, only two putters from the Vault 001 Series are available for purchasing on the Rife website: the Iconic Z and the Iconic. They sell for $199.95 and $219.95, respectively.

Also new for Rife this year is two models of golf balls, the V MOTION and E MOTION. Watch the video below for more information on Rife putters and balls.

[youtube id=”JpVy1hATn4s” width=”620″ height=”360″]

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6 Comments

6 Comments

  1. Jack

    Mar 12, 2013 at 1:51 am

    IMO these really look very mass produced. Lacks the craftsmanship one or someone like me would like in an expensive putter.

  2. Mateo

    Feb 8, 2013 at 2:04 am

    funny how Rife putters are no longer designed by Mr Rife. Look out for Guerin Putters.

    • Kicker

      Feb 11, 2013 at 11:09 pm

      Guerin Rife’s new line “Guerin” make Scotty’s look like a Walmart brand. Classic look, impeccable milling and improved groove technology. Great putter if you can find one, very limited production.

  3. winstonalan

    Feb 7, 2013 at 10:06 am

    Love the El Capitan! Not enough to bump the Scotty but those are far better looking than any Rife I’ve seen.

  4. Ian

    Feb 6, 2013 at 11:50 am

    I love the design of the blade putters! They are really innovative and sleek without being over the top. Can’t wait to try those out.

  5. Desmond

    Feb 6, 2013 at 5:01 am

    “The company had been sold to company who mainly produced golf balls, Innovex Golf.”

    Innovex still produces excellent golf balls.

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Equipment

2021 FootJoy HyperFlex with BOA

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FootJoy is celebrating its 75th year as the number one shoe in golf, and to celebrate designers are continuing to push the boundaries of comfort, support, and technology with the release of the all-new 2021 HyperFlex with BOA.

The HyperFlex is two years in the making and features a number of new technologies to provide the stability golfers require with the out of the box comfort they demand.

“They look and feel so athletic. They are super comfortable the moment you put them on.”
– Rafa Cabrera Bello

HyperFlex with BOA technology

WRAPID Fit Technology: BOA is a staple footwear technology, but the designers at FootJoy wanted to take its capabilities further and make it more comfortable. The result is an asymmetrical configuration that ensures a snug comfortable fit but reduces unwanted pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot for complete security, all while providing powerful support through the swing.

Stratofoam Cushioning: This is a proprietary foam blend that is used in the midsole to offer the perfect amount of walking comfort while still providing the right amount of support to reduce fatigue.

OptiFlex outsole –  The design winds through the length of the sole to naturally flex as you walk and still offer torsion control through your swing when needed.

“This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximize the ground force throughout every movement in the golf swing.”
-Chris Tobias, Vice President, FJ Footwear.

Waterproof Technical Mesh Upper – The Hyperflex is going technical to maximize comfort by pairing a breathable knit mesh-lined upper with a waterproof membrane to regulate foot temperature in any weather while also keeping your foot dry.

Price and availability

The new Hyperflex with BOA, along with the standard laced model will be available starting February 1, and will be priced at $179.99 with the Wrapid BOA system and $149 for the traditionally laced model.

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GolfWRX Classifieds (01/20/21): TaylorMade SIM Rescues, GAPR Lo, and 2021 Callaway X-Forged irons

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Golfer881 – TaylorMade SIM Max rescues

Out with the old and in with the new thanks to the launch of the Sim2 line – which means if you are looking to upgrade these are ripe for a deal.

To see the full listing and additional pictures check out the link here: TaylorMade Sim Max rescues

Member GolfMinimalist – 2021 Callaway X-Forged irons

Classic forged cavity back irons with a modern twist – the Callway X-forged. Not only do they look great but considering these were just recently released you’re can get them for a pretty nice deal.

To see the full listing and additional pictures check out the link here: 2021 X-Forged

Member dafahnestock – TaylorMade GAPR Lo

Long iron workability with hybrid sensibility is what you get with the GAPR Lo, but if you have your eyes on other driving iron style clubs, be sure to check out this listing because there is a lot to choose from.

To see the full listing and additional pictures check out the link here: GAPR Lo

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

You can also follow along on Instagram: GolfWRX Classifieds

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Titleist expands M Grind loft offerings through Vokey WedgeWorks

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When it comes to offering versatility for players who like to manipulate their wedges around the green and on full shots, the Vokey M Grind is one of the best options around. Now, based on the success of the M Grind SM8 wedges—which had come in lofts of 56 and 60 degrees—Titleist—through Vokey WedgeWorks—is expanding the loft options to include 50, 52, and 54 degrees.

What is the Vokey M Grind?

The man himself, Master Craftsman Bob Vokey, calls the M Grind his “most favorite” grind, thanks to its versatility. The versatility is made possible by its medium bounce profile, and its aggressive heel, toe, and trailing edge relief. It is the ideal fit for golfers with a sweeping and more shallow approach into the ball and aren’t considered large divot takers.

“The grind in the back allows you to open up the wedge and get under the ball a little easier, while the front of the wedge allows you to get out and produce that lower, stronger ball flight,”
-Aaron Dill, Vokey Tour Representative

Since the tour is such a proving ground for Titleist and the products they release, it should be no surprise that these new loft options have been made available for golfers with players like Cameron Smith, Patrick Cantlay, and Charles Howell III all utilizing the M grind on tour.

SM8 Wedge Technology refresher

Each and every single Vokey wedge goes through a full grooves inspection to ensure they are cut with a level of precision that leads the industry to produce maximum spin and shot control. After that micro-grooves are cut in between the spin milled grooves to maximize spin on partial shots.

The Vokey Spin Milled groove design has not changed since Vokey began offering variable depth and width designs depending on loft. Tolerances continue to get pushed, but since the design was already at the limit, it’s now more about being able to replicate rather than search for an elusive few hundred RPM.

When talking about those extra RPMs gained by potential tool and radius changes, Titleist likes to use the analogy of a pencil. You can sharpen a pencil to an absolute point, but the first thing you are going to notice when you start to use that pencil is how quickly that extremely sharp point dulls back to a “standard” sharpness. This relates directly to groove radius and Titleist’s philosophy to offer maximum spin for the life of the wedge, not just those first five rounds of golf, because unlike PGA Tour players, regular golfers can’t just wander into a tour van and ask for a new lob wedge every week.

Advanced WedgeWorks custom options

Inspired by the customization Aaron Dill (@VokeyWedgeRep), does to wedges on a weekly basis on the PGA tour the WedgeWorks custom options have been expanded to include:

  • Six unique toe engravings
  • Expanded stamping options: 10-character Straight/Freestyle; 15 characters around toe; 5-character staircase style
  • Custom paint-filled Loft and Grind markings and BV Wings logo
  • Hand Grinds: Raw finishes can be hand ground to exact specs, including both performance grinds and profile adjustments

Price, specs, and, availability

The new Vokey M Grind wedges will be available starting today for custom orders in golf shops and on Vokey.com in the lofts of 50, 52, and 54 degrees in a raw finish and in right hand only.

The wedges are priced at $199 each and that includes custom stamping, custom ferrule, and custom shaft bands.

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