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Rife finds new life with new putter series

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The story of Rife sounds like something out of a soap opera.

A couple years ago, the company was selling tons of putters and was one of the most popular putter brands on the Champions Tour. But economic turmoil and reports of dysfunction among owners caused the company to nearly shut operations in 2011. By the end of the year, the company had been sold to company who mainly produced golf balls, Innovex Golf.

Last year, the company resumed production with just a few, minor tweaks to its product line. But this year, Rife has come back with a bang.

At last month’s PGA Merchandise Show, Rife introduced its newest series of putters, the Vault 001 Series. The series is composed of 14 different models, each featuring the RollGroove technology, which Rife says keeps the ball on the putter face for a longer amount of time to give putts a better roll.

Unlike previous models, many of the new Rife putters feature bi-metal construction that uses stainless steel on the sole and face but aluminum on the top, which allows the company to create new sizes and shapes, as well as new sightline options.

As of the beginning of February, only two putters from the Vault 001 Series are available for purchasing on the Rife website: the Iconic Z and the Iconic. They sell for $199.95 and $219.95, respectively.

Also new for Rife this year is two models of golf balls, the V MOTION and E MOTION. Watch the video below for more information on Rife putters and balls.

[youtube id=”JpVy1hATn4s” width=”620″ height=”360″]

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6 Comments

6 Comments

  1. Jack

    Mar 12, 2013 at 1:51 am

    IMO these really look very mass produced. Lacks the craftsmanship one or someone like me would like in an expensive putter.

  2. Mateo

    Feb 8, 2013 at 2:04 am

    funny how Rife putters are no longer designed by Mr Rife. Look out for Guerin Putters.

    • Kicker

      Feb 11, 2013 at 11:09 pm

      Guerin Rife’s new line “Guerin” make Scotty’s look like a Walmart brand. Classic look, impeccable milling and improved groove technology. Great putter if you can find one, very limited production.

  3. winstonalan

    Feb 7, 2013 at 10:06 am

    Love the El Capitan! Not enough to bump the Scotty but those are far better looking than any Rife I’ve seen.

  4. Ian

    Feb 6, 2013 at 11:50 am

    I love the design of the blade putters! They are really innovative and sleek without being over the top. Can’t wait to try those out.

  5. Desmond

    Feb 6, 2013 at 5:01 am

    “The company had been sold to company who mainly produced golf balls, Innovex Golf.”

    Innovex still produces excellent golf balls.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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