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Former Masters champ debuts Artisan Golf prototype irons

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Fresh off six missed cuts in six events on the PGA Tour this year, Charl Schwartzel finished T10 at The 2022 Masters. The blast-from-the-past type performance from the 2011 Masters Champ even included a hole-out eagle with an iron from the fairway on the 10th hole in Saturday’s third round.

While Schwartzel’s T10 Masters finish and masterful iron play may seem like it came out of nowhere, a deeper dive into the Artisan prototype blade irons he used provides some clarity.

Let me explain…

Back in 2011, Schwartzel was a Nike staff player who used the company’s Nike VR Pro Blades, which were made by legendary master craftsman Mike Taylor. At the time, Taylor (formerly of the Ben Hogan Equipment Company and Impact Golf Technologies) worked out of Nike’s manufacturing facility, called “The Oven,” in Fort Worth, Texas.

There at The Oven – until Nike Golf shut down its hard goods business in 2016 – Taylor handcrafted irons and wedges for Nike’s top pros, including Tiger Woods, Rory McIlroy, Anthony Kim, Brooks Koepka, David Duval, and, of course, Schwartzel himself.

After Nike stopped making golf clubs in The Oven in 2016, though, Taylor did not. Instead, alongside John Hatfield, Taylor started a new company called Artisan Golf (watch the video above for more about their start). With a newly nimble crew compared to the Nike days, Artisan began making custom wedges and putters in the same building as The Oven, and using the same machinery.

For Schwartzel, since leaving Nike Golf’s staff in 2016, he’s used clubs made by various manufacturers. He had a stint as a PXG staffer from 2016-2019, and since then he’s been an equipment free agent.

Starting in 2019, and until the 2022 Masters, Schwartzel was using a set of Miura MB-001 blades that he made alterations to himself (pictured above). That’s right, for nearly 3 years, Schwartzel was using a set of irons that he ported himself using a drill press, and he later applied lead tape back onto them himself.

Taylor, obviously, was no longer grinding Schwartzel’s irons and wedges, since he was busy making clubs for Artisan Golf.

Recently, though, Schwartzel ran into some issues with his wedge game and decided to revisit Taylor at Artisan’s Fort Worth manufacturing facility. Schwartzel walked away with two new Artisan Golf wedges (54 and 60 degrees).

“I was struggling with wedges. I went to Mike. He built me a set of wedges, and the wedge problem was solved,” Schwartzel told GolfWRX ahead of the 2022 RBC Heritage.

Taylor and Schwartzel were reunited, but the newfound partnership didn’t end with wedges.

While Schwartzel was at the Artisan Golf facility for his wedge fitting, Taylor showed him a set of blade irons that were (and still are) in the prototype phase. Although Taylor and the Artisan team plan on bringing the blade irons to production in the future, they’ve only been released in the Japan market in limited qualities, but never in America.

Taylor had just gotten in some samples from overseas that he showed to Schwartzel during his wedge fitting.

Schwartzel, who still was using his homemade iron set, took a liking to the Artisan iron prototypes and asked Taylor to send him a set when they were ready. The problem was, Taylor and the Artisan team didn’t have sets readily available.

“When he was here, we had some iron prototypes, and I let him look at them,” Taylor explained on Tuesday. “Several weeks back, he’s like, ‘Hey, did you ever get my irons in?

“I’m like, ‘I have a set of samples here that are all good.

“So, we built those up for him. I don’t think he put any tournament heat on them, but I know he worked with them, practiced with them, and then he goes down there to Augusta and gets a top-10.”

As Schwartzel realized, the new Artisan irons brought back a familiar feel, even though they’re completely new irons.

“Mike built me clubs for 10 years. Probably the 10 best years of my career,” Schwartzel told GolfWRX. “I’ve been on him for awhile to build me irons again. So, he finally did. I think this is the first set that he sent me, just before Augusta. Augusta was my first tournament with them, but they’re very familiar for me. Mike is just so good with the way he weights his clubs. He uses more head weight than anyone else. They’re very familiar for me and I think the results show. I hit the ball really good last week [at The Masters].”

To Schwartzel’s point, Taylor goes against the grain of popular industry philosophies in regards to weight. He prefers to focus on total weight rather than swing weight, and he uses relatively heavy head weights, compared to industry standard, in order to maximize energy in the shaft.

The True Temper Dynamic Gold 120 iron shafts that Schwartzel currently uses.

“I’ve learned a lot in the 11 years since he won the Masters about making golf clubs,” Taylor explained. “Let me just put it to you simply, we need to understand in this business that swing weights are a resultant. Again, swing weights are a result! We have a lot of weight variable in components nowadays, and you win when you make the shaft perform right. What makes the shaft perform right is when the shaft fits, it has to be built properly so it delivers the right amount of energy…it’s all about shaft performance and energy in the shaft. People have gotten way too hung up on swing weight, they don’t even know the total weight of their clubs…use the head weights you believe in to make the shaft work. End of the debate. The total weight when we pick the golf club up is what we feel. It’s all about total weight. A lot of clubs get under built (too light), and the shafts don’t work right.”

As for Schwartzel’s irons themselves, Taylor said he simply made loft and lie adjustments to the production prototypes. They were not actually made for Schwartzel, in particular.

“They’re straight outta the box,” Taylor said. “I didn’t even grind them. They’re a production set of heads set to his loft and lies…those heads are a set of sample heads that I thought looked really good and really consistent. The bottoms are how they’re supposed to be. I didn’t even think about, ‘Hey, here’s an opportunity for him to play these at Augusta.’ Charl wanted a set of irons, the guys a fantastic ball stirker, and has been for a long time. I wanted to put a set of irons in his hands. I wanted feedback.”

The irons that Schwartzel played are prototype versions of irons that Artisan Golf plans to sell sometime in the unannounced future. Taylor, who says he’s been working on the irons for about 2 years, isn’t yet committing to a date when they’ll be available; he doesn’t want to rush it, even though the consumer demand is unrelenting.

According to Taylor, the irons are precision forged, then use a four-axis machine process to control weight, dimensions and shapes (such as cavity, sole, grooves, hosel, etc.), and then they are hand polished. Aesthetically, the numbers on the sole are a throwback to his days at the Ben Hogan Golf Equipment Company in the 1980’s.

“I like them clean,” Taylor said. “I’ve been doing this for 35 years. Part of it is I want you to look at the numbers on the bottom those golf clubs. Those numbers on the bottom of these models, that’s my tribute to my beginnings at the Ben Hogan company. I wanted an old school, traditional looking number on there that says, ‘That’s Mike Taylor. He started doing this at the Ben Hogan Company in Fort Worth in 1987.’ It’s simple, but it’s good stuff. It’s not any big marketing story. Good grooves, good weights, good progression of shapes, and they deliver energy to the golf ball. You get fit and get the right shaft, you’re going to be good.”

With Ben Hogan-inspired numbers on their sole, and a Texas flag-inspired colorway inside the Artisan Golf logo stamped on their back cavity, Schwartzel’s new Artisan prototype irons helped him get his groove back at the 2022 Masters. It may have been with a new look, but it has that old feel.

For more photos and discussion of Charl Schwartzel’s Artisan irons, click here.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

13 Comments

13 Comments

  1. Pingback: What are these?! Justin Rose posts mysterious custom “JR” irons on Instagram – GolfWRX

  2. Golfguy

    Apr 20, 2022 at 6:24 pm

    Love the clean look, the story and would probably love the clubs. As for people complaining about the price…if you can’t afford them don’t buy them, but don’t jump up on your soapbox about them being overpriced. Just because you can’t afford them doesn’t give you the right to disparage them.
    I couldn’t justify spending $1300 on a custom TM Stealth driver so I didn’t buy it, but I also didn’t talk smack about it being overpriced.
    When I look down at my clubs I want to be happy with what I see and completely confident that if I make a good swing I’m going to get the most out of them.
    By the way, money can buy happiness, maybe not ultimate happiness but it can buy happiness in uncertain terms.

  3. Sweet

    Apr 17, 2022 at 11:42 am

    The people on here making comments about Artisan being overpriced have absolutely ZERO clue what they are talking about. I have an Artisan putter.. very expensive… But you don’t get Artisan products without being fit by Mike or John. You pay for the expertise and attention to detail from two of the most talented and respected club makers in the history of the game. I spent 2.5 house 1 on 1 with John going over my putting game… It wasn’t a lesson but it was. He had me try a few small changes to my putting that were incredible and that process informed how he would build my putter. And I am no one special… An 11 handicap. The club he built for me is unbelievable and gives me a level of confidence I didnt know was possible.

    So speak all you want about the price on the clubs, but until you have gone through the process you couldn’t possibly properly assess the value. But hey, good luck at Golf Galaxy…

    • AF

      Apr 18, 2022 at 9:18 pm

      You are right on all accounts Sweet. I actually consider it a great value given all the short game wisdom I learned talking with both John & Mike during a couple visits there.

  4. ericsokp

    Apr 15, 2022 at 12:47 pm

    Beautiful irons (that look really hard to hit!). Can’t wait to see a 16 handicapper at my local muny show up with a set! 🙂

  5. Jason

    Apr 14, 2022 at 8:14 am

    The irons look very nice, but there’s nothing that would separate them from other brands, except for the price. You won’t see average income, scratch golfers playing these. And that’s a shame. Golf has become way too expensive for people to enjoy, and more of an ego trip. $650 for a pair of used Artisan wedges on ebay, no thanks.

  6. Max

    Apr 13, 2022 at 6:44 pm

    Mp-33 much?

    • Davys Doobies

      Apr 13, 2022 at 11:02 pm

      Every other muscleback iron since 1960s much?

  7. HR Fernández

    Apr 13, 2022 at 12:07 pm

    Nice story and nice set.

    Unfortunately,like everything Artisan, probably highly overpriced.

    • HR Fernández

      Apr 13, 2022 at 7:26 pm

      If you can afford a caddy you can afford Artisan irons.

      • RH Hernandez

        Apr 13, 2022 at 7:52 pm

        I can’t afford a caddy.

      • H.R. Fernández

        Apr 14, 2022 at 10:21 am

        Don’t hate because you can’t afford a nice lifestyle coward, lol…

  8. Benny

    Apr 13, 2022 at 11:34 am

    what a story. awesome. Love all of it and gets me fired up.

    I want a set hahahaha!!

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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A post shared by GolfWRX (@golfwrx)

OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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