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Former Masters champ debuts Artisan Golf prototype irons

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Fresh off six missed cuts in six events on the PGA Tour this year, Charl Schwartzel finished T10 at The 2022 Masters. The blast-from-the-past type performance from the 2011 Masters Champ even included a hole-out eagle with an iron from the fairway on the 10th hole in Saturday’s third round.

While Schwartzel’s T10 Masters finish and masterful iron play may seem like it came out of nowhere, a deeper dive into the Artisan prototype blade irons he used provides some clarity.

Let me explain…

Back in 2011, Schwartzel was a Nike staff player who used the company’s Nike VR Pro Blades, which were made by legendary master craftsman Mike Taylor. At the time, Taylor (formerly of the Ben Hogan Equipment Company and Impact Golf Technologies) worked out of Nike’s manufacturing facility, called “The Oven,” in Fort Worth, Texas.

There at The Oven – until Nike Golf shut down its hard goods business in 2016 – Taylor handcrafted irons and wedges for Nike’s top pros, including Tiger Woods, Rory McIlroy, Anthony Kim, Brooks Koepka, David Duval, and, of course, Schwartzel himself.

After Nike stopped making golf clubs in The Oven in 2016, though, Taylor did not. Instead, alongside John Hatfield, Taylor started a new company called Artisan Golf (watch the video above for more about their start). With a newly nimble crew compared to the Nike days, Artisan began making custom wedges and putters in the same building as The Oven, and using the same machinery.

For Schwartzel, since leaving Nike Golf’s staff in 2016, he’s used clubs made by various manufacturers. He had a stint as a PXG staffer from 2016-2019, and since then he’s been an equipment free agent.

Starting in 2019, and until the 2022 Masters, Schwartzel was using a set of Miura MB-001 blades that he made alterations to himself (pictured above). That’s right, for nearly 3 years, Schwartzel was using a set of irons that he ported himself using a drill press, and he later applied lead tape back onto them himself.

Taylor, obviously, was no longer grinding Schwartzel’s irons and wedges, since he was busy making clubs for Artisan Golf.

Recently, though, Schwartzel ran into some issues with his wedge game and decided to revisit Taylor at Artisan’s Fort Worth manufacturing facility. Schwartzel walked away with two new Artisan Golf wedges (54 and 60 degrees).

“I was struggling with wedges. I went to Mike. He built me a set of wedges, and the wedge problem was solved,” Schwartzel told GolfWRX ahead of the 2022 RBC Heritage.

Taylor and Schwartzel were reunited, but the newfound partnership didn’t end with wedges.

While Schwartzel was at the Artisan Golf facility for his wedge fitting, Taylor showed him a set of blade irons that were (and still are) in the prototype phase. Although Taylor and the Artisan team plan on bringing the blade irons to production in the future, they’ve only been released in the Japan market in limited qualities, but never in America.

Taylor had just gotten in some samples from overseas that he showed to Schwartzel during his wedge fitting.

Schwartzel, who still was using his homemade iron set, took a liking to the Artisan iron prototypes and asked Taylor to send him a set when they were ready. The problem was, Taylor and the Artisan team didn’t have sets readily available.

“When he was here, we had some iron prototypes, and I let him look at them,” Taylor explained on Tuesday. “Several weeks back, he’s like, ‘Hey, did you ever get my irons in?

“I’m like, ‘I have a set of samples here that are all good.

“So, we built those up for him. I don’t think he put any tournament heat on them, but I know he worked with them, practiced with them, and then he goes down there to Augusta and gets a top-10.”

As Schwartzel realized, the new Artisan irons brought back a familiar feel, even though they’re completely new irons.

“Mike built me clubs for 10 years. Probably the 10 best years of my career,” Schwartzel told GolfWRX. “I’ve been on him for awhile to build me irons again. So, he finally did. I think this is the first set that he sent me, just before Augusta. Augusta was my first tournament with them, but they’re very familiar for me. Mike is just so good with the way he weights his clubs. He uses more head weight than anyone else. They’re very familiar for me and I think the results show. I hit the ball really good last week [at The Masters].”

To Schwartzel’s point, Taylor goes against the grain of popular industry philosophies in regards to weight. He prefers to focus on total weight rather than swing weight, and he uses relatively heavy head weights, compared to industry standard, in order to maximize energy in the shaft.

The True Temper Dynamic Gold 120 iron shafts that Schwartzel currently uses.

“I’ve learned a lot in the 11 years since he won the Masters about making golf clubs,” Taylor explained. “Let me just put it to you simply, we need to understand in this business that swing weights are a resultant. Again, swing weights are a result! We have a lot of weight variable in components nowadays, and you win when you make the shaft perform right. What makes the shaft perform right is when the shaft fits, it has to be built properly so it delivers the right amount of energy…it’s all about shaft performance and energy in the shaft. People have gotten way too hung up on swing weight, they don’t even know the total weight of their clubs…use the head weights you believe in to make the shaft work. End of the debate. The total weight when we pick the golf club up is what we feel. It’s all about total weight. A lot of clubs get under built (too light), and the shafts don’t work right.”

As for Schwartzel’s irons themselves, Taylor said he simply made loft and lie adjustments to the production prototypes. They were not actually made for Schwartzel, in particular.

“They’re straight outta the box,” Taylor said. “I didn’t even grind them. They’re a production set of heads set to his loft and lies…those heads are a set of sample heads that I thought looked really good and really consistent. The bottoms are how they’re supposed to be. I didn’t even think about, ‘Hey, here’s an opportunity for him to play these at Augusta.’ Charl wanted a set of irons, the guys a fantastic ball stirker, and has been for a long time. I wanted to put a set of irons in his hands. I wanted feedback.”

The irons that Schwartzel played are prototype versions of irons that Artisan Golf plans to sell sometime in the unannounced future. Taylor, who says he’s been working on the irons for about 2 years, isn’t yet committing to a date when they’ll be available; he doesn’t want to rush it, even though the consumer demand is unrelenting.

According to Taylor, the irons are precision forged, then use a four-axis machine process to control weight, dimensions and shapes (such as cavity, sole, grooves, hosel, etc.), and then they are hand polished. Aesthetically, the numbers on the sole are a throwback to his days at the Ben Hogan Golf Equipment Company in the 1980’s.

“I like them clean,” Taylor said. “I’ve been doing this for 35 years. Part of it is I want you to look at the numbers on the bottom those golf clubs. Those numbers on the bottom of these models, that’s my tribute to my beginnings at the Ben Hogan company. I wanted an old school, traditional looking number on there that says, ‘That’s Mike Taylor. He started doing this at the Ben Hogan Company in Fort Worth in 1987.’ It’s simple, but it’s good stuff. It’s not any big marketing story. Good grooves, good weights, good progression of shapes, and they deliver energy to the golf ball. You get fit and get the right shaft, you’re going to be good.”

With Ben Hogan-inspired numbers on their sole, and a Texas flag-inspired colorway inside the Artisan Golf logo stamped on their back cavity, Schwartzel’s new Artisan prototype irons helped him get his groove back at the 2022 Masters. It may have been with a new look, but it has that old feel.

For more photos and discussion of Charl Schwartzel’s Artisan irons, click here.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

13 Comments

13 Comments

  1. Pingback: What are these?! Justin Rose posts mysterious custom “JR” irons on Instagram – GolfWRX

  2. Golfguy

    Apr 20, 2022 at 6:24 pm

    Love the clean look, the story and would probably love the clubs. As for people complaining about the price…if you can’t afford them don’t buy them, but don’t jump up on your soapbox about them being overpriced. Just because you can’t afford them doesn’t give you the right to disparage them.
    I couldn’t justify spending $1300 on a custom TM Stealth driver so I didn’t buy it, but I also didn’t talk smack about it being overpriced.
    When I look down at my clubs I want to be happy with what I see and completely confident that if I make a good swing I’m going to get the most out of them.
    By the way, money can buy happiness, maybe not ultimate happiness but it can buy happiness in uncertain terms.

  3. Sweet

    Apr 17, 2022 at 11:42 am

    The people on here making comments about Artisan being overpriced have absolutely ZERO clue what they are talking about. I have an Artisan putter.. very expensive… But you don’t get Artisan products without being fit by Mike or John. You pay for the expertise and attention to detail from two of the most talented and respected club makers in the history of the game. I spent 2.5 house 1 on 1 with John going over my putting game… It wasn’t a lesson but it was. He had me try a few small changes to my putting that were incredible and that process informed how he would build my putter. And I am no one special… An 11 handicap. The club he built for me is unbelievable and gives me a level of confidence I didnt know was possible.

    So speak all you want about the price on the clubs, but until you have gone through the process you couldn’t possibly properly assess the value. But hey, good luck at Golf Galaxy…

    • AF

      Apr 18, 2022 at 9:18 pm

      You are right on all accounts Sweet. I actually consider it a great value given all the short game wisdom I learned talking with both John & Mike during a couple visits there.

  4. ericsokp

    Apr 15, 2022 at 12:47 pm

    Beautiful irons (that look really hard to hit!). Can’t wait to see a 16 handicapper at my local muny show up with a set! 🙂

  5. Jason

    Apr 14, 2022 at 8:14 am

    The irons look very nice, but there’s nothing that would separate them from other brands, except for the price. You won’t see average income, scratch golfers playing these. And that’s a shame. Golf has become way too expensive for people to enjoy, and more of an ego trip. $650 for a pair of used Artisan wedges on ebay, no thanks.

  6. Max

    Apr 13, 2022 at 6:44 pm

    Mp-33 much?

    • Davys Doobies

      Apr 13, 2022 at 11:02 pm

      Every other muscleback iron since 1960s much?

  7. HR Fernández

    Apr 13, 2022 at 12:07 pm

    Nice story and nice set.

    Unfortunately,like everything Artisan, probably highly overpriced.

    • HR Fernández

      Apr 13, 2022 at 7:26 pm

      If you can afford a caddy you can afford Artisan irons.

      • RH Hernandez

        Apr 13, 2022 at 7:52 pm

        I can’t afford a caddy.

      • H.R. Fernández

        Apr 14, 2022 at 10:21 am

        Don’t hate because you can’t afford a nice lifestyle coward, lol…

  8. Benny

    Apr 13, 2022 at 11:34 am

    what a story. awesome. Love all of it and gets me fired up.

    I want a set hahahaha!!

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

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Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

 

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

 

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

 

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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Whats in the Bag

Alejandro Tosti WITB 2024 (April)

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  • Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5

3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX

Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100

Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100

Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400

Putter: Scotty Cameron

Grips: Golf Pride MCC Plus4

Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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