Equipment
New 2020 Cleveland Launcher HB Turbo driver
The all-new-for-2020 Cleveland Launcher driver has been designed to hit the ball higher, straighter, and—thanks to a redesigned cup face, and higher balance point shaft—faster, too.
The Cleveland Launcher name is synonymous with distance. Multiple versions of the flagship Launcher driver found their way into players bags dating back to pre-400cc drivers, through composite products (Cleveland Comp, anyone?). It’s not an understatement to say the club transformed Cleveland’s metal wood segment.
After a bit of a hiatus, the Launcher name was relaunched (sorry, had to do it) two years ago to glowing reviews and positive player feedback. The engineers at Cleveland decided 2020 was the time to turbocharge the new Cleveland driver.
“(With the Launcher HB Turbo) We’ve squeezed discretionary weight out of every corner of the head in order to produce one of the most forgiving drivers we’ve ever made.”
-Vice President of Research and Development at Cleveland Golf Jeff Brunski
2020 Cleveland Launcher HB Turbo: Details
When talking about discretionary mass, every single gram matters. In a 200g driver head, every two grams saved is one percent more mass to move around. When talking about a driver head and collisions taking place at over 100 mph, every percentage point matters. One of the most wasteful parts of any clubhead is the hosel—whether it be because of adjustability or just a traditional glue in a non-adjustable head.
The original Cleveland Launcher HB was not adjustable, which meant it was already saving some mass, but the engineers at Cleveland went a step further with the new HB Turbo and implemented more than just one technology beyond the hosel to make this new Cleveland driver even faster.
- Ultralight hosel: By redesigning the hosel both inside and outside of the head, more mass was able to be distributed low and further away from the face to increase forgiveness.
- Turbocharged CupFace: OEMs cant make the center of the head faster— it’s the rules—but it doesn’t mean they cant speed up more of the face. The new Turbocharged CupFace, has been enhanced with a new variable face thickness to provide higher CT (characteristic time) over a larger area for increased ball speeds and more distance—because nobody hits the middle every time.
- HiBore Crown: The newly shaped crown on the Launcher HB Turbo lowers the CG (center of gravity) by a full 2.2mm when compared to the Launcher HB. This improves overall forgiveness and helps to better optimize launch parameters for shots hit all over the face.
When it comes to improvements, Cleveland isn’t stopping with the clubhead either. The new Launcher HB Turbo is being paired with a new proprietary high-balance point Miyazaki C. Kua shaft. By raising the center of gravity closer to the grip end of the club, players have the ability to swing the driver faster, even though more mass has been added to the head to give the Launcher HB Turbo an MOI boost.
This is where club designers are looking beyond just the driver head and analyzing the club as a whole system. The better the whole system works together, the better you are going to hit the ball. It’s also beneficial that Cleveland is under the SRI Sports Umbrella, which also includes Srixon and Miyazaki. Miyazaki shafts are extremely high quality and are all proprietary to SRI products.
New Cleveland driver: Options and availability
The Cleveland Launcher HB Turbo driver is available in two different models
Standard/neutral weighting will be available in lofts of 9, 10.5, and 12 degrees.
There will also be a Launcher HB Turbo Draw model with more discretionary weight placed towards the heel. It will come in a 10.5-degree loft.
The suggested retail price of both models will be $349.99, and the drivers will be available starting October 4.
- LIKE194
- LEGIT20
- WOW18
- LOL6
- IDHT3
- FLOP4
- OB2
- SHANK28
Whats in the Bag
Rory McIlroy’s winning WITB: 2024 Wells Fargo Championship
Driver: TaylorMade Qi10 (9 degrees @8.25) Buy here.
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees) Buy here.
Shaft: Fujikura Ventus Black 8 X
5-wood: TaylorMade Qi10 (18 degrees) Buy here.
Shaft: Fujikura Ventus Black 9 X
Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9) Buy here.
Shaft: Project X 7.0 (4-9)
Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB) Buy here, Titleist Vokey Design WedgeWorks (58-K @59) Buy here.
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)
Putter: TaylorMade Spider Tour X3 Buy here.
Grip: SuperStroke Zenergy Pistol Tour
Ball: 2024 TaylorMade TP5x Buy here.
Grips: Golf Pride MCC
Check out more in-hand photos of Rory McIlroy’s WITB in the forums.
View this post on Instagram
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
- LIKE10
- LEGIT2
- WOW1
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK1
Whats in the Bag
Kevin Tway WITB 2024 (May)
- Kevin Tway what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX
5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)
Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T
Grips: Golf Pride Tour Velvet Plus4
More photos of Kevin Tway’s WITB in the forums.
- LIKE5
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Equipment
Did Rory McIlroy inspire Shane Lowry’s putter switch?
Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.
The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?
Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.
When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.
To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.
Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.
“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.
“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”
Read the rest of the piece over at PGATour.com.
- LIKE4
- LEGIT1
- WOW0
- LOL1
- IDHT0
- FLOP0
- OB0
- SHANK2
-
19th Hole3 weeks ago
Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
-
19th Hole3 weeks ago
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole2 weeks ago
LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
-
19th Hole5 days ago
Report: LIV star turns down PGA Championship invite due to ‘personal commitments’
-
19th Hole2 weeks ago
Gary Player claims this is what ‘completely ruined’ Tiger Woods’ career
-
Equipment5 days ago
Details on Justin Thomas’ driver switch at the Wells Fargo Championship
-
Whats in the Bag2 weeks ago
Team McIlowry (Rory McIlroy, Shane Lowry) winning WITBs: 2024 Zurich Classic
-
Whats in the Bag5 days ago
Keegan Bradley WITB 2024 (May)
Carolina Golfer
Sep 10, 2019 at 7:54 am
Another WRX article with negative replies. Do you guys like anything or just like to complain?
JP
Sep 11, 2019 at 3:16 am
I like to complain about poor golf design ideas.
SV
Sep 9, 2019 at 4:51 pm
I don’t see the lack of adjustability as a problem. As a whole most people are probably better off without it. Find the right loft and leave it alone (says the guy always adjusting). But come on Cleveland, only one option for lefties? At least give us two (9* & 12* or 10.5* & 12*).
George Steer
Sep 9, 2019 at 2:52 pm
All of the writing on the clubhead comes off as cheap. If they feel the need to explain the features, utilize peel of stickers.
Donn
Sep 14, 2019 at 7:27 pm
peel off stickers seem cheapo to me. I prefer them writing on the clubhead. a few years down the line and you are shopping used, the info written on the clubhead helps you to know what’s the important design stuff.
JP
Sep 9, 2019 at 2:10 pm
Turbo? Why? Why? Why?
Do they actually know what a turbo is?
DukeOfChinoHills
Sep 9, 2019 at 12:32 pm
I had a Launcher back around 2004-05ish and really liked it. This new one looks cool, but I’m not in the market now.
Getemgoose
Sep 9, 2019 at 12:24 pm
So the Cleveland Turbo threw on some Ping turbulators. Cool story.
Jarnio Bubly
Sep 9, 2019 at 11:49 am
It’s always faster than last year! The faster we say it is the more consumers will get over how hideous it looks. Get out your pocket book! ????
15th Club
Sep 9, 2019 at 11:21 am
Wait just a minute. Is this a non-adjustable hosel? If so; uh, yeah it will be lighter. A lot lighter. At the cost of any adjustability. If I am wrong about this, somebody please correct me ASAP.
Also; this is just me talking but how many players who are GolfWRX readers want and need a higher-launching driver? For my part, a driver head that launches LOWER is usually better, all other things being equal. I would love to own a driver with 10.5 degrees of loft. But I would hit it way too high. More static loft = more control and more straight. Like a 7-iron. But that kind of loft produces balloon drives. I want the highest loft possible, in the lowest-hitting driver possible.
PI
Sep 9, 2019 at 10:05 am
I’ve been testing this driver out for the last year or so and I have to say it is right up there with the best drivers. I have the TS3 in play now and this club in testing was just as good if not better than the TS3.
JP
Sep 9, 2019 at 9:47 am
Seriously?!? Writing on the crown?!? And why do they all have to copy each other with raised fins on top? It’s busy and ugly.
Angus
Sep 9, 2019 at 3:11 pm
What on earth has the writing got to do with anything, you can’t even see it when using the club, how it performs is what is important
JP
Sep 12, 2019 at 3:55 am
You’re blind if you can’t read all about the hibore tech on the crown at address…