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New 2020 Cleveland Launcher HB Turbo driver

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The all-new-for-2020 Cleveland Launcher driver has been designed to hit the ball higher, straighter, and—thanks to a redesigned cup face, and higher balance point shaft—faster, too.

The Cleveland Launcher name is synonymous with distance. Multiple versions of the flagship Launcher driver found their way into players bags dating back to pre-400cc drivers, through composite products (Cleveland Comp, anyone?). It’s not an understatement to say the club transformed Cleveland’s metal wood segment.

2020 cleveland launcher

2020 Cleveland Launcher crown detail.

After a bit of a hiatus, the Launcher name was relaunched (sorry, had to do it) two years ago to glowing reviews and positive player feedback. The engineers at Cleveland decided 2020 was the time to turbocharge the new Cleveland driver.

 “(With the Launcher HB Turbo) We’ve squeezed discretionary weight out of every corner of the head in order to produce one of the most forgiving drivers we’ve ever made.”

-Vice President of Research and Development at Cleveland Golf Jeff Brunski

2020 cleveland driver face

2020 Cleveland Launcher HB Turbo: Details

When talking about discretionary mass, every single gram matters. In a 200g driver head, every two grams saved is one percent more mass to move around. When talking about a driver head and collisions taking place at over 100 mph, every percentage point matters. One of the most wasteful parts of any clubhead is the hosel—whether it be because of adjustability or just a traditional glue in a non-adjustable head.

The original Cleveland Launcher HB was not adjustable, which meant it was already saving some mass, but the engineers at Cleveland went a step further with the new HB Turbo and implemented more than just one technology beyond the hosel to make this new Cleveland driver even faster.

2020 cleveland launcher hb turbo crown

  • Ultralight hosel: By redesigning the hosel both inside and outside of the head, more mass was able to be distributed low and further away from the face to increase forgiveness.
  • Turbocharged CupFace: OEMs cant make the center of the head faster— it’s the rules—but it doesn’t mean they cant speed up more of the face. The new Turbocharged CupFace, has been enhanced with a new variable face thickness to provide higher CT (characteristic time) over a larger area for increased ball speeds and more distance—because nobody hits the middle every time.
  • HiBore Crown: The newly shaped crown on the Launcher HB Turbo lowers the CG (center of gravity) by a full 2.2mm when compared to the Launcher HB. This improves overall forgiveness and helps to better optimize launch parameters for shots hit all over the face.

When it comes to improvements, Cleveland isn’t stopping with the clubhead either. The new Launcher HB Turbo is being paired with a new proprietary high-balance point Miyazaki C. Kua shaft. By raising the center of gravity closer to the grip end of the club, players have the ability to swing the driver faster, even though more mass has been added to the head to give the Launcher HB Turbo an MOI boost.

This is where club designers are looking beyond just the driver head and analyzing the club as a whole system. The better the whole system works together, the better you are going to hit the ball. It’s also beneficial that Cleveland is under the SRI Sports Umbrella, which also includes Srixon and Miyazaki. Miyazaki shafts are extremely high quality and are all proprietary to SRI products.

New Cleveland driver: Options and availability

The Cleveland Launcher HB Turbo driver is available in two different models

Standard/neutral weighting will be available in lofts of 9, 10.5, and 12 degrees.

There will also be a Launcher HB Turbo Draw model with more discretionary weight placed towards the heel. It will come in a 10.5-degree loft.

cleveland-launcher-hb-turbo-driver-specs

The suggested retail price of both models will be $349.99, and the drivers will be available starting October 4.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

14 Comments

14 Comments

  1. Carolina Golfer

    Sep 10, 2019 at 7:54 am

    Another WRX article with negative replies. Do you guys like anything or just like to complain?

    • JP

      Sep 11, 2019 at 3:16 am

      I like to complain about poor golf design ideas.

  2. SV

    Sep 9, 2019 at 4:51 pm

    I don’t see the lack of adjustability as a problem. As a whole most people are probably better off without it. Find the right loft and leave it alone (says the guy always adjusting). But come on Cleveland, only one option for lefties? At least give us two (9* & 12* or 10.5* & 12*).

  3. George Steer

    Sep 9, 2019 at 2:52 pm

    All of the writing on the clubhead comes off as cheap. If they feel the need to explain the features, utilize peel of stickers.

    • Donn

      Sep 14, 2019 at 7:27 pm

      peel off stickers seem cheapo to me. I prefer them writing on the clubhead. a few years down the line and you are shopping used, the info written on the clubhead helps you to know what’s the important design stuff.

  4. JP

    Sep 9, 2019 at 2:10 pm

    Turbo? Why? Why? Why?

    Do they actually know what a turbo is?

  5. DukeOfChinoHills

    Sep 9, 2019 at 12:32 pm

    I had a Launcher back around 2004-05ish and really liked it. This new one looks cool, but I’m not in the market now.

  6. Getemgoose

    Sep 9, 2019 at 12:24 pm

    So the Cleveland Turbo threw on some Ping turbulators. Cool story.

  7. Jarnio Bubly

    Sep 9, 2019 at 11:49 am

    It’s always faster than last year! The faster we say it is the more consumers will get over how hideous it looks. Get out your pocket book! ????

  8. 15th Club

    Sep 9, 2019 at 11:21 am

    Wait just a minute. Is this a non-adjustable hosel? If so; uh, yeah it will be lighter. A lot lighter. At the cost of any adjustability. If I am wrong about this, somebody please correct me ASAP.

    Also; this is just me talking but how many players who are GolfWRX readers want and need a higher-launching driver? For my part, a driver head that launches LOWER is usually better, all other things being equal. I would love to own a driver with 10.5 degrees of loft. But I would hit it way too high. More static loft = more control and more straight. Like a 7-iron. But that kind of loft produces balloon drives. I want the highest loft possible, in the lowest-hitting driver possible.

  9. PI

    Sep 9, 2019 at 10:05 am

    I’ve been testing this driver out for the last year or so and I have to say it is right up there with the best drivers. I have the TS3 in play now and this club in testing was just as good if not better than the TS3.

  10. JP

    Sep 9, 2019 at 9:47 am

    Seriously?!? Writing on the crown?!? And why do they all have to copy each other with raised fins on top? It’s busy and ugly.

    • Angus

      Sep 9, 2019 at 3:11 pm

      What on earth has the writing got to do with anything, you can’t even see it when using the club, how it performs is what is important

      • JP

        Sep 12, 2019 at 3:55 am

        You’re blind if you can’t read all about the hibore tech on the crown at address…

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Equipment

2021 Callaway Epic Speed Launch Day Report: Everything you need to know about the new equipment from Callaway

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It’s the official launch day of the all-new Callaway Epic Speed line of metal woods, which includes both driver and fairway wood models—Epic Speed, Epic Max, and Epic LS. To summarize the newest releases, Callaway engineers are taking their artificial intelligence as far as they ever have by using it to optimize both the face and body of the driver to deliver forgiveness and distance increasing ball speed across the face like never before.

If are looking for in-depth information, on the ins and outs of the new designs and the technology that makes them possible, check out our full launch pieces below.

The new 2021 Callaway Epic Speed driver

The Epic Speed is the fastest swinging driver Callaway has ever made. The elevated Cyclone Aero Design gives players a clubhead that gets through the air and down into impact faster creating even more ball speed opportunities.

2021 Callaway Epic Max driver

The new 2021 Callaway Epic Max driver is a heater, but more than anything, it’s forgiving. Using all the tech bells and whistles from Epic Speed (AI-designed Jailbreak and Flash Face), Callaway made the Epic Max crown lighter with even more triaxial carbon, saving 19 grams of discretionary weight, which allows them to create an even deeper CG and higher MOI. A rear sliding 17-gram weight in the trunk to tune in launch and shape and the OptiFit hosel provides up to 20 yards of shot shape correction.

2021 Callaway Epic Max LS

Out with the Sub Zero and in with the most playable players driver Callaway has created. With a neutral shape and weight configuration that is the more fade bias of the Callaway family, the new LS has a very high MOI (8,400+) for a tour-inspired driver. The idea was to give high speed players something fast all while mitigating the big miss better players fear. Yes, we all fear a big miss, but at high speeds, the foul ball is, well, a bit more foul. The new triaxial carbon crown saves 13 grams of weight, which was redistributed to increase MOI and lower CG.

Perspectives from the GolfWRX forums

  • bcflyguy1 – I’ve also found the Max head to be excellent when lofted down and weight pushed to the toe; becomes surprisingly neutral when configured as such. Obviously can see where many will prefer the more muted sound/feel and compact footprint of the Speed head or may need the greater fade bias from the Max LS and its Trip Diamond-ish shaping. However, the Max offers a VERY rare combination of tons or horsepower but with sufficient traction control to keep even me from figuratively wrapping it around a light pole.
  • noodle3873 – Just got back from hitting balls. My local Pro was breaking in his Epic LS 9° against his Mavrik SZ TD 9°. Both heads were built/hotmelted to the same weight. He was using GC Quad and brand new Srixon range balls (not ideal but numbers are like for like). On average he was getting more launch, more ball speed and a couple more yards out of the LS.
  • mtp –  I hit the whole lineup today. Not a fitting.  Just trying them out. Was using the HZRDUS Smoke Green. LS was best for me. Prefer the shape, sound and feel over my current Sim Max.
  • zeke66 – This thing is a beast. Hit it with a Paderson ballistic tp. I was swinging awful with all 3 drivers I was hitting including gamer, and wouldn’t leave the hitting bay until I started hitting it better. So I grabbed the Max Ls 9.0 and worked through it. Average ball speed was around 177 low 120’s with spin around 2100-2200, launch 12-15. When you catch one on the screws… it goes as good as anything I think.

More from the GolfWRX forums

GolfWRX’s resident equipment tester, Brian Knudson of the Club Junkie podcast, had this to say

Epic Max driver: A lot of draw bias, but easy to launch high and takes some right side out even with a neutral weight. Sound and feel are improved over Mavrik, much more muted and solid feeling. Center strikes are hot, and even misses carry some good ball speed.

Epic Speed driver: The best looking of the Epic drivers. Offers the most penetrating flight. Seems to be pretty low spin and easy to work the ball in either direction. Misses don’t stay online as well with more curvature. It is long and going to be a really good option for skilled players.

Epic Max LS driver: Very forgiving and offering a straighter flight than Max. Slightly lower trajectory as well. Toe misses hold their line better than the other two. Shots low on the face don’t get up as high as expected but still carry. Misses off-center still have good carry distance

Here’s what the biggest YouTube testers and reviews have to say on the newest Callaway Apex line

And on Instagram

 

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A post shared by Callaway Golf (@callawaygolf)

From the Twitterverse

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Best utility iron of 2021 – GolfWRXers discuss

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In our forums, our members have been discussing 2021 utility irons. WRXer ‘Krod10359’ kicks off the thread, saying:

“Just want to know your opinion on what new utility iron you have hit this year. Looks like a lot of solid offerings out right now from Ping, Srixon and Callaway. Let me hear what you have to say about these clubs.”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • hypergolf: “This…(photo above)”
  • TigerInTheWoods: “Sim Udi is a beauty. Launches a bit higher and is a bit more forgiving than the P790 UDI which was really the benchmark for this kind of club.”
  • craz-e: “Hard to go past the Srixon for performance and value. The current offerings from Titleist (u500 & u501) and Mizuno (HMB) are also great options and worth trying.”
  • Golfingfanatic: “The new Callaway one is pretty good.”

Entire Thread: “Best utility iron of 2021”

Not yet a GolfWRX member? Sign up for FREE here.

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Equipment

2021 Callaway Epic driver: Epic Speed, Epic Max & Epic LS drivers

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Callaway Golf introduces new Epic driver lineup for 2021—Epic Speed, Epic Max, and Epic Max LS drivers—giving us the best of everything.

When it comes to a hot face, Callaway Golf has been at the top of the heap since its introduction of Jailbreak Technology back in 2017. In simplest terms, Jailbreak allowed Callaway to vertically stiffen the face, which allows the face to absorb a ton of energy and release it right back into the golf ball.

When Epic hit the market, it was instantly the driver of that year due to its ball speeds and forgiveness across the face, but most importantly for Callaway, it gave the company a strong foundation to build from for models to come.

In 2020, with the help of artificial intelligence, Callaway engineers were able push that idea a bit further with the successful Mavrik line. This time, artificial intelligence took Jailbreak and found ways to make it even more efficient with the addition of the Flash Face.

Now, in 2021, using every piece of tech at its disposal, Callaway officially launches the new 2021 Epic Speed, Epic Max, and Epic Max LS drivers.

The new AI-designed, carbon-loaded, MOI machines are the culmination of now four iterations of Jailbreak technology, and in my opinion, Callaway has its fastest but more importantly—most golf-course friendly—driver ever.

Let’s dive in…

The new 2021 Callaway Epic Speed driver

New 2021 Callaway Epic Speed driver

The Epic Speed is the fastest swinging driver Callaway has ever made. The elevated Cyclone Aero Design gives players a clubhead that gets through the air and down into impact faster creating even more ball speed opportunities.

New 2021 Callaway Epic Speed Driver, Cyclone Aero Shaping

In addition, the AI-designed Flash Face SS21 and the new look Jailbreak Speed Frame create stiffness not only vertically across the face but east and west as well. The result? Speed, stability, and a ton of forgiveness.

The new 2021 Callaway driver, face on

“Spin robustness” is another key term in the 2021 Callaway campaign. What this means for us is giving players spin where we need it (i.e. off the heel spin stays down, off the toe spin stays up, out of the middle the ball goes forever).

Another key aspect to notice across the line is the enhanced composite crown. The new 2021 Callaway Epic Speed driver has a triaxial carbon crown that covers even more real estate allowing Callaway to redistribute 16 grams of discretionary weight. The larger carbon surface area also innately created a way for Callaway R&D to make the Epic Speed a bit more draw friendly without having to add external weight to the heel.

Callaway Epic Speed driver, address

2021 Callaway Epic Max driver

Sole view of the new Callaway Epic Max driver

Yes, the new 2021 Callaway Epic Max driver is a heater, but more than anything, it’s forgiving. Using all the tech bells and whistles from Epic Speed (AI-designed Jailbreak and Flash Face), Callaway made the Epic Max crown with even more triaxial carbon, saving 19 grams of discretionary weight, which allows them to create an even deeper CG and higher MOI. A rear sliding 17-gram weight in the trunk to tune in launch and shape and the OptiFit hosel provides up to 20 yards of shot shape correction.

The New 2021 Callaway Epic Max Driver, Sliding weight

The New 2021 Callaway Epic Max Driver, Address

2021 Callaway Epic Max LS

Incorporating the AI-designed Flash Face SS21 and Jailbreak technology, Callaway has created a new more forgiving profile in a players driver.

Out with the Sub Zero and in with the most playable players driver Callaway has created. With a neutral shape and weight configuration that is the more fade bias of the Callaway family, the new LS has a very high MOI (8,400+) for a tour-inspired driver. The idea was to give high speed players something fast all while mitigating the big miss better players fear. Yes, we all fear a big miss, but at high speeds, the foul ball is, well, a bit more foul. The new triaxial carbon crown saves 13 grams of weight, which was redistributed to increase MOI and lower CG.
Like Epic Max, LS also has a sliding weight to tune in adjustability.
Inspired by the Triple Diamond tour heads of the past, Callaway decided to go away from cranking spin down to oblivion and offer a driver that was actually closer to what the tour leans towards. Yes, they love a low spin head, but not too low spin. The Triple Diamond heads were basically a Sub Zero shape in a higher MOI profile. If you go through our tour photos, you will see more Triple Diamonds than anything. Obliterating launch and spin sounds good for Trackman, but it’s hard to play that way on the golf course all the time.

Initial Tour Reaction

I had a chance to chat with  Callaway’s PGA Tour Manager Jacob Davidson on the early response and this is what he had to say.

JW: In early testing, what is the first thing players are seeing with Speed and LS?

JD: Early feedback from the tour guys has been a noticeable difference in an increase in ball speed across the face but more importantly the dispersion has tightened down range. Many guys have also quickly fallen in love with the sound of the new metal woods.

JW: What most excited you with the new line?

JD: We knew early on with this product launch that we had an exceptional driver. To start- the look of the heads and the shaping allows the clubs to sit beautifully at the address position. From there the overall feel and sound matches exactly what tour guys prefer. The guys we have worked with have converted into the new woods extremely quickly with very positive feedback. For us, we are excited to have some great starting lines, a competitive ball speed advantage, and an increase in forgiveness.

We are constantly studying what makes world class drivers of the golf ball world class. After much research, we determined the ideal spin/ degree of launch and worked closely with our R&D team to reach these numbers. We were absolutely amazed to see what they came back to us with. Using AI they were able to figure out how to increase the MOI in this line of drivers while also focusing on more ball speed. It truly is remarkable the new frontier of technology we are using in our drivers to help our players play their best golf.

Overall Thoughts

I’ll be honest, I wasn’t a huge fan of Epic Flash (acoustics), and Mavrik was solid but didn’t blow me away. This new 2021 Callaway Epic line of drivers is exactly what players want: a golf club that is playable all while providing the distance and performance we have gotten used to over the past few years. It’s a new trend in the market that I’m loving. Drivers are becoming golf course friendly again. We tried to kill spin—when ultimately it was our best friend in the long run.

Specs

At Retail: 2/18

Lofts: 9, 10.5, 12 degrees (Epic Speed) 9, 10.5 degrees(Epic Max & Epic Max LS)

Price: $529.99

Stock Shaft Offerings

  • Epic Speed Driver: Project X Cypher 40g (WMS, L). Smoke IM 10 (50g – R,S. 60g – S)
  • Epic MAX Driver: Project X Cypher 40g (WMS, L). Smoke IM 10 (50g – R,S. 60g -S)
  • Epic MAX LS: Mitsubishi MMT (60g – S,X. 70g – S,X)
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