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TaylorMade to skip 2019 PGA Merchandise Show

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The 2019 PGA Merchandise Show will be missing a very familiar face, as TaylorMade has announced that it will not be involved in the annual event. The news will come as a disappointment to many, as TaylorMade had previously created much buzz at the show, often showcasing their new product line with an elaborate exhibition each January at the event. At the 2017 PGAM Show, TaylorMade announced the news that Tiger Woods had signed with TaylorMade.

According to TaylorMade’s CEO, David Abeles, the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.

“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf. As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”

Abeles stated how TaylorMade’s lack of involvement in the show based in Orlando will present the opportunity for TaylorMade to invest in the “support of PGA Professionals across the country,” while also acknowledging how the news of TaylorMade’s lack of participation in the PGA show would come as a blow to many.

“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways.”

Not since Acushnet (Titleist, FootJoy) decided to skip the event from 2004-2008 has the PGA Merchandise Show lost such a big name.

See what GolfWRX Members are saying about it in our forums.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

18 Comments

18 Comments

  1. Bert Gwaltney

    Nov 29, 2018 at 7:13 pm

    I remember when Pig said, no thanks, didn’t hurt them at all.

  2. DaveyD

    Nov 11, 2018 at 11:51 am

    Not really news. They gotta do what they gotta do.

  3. Rich Douglas

    Nov 10, 2018 at 8:37 pm

    I smell bankruptcy.

  4. Read

    Nov 7, 2018 at 11:41 pm

    Maybe they can use some of that “saved money” to run a show on the Golf Channel and let some amateur hacks design a driver for them…OR HAS THAT BEEN DONE?

  5. RT

    Nov 6, 2018 at 7:51 pm

    That is maybe because —- Lack of something that’s really new and different or lack of funding ,or paying out too much for players ???? Either way it doesn’t matter I don’t play their product..

  6. B. Ferguson

    Oct 27, 2018 at 8:18 pm

    As an Adams fan, pardon my alligator tears . . .

  7. Golf Golf Golf

    Oct 25, 2018 at 6:28 am

    The show would be time wasted for TM to come out with 5 new models of irons in that week.

  8. bob carroll

    Oct 24, 2018 at 10:35 pm

    the show originally was for new product that was introduced at the show. before the internet, you had to go to the show to see all the new stuff. it was also a great vacation for the northern pro’s. go to the show, play golf in warm weather and write it all off. now there really is no reason to go unless you live up north.

  9. Garry Pierce

    Oct 24, 2018 at 2:55 pm

    My experience as a retailer.. Oct is when new products were released and I had the stuff in stock already. By the end of Jan. The “new line” was already 60 days into what I call the 180 main sales period. After that the wow factor is gone. The PGA Show was a “work” vacation I could right off. Half day st the show, 5 days of golf

  10. rymail00

    Oct 24, 2018 at 3:38 am

    Maybe they are realizing that all $$$ going into the PGA Show just isn’t worth the cost? With social media now a few “leaked pics” on twitter, Instagram etc. Stirs up as much buzz as or even more than stock PGA Show pics. At the show you hear everything about a club, but slow leaks makes people keep checking back in for a just a tiny bit of more details, and again it’s basically free.

    Honestly like 5-6 years ago I was so amped for the PGA Show photos etc. but every year that pasts it’s just less and less interesting IMHO.

    I’m curious if this will maybe make other large OEM’S start to reconsider spending all this cash that can be done over the internet for free with “leaked pics from pros etc.”

    I dont know, just a thought.

  11. Brad

    Oct 23, 2018 at 10:37 pm

    In other words, money is too tight at TaylorMade for them to attend the show. Given how many pros they are paying on the PGA to play their clubs, and that Adidas offloaded TM last year because of how that business was a drag on their bottom line – this is no big surprise.

    The only thing that would surprise me is if TM is NOT bankrupt or put on the block again (for an even lower price) within the next 3-4 years.

    • Robb

      Oct 24, 2018 at 4:44 pm

      Their business model has changed significantly since they were acquired last October. If they are sold again it will be for a profit not due to bankruptcy I promise that.

    • Joseph A Smith

      Nov 11, 2018 at 8:37 pm

      I see that you think the brand will tank. I disagree. There are a lot of smart people who work there. The PGA show literally costs TM MILLIONS (Plural). All I know is that I wish I had $425 million laying around- I would have jumped at that price. KPS will make them mean and lean and then flip them for double that in 4-6 years. Arguably the strongest tour staff (DJ, Rory, Day, Rahm, Rose (For the time being) and of course TW). They went big with the needle movers and cut back on sponsoring the 237th best player in the world. You know why? Nobody cares what driver that guy is playing. Callaway is top dog right now. That will change. If I were a betting man- Honma is the next brand to take off. Have a good night!

  12. Tom

    Oct 23, 2018 at 5:28 pm

    Are they going to use the money they are saving by skipping the Show to invest in and promote 10″ diameter cups like a former TM CEO was suggesting to grow the game? hahahaha!

  13. Tom

    Oct 23, 2018 at 12:55 pm

    Uh Oh, guess we now know how TM’s sales went this year.

  14. WITB Enthusiast

    Oct 23, 2018 at 9:06 am

    I actually like the thoughts…. “invest in the support of PGA Professionals across the country,” and “the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.” However, I will just say I’m VERY INTERESTED to see if this investment and growth initiative really add value. Will Taylor Made be putting all of those dollars to work or just saving them. That’s ok too…. maybe just not fully wanting to say they are trying to save money.

  15. Scott

    Oct 23, 2018 at 1:00 am

    there is a mutual benefit to TM and the club professionals selling the kit to attend the show. This is very shortsighted CFO bean-counting management.

  16. MAPA

    Oct 22, 2018 at 10:30 pm

    {{{{{{{ OMFG }}}}}}

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SuperStroke acquires Lamkin Grips

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SuperStroke announced today its purchase of 100-year-old grip maker Lamkin Grips, citing the company’s “heritage of innovation and quality.”

“It is with pride and great gratitude that we announce Lamkin, a golf club grip brand with a 100-year history of breakthrough design and trusted products, is now a part of the SuperStroke brand,” says SuperStroke CEO Dean Dingman. “We have always had the utmost respect for how the Lamkin family has put the needs and benefits of the golfer first in their grip designs. If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family.”

Elver B. Lamkin founded the company in 1925 and produced golf’s first leather grips. The company had been family-owned and operated since that point, producing a wide array of styles, such as the iconic Crossline.

According to a press release, “The acquisition of Lamkin grows and diversifies SuperStroke’s proven and popular array of grip offerings with technology grounded in providing golfers optimal feel and performance through cutting-edge design and use of materials, surface texture and shape.”

CEO Bob Lamkin will stay on as a board member and will continue to be involved with the company.

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” Lamkin said.

Related: Check out our 2014 conversation with Bob Lamkin, here: Bob Lamkin on the wrap grip reborn, 90 years of history

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Tour Rundown: Pendrith, Otaegui, Longbella, and Dunlap soar

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Take it from a fellow who coaches high school golf in metro Toronto: there’s plenty of great golf played in the land of the maple leaf. All the greats have designed courses over the USA border: Colt, Whitman, Ross, Coore, Mackenzie, Doak, as well as the greatest of the land, Stanley Thompson. I’m partial to him, because he wore my middle name with grandeur. Enough about the architecture, because this week’s Tour Rundown begins with a newly-minted, Canadian champion on the PGA Tour. Something else that the great white north is known for, is weather. It impacted play on three of the world’s tours, forcing final-round cancellations on two of them.

It was an odd week in the golf world. The LPGA and the Korn Ferry were on a break, and only 13/15 of the rounds slated, were played. In the end, we have four champions to recognize, so let’s not delay any longer with minutiae about the game that we love. Let’s run it all down with this week’s Tour Rundown.

PGA Tour: TP takes TS at Byron’s place

The 1980s was a decade when a Canadian emergence was anticipated on the PGA Tour. It failed to materialize, but a path was carved for the next generation. Mike Weir captured the Masters in 2003, but no other countrymen joined him in his quest for PGA Tour conquest. 2024 may herald the long-awaited arrival of a Canadian squad of tour winners. Over the past few years, we’ve seen Nick Taylor break the fifty-plus year dearth of homebred champions at the Canadian Open, and players like Adam Hadwin, Corey Conners, Adam Svennson, and Mackenzie Hughes have etched their names into the PGA Tour’s annals of winners.

This week, Taylor Pendrith joined his mates with a one-shot win at TPC Craig Ranch, the home of the Byron Nelson Classic. Pendrith took a lead into the final round and, while the USA’s Jake Knapp faltered, held on for the slimmest of victories. Sweden’s Alex Noren posted six-under 65 on Sunday to move into third position, at 21-under par. Ben Kohles, a Texan, looked to break through for his first win in his home state. He took the lead from Pendrith at the 71st hole, on the strength of a second-consecutive birdie.

With victory in site, Kohles found a way to make bogey at the last, without submerging in the fronting water. His second shot was greenside, but he could not move his third to the putting surface. His fourth was five feet from par and a playoff, but his fifth failed to drop. Meanwhile, Pendrith was on the froghair in two, and calmly took two putts from 40 feet, for birdie. When Kohles missed for par, Pendrith had, at last, a PGA Tour title.

DP World Tour: China Open in Otaegui’s hands after canceled day four

It wasn’t the fourth round that was canceled in Shenzhen, but the third. Rains came on Saturday to Hidden Grace Golf Club, ensuring that momentum would cease. Sunday would instead be akin to a motorsports restart, with no sense of who might claim victory. Sebastian Soderberg, the hottest golfer on the Asian Swing, held the lead, but he would slip to a 72 on Sunday, and tie for third with Paul Waring and Joel Girrbach. Italy’s Guido Migliozzi completed play in 67 strokes on day three, moving one shot past the triumvirate, to 17-under par.

It was Spain’s Adrian Otaegui who persevered the best and played the purest. Otaegui was clean on the day, with seven birdies for 65. Even when Migliozzi ceased the lead at the 10th, Otaegui remained calm. With everything on the line, Migliozzi made bogey at the par-five 17th, as his principal competitor finished in birdie. To the Italian’s credit, he bounced back with birdie at the last, to claim solo second. The victory was Otaegui’s fifth on the DP World Tour, and first since October of 2022.

PGA Tour Americas: Quito’s rains gift title to Longbella

Across the world, superintendents and their staffs will do anything to prepare a course for play. Even after fierce, nightime rains, the Quito TG Club greeted the first four groups on Sunday. The rains worsened after 7 am, however, and the tour was forced to abort the final round of play. With scores reverting to Saturday’s numbers, Thomas Longbella’s one-shot advantage over Gunn Yang turned into a Tour Americas victory.

64 held the opening-day lead, and Longbella was not far off, with 66. Yang jumped to the top on day two, following a67 with 66. He posted 68 on day three, and anticipated a fierce, final-round duel for the title. As for Longbella, he fought off a ninth-hole bogey on Saturday with six birdies and a 17th-hole eagle. That rare bird proved to be the winning stroke, allowing Longbella to edge past Yang, and secure ultimate victory.

PGA Tour Champions: Dunlap survives Saturday stumble for win

Scott Dunlap did not finish Saturday as well as he might have liked. After beginning play near Houston with 65, Dunlap made two bogeys in his final found holes on day two, to finish at nine-under par. Hot on his heels was Joe Durant, owner of a March 2024 win on PGA Tour Champions. Just behind Durant was Stuart Appleby, perhaps vibing from his Sunday 59 at Greenbrier on this day in 2010. Neither would have a chance to track Dunlap down.

The rains that have forced emergency responders into action, to save hundreds of lives in the metro Houston area, ended hopes for a third day of play at The Woodlands. Dunlap had won once previously on Tour Champions, in 2014 in Washington state. Ten years later, Dunlap was the fortunate recipient of a canceled final round, and his two days of play were enough to earn him TC victory number two.

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Morning 9: Pendrith’s maiden Tour win | Morikawa back with former coach | Brooks victorious

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Monday morning, golf fans, as the PGA Tour gives us yet another breakthrough winner.

1. Pendrith wins first PGA Tour title

AP Report…”Taylor Pendrith took advantage of Ben Kohles’ final-hole meltdown to win the CJ Cup Byron Nelson on Sunday for his first PGA Tour title.”

  • “Kohles overtook Pendrith with birdies on Nos. 16 and 17 for a one-shot lead then bogeyed the 18th after hitting his second shot into greenside rough. After having to chip twice from the rough and already looking stunned, Kohles missed a 6-foot putt that would have forced a playoff.”
  • “Pendrith two-putted for birdie on the 18th, holing a 3-footer for a 4-under 67 and 23-under 261 total at the TPC Craig Ranch. The 32-year-old Canadian won in his 74th career PGA Tour start.”
Full piece.

2. Koepka takes LIV title in Singapore

S.I.’s Bob Harig…”Brooks Koepka became the first player to win four times as part of the LIV Golf League, shooting a final-round 68 at Sentosa Golf Club in Singapore on Sunday to beat Cam Smith and Marc Leishman by two strokes.”

  • “His timing wasn’t bad, either.”
  • “A few days after offering concern about his game in light of a poor Masters performance, Koepka stepped up and won the LIV Golf Singapore even to give himself a boost heading into the defense of his PGA Championship title in two weeks.”
  • “The year’s second major begins on May 16.”
Full piece.

3. Otaegui wins Volvo China

AP report…”Adrian Otaegui overturned a five-shot deficit to win the Volvo China Open on Sunday, the Spaniard’s fifth tour title.”

  • “Otaegui had been trailing the in-form Sebastian Söderberg after Friday’s round – Saturday’s was cancelled because of thunder and lightning – and he shot 7-under 65 in his final round to win by one shot from Guido Migliozzi, who finished runner up with a 67.”
Full piece.

4. ICYMI: Teen Kim makes the cut

Guardian report…”English teenager Kris Kim became the youngest player to make the cut on the PGA Tour in 11 years after a birdie at the last saw him get through to the weekend of the CJ Cup Byron Nelson in Texas with a shot to spare.”

  • “Amateur Kim, the son of former LPGA player Ji-Hyun Suh, made a second-round four-under-par 67, which included a run of five birdies and one bogey over his front nine.”
  • “At 16 years and seven months he became the youngest player to make the cut on tour since 14-year-old Guan Tianlang at the 2013 Masters, and, according to the PGA Tour, the fifth youngest in history.”
Full piece.

5. Winner in a rainout

AP report…”Scott Dunlap was declared the 36-hole winner of the Insperity Invitational when rain washed the final round Sunday, giving Dunlap his first PGA Tour Champions title in nearly 10 years.”

  • “Devastating rain in the Houston area previously washed out the opening round Friday. Players managed to play 36 holes on Saturday, and Dunlap posted a 2-under 70 to take a one-shot lead over Joe Durant and Stuart Appleby.”
  • “That proved to be the winning score when rain soaked The Woodlands Country Club. It was the second 36-hole event in the last three weeks on the PGA Tour Champions because of weather. The other was in the Dallas area.”
Full piece.

6. Morikawa back with former coach

7. Winner’s bag: Taylor Pendrith

Presented by 2nd Swing

Driver: Ping G430 LST (9 degrees)

Shaft: ACCRA TZ Six ST

3-wood: Ping G430 Max (15 degrees)

Shaft: Project X HZRDUS Smoke Green Small Batch 80 6.5 TX

7-wood: Ping G430 MAX (20.5 degrees)

Shaft: Project X HZRDUS Smoke Green Small Batch 90 6.5 TX

Irons: Srixon ZX5 Mk II (4, 5), Srixon ZX7 Mk II (6-9)

Shafts: Project X HZRDUS Smoke Black 6.5 90, 6.5 100 (2-3), True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX 6 Tour Rack (46-10 Mid, 52-10 Mid, 56-10 Mid, 60-9 Full)

Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Odyssey Jailbird Versa

Grip: SuperStroke Zenergy Flatso 1.0

Grips: Golf Pride MCC

Ball: Srixon Z-Star Diamond

Full WITB.
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