News
TaylorMade to skip 2019 PGA Merchandise Show
The 2019 PGA Merchandise Show will be missing a very familiar face, as TaylorMade has announced that it will not be involved in the annual event. The news will come as a disappointment to many, as TaylorMade had previously created much buzz at the show, often showcasing their new product line with an elaborate exhibition each January at the event. At the 2017 PGAM Show, TaylorMade announced the news that Tiger Woods had signed with TaylorMade.
According to TaylorMade’s CEO, David Abeles, the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.
“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf. As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”
Abeles stated how TaylorMade’s lack of involvement in the show based in Orlando will present the opportunity for TaylorMade to invest in the “support of PGA Professionals across the country,” while also acknowledging how the news of TaylorMade’s lack of participation in the PGA show would come as a blow to many.
“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways.”
Not since Acushnet (Titleist, FootJoy) decided to skip the event from 2004-2008 has the PGA Merchandise Show lost such a big name.
See what GolfWRX Members are saying about it in our forums.
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News
Four books for a springtime review
One thing that never changes over time: snowy evenings give purpose to reading (is it the other way around?) It has been a snowy 2024 in western New York, and I’ve had ample time to tuck into an easy chair with a blanket, coffee, and a book. You’re in luck, because despite the title of this piece, I’ll share five books and their worth with you.
There is great breadth of subject matter from one to five. Golf is as complicated as life, which means that the cover of the book isn’t worth judging. The contents begin the tale, but there is so much more to each topic presented within. If you’re like me, your library grows each year. Despite the value of the virtual, the paper-printed word connects us to the past of golf and humanity. Here’s hoping that you’ll add one or more of these titles to your collection.
Hughes Norton interviewed with Mark McCormack for 20 minutes (30 if you count the missed exit at Logan International) while driving the founder of IMG from Harvard to the airport. The lesson of taking advantage of each moment, of every dollar, because you might not get another opportunity, is the most valuable one that life offers. I say to you, be certain to read this book, because another opportunity to bend the ear of Hughes Norton may not come our way.
Hughes Norton was with Tiger Woods for waaayyy fewer years than you might guess, but they were the critical ones. Be warned: not all of the revelations in this tome are for the faint of heart. Some, in fact, will break your heart. Golf was a sleepy hamlet in the 1990s, until the 16-lane interstate called Eldrick “Tiger” Woods came into town. Everything changed, which meant that everything would change again and again, into eternity. Once the ball starts rolling, it’s impossible to stop.
My favorite aspect of this book is its candor. Hughes Norton is well into his time on Planet Earth. He has no reason to hold back, and he doesn’t. My least favorite aspect is that George Peper got the call to co-author the book (and I didn’t.) Seriously, there is no LFA for me, so this is the best that I could do.
Decision: Buy It!
The Golf Courses of Seth Raynor
Michael Wolf, James Sitar, and Jon Cavalier, in abject partnership, collaborated to produce a handsome volume on the work of gone-too-soon, engineer-turned-golf course architect. Seth Raynor was pulled into the game by Charles Blair MacDonald, the crusty godfather of American golf. Raynor played little golf across the 51 years of his life. His reason? He did not wish to corrupt his designs with the demands and failings of his own game.
Jon Cavalier began his photography career as a contributor to the Golf Club Atlas discussion group. I met him there in a virtual way (we still have yet to shake hands) and have exchanged numerous emails over the years. Despite the demands of his day job, Cavalier has blossomed into the most traveled and prolific course photographer alive today. His photography, both hand-held and drone, makes the pages pop. Michael Wolf invited me and two friends to play his home course, despite having never met any of us in person. His words, melded to those of James Sitar, are the glue that connect Cavalier’s photos.
My favorite aspect of the books is the access it gives to the private-club world of Raynor. Fewer than five of his courses are resort or public access, and knowing people on the inside is not available to all. My suggestion? Write a letter/email and see if a club will let you play. Can’t hurt to try! My one complaint about the book is its horizontal nature. Golf is wide, but I like a little vertical in my photos. It’s not much of a complaint, given the glorious contents within the covers.
Decision: Buy It!!
Big Green Book from The Golfer’s Journal
Beginning with its (over)size, and continuing through the entire contents, there is no descriptor that defines the genre of the Big Green Book. It is photography, essay, layout, poetry, graphics, and stream of consciousness. It harnesses the creative power of a lengthy masthead of today’s finest golf contributors. Quotes from Harvey Penick, verse from Billy Collins, and prose from John Updike partner with images pure and altered, to immerse you in the diverse golf spaces that define this planet.
One of my favorite aspects is the spaces between the words and photos. Have your friends and others write a few notes to you in those blank areas, to personalize your volume even more. One aspect that needs improvement: the lack of female voices. I suspect that will be remedied in future volumes.
Decision: Buy It!!!
Troublemaker and The Unplayable Lie
Books that allege discrimination and mistreatment check two boxes: potentially-salacious reads and debate over whose perspective is accurate. In the end, the presentation of salacious revelation rarely meets the expectation, and the debate over fault is seldom resolved. Lisa Cornwell spent years as a competitive junior and college golfer, before joining The Golf Channel as a reporter and program host.
Despite the dream assignments, there were clouds that covered the sun. Cornwell documents episodes of favoritism and descrimination against her, prior to her departure from The Golf Channel in 2021. Her work echoes the production of the late Marcia Chambers, who wrote for Golf Digest in the 1980s and 1990s. Chambers took issue with many of the potential and real legal issues surrounding golf and its policies of access/no access. Her research culminated in The Unplayable Lie, the first work of its kind to address issues confronted by all genders and ethnicities, and immediately predated the professional debut of Tiger Woods in 1997.
My favorite aspects of the two works, are the courage and conviction that it took to write them, and believe in them. My least favorite aspects are the consistent bias that many groups continue to face. Without awareness, there is no action. Without action, there is no change.
Decision: Buy Them!!!!
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Tour Photo Galleries
Photos from the 2024 Texas Children’s Houston Open
GolfWRX is on site in the Lone Star State this week for the Texas Children’s Houston Open.
General galleries from the putting green and range, WITBs — including Thorbjorn Olesen and Zac Blair — and several pull-out albums await.
As always, we’ll continue to update as more photos flow in. Check out links to all our photos from Houston below.
General Albums
- 2024 Texas Children’s Houston Open – Monday #1
- 2024 Texas Children’s Houston Open – Monday #2
- 2024 Texas Children’s Houston Open – Tuesday #1
- 2024 Texas Children’s Houston Open – Tuesday #2
- 2024 Texas Children’s Houston Open – Tuesday #3
WITB Albums
- Thorbjorn Olesen – WITB – 2024 Texas Children’s Houston Open
- Ben Silverman – WITB – 2024 Texas Children’s Houston Open
- Jesse Droemer – SoTX PGA Section POY – WITB – 2024 Texas Children’s Houston Open
- David Lipsky – WITB – 2024 Texas Children’s Houston Open
- Martin Trainer – WITB – 2024 Texas Children’s Houston Open
- Zac Blair – WITB – 2024 Texas Children’s Houston Open
- Jacob Bridgeman – WITB – 2024 Texas Children’s Houston Open
- Trace Crowe – WITB – 2024 Texas Children’s Houston Open
- Daniel Berger – WITB(very mini) – 2024 Texas Children’s Houston Open
- Chesson Hadley – WITB – 2024 Texas Children’s Houston Open
- Callum McNeill – WITB – 2024 Texas Children’s Houston Open
- Rhein Gibson – WITB – 2024 Texas Children’s Houston Open
- Patrick Fishburn – WITB – 2024 Texas Children’s Houston Open
- Peter Malnati – WITB – 2024 Texas Children’s Houston Open
- Raul Pereda – WITB – 2024 Texas Children’s Houston Open
- Gary Woodland WITB (New driver, iron shafts) – 2024 Texas Children’s Houston Open
- Padraig Harrington WITB – 2024 Texas Children’s Houston Open
Pullout Albums
- Tom Hoge’s custom Cameron – 2024 Texas Children’s Houston Open
- Cameron putter – 2024 Texas Children’s Houston Open
- Piretti putters – 2024 Texas Children’s Houston Open
- Ping putter – 2024 Texas Children’s Houston Open
- Kevin Dougherty’s custom Cameron putter – 2024 Texas Children’s Houston Open
- Bettinardi putter – 2024 Texas Children’s Houston Open
- Cameron putter – 2024 Texas Children’s Houston Open
- Erik Barnes testing an all-black Axis1 putter – 2024 Texas Children’s Houston Open
- Tony Finau’s new driver shaft – 2024 Texas Children’s Houston Open
See what GolfWRXers are saying in the forums.
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Bert Gwaltney
Nov 29, 2018 at 7:13 pm
I remember when Pig said, no thanks, didn’t hurt them at all.
DaveyD
Nov 11, 2018 at 11:51 am
Not really news. They gotta do what they gotta do.
Rich Douglas
Nov 10, 2018 at 8:37 pm
I smell bankruptcy.
Read
Nov 7, 2018 at 11:41 pm
Maybe they can use some of that “saved money” to run a show on the Golf Channel and let some amateur hacks design a driver for them…OR HAS THAT BEEN DONE?
RT
Nov 6, 2018 at 7:51 pm
That is maybe because —- Lack of something that’s really new and different or lack of funding ,or paying out too much for players ???? Either way it doesn’t matter I don’t play their product..
B. Ferguson
Oct 27, 2018 at 8:18 pm
As an Adams fan, pardon my alligator tears . . .
Golf Golf Golf
Oct 25, 2018 at 6:28 am
The show would be time wasted for TM to come out with 5 new models of irons in that week.
bob carroll
Oct 24, 2018 at 10:35 pm
the show originally was for new product that was introduced at the show. before the internet, you had to go to the show to see all the new stuff. it was also a great vacation for the northern pro’s. go to the show, play golf in warm weather and write it all off. now there really is no reason to go unless you live up north.
Garry Pierce
Oct 24, 2018 at 2:55 pm
My experience as a retailer.. Oct is when new products were released and I had the stuff in stock already. By the end of Jan. The “new line” was already 60 days into what I call the 180 main sales period. After that the wow factor is gone. The PGA Show was a “work” vacation I could right off. Half day st the show, 5 days of golf
rymail00
Oct 24, 2018 at 3:38 am
Maybe they are realizing that all $$$ going into the PGA Show just isn’t worth the cost? With social media now a few “leaked pics” on twitter, Instagram etc. Stirs up as much buzz as or even more than stock PGA Show pics. At the show you hear everything about a club, but slow leaks makes people keep checking back in for a just a tiny bit of more details, and again it’s basically free.
Honestly like 5-6 years ago I was so amped for the PGA Show photos etc. but every year that pasts it’s just less and less interesting IMHO.
I’m curious if this will maybe make other large OEM’S start to reconsider spending all this cash that can be done over the internet for free with “leaked pics from pros etc.”
I dont know, just a thought.
Brad
Oct 23, 2018 at 10:37 pm
In other words, money is too tight at TaylorMade for them to attend the show. Given how many pros they are paying on the PGA to play their clubs, and that Adidas offloaded TM last year because of how that business was a drag on their bottom line – this is no big surprise.
The only thing that would surprise me is if TM is NOT bankrupt or put on the block again (for an even lower price) within the next 3-4 years.
Robb
Oct 24, 2018 at 4:44 pm
Their business model has changed significantly since they were acquired last October. If they are sold again it will be for a profit not due to bankruptcy I promise that.
Joseph A Smith
Nov 11, 2018 at 8:37 pm
I see that you think the brand will tank. I disagree. There are a lot of smart people who work there. The PGA show literally costs TM MILLIONS (Plural). All I know is that I wish I had $425 million laying around- I would have jumped at that price. KPS will make them mean and lean and then flip them for double that in 4-6 years. Arguably the strongest tour staff (DJ, Rory, Day, Rahm, Rose (For the time being) and of course TW). They went big with the needle movers and cut back on sponsoring the 237th best player in the world. You know why? Nobody cares what driver that guy is playing. Callaway is top dog right now. That will change. If I were a betting man- Honma is the next brand to take off. Have a good night!
Tom
Oct 23, 2018 at 5:28 pm
Are they going to use the money they are saving by skipping the Show to invest in and promote 10″ diameter cups like a former TM CEO was suggesting to grow the game? hahahaha!
Tom
Oct 23, 2018 at 12:55 pm
Uh Oh, guess we now know how TM’s sales went this year.
WITB Enthusiast
Oct 23, 2018 at 9:06 am
I actually like the thoughts…. “invest in the support of PGA Professionals across the country,” and “the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.” However, I will just say I’m VERY INTERESTED to see if this investment and growth initiative really add value. Will Taylor Made be putting all of those dollars to work or just saving them. That’s ok too…. maybe just not fully wanting to say they are trying to save money.
Scott
Oct 23, 2018 at 1:00 am
there is a mutual benefit to TM and the club professionals selling the kit to attend the show. This is very shortsighted CFO bean-counting management.
MAPA
Oct 22, 2018 at 10:30 pm
{{{{{{{ OMFG }}}}}}