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TaylorMade to skip 2019 PGA Merchandise Show

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The 2019 PGA Merchandise Show will be missing a very familiar face, as TaylorMade has announced that it will not be involved in the annual event. The news will come as a disappointment to many, as TaylorMade had previously created much buzz at the show, often showcasing their new product line with an elaborate exhibition each January at the event. At the 2017 PGAM Show, TaylorMade announced the news that Tiger Woods had signed with TaylorMade.

According to TaylorMade’s CEO, David Abeles, the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.

“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf. As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”

Abeles stated how TaylorMade’s lack of involvement in the show based in Orlando will present the opportunity for TaylorMade to invest in the “support of PGA Professionals across the country,” while also acknowledging how the news of TaylorMade’s lack of participation in the PGA show would come as a blow to many.

“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways.”

Not since Acushnet (Titleist, FootJoy) decided to skip the event from 2004-2008 has the PGA Merchandise Show lost such a big name.

See what GolfWRX Members are saying about it in our forums.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

18 Comments

18 Comments

  1. Bert Gwaltney

    Nov 29, 2018 at 7:13 pm

    I remember when Pig said, no thanks, didn’t hurt them at all.

  2. DaveyD

    Nov 11, 2018 at 11:51 am

    Not really news. They gotta do what they gotta do.

  3. Rich Douglas

    Nov 10, 2018 at 8:37 pm

    I smell bankruptcy.

  4. Read

    Nov 7, 2018 at 11:41 pm

    Maybe they can use some of that “saved money” to run a show on the Golf Channel and let some amateur hacks design a driver for them…OR HAS THAT BEEN DONE?

  5. RT

    Nov 6, 2018 at 7:51 pm

    That is maybe because —- Lack of something that’s really new and different or lack of funding ,or paying out too much for players ???? Either way it doesn’t matter I don’t play their product..

  6. B. Ferguson

    Oct 27, 2018 at 8:18 pm

    As an Adams fan, pardon my alligator tears . . .

  7. Golf Golf Golf

    Oct 25, 2018 at 6:28 am

    The show would be time wasted for TM to come out with 5 new models of irons in that week.

  8. bob carroll

    Oct 24, 2018 at 10:35 pm

    the show originally was for new product that was introduced at the show. before the internet, you had to go to the show to see all the new stuff. it was also a great vacation for the northern pro’s. go to the show, play golf in warm weather and write it all off. now there really is no reason to go unless you live up north.

  9. Garry Pierce

    Oct 24, 2018 at 2:55 pm

    My experience as a retailer.. Oct is when new products were released and I had the stuff in stock already. By the end of Jan. The “new line” was already 60 days into what I call the 180 main sales period. After that the wow factor is gone. The PGA Show was a “work” vacation I could right off. Half day st the show, 5 days of golf

  10. rymail00

    Oct 24, 2018 at 3:38 am

    Maybe they are realizing that all $$$ going into the PGA Show just isn’t worth the cost? With social media now a few “leaked pics” on twitter, Instagram etc. Stirs up as much buzz as or even more than stock PGA Show pics. At the show you hear everything about a club, but slow leaks makes people keep checking back in for a just a tiny bit of more details, and again it’s basically free.

    Honestly like 5-6 years ago I was so amped for the PGA Show photos etc. but every year that pasts it’s just less and less interesting IMHO.

    I’m curious if this will maybe make other large OEM’S start to reconsider spending all this cash that can be done over the internet for free with “leaked pics from pros etc.”

    I dont know, just a thought.

  11. Brad

    Oct 23, 2018 at 10:37 pm

    In other words, money is too tight at TaylorMade for them to attend the show. Given how many pros they are paying on the PGA to play their clubs, and that Adidas offloaded TM last year because of how that business was a drag on their bottom line – this is no big surprise.

    The only thing that would surprise me is if TM is NOT bankrupt or put on the block again (for an even lower price) within the next 3-4 years.

    • Robb

      Oct 24, 2018 at 4:44 pm

      Their business model has changed significantly since they were acquired last October. If they are sold again it will be for a profit not due to bankruptcy I promise that.

    • Joseph A Smith

      Nov 11, 2018 at 8:37 pm

      I see that you think the brand will tank. I disagree. There are a lot of smart people who work there. The PGA show literally costs TM MILLIONS (Plural). All I know is that I wish I had $425 million laying around- I would have jumped at that price. KPS will make them mean and lean and then flip them for double that in 4-6 years. Arguably the strongest tour staff (DJ, Rory, Day, Rahm, Rose (For the time being) and of course TW). They went big with the needle movers and cut back on sponsoring the 237th best player in the world. You know why? Nobody cares what driver that guy is playing. Callaway is top dog right now. That will change. If I were a betting man- Honma is the next brand to take off. Have a good night!

  12. Tom

    Oct 23, 2018 at 5:28 pm

    Are they going to use the money they are saving by skipping the Show to invest in and promote 10″ diameter cups like a former TM CEO was suggesting to grow the game? hahahaha!

  13. Tom

    Oct 23, 2018 at 12:55 pm

    Uh Oh, guess we now know how TM’s sales went this year.

  14. WITB Enthusiast

    Oct 23, 2018 at 9:06 am

    I actually like the thoughts…. “invest in the support of PGA Professionals across the country,” and “the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.” However, I will just say I’m VERY INTERESTED to see if this investment and growth initiative really add value. Will Taylor Made be putting all of those dollars to work or just saving them. That’s ok too…. maybe just not fully wanting to say they are trying to save money.

  15. Scott

    Oct 23, 2018 at 1:00 am

    there is a mutual benefit to TM and the club professionals selling the kit to attend the show. This is very shortsighted CFO bean-counting management.

  16. MAPA

    Oct 22, 2018 at 10:30 pm

    {{{{{{{ OMFG }}}}}}

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News

Morning 9: LIV golfers’ Masters expectations | Reed wants LIV Masters win | ANWA champ 4-stroke penalty

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the Valero Texas Open gets underway where players have their last chance to clinch a spot at next week’s Masters.

1. Don’t expect awkwardness

ESPN’s Mark Schlabach…”Speaking to reporters ahead of this week’s LIV Golf League tournament at Orange County National in Orlando, Florida, Reed said Wednesday that the first major championship of the season won’t be about the competing circuits.”

  • “…Augusta National Golf Club elected to keep the same qualifying criteria it used in the past to determine the field for the 87th Masters. There are 18 players in the 89-man field from the LIV Golf League, including four other past champions: Dustin Johnson, Sergio Garcia, Phil Mickelson and Charl Schwartzel.”
  • “Obviously, the media and the storylines are going to be obviously LIV versus PGA Tour and all that kind of stuff, but really, at the majors, top players in the world are going and playing against each other no matter where they come from,” Reed said. “For us, at least for myself, it’s going to be business as usual going out and playing.”
Full piece.

2. Reed: I’d love if a LIV golfer won the Masters

James Corrigan for The Telegraph…”Reed is one of six former Augusta champions on the Saudi-funded circuit, but says that if he replicated his 2018 success it would be a bigger deal.”

  • “If you’re able to go out and win, it brings a boost not only to yourself, but to the league and the team that you’re on,” he said, here at the Orange County National Golf Course where the third LIV Golf event of the season begins on Friday.
  • “Now it’s just not sharing it with yourself and your inner circle but you’re sharing it with these guys out there. It would just be huge for morale.”
Full piece.

3. Zhang leads ANWA

Beth Ann Nichols for Golfweek…”Rose Zhang said her father, Haibin, feverishly swept away the pine needles that were in the line of her 50-foot birdie putt on the 14th hole Wednesday at Champions Retreat.”

  • “He was doing it like a maniac,” said Zhang, “and I was low-key kind of telling him to calm down in terms of trying to help me get the little stuff out of the way.”
  • Top-ranked Zhang drained the putt and later thanked dad for the assist. It was one of six birdies on the day for Zhang, who posted a record 6-under 66 at Champions Retreat, besting the previous record of 68 carded by 2019 champion Jennifer Kupcho and Zoe Campos in the opening round in the inaugural event. Zhang birdied all four par 5s and leads Ole Miss senior Andrea Lignell by one stroke.
  • “With the round being so soft and being muddy,” said Zhang, “I can’t really expect anything more out of my game today.”
Full piece.

4. Defending champ hit with 4-stroke penalty

Brentley Romine for Golf Channel…”Anna Davis’ title defense got off to a rough start Wednesday morning at the Augusta National Women’s Amateur.”

  • “On the opening hole of the 17-year-old’s opening round at Champions Retreat, the par-4 first on the Island nine, Davis committed two rules violations in which she lifted, cleaned and placed her ball in the rough, or second cut. The news was first reported by GolfChannel.com, which spoke to several witnesses.”
  • “Preferred lies are in effect for the first two rounds, but only in “areas cut to fairway height or less,” according to a memo sent by the competitions committee. Players were informed on Tuesday night that Model Local Rule E-3, which allows for preferred lies, would be adopted.”
  • “The verbiage of the MLR includes, “The use of this local rule outside the fairway in the general area is not recommended.”
  • “After her round, Davis was officially handed a pair of two-shot penalties under Rule 9.4 for, per an official statement from the tournament headquarters, twice lifting her ball and failing to replace it in its original spot.”
Full piece.

5. Bubba and Brooks on LIV tensions at Augusta

Cameron Jourdan for Golfweek…”In recent weeks, there has been plenty of discussion about how LIV golfers would interact with those from the PGA Tour and whether it would be tense. However, Watson and Koepka said don’t expect anything to happen.”

  • “I’m going to be honest, man. It’s only awkward in the media,” Watson said. “I’ve talked to people that are going to be there. I’m going to sign up with Jason Day and Cam Young in the par 3. Some guys have already asked me to play some practice rounds. Media is the only one that is pushing it. I have nothing against anybody. If you change jobs, I’m not mad at you. If you start reporting for somebody else, hey, man, it’s a better decision for you and your family.”
  • “Added Koepka: “I think that’s one of the big things. Down in Jupiter, we see each other — I was just with Rory (McIlroy) and J.T. (Justin Thomas) yesterday, and I think Keegan (Bradley) was there. We see each other quite a bit. I mean, there’s a lot of conversations. I was talking with Rory for probably about 30 minutes just about the ball and all the other stuff that’s going on. No one is angry at anybody from what I’ve seen.”
Full piece.

6. Patrick Reed wonders if Augusta’s new 13th hole has lost ‘a little bit of excitement’

Evin Priest for Golf Digest…”Even Dustin Johnson was laying up. That’s the takeaway from 2018 Masters champion Patrick Reed after seeing Augusta National and its new, lengthening par-5 13th during a two-day reconnaissance trip to the famed course with his fellow green jacket winner and Harold Varner III last week.”

  • “At last year’s Masters, the iconic 13th measured 510 yards from the tips. But this year, it will max out at 545 yards according to the 2023 Masters media guide Augusta National. The hole is now 60 yards longer than when Tiger Woods won his first Masters in 1997.”
  • “D.J. laid up both days,” Reed said Wednesday at Orange County National, ahead of this week’s LIV Golf Orlando tournament. “I laid up [once]. Tournament time I would have laid up, but since we’re out there seeing it, I of course went [full] send.”
Full piece.

7. Rickie Fowler WITB

Driver: Cobra Aerojet LS (9 degrees)

Shaft: Mitsubishi Diamana Prototype 70 X

3-wood: Cobra Aerojet LS (14.5 degrees @13.5 degrees)

Shaft: Aldila Tour Green 75 TX

5-wood: Cobra LTDx LS (17.5 degrees)

Shaft: UST Mamiya LINQ 8F5

Irons: Cobra King Tour (4-PW)

Shafts: KBS Tour C-Taper 125 S+

Wedges: Cobra King Forged (54, 56 and 58 degrees)

Shafts: KBS Tour 610

Putter: Odyssey Versa Jailbird

Grip: SuperStroke Tour 3.0 17-inch

Ball: TaylorMade TP5x

Full piece.
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Tour Photo Galleries

Photos from the 2023 Valero Texas Open

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Ah, the Valero Texas Open — a tournament as rich in history as it is in Texan charm. The event has been around since 1922, making it one of the oldest on the PGA Tour calendar.

Over the years, it’s been held at a variety of courses across the Lone Star State, but it’s found its home at TPC San Antonio in recent years. Some of the biggest names in golf have taken home the title here, including Arnold Palmer, Ben Hogan, Lee Trevino, and Ben Crenshaw. But the real star of the show? That would have to be the legendary Texan wind, which can turn a benign par-4 into a 500-yard monster faster than you can say “y’all.”

Per usual, GolfWRX was on site to check out what the pros are playing with the Masters just a week away.

Check out links to all our galleries, below.

General Albums

WITB Albums

Pullout Albums

Join the discussion in the GolfWRX forums.

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Equipment

Spotted: Odyssey Tri-Hot 5K Three “anti-right” prototype putter

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Odyssey Tri-Hot 5K putters have really taken off on tour, and we have seen a handful of models in tour player’s bags. The latest version we spotted out on tour is a very unique design.

Odyssey makes this putter head with a standard flow neck that offers plenty of toe hang for golfers who prefer or need that weighting. This prototype has a long slant neck installed more near the center of the putter head that lets the toe sit slightly up in the air when held horizontally. This is pretty different since most putters sit with the toe hanging down towards the ground or are face balanced (face sits parallel to the ground). A full shaft offset looks to be achieved with the slant neck and the look at address is definitely different.

We spoke to Callaway PGA Tour manager Joe Toulon about the putter and he had the following to say

“On course [we had a player who] had a little push bias that didn’t necessarily show up in practice but it is something that he felt on course. So we wanted to build something that was a little easier to release and maybe not necessarily open the toe as much in the back stroke and not have to work as hard to release it in the through stroke. That was kind of designed to give a little offset and when you rested it on your finger it would rest toe up a little bit. We thought for that player it would help him square the putter face at impact rather than leave it open a little bit.

“It was more of a concept we had and will continue to work on it. When we had it on the truck and we were hitting some putts with it we noticed that you had to work really hard to push this putter. We wanted to make an anti-right putter. Just a fun little concept that we have an idea and work with our tour department to test things out.

“It isn’t something that ended up in a player’s bag but we learned some things in that process and will keep in mind for future builds and projects.”

The finish also looks to be a little different than the standard Tri-Hot 5K putter’s black and silver motif. The face and neck are finished in silver and the rear done in more of a blueish-gray tone. The White Hot insert looks to be standard and the sole still contains two interchangeable weights.

The shaft looks to be painted in the same metallic red as their standard Stroke Lab shaft, but we don’t see a steel tip section. Not sure if this putter has a full graphite shaft or painted steel.

Toe sitting slightly up

Check out more photos of the Odyssey Tri-Hot 5K Three Putter.

More “Spotted” pieces

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