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Cobra launches F-Max line, introduces One Length to SGI category

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With its new F-Max golf clubs, Cobra continues its commitment to slower-speed golfers who need golf clubs that make the game easier. According to the company, the best way to accomplish this is to make the golf clubs weigh less, and to pack them with technologies that help launch the ball higher, straighter and with more speed.

In attempts to further simplify the game for beginning and senior golfers, Cobra is bringing the company’s popular one-length-iron concept — all of the irons in the set measure the same length and have the same lie angle as a 7 iron — to the super game-improvement category with its F-Max One Length irons.

Throughout the F-Max line, Cobra has also made material changes and technological improvements to make the clubs more forgiving and longer than Cobra’s previous Max line. The F-Max line, which includes drivers, fairway woods, hybrids, irons and wedges, will hit stores on August 18th.

Read on for pricing and specs. We break down everything you need to know about the individual offerings below.

F-Max Driver

In order to create a lighter driver — “lighter means easier to hit,” according to Tom Olsavsky, VP of R&D for Cobra — the F-Max drivers are built with Cobra Superlite 50-gram shafts and have reduced swing weights compared to their Max predecessors.

The F-Max drivers also have a forged Ti-6-4 titanium face insert that’s said to create more distance on mishits. For more forgiveness and a higher launch, center of gravity has been shifted more toward the rear and heel of the club, which should help slicers turn the ball over a bit easier. Other changes include a new alignment feature on the crown, a new black PVD finish, and two different hosel options for golfers; an “offset” neck for those who need additional draw bias, and a straight neck for a relatively straighter flight.

“When it comes to the super game-improvement category, it can’t be overstated how important lightweight construction is to this category of player,” Olsavsky said in a press release. “With the creation of F-Max, we have focused on the concept that lighter means easier to hit and we have gone to great lengths to ensure that even our components deliver superiority when it comes to reduced weight.”

The F-Max Drivers are available in 9.5, 10.5 and 11.5degree lofts and will sell for $299. They come stock with Lamkin Rel 360 midsize grips, which Cobra says will improve comfort and consistency (due to the larger grip size).

F-Max Fairway Woods

Cobra continues its focus on a lightweight construction with the F-Max fairway woods to help golfers hit the ball higher and straighter. With many of the same technologies as the driver — most namely back/heel CG weighting, the crown alignment feature and an offset hosel — the biggest differences include a forged 455 stainless face insert versus a titanium insert in the driver, and a Cobra Superlite 60 shaft, which is 10 grams heavier than the driver shaft.

The F-Max fairway woods will be available in 16-, 20- and 23-degree lofts and will sell for $199. Like the drivers, the woods will also come stock with Lamkin Rel 360 midsize grips.

F-Max Hybrids

Cobra’s F-Max hybrids, which also come with its Superlite 60-gram shaft, are designed to blend with the F-Max drivers and fairway woods due to the similarity in construction, according to Cobra. They will be available in 19-, 22-, 25- and 28-degree lofts and will sell for $179 each.

F-Max Irons

Lighter heads, lighter shafts, lighter swing weights. With its F-Max irons — which Cobra calls the lightest irons in company history — Cobra is sticking with the notion that lighter means easier to hit for golfers with slower swing speeds.

In addition to lighter constructions, the F-Max irons also have deeper undercut designs behind the faces for more flex at impact and greater ball speeds across the face, as well as lower-profile heads to help raise launch. The sets also have a progressive design, meaning the long irons (4-7 iron) are made with 17-4 stainless steel for more distance. The shorter irons (8-PW, GW, SW) are made with 431 stainless steel for more feel.

Like the drivers and woods, the irons also have back/heel weighting to encourage a higher launch and more forgiveness, and they’re built with hosel offset to help golfers reduce a slice.

The F-Max irons, which have nickel chrome plating, will be available for $599 (5-PW, GW) with a True Temper Superlite shaft, and $699 (4H, 5H and 6-PW) with a Cobra Superlite 60 graphite shaft.

F-Max One-Length Irons

Cobra first brought one-length irons to retail after signing Bryson DeChambeau, the face of the one-length movement, to its staff. Cobra currently offers one-length irons in a Tour version that DeChambeau uses, a cavity-back version, a junior version, and now, a super game-improvement version with the new F-Max set. Cobra’s argument is that learning just one swing throughout your iron/wedge set can help simplify the game for golfers.

“We are excited to be the first to bring one-length iron technology to the super game-improvement segment of the market,” Olsavsky says. “Allowing senior and women players the simplicity of having one swing and one set-up for their irons helps make golf a little easier and more fun. And for those players who aren’t quite ready to take the one-length iron plunge, we are confident our new F-Max variable length irons will provide an unmatched level of consistency and accuracy.”

Cobra’s F-Max One-Length irons have the same head constructions and pricing as the F-Max variable-length set, which sell for $599 in steel and $699 in graphite.

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10 Comments

10 Comments

  1. acemandrake

    Aug 2, 2017 at 6:48 pm

    This actually makes sense:

    “• Most rec golfers should only carry a 15-16º loft “thriver” and then something like a 7-wood, a hybrid and then start their iron single length set at the 6-7 iron into the wedges. For the mass of golfers who cannot break 90 a partial set is adequate to play and manage their inconsistent recreational game.”

  2. Rich Douglas

    Aug 1, 2017 at 11:38 pm

    From the article: “Cobra’s F-Max One-Length irons have the same head constructions and pricing as the F-Max variable-length set….”

    How can this be? How could they have the same head constructions in both the VL and SL sets? In order to have a single-length set that works, each head has to weigh the same, have the same lie angle, have the same off-set, have the same MOI, etc. In VL sets, it’s just the opposite, with clubheads changing weight to adjust to each shaft length (in order to maintain swingweight consistency throughout the set).

    Either Cobra’s gone back to the Tommy Armour EQL–not likely–or the article is wrong. “Shank” you very much.

    • Mike

      Aug 17, 2017 at 12:25 pm

      No, I think you just misinterpreted what they meany by “same head constructions”. It just means the same material composition and weight distribution. They can have different total weights and lofts/lies.

  3. Doh doh doh

    Aug 1, 2017 at 8:31 pm

    I’ve been waiting for these! Mega off-set drivers and irons to really gouge it from the back foot! yeah!

  4. Anthony

    Aug 1, 2017 at 5:10 pm

    Must not have noticed the “One Length” part? Shank???

  5. BusterG

    Aug 1, 2017 at 2:25 pm

    Those pretty looking Cobra F-Max irons and driver will find their way into my bag. they are outright wicked and will scare the bejesus outta my playing buddies — lololol

  6. SilkyMitts

    Aug 1, 2017 at 12:37 pm

    Those irons with chrome plating and metalwoods with black PVD are straight fire.

  7. acemandrake

    Aug 1, 2017 at 8:01 am

    Could be possible that single length clubs are ideal for casual/recreational golfers?

    Cobra should offer a higher lofted driver than their 11.5.

    • Rich Douglas

      Aug 1, 2017 at 11:54 pm

      “Could be possible that single length clubs are ideal for casual/recreational golfers?”

      No, not really. Swingspeed–which correlates strongly to performance–is the key here.

      In variable length sets, slower swingers have trouble maintaining distances in the long irons. This is a key reason we saw a transition from 1-3 irons towards hybrids. Hybrids are easier for slower swingers to get aloft and see decent distances. They have longer shafts, are lighter, and have bigger sweet spots. But….

      This problem oozes over to the single-length arena, only more so. Because each iron is built around a 7- or 8-iron length, the player cannot rely on a longer shaft to produce sufficient swing speed. These irons do account for this by (a) having a higher COR than traditional irons and (b) counting on the player hitting closer to the sweet spot more often (because of the shorter shaft and developed consistency because of the single-length approach).

      So here’s the dilemma: slower swingers can’t (much) benefit from SL irons. And better (faster) players tend not to want to switch from what works for them. I happen to be someone who falls between these concepts.

      I’m a fast swinger (driver at approximately 110mph), but I needed more consistency from my irons. Once I became a better sand player and putter, it remained the thing blocking my improvement. SL irons have done that for me. I’ve been playing them for 7 months (Wishon Sterling) and will never go back. I have a nice set of barely use 2016 Pings in the garage that I haven’t touched since I got the Sterlings back in January.

      I hope OEMs can find a good niche; I’d like to think SL irons have a future. But at age 58, I’m willing to ride these Sterlings out–possibly re-shafting them with graphite when it becomes time. Instead, I hope manufacturers find a way to make this work and continue to improve on the designs (likely in SL clubs with varying shafts). Until then, I’ll enjoy the sheer consistency the Sterlings have brought to my iron game. Awesome.

    • Steve S

      Aug 2, 2017 at 8:52 am

      As one of the “older” golfers I have seen the same thing from my friends. I play an adj. Rocketbalz set at 8.5 and hit the ball higher then all of them. I made the adjustment of teeing the ball VERY high(4 inch tees) and playing it off my front toe. This allows me to hit with an “upward” impact with launches the ball high with just enough spin to maximize carry. I’m slowly convincing my friends to do the same. They all tend to hit down or level and it kills their distance with a driver. In some ways my set up looks “goofy” (according to one friend) but I hit my drives 20-40 yards long than any of my buddies….and I’m older than most of them.

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Equipment

Golf 101: 5 Tips to building your golf bag with CH3 (+ Charles Howell III WITB)

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I think at this point it’s safe to say that Charles Howell III is the adopted son and patron saint of WRX.

Not only is he a member of the site and visits regularly, but he’s also an avid club nerd and tester. I’ve become friends with CH3 over the past couple of years and have had some fun gear geek sessions with him. Want to know the coolest thing of all? He’s still as passionate and curious about gear as we are and not just Titleist (who he is on staff with) he’s curious about it all.

So who better to ask about how to build a great golf bag than with a man who knows it, does, and plays for his livelihood week in and week out?

These are 5 Charles Howell III golden nuggets that any golfer can learn from—and oh yeah, his take on the future is spot on.

Rule #1: Stability over speed no matter what

“Even for the guys on tour, stabilizing the clubface is paramount to good driving. One of the reasons I love testing shafts so often is to see if there is that magic combo of speed and control. However, the stability of the clubhead and shaft have to be there—I could find a combo that’s 20 yards longer, but if it’s something I can’t control, it doesn’t have a place in my bag. Extra yardage is fun until it isn’t.”

Rule #2: Find wedges that can do it all

“I chose the Vokey SM8 M Grind in the 56 and 60, because as the grind spectrum goes, they fall dead in the middle for me but everyone is different. I discovered that finding a middle ground grind wise solves the “different wedges for different grass problems” some players find themselves in. Even at Augusta, there was more Bermuda sticking out than normal which made shots from behind 15 different for example a little trickier. Not only are you chipping back towards a downslope with water behind, but it’s also now into the grain. Knowing I had wedges to combat either scenario made it that much easier. As a player, you have to put all the grinds through the paces and see what one checks off the most boxes. It might be something you never considered.”

Rule #3 Forgiveness looks different for every player

“Iron set makeups have changed so much in recent years. Pay attention to the soles when choosing your irons, even in the longer irons. It would be easy to think that bigger heads wider soles would be a no-brainer to hit, but to be honest, it’s not that simple. Sometimes finding a sole that will help the club get in and out of the ground easily will get you that center contact you were looking for. Although guys on tour may choose beefier long irons, it’s pretty rare to find one with a really wide sole. Soles that large encourage a player to try and sweep it off the turf which is counter-intuitive with an iron in your hand. When getting fit, pay attention to attack angles and center contact with your longer clubs; you may find that thinner soles help you more than anything else.”

Rule #4 Enjoy the process of learning and testing

“Obviously playing for a living gives me the advantage of testing a ton of stuff, but it’s just as fun doing the research at home (online) and understanding what certain equipment can do and the idea behind it. I still rely on testing as much as I can to see what works but it’s the pursuit of knowledge that keeps it all fresh week in and week out. Technology is so good these days but like anything you have to ask questions, look around try some stuff and then make a decision. Remember it’s your golf bag, take some pride in demanding that every inch of it works for you.

Eyes on the future…

“I think as we go down this Bryson/distance chase, the ultimate result on tour will be a lot of two driver bags. Look at it this way, having a 47-inch driver for long bombs, and a 44.5 inch for tighter drives, and a 4-wood isn’t all that hard to imagine. Players can tweak lofts in the irons and wedges easily to adjust to gapping. It’s not rocket science, and I don’t think we are that far from seeing multiple players on tour doing it that way.”

Charles Howell III WITB

Driver: Titleist TSI3 (10.5 degrees, A1 SureFit setting)

Shaft: Graphite Design Tour AD XC 6 TX

3-wood: Ping G425 LST (14.5 degrees)

Shaft: Fujikura Atmos Black Tour Spec 8 X

7-wood: Ping G425 Max (20.5 degrees @20)

Shaft: Fujikura Atmos Black Tour Spec 9 X

Irons: Titleist T100 (4-6) 620 MB (7-9)

Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Titleist Vokey Design SM8 (48-10F @47, 52-12F, 56-08M, 60-08M)

Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron 009M

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Align

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GolfWRX Classifieds (12/3/20): Mavrik SubZero, rare Scotty Cameron, Wilson Staff

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member CLRMTgolfer – Wilson Staff forged combo set

This is one extremely nice custom combo set of irons from Wilson golf – from blades, all the way to the Staff utility, this set has everything you need for shotmaking.

To see the full listing and additional pictures check out the link here: Wilson staff iron set

Member EHSgolf1 – Callaway Mavrik SubZero driver

Your chance to get an almost new Callaway Mavrik SubZero for less than new price!

To see the full listing and additional pictures check out the link here: Callaway SubZero

Member Champ 2430 – Scotty Cameron Timeless longneck prototype

As they say “if you know you know” and this rare Scotty Cameron Prototype longneck is a thing of beauty – the only thing is I really hope you have a big golfing budget.

To see the full listing and additional pictures check out the link here: Rare longneck Cameron

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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Adidas X Vice Golf launch The Vice Golf Shoe by Adidas

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Adidas has teamed up with Vice Golf to launch the new Vice Golf Shoe inspired from off the course which includes a dozen Vice Pro Drip Lime x Adidas golf balls.

The Vice Golf Shoe from Adidas contains ultraboost and a signature lime-green colorway to accent the designs for life both on and off the golf course. The shoe features a camouflage pattern in gray and white on the top of the shoe, while a brand-new drip pattern decorates the boost material at the bottom.

The shoe features branding “discoverables”, such as a subtle Vice logo on the tongue of the shoe while a collab logo is celebrated within. The company’s motto “Embrace Your Vice” runs down the spine of the heel, while another Vice logo lives underneath the 3-stripe caging on the inside of the foot.

If golfers want a brighter color pop, the alternate neon lime laces give that option.

“Based in Bavaria like Adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honor to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived” – Vice Golf founder and CEO Ingo Duellmann

In addition to the shoe, the packaging of the Vice Golf Shoe by Adidas is made to look, feel and act exactly like their signature golf ball packages. 

The bottom of the box is wrapped in a neon lime camouflage pattern, and the top cover features the exact, embossed Vice logo colored in neon lime drip pattern as seen and felt on the brand’s golf ball packaging. The connection continues after lifting the lid and discovering an actual box of Vice Pro Drip Lime golf balls, with Adidas logos, sitting in its own compartment.

The Vice Golf Shoe from Adidas (plus one dozen Vice Pro Drip Lime X Adidas golf balls) costs $219.95 and is available to purchase from December 7, 2020, 11 AM EST at ViceGolf.com.

 

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