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Cobra launches F-Max line, introduces One Length to SGI category

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With its new F-Max golf clubs, Cobra continues its commitment to slower-speed golfers who need golf clubs that make the game easier. According to the company, the best way to accomplish this is to make the golf clubs weigh less, and to pack them with technologies that help launch the ball higher, straighter and with more speed.

In attempts to further simplify the game for beginning and senior golfers, Cobra is bringing the company’s popular one-length-iron concept — all of the irons in the set measure the same length and have the same lie angle as a 7 iron — to the super game-improvement category with its F-Max One Length irons.

Throughout the F-Max line, Cobra has also made material changes and technological improvements to make the clubs more forgiving and longer than Cobra’s previous Max line. The F-Max line, which includes drivers, fairway woods, hybrids, irons and wedges, will hit stores on August 18th.

Read on for pricing and specs. We break down everything you need to know about the individual offerings below.

F-Max Driver

In order to create a lighter driver — “lighter means easier to hit,” according to Tom Olsavsky, VP of R&D for Cobra — the F-Max drivers are built with Cobra Superlite 50-gram shafts and have reduced swing weights compared to their Max predecessors.

The F-Max drivers also have a forged Ti-6-4 titanium face insert that’s said to create more distance on mishits. For more forgiveness and a higher launch, center of gravity has been shifted more toward the rear and heel of the club, which should help slicers turn the ball over a bit easier. Other changes include a new alignment feature on the crown, a new black PVD finish, and two different hosel options for golfers; an “offset” neck for those who need additional draw bias, and a straight neck for a relatively straighter flight.

“When it comes to the super game-improvement category, it can’t be overstated how important lightweight construction is to this category of player,” Olsavsky said in a press release. “With the creation of F-Max, we have focused on the concept that lighter means easier to hit and we have gone to great lengths to ensure that even our components deliver superiority when it comes to reduced weight.”

The F-Max Drivers are available in 9.5, 10.5 and 11.5degree lofts and will sell for $299. They come stock with Lamkin Rel 360 midsize grips, which Cobra says will improve comfort and consistency (due to the larger grip size).

F-Max Fairway Woods

Cobra continues its focus on a lightweight construction with the F-Max fairway woods to help golfers hit the ball higher and straighter. With many of the same technologies as the driver — most namely back/heel CG weighting, the crown alignment feature and an offset hosel — the biggest differences include a forged 455 stainless face insert versus a titanium insert in the driver, and a Cobra Superlite 60 shaft, which is 10 grams heavier than the driver shaft.

The F-Max fairway woods will be available in 16-, 20- and 23-degree lofts and will sell for $199. Like the drivers, the woods will also come stock with Lamkin Rel 360 midsize grips.

F-Max Hybrids

Cobra’s F-Max hybrids, which also come with its Superlite 60-gram shaft, are designed to blend with the F-Max drivers and fairway woods due to the similarity in construction, according to Cobra. They will be available in 19-, 22-, 25- and 28-degree lofts and will sell for $179 each.

F-Max Irons

Lighter heads, lighter shafts, lighter swing weights. With its F-Max irons — which Cobra calls the lightest irons in company history — Cobra is sticking with the notion that lighter means easier to hit for golfers with slower swing speeds.

In addition to lighter constructions, the F-Max irons also have deeper undercut designs behind the faces for more flex at impact and greater ball speeds across the face, as well as lower-profile heads to help raise launch. The sets also have a progressive design, meaning the long irons (4-7 iron) are made with 17-4 stainless steel for more distance. The shorter irons (8-PW, GW, SW) are made with 431 stainless steel for more feel.

Like the drivers and woods, the irons also have back/heel weighting to encourage a higher launch and more forgiveness, and they’re built with hosel offset to help golfers reduce a slice.

The F-Max irons, which have nickel chrome plating, will be available for $599 (5-PW, GW) with a True Temper Superlite shaft, and $699 (4H, 5H and 6-PW) with a Cobra Superlite 60 graphite shaft.

F-Max One-Length Irons

Cobra first brought one-length irons to retail after signing Bryson DeChambeau, the face of the one-length movement, to its staff. Cobra currently offers one-length irons in a Tour version that DeChambeau uses, a cavity-back version, a junior version, and now, a super game-improvement version with the new F-Max set. Cobra’s argument is that learning just one swing throughout your iron/wedge set can help simplify the game for golfers.

“We are excited to be the first to bring one-length iron technology to the super game-improvement segment of the market,” Olsavsky says. “Allowing senior and women players the simplicity of having one swing and one set-up for their irons helps make golf a little easier and more fun. And for those players who aren’t quite ready to take the one-length iron plunge, we are confident our new F-Max variable length irons will provide an unmatched level of consistency and accuracy.”

Cobra’s F-Max One-Length irons have the same head constructions and pricing as the F-Max variable-length set, which sell for $599 in steel and $699 in graphite.

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10 Comments

10 Comments

  1. acemandrake

    Aug 2, 2017 at 6:48 pm

    This actually makes sense:

    “• Most rec golfers should only carry a 15-16º loft “thriver” and then something like a 7-wood, a hybrid and then start their iron single length set at the 6-7 iron into the wedges. For the mass of golfers who cannot break 90 a partial set is adequate to play and manage their inconsistent recreational game.”

  2. Rich Douglas

    Aug 1, 2017 at 11:38 pm

    From the article: “Cobra’s F-Max One-Length irons have the same head constructions and pricing as the F-Max variable-length set….”

    How can this be? How could they have the same head constructions in both the VL and SL sets? In order to have a single-length set that works, each head has to weigh the same, have the same lie angle, have the same off-set, have the same MOI, etc. In VL sets, it’s just the opposite, with clubheads changing weight to adjust to each shaft length (in order to maintain swingweight consistency throughout the set).

    Either Cobra’s gone back to the Tommy Armour EQL–not likely–or the article is wrong. “Shank” you very much.

    • Mike

      Aug 17, 2017 at 12:25 pm

      No, I think you just misinterpreted what they meany by “same head constructions”. It just means the same material composition and weight distribution. They can have different total weights and lofts/lies.

  3. Doh doh doh

    Aug 1, 2017 at 8:31 pm

    I’ve been waiting for these! Mega off-set drivers and irons to really gouge it from the back foot! yeah!

  4. Anthony

    Aug 1, 2017 at 5:10 pm

    Must not have noticed the “One Length” part? Shank???

  5. BusterG

    Aug 1, 2017 at 2:25 pm

    Those pretty looking Cobra F-Max irons and driver will find their way into my bag. they are outright wicked and will scare the bejesus outta my playing buddies — lololol

  6. SilkyMitts

    Aug 1, 2017 at 12:37 pm

    Those irons with chrome plating and metalwoods with black PVD are straight fire.

  7. acemandrake

    Aug 1, 2017 at 8:01 am

    Could be possible that single length clubs are ideal for casual/recreational golfers?

    Cobra should offer a higher lofted driver than their 11.5.

    • Rich Douglas

      Aug 1, 2017 at 11:54 pm

      “Could be possible that single length clubs are ideal for casual/recreational golfers?”

      No, not really. Swingspeed–which correlates strongly to performance–is the key here.

      In variable length sets, slower swingers have trouble maintaining distances in the long irons. This is a key reason we saw a transition from 1-3 irons towards hybrids. Hybrids are easier for slower swingers to get aloft and see decent distances. They have longer shafts, are lighter, and have bigger sweet spots. But….

      This problem oozes over to the single-length arena, only more so. Because each iron is built around a 7- or 8-iron length, the player cannot rely on a longer shaft to produce sufficient swing speed. These irons do account for this by (a) having a higher COR than traditional irons and (b) counting on the player hitting closer to the sweet spot more often (because of the shorter shaft and developed consistency because of the single-length approach).

      So here’s the dilemma: slower swingers can’t (much) benefit from SL irons. And better (faster) players tend not to want to switch from what works for them. I happen to be someone who falls between these concepts.

      I’m a fast swinger (driver at approximately 110mph), but I needed more consistency from my irons. Once I became a better sand player and putter, it remained the thing blocking my improvement. SL irons have done that for me. I’ve been playing them for 7 months (Wishon Sterling) and will never go back. I have a nice set of barely use 2016 Pings in the garage that I haven’t touched since I got the Sterlings back in January.

      I hope OEMs can find a good niche; I’d like to think SL irons have a future. But at age 58, I’m willing to ride these Sterlings out–possibly re-shafting them with graphite when it becomes time. Instead, I hope manufacturers find a way to make this work and continue to improve on the designs (likely in SL clubs with varying shafts). Until then, I’ll enjoy the sheer consistency the Sterlings have brought to my iron game. Awesome.

    • Steve S

      Aug 2, 2017 at 8:52 am

      As one of the “older” golfers I have seen the same thing from my friends. I play an adj. Rocketbalz set at 8.5 and hit the ball higher then all of them. I made the adjustment of teeing the ball VERY high(4 inch tees) and playing it off my front toe. This allows me to hit with an “upward” impact with launches the ball high with just enough spin to maximize carry. I’m slowly convincing my friends to do the same. They all tend to hit down or level and it kills their distance with a driver. In some ways my set up looks “goofy” (according to one friend) but I hit my drives 20-40 yards long than any of my buddies….and I’m older than most of them.

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Equipment

TaylorMade unveils all-new P770, P7MC, and P7MB irons

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TaylorMade Golf has today announced the latest evolution of its acclaimed P700 Series with the all-new P770, P7MC, and P7MB irons.

TaylorMade P770 Irons

The all-new P770 irons feature a thinner top line, less offset in long irons, and a shorter blade length when compared to the P790. With its hollow body construction and forged L-Face, the 2022 P770 is designed to provide elevated distance, forgiveness, and excellent feel in a smaller sized head.

The P770 features FLTD CG, a strategic design that positions the center of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.

The aim behind the FLTD CG strategic design is to create easier launch and playability in the long irons while optimizing trajectory and spin in the scoring clubs. 

The P770 irons feature SpeedFoam Air, a technology introduced in 2021 with the launch of the P790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of the P770.

In addition to the added speed made possible by the thinnest P770 face TaylorMade has produced, the Thru-SlotSpeed Pocket and Inverted Cone Technology aim to help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.

“P700 Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and hint of mirror on the toe. On the inside, the technology we have poured in to this iron creates a product that we believe is truly one of one in this space.” – Matt Bovee, Director, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P770 is offered in3-PW/AW and comes equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf PrideZ-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMadeGolf.com and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite)

TaylorMade P7MC Irons

The tour-inspired P7MC iron features minimal offset and perimeter weighting.

A narrow sole and tight leading edge aims to ensure consistency through the turf, while TaylorMade’s Compact Grain Forging process uses 2,000 tons of pressure, more than double the industry standard, with the additional force giving TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.

Compact Grain Forging seeks to deliver a refined composition inside and out, with the sophisticated craftsmanship coming to life with a satin finish and forged “Metal-T” within the cavity back.

Per TaylorMade, precision in P7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face aims to ensure precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.

“There’s no better feeling than a solidly hit forged iron.For pure ball strikers, the consistency of P7MC rivals anything in the marketplace today and has been a favorite among skilled golfers.For players who chose to combo, our cohesive design language allows you to seamlessly pair it with either P770 or P7MB. No two golfers play the game exactly alike, and one of the things I love about ourP·700 Series family is the ability for golfers to personalize a set to match their needs and maintain aesthetic unity.” – Matt Bovee, TaylorMade Golf, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P7MC is offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMade Golf.com and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite) as seven-piece sets

TaylorMade P7MB Irons

As a result of detailed feedback from testing with Rory McIlroy and Collin Morikawa, the P7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.

The sole of P7MB is one millimeter narrower than previous, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf. Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.

The shorter blade length of P·7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry. This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel.

In addition, the P7MB also features the Compact Grain Forging and machined face and grooves that are also seen in the P7MC irons.

“The narrower sole width of P7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros.Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace.” – Matt Bovee, Director, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P7MB is offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMade Golf.com and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite) as seven-piece sets
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Coolest thing for sale in the GolfWRX Classifieds (12/6/22): Mint JDM Toulon San Diego putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a mint JDM Toulon San Diego putter

From the seller (@wam78): “JDM Toulon San Diego  $325 OBRO shipped. Rare satin finish only a small amount released. 34” length standard loft and lie. KBS matte black shaft professionally built by local builder. Original grip and headcover. Mint shape!. s/20 weight plate.”

To check out the full listing in our BST forum, head through the link: Mint JDM Toulon San Diego putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (12/5/22): ‘Greatest Personal Golf Cart EVER!’

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for the “Greatest Personal Golf Cart EVER!”

From the seller (@hibcam): “”This is probably the best value for a fully functional Golf Cart that you can find!!! This SoverSky 3 wheel Golf Cart has been FULLY UPGRADED and is an AMAZING Golf Cart! The Cart comes with an upgraded Golf bag holder- this has been strengthened with newly welded rods for more support. This comes with a perfectly fitting Cooler and a holder for your bluetooth speaker. This also comes with an easy to grab Rangefinder holder on the handlebars. The rear axle has been replaced with a faster rear differential and has speeds up to 29 mph. This also comes with a Lithium 60v/ 20ah battery that will run for 36 holes on one charge. 323 miles on this cart. Transports easily in a standard PickUp truck. RETAILS FOR OVER $2500 WITHOUT UPGRADES!! JUST $1299!! LOCAL PICKUP ONLY!! Los Angeles Area- San Fernando Valley.”

To check out the full listing in our BST forum, head through the link: “Greatest Personal Golf Cart EVER!”

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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