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London design firm introduces PuttOut training aid

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In the pantheon of indoor putting aids, you’ve basically got the glass laying on its side and this thing.

vintage-oscar-jr-golf-electric-putting-machine-with-ball-ex-c2c0ae6b71a359291f5cb5106d613947Not requiring electricity and a heckuva lot more aesthetically pleasing than our old green friend above is PuttOut. Developed in-house by London-based design firm Therefore, PuttOut is a simple, inexpensive (primarily) indoor putting solution.

perfect_putt_chalenge

I spoke with Cam Slaughter from Therefore about the training aid and its development.

BA: First of all, tell me how this thing works.

CS: Essentially, there is a silicon disc at the base of a slope that is “the hole,” however, the real aim of the product is to get the ball to stay within the micro-target half way up the slope. To do this, the ball must go in at an exact pace (only a putt close to what would be 18-inches past the silicone disc/the hole) and exact line will suffice. Because this is a difficult achievement, on a missed putt to the micro-target the ball rolls back down the slope and returns back to you, saving bending and reaching to draw back the ball every time.

The ingenious part of PuttOut is that although the goal is to get the ball to stick in the micro-target, whenever the ball is rolled into the opening of the slope this would indeed be a made putt on a regulation hole, so the user is practising twice as hard without realising it!

So who at Therefore came up with the initial idea?

CS: The inventor of the product is one of the four key founders of Therefore, Martin Riddiford. A keen player himself, playing off four, and has a bit of a history with golf. In fact his grandfather, Cecil Hayward, made it to the 1926 English Amateur Championship at Walton Heath G.C, and his mother, Pru Riddiford, was twice crowned British Senior Ladies’ Open champion. Now 90-year-old and still walks the course daily at Royal Ashdown G.C!

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What was the basic concept?

CS: Originally Martin was just going to create a better putt returner; the ball would simply go up the ramp and return, similar to the electric version that still sells 20k+ units a year, but more aesthetically pleasing, easier to carry and didn’t have those strange whirring and pinging noises.

The creation of the product which we now know as PuttOut originally came about as Martin was only playing very sporadically and not having a chance to get to the course to practice putting at all (not great in any case but certainly more stressful the night before a foursomes match, which is more of a thing over here in the UK). After fiddling around at home with different objects to aim at, he decided he could do better than the existing training aids on the market, which largely lacked either desirability, convenience, a chance to actually get get better or even all of the above.

I understand Martin also wanted to go a step further?

CS: Upon deciding it could already be a good product (simply by creating a better version of what was already available), Martin believed that he could go a step further. Here is where the idea for the “micro-target” came about. Having a repetitive putting stroke is what we all strive for, however, there’s very little use for it if you’re not aiming with a very particular purpose and not practicing toward a very specific aim point. Introducing a smaller target meant the opportunity to do this, but it also meant PuttOut could now include a game element to the practice (i.e. how many putts would it take to get three balls to stay in place on PuttOut), and hence the first edition of PuttOut was complete.

PuttOut will be at the PGA Show (booth 2176) and is taking orders currently.

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27 Comments

27 Comments

  1. Gollie

    Apr 30, 2017 at 5:28 am

    I have a 14’x5′ piece of synlawn pro putt in a high traffic area at home (no hole). Before this I used to hit 14 balls in several different drills (speed drills and putt at a quarter). With Puttout I use one ball and because it’s coming back to me I get many more reps per time invested. This is so simple it’s brilliant.

  2. J.R.

    Jan 30, 2017 at 2:12 pm

    I got mine in last week so far so good. the Micro target is pretty cool. Can’t wait to see the results on the course.

  3. Tony P

    Jan 26, 2017 at 2:09 pm

    Shank

  4. Dill Pickleson

    Jan 25, 2017 at 2:29 am

    nice product.

  5. S Hitter

    Jan 24, 2017 at 10:04 pm

    If you’ve ever putted on Stimp of 13 or 14, it ain’t 18″, I can tell ya.
    And who wants to look at this human-tongue looking thing spit the ball back at you as it mocks you when you don’t get it up and into the small hole.
    Really horrible idea, looks terrible, you really don’t want the visual of a ball being spat back you etched into your brain. Seriously. We all want to see it go in the hole. Go buy a conventional putting mat with a rise and a proper hole, which are so much better.
    Nobody is going to carry this in their bag

    • the Sheriff

      Jan 25, 2017 at 9:05 am

      S Hitter, you are a moron. 18 inches past the hole is 18 inches past the hole regardless of green speed. also this is mainly for home use. why don’t you just go and and try and break 120 at a mini putt course, it would be a challenge for you I’m sure.

      • S Hitter

        Jan 26, 2017 at 2:30 am

        Nah. I’ll continue to play scratch golf from the back tee and watch you miss 2 footers on deadly 14 stamp greens that run poor putts past the hole 6 feet as you try to hit it past 18 inches and I will enjoy saying buh-bye to you

  6. Bert

    Jan 24, 2017 at 7:23 pm

    Poor roll back – bad eye training.

  7. Perry

    Jan 24, 2017 at 5:19 pm

    18″ past is Pelz logic. Aim point is 6″. Too bad they don’t have a 6″ past version.

  8. Mfj the great

    Jan 24, 2017 at 3:27 pm

    I have one of these and use it regularly. Highly recommended!

  9. Seb

    Jan 24, 2017 at 1:27 pm

    I can’t buy it in Canada…This would have been awesome especially during the winter storms.

    • Smith

      Jan 24, 2017 at 2:30 pm

      I tried as well. WHYYYY?

      • Cam

        Jan 24, 2017 at 3:02 pm

        Hey Seb and Smith,

        How about you message us on twitter @puttoutgolf and we’ll see what we can do to help.

  10. Frank

    Jan 24, 2017 at 1:00 pm

    Mine will arrive by 4pm today. Been looking at this for months.

  11. Mike

    Jan 24, 2017 at 12:44 pm

    Looks pretty cool to me. I doubt you’d be hitting the micro-target too often or you wouldn’t be using a training aid. So it wouldn’t be too big a deal to walk down and grab your ball every 10 putts.

  12. Steve

    Jan 24, 2017 at 12:08 pm

    Mark Crossfield loves this thing and it’s only $24 on Amazon.

  13. Ann Matthew

    Jan 24, 2017 at 11:32 am

    This is a lovely invention and I cannot wait to purchase one. Thank you for a fine product that will be so much fun to use and does incorperate that spirit
    of competition against yourself for the game later. It is also lovely to look at.

  14. Eddie

    Jan 24, 2017 at 11:17 am

    Similar to the boomerang.

  15. Kevin

    Jan 24, 2017 at 9:54 am

    They don’t even sell in the US. Shank!

  16. DB

    Jan 24, 2017 at 9:51 am

    So if you hit into the micro-target, then the ball is stuck and doesn’t roll back?

  17. Large chris

    Jan 24, 2017 at 8:03 am

    I know some ladies who would love this ????

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Whats in the Bag

Rory McIlroy’s winning WITB: 2024 Wells Fargo Championship

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Driver: TaylorMade Qi10 (9 degrees @8.25) Buy here.
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees) Buy here.
Shaft: Fujikura Ventus Black 8 X

5-wood: TaylorMade Qi10 (18 degrees) Buy here.
Shaft: Fujikura Ventus Black 9 X

Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9) Buy here.
Shaft: Project X 7.0 (4-9)

Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB) Buy here, Titleist Vokey Design WedgeWorks (58-K @59) Buy here.
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Putter: TaylorMade Spider Tour X3 Buy here.
Grip: SuperStroke Zenergy Pistol Tour

Ball: 2024 TaylorMade TP5x Buy here.

(Photo courtesy of TaylorMade)

Grips: Golf Pride MCC

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

 

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The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

 

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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