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London design firm introduces PuttOut training aid



In the pantheon of indoor putting aids, you’ve basically got the glass laying on its side and this thing.

vintage-oscar-jr-golf-electric-putting-machine-with-ball-ex-c2c0ae6b71a359291f5cb5106d613947Not requiring electricity and a heckuva lot more aesthetically pleasing than our old green friend above is PuttOut. Developed in-house by London-based design firm Therefore, PuttOut is a simple, inexpensive (primarily) indoor putting solution.


I spoke with Cam Slaughter from Therefore about the training aid and its development.

BA: First of all, tell me how this thing works.

CS: Essentially, there is a silicon disc at the base of a slope that is “the hole,” however, the real aim of the product is to get the ball to stay within the micro-target half way up the slope. To do this, the ball must go in at an exact pace (only a putt close to what would be 18-inches past the silicone disc/the hole) and exact line will suffice. Because this is a difficult achievement, on a missed putt to the micro-target the ball rolls back down the slope and returns back to you, saving bending and reaching to draw back the ball every time.

The ingenious part of PuttOut is that although the goal is to get the ball to stick in the micro-target, whenever the ball is rolled into the opening of the slope this would indeed be a made putt on a regulation hole, so the user is practising twice as hard without realising it!

So who at Therefore came up with the initial idea?

CS: The inventor of the product is one of the four key founders of Therefore, Martin Riddiford. A keen player himself, playing off four, and has a bit of a history with golf. In fact his grandfather, Cecil Hayward, made it to the 1926 English Amateur Championship at Walton Heath G.C, and his mother, Pru Riddiford, was twice crowned British Senior Ladies’ Open champion. Now 90-year-old and still walks the course daily at Royal Ashdown G.C!


What was the basic concept?

CS: Originally Martin was just going to create a better putt returner; the ball would simply go up the ramp and return, similar to the electric version that still sells 20k+ units a year, but more aesthetically pleasing, easier to carry and didn’t have those strange whirring and pinging noises.

The creation of the product which we now know as PuttOut originally came about as Martin was only playing very sporadically and not having a chance to get to the course to practice putting at all (not great in any case but certainly more stressful the night before a foursomes match, which is more of a thing over here in the UK). After fiddling around at home with different objects to aim at, he decided he could do better than the existing training aids on the market, which largely lacked either desirability, convenience, a chance to actually get get better or even all of the above.

I understand Martin also wanted to go a step further?

CS: Upon deciding it could already be a good product (simply by creating a better version of what was already available), Martin believed that he could go a step further. Here is where the idea for the “micro-target” came about. Having a repetitive putting stroke is what we all strive for, however, there’s very little use for it if you’re not aiming with a very particular purpose and not practicing toward a very specific aim point. Introducing a smaller target meant the opportunity to do this, but it also meant PuttOut could now include a game element to the practice (i.e. how many putts would it take to get three balls to stay in place on PuttOut), and hence the first edition of PuttOut was complete.

PuttOut will be at the PGA Show (booth 2176) and is taking orders currently.

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  1. Gollie

    Apr 30, 2017 at 5:28 am

    I have a 14’x5′ piece of synlawn pro putt in a high traffic area at home (no hole). Before this I used to hit 14 balls in several different drills (speed drills and putt at a quarter). With Puttout I use one ball and because it’s coming back to me I get many more reps per time invested. This is so simple it’s brilliant.

  2. J.R.

    Jan 30, 2017 at 2:12 pm

    I got mine in last week so far so good. the Micro target is pretty cool. Can’t wait to see the results on the course.

  3. Tony P

    Jan 26, 2017 at 2:09 pm


  4. Dill Pickleson

    Jan 25, 2017 at 2:29 am

    nice product.

  5. S Hitter

    Jan 24, 2017 at 10:04 pm

    If you’ve ever putted on Stimp of 13 or 14, it ain’t 18″, I can tell ya.
    And who wants to look at this human-tongue looking thing spit the ball back at you as it mocks you when you don’t get it up and into the small hole.
    Really horrible idea, looks terrible, you really don’t want the visual of a ball being spat back you etched into your brain. Seriously. We all want to see it go in the hole. Go buy a conventional putting mat with a rise and a proper hole, which are so much better.
    Nobody is going to carry this in their bag

    • the Sheriff

      Jan 25, 2017 at 9:05 am

      S Hitter, you are a moron. 18 inches past the hole is 18 inches past the hole regardless of green speed. also this is mainly for home use. why don’t you just go and and try and break 120 at a mini putt course, it would be a challenge for you I’m sure.

      • S Hitter

        Jan 26, 2017 at 2:30 am

        Nah. I’ll continue to play scratch golf from the back tee and watch you miss 2 footers on deadly 14 stamp greens that run poor putts past the hole 6 feet as you try to hit it past 18 inches and I will enjoy saying buh-bye to you

  6. Bert

    Jan 24, 2017 at 7:23 pm

    Poor roll back – bad eye training.

  7. Perry

    Jan 24, 2017 at 5:19 pm

    18″ past is Pelz logic. Aim point is 6″. Too bad they don’t have a 6″ past version.

  8. Mfj the great

    Jan 24, 2017 at 3:27 pm

    I have one of these and use it regularly. Highly recommended!

  9. Seb

    Jan 24, 2017 at 1:27 pm

    I can’t buy it in Canada…This would have been awesome especially during the winter storms.

    • Smith

      Jan 24, 2017 at 2:30 pm

      I tried as well. WHYYYY?

      • Cam

        Jan 24, 2017 at 3:02 pm

        Hey Seb and Smith,

        How about you message us on twitter @puttoutgolf and we’ll see what we can do to help.

  10. Frank

    Jan 24, 2017 at 1:00 pm

    Mine will arrive by 4pm today. Been looking at this for months.

  11. Mike

    Jan 24, 2017 at 12:44 pm

    Looks pretty cool to me. I doubt you’d be hitting the micro-target too often or you wouldn’t be using a training aid. So it wouldn’t be too big a deal to walk down and grab your ball every 10 putts.

  12. Steve

    Jan 24, 2017 at 12:08 pm

    Mark Crossfield loves this thing and it’s only $24 on Amazon.

  13. Ann Matthew

    Jan 24, 2017 at 11:32 am

    This is a lovely invention and I cannot wait to purchase one. Thank you for a fine product that will be so much fun to use and does incorperate that spirit
    of competition against yourself for the game later. It is also lovely to look at.

  14. Eddie

    Jan 24, 2017 at 11:17 am

    Similar to the boomerang.

  15. Kevin

    Jan 24, 2017 at 9:54 am

    They don’t even sell in the US. Shank!

  16. DB

    Jan 24, 2017 at 9:51 am

    So if you hit into the micro-target, then the ball is stuck and doesn’t roll back?

  17. Large chris

    Jan 24, 2017 at 8:03 am

    I know some ladies who would love this ????

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Whats in the Bag

Chris Gotterup WITB 2023 (June)



Driver: TaylorMade SIM2 (9 degrees)
Shaft: Project X HZRDUS Black

3-wood: TaylorMade Stealth 2 Plus (16.5 degrees)
Shaft: Project X HZRDUS 80 TX

Driving iron: TaylorMade P-790 UDI (2-iron)
Shaft: Project X HZRDUS 105 Hybrid TX-Flex

Irons: Mizuno Pro 221 (4-9 iron)

Wedges: Mizuno T22 (45 degrees), Titleist Vokey SM9 (52, 56, 60 degrees)

Putter: TaylorMade Spider X

Ball: Bridgestone Tour B X

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Bettinardi x Hasbro launch all-new Transformers collection



Bettinardi has today introduced its second collaboration with Hasbro with an all-new Transformers collection.

The epic collaboration aims to combine Bettinardi’s detailed eye for design in golf with the iconic heroes and villains of the original 1980s franchise.

The assortment will feature a wide range of products that will launch online over the course of two days, including putters, headcovers, apparel, and other premium accessories.

Speaking on the release, Sam Bettinardi stated:  

“The entire process of this collaboration with Hasbro and Transformers has been a complete walk down memory lane, from the research and design stages to creating the marketing surrounding this partnership, every step has been so nostalgic,” said Sam Bettinardi, President of Bettinardi Golf. “The design emphasizes the original eighties cartoons as we knew we could showcase these exceptional colorways and iconic characters in such a fun reminiscent way.”

This limited-edition collaboration will be launched across two days, with the Decepticons release unveiling on Wednesday, June 7 at 10 a.m. CDT, and the Autobots release unveiling on Thursday, June 8 at 10 a.m. CDT.

Each launch day will present new items available for purchase in the Hive at This release will also include a small assortment of production items available in Bettinardi’s Studio Store on Wednesday, June 7 at 10 a.m. CDT.

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What is it about that Titleist Vokey T-grind? You won’t believe how many top-100 players use it



On Wednesday at the 2023 Memorial Tournament, I looked into Sam Burns’ staff bag, and I was surprised to see that he recently switched into a new Titleist Vokey WedgeWorks T-Grind prototype 60-degree lob wedge.

Shame on me for being surprised, I guess.

According to a Titleist representative, and confirmed by GolfWRX’s “What’s in the Bag?” database, 31 players inside the OWGR top-100 currently use a Vokey T-grind – or, at least, they carry a T-grind weekly as an option depending on course conditions (tour players often carry a higher-bounce option and a lower-bounce option, then make a game-time decision).

As we found, the list of T-grind users includes Xander Schauffele, Matthew Fitzpatrick, Cameron Smith, Will Zalatoris, Jordan Spieth, Tony Finau, Sam Burns, Justin Thomas, Cameron Young, Tyrrell Hatton, Tom Kim, Jason Day, Tommy Fleetwood, Russell Henley, Tom Hoge, Billy Horschel, Chris Kirk, Adam Scott, Patrick Reed, Keith Mitchell, Min Woo Lee, Taylor Montgomery, Harold Varner III, Kevin Kisner, Nick Taylor, Brendan Todd, Davis Riley, Gary Woodland, Davis Thompson, Trey Mullinax and Sadom Kaewkanjana.

Yeah, that’s an extensive list of players using a very specific wedge grind.

Also of note, LPGA stars Jin Young Ko and Nelly Korda use a Vokey T-grind wedge, and Fred Biondi won the 2023 Men’s NCAA Golf Championships with one, too.

So, what is it about that T-grind?!

Back in 2020, spoke with Titleist Vokey rep (and master wedge stamp artist) Aaron Dill to understand more.

“The T-grind started with the collaborative efforts of both Bob Vokey and Tom Pernice,” Dill said. “Tom has an incredible short game and ability to articulate feedback that Bob trusts when designing and studying soles. Together they created the T; today one of the best low bounce offerings we have.

“The T is a great low bounce option that caters to players wanting the ability to slide under the ball in the open position. The wedge fits firm conditions and firm bunkers, or players with impeccable technique who want the most versatility.”
“Both Jordan and JT [and a slew of others] love this grind because it sits so close to the ground when open. This visual inspires confidence and gives them the freedom to be aggressive in every short game situation.”

Thanks to a bit of sun glare on Spieth’s wedge at the 2023 Waste Management, you can really see the shaved areas of a T-grind.

And here’s another angle…

And here’s a look at Justin Thomas’ T-grind wedge from the toe perspective…

So, what does this mean for everyday golfers??

For amateur golfers, in my opinion, the T-grind movement simply means that you should absolutely get a wedge fitting!

Pro golfers turn to the T-grind wedge because that’s what suits their delivery pattern and the typical course conditions on the PGA Tour. The reality of the situation is that most golfers do NOT play golf on the same type of closely mown, tight fairways that professional golfers do. Most amateur golfers also aren’t as savvy when using a lob wedge in an open-faced orientation, and they don’t have the same precision level of ball striking, in general – most golfers are a bit steeper, or have less consistent low points in their swing arcs, thus making them more prone to hitting skulls and chunks.

The T-grind is a niche offering that became available to the public in early 2023, but it should simply be used as an option to try during testing.

In an article posted by Titleist itself, the company writes:

“Wedge grind is the manipulation or removal of material from the sole of the club, helping to improve contact with the turf. Grinds allow for more creativity and consistency around the green, letting you play with ball spin, flight, power, and other factors…

“It’s important to use the right wedge grinds for your swing type and course conditions, so you can be prepared to hit every kind of wedge shot. Vokey offers many wedge grind options for different situations.

“For instance, the L grind is ideal for firm conditions and sweeper swing styles, the M grind offers the most playability, and for some players, the best Vokey grind for sand is the K grind, with the highest bounce.”

My translation for that is that every golfer should try different wedge grinds to see what suits them best.

Buying a random wedge with a random grind and bounce is a surefire way to get random results from your wedge game.

Take back control of your wedge game by picking the RIGHT grind, instead!

Typically, lower-bounce grinds are better for firm conditions, or for those who take little-to-no divot on pitch shots. Higher bounce wedges, on the other hand, benefit golfers who play in softer conditions, or have steeper swings.

There’s no perfect wedge fitting system, though, because every golfer is slightly different. The only fact is that wedge grinds truly matter, and the best way to ensure you have the right wedge grinds in your bag is trial-and-error under the supervision of a professional fitter or instructor.

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