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Bridgestone introduces ultra-premium Tour B Series

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Coming mid-Spring and only available through Bridgestone-authorized fitters (and only available for a limited time): Bridgestone’s ultra-premium Tour B Series of drivers, fairway woods, hybrids and irons.

Bridgestone’s Tour B Series of drivers includes three models: the XD-3, XD-5 and XD-7, each featuring a matte finish and adjustable hosel that allows eight face-angle/lie configurations.

  • XD-3: 455cc head, round shape, deep face, medium launch, neutral trajectory.
  • XD-5: 460cc head, flatter, shallow-face design to promote a high launching draws.
  • XD-7: 445cc head, classic pear shape, lower-launching, fade-biased tractory.

From a features standpoint, the drivers include Bridgestone’s Flex Action Speed Technology (FAST), which is designed to increase ball speed for maximum distance, even on off-center hits.

XD-3

Lens Position: 531

 

XD-5

Lens Position: 686

XD-7

Lens Position: 498

In combination with F.A.S.T. is a technology Bridgestone calls “Power Ribs,” which were added to internally to the driver heads to increase ball speed and dampen vibrations. The faces of the Tour B woods also feature Power Milling, which is designed to stabilize the ball at impact to increase compression and reduce spin.

The XD drivers come with a set of interchangeable weights (2, 4, 6, 8, 10 and 12 grams). Exotic premium shafts are offered stock, including top models from Mitsubishi, Fujikura, UST Mamiya and Aldila.

“We wanted to do something really special this year and decided to go ultra-high-end in every facet to create a line that combines incredible craftsmanship with the latest technological innovations,” says Zack Kupperbusch, Golf Club Marketing. “To launch the product, we will be working with a select group of authorized fitters, who will custom build each club to perfectly suit customer needs and preferences. Further information on fitting locations will be available shortly.”

XD-F

Lens Position: 538

XD-F fairway woods are equipped with a shallow face and are available in lofts of 15 and 18 degrees. Featuring the compact shape preferred by better players, the XD-H hybrids come in lofts of 18, 21 and 24 degrees.

XD-H

 

CU_xdh_st_01

Bridgestone Golf is also adding to its forged iron line the cavity-backed X-CB and traditional X-Blade. Both feature 1020 Endo forging, 15 premium shaft options and minimal offset. The X-CB is engineered with a wider sole to prevent digging and encourage smooth turf interaction, while the X-Blade has a narrower sole.

X-Blade

Lens Position: 1186

 

X-CB

Lens Position: 1162

Drivers will retail for $699, fairway woods and hybrids for $399 and $249, respectively. Both the X-CB and X-Blade will be $1,200 (4-PW).

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31 Comments

31 Comments

  1. Jake Wherley

    Jan 20, 2017 at 2:06 am

    I, as a Bridgestone staff member, and as a huge equipment junky, cannot wait to try these suckers out and put them in the bag! Look absolutely fantastic! And I didn’t think they could make anything that would take my J15 CBs out of my bag…I’ve been proven wrong.

  2. Stevegp

    Jan 20, 2017 at 12:56 am

    I like Bridgestone gear. It will be interesting to see how they new releases do.

  3. Stevemac

    Jan 19, 2017 at 10:30 pm

    i just cant imagine there is that big of a market out there. i love tinkering but as ive gotten older and the USGA limits on COR, etc- I am losing interest in spending the money. Look at the flurry of attention the Costco ball generated. New club introductions have slowed so manufacturers have to find $$s somewhere. Most club reviews are not seeing notable differences from model to model. I definitely am not the first in line for new product now.

  4. Dunn2500

    Jan 19, 2017 at 9:41 pm

    Everything is priced right cept driver and fwy wood…….don’t forget it’s being able to get all the premium shafts as well, that so many were crying about few years ago…..well now you can but it’s gna cost you……still cheaper than buying clubs and reshafting on your own…… $699 is gna be hard sell though for drivers that aren’t even that popular…….all irons are $1200 now

    And these are endo which is kinda nice…..I think they will limit the quantity as they don’t sell that many here but am sure they’re team has looked at all pertinent aspects and feels they can still profit so……all of it looks nice……

    Hopefully they don’t make the blade length so long heel to toe…..only complaint with their irons

  5. Jack

    Jan 19, 2017 at 9:15 pm

    I don’t know about the driver being 700. On the rakuten website (japanese Amazon basically), it’s about 400+ USD for the XD-03 with Tour AD TX1-6 shaft. For that price difference might as well just get it from Japan.

  6. Philip

    Jan 19, 2017 at 5:35 pm

    Ultra – premium, not just premium clubs. Now those clubs are definitely much better than all other non-ultra clubs :o)

  7. Chris

    Jan 19, 2017 at 5:15 pm

    I hope everyone complaining about $1200 for a forged set of irons understands that they cost more for these irons now with the materials they are building them from. These are companies that have to make money, too. For what it costs them to get the materials for those heads, this isn’t really a huge price markup for them. I remember people complaining about $1000 for Mizuno’s a couple years ago when it cost them about $800 to get those made. Throw in the fact that a lot of these companies add in shafts at no extra cost, and you’re right in line with where they should be.

  8. Joshua Rodgers

    Jan 19, 2017 at 3:32 pm

    1020 Endo Forging…I’m betting those blades will find their way into Tigers bag.

  9. the bishop

    Jan 19, 2017 at 7:34 am

    Both irons, the X-blade in particular are spectacular looking and $1200 is not unreasonable in today’s market for forgings. $249 is in line with other manufacturers top line hybrids. $699 and $399 for drivers and fw’s respectively is another matter. Jury is out but they may have a hard time moving them at those price points.

  10. Takehiko Takaoka

    Jan 19, 2017 at 5:11 am

    Almost same price as in Japan

  11. Mat

    Jan 19, 2017 at 3:23 am

    For everyone on here complaining about the pricing, turnabout is fair play. If you live outside of the US, these are pretty normal prices anymore. Granted US$700 is a little high even for imports, most equipment is straight up 30% more overseas before taxes and such.

  12. Bert

    Jan 18, 2017 at 7:28 pm

    Picked up a used but flawless set (4-PW,AW) of RSi 2’s the other day for $275. Sounds about right.

  13. Kevin

    Jan 18, 2017 at 5:08 pm

    Bridgestone sells a lot globally and definitely has a cult following here in the states, for irons and woods. Driver looks good but I still agree with most that $699 is to much for even some of the most hardcore Bridgestone fans. The irons at $1200 seem very reasonable. To bring that cost down they would have to go to a harder metal and all the fans would complain, a no win situation for them. $1200 has been common for a forged club for a couple of years now, this is nothing new.

  14. golfraven

    Jan 18, 2017 at 3:19 pm

    Certainly like the CBs but prices are at premium. I would expect that performance is at same level otherwise those will be a shelf stocker.

  15. Mike

    Jan 18, 2017 at 2:42 pm

    Welp, I was waiting for this driver to compliment my J15 CB’s (which I got for $400 and probably couldn’t be replaced by these because they’re too awesome), but would never pay that price for any driver. Even if it is an unbelievable product, what’s it going to give me, 4 yards? I’m almost offended

  16. Ron

    Jan 18, 2017 at 2:29 pm

    Hmphf.

    How come no one makes a 3-iron anymore?

    • Chuck

      Jan 18, 2017 at 2:53 pm

      I can’t say that “everybody” makes 2- and 3-irons, but most do. They just prefer — as marketing has told them — that more and more people would rather buy a 4-PW set, or a 5-PW set or (my new favorite) 4-9 and 5-9 sets.

      Because we are also seeing more, not fewer, choices with lots of utility irons in the 2-4 range.

      • Feel the Bern

        Jan 19, 2017 at 9:33 am

        I also think is a price gouge. People wouldn’t be able to stomach 1400$ for 3-PW, for clubs that used to cost three digits. Dropping a club off while raising the price slightly minimizes the optics of said price gouge.

  17. Myron miller

    Jan 18, 2017 at 1:24 pm

    As others have said, $699 for a driver and $399 for woods is crazy. I can get custom made, fitted driver for same or less. What does this driver do that many others don’t? Certainly its distance is pretty close to everyone else. So why so much more expensive. Last time i checked Bridgestone wasn’t known for its driver usage or for anybody buying them.

    • Lap

      Jan 18, 2017 at 3:40 pm

      Import prices. Duh. Different agreement in the WTO deal between Japan goods and China goods coming into the US.

  18. Large Chris

    Jan 18, 2017 at 1:15 pm

    “Only available for a limited time”
    Thank goodness for that, where I live I can hardly get through the doors of the golf retailers due to the thousands of Bridgestone driver, irons and hybrids on offer in all the stores (that’s being sarcastic by the way).

    • Large Chris

      Jan 18, 2017 at 1:29 pm

      To be fair the pics do look very nice, the X-blades in particular.

  19. Dat

    Jan 18, 2017 at 12:17 pm

    Will prices ever come down at all in this market? These companies are doing this to themselves. There is a reason that Srixon’s 945 blade only sold like crazy when it went down to $400 this winter.

  20. Glfhsslr

    Jan 18, 2017 at 11:53 am

    All the high price tags mean is, you won’t be buying a new set of irons every year lol

  21. Smitty

    Jan 18, 2017 at 11:42 am

    Another set of irons that retails for $1200?! OEMs are going to run themselves out of business trying to keep up with PXG. I’m a HUGE Bridgestone fan and love the look of these clubs but there is absolutely zero chance I’m dropping that kind of cash on these.

  22. creeder

    Jan 18, 2017 at 11:18 am

    thanks PXG for all the ultra premium high priced gear. Dont fall in the trap.

  23. chinchbugs

    Jan 18, 2017 at 10:42 am

    I would enjoy a combo set in those…but I would also enjoy some manufactures coming out with a set of irons priced under $1k these days…

  24. Deron

    Jan 18, 2017 at 10:30 am

    Trying to follow the PXG model? Hope this sort of thing doesn’t become a trend.

  25. NolanMBA

    Jan 18, 2017 at 10:22 am

    Their price point is interesting… Is bridgestone a hit globally or something? I know people like their irons and balls but not their woods and certainly not at $699.

    • Branson Reynolds

      Jan 18, 2017 at 11:43 am

      Those irons look great. i understand their price. But a $700 Driver from a company that has to be last in Driver sales among the big names…i don’t get it.

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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A post shared by GolfWRX (@golfwrx)

OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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