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First Look: Cobra AMP Cell Driver

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It’s officially go time. Cobra has introduced its new AMP Cell Driver, available at retail on Feb. 8, 2013.

Click here for more discussion in the forums.

The AMP Cell (pictured to the right) and AMP Cell Pro Drivers feature Cobra’s new MyFly technology, allowing golfers to select from six different loft/trajectory settings for optimized performance and distance based on a golfer’s swing, as well as the weather and course conditions.

New Cobra Amp Cell Forged Irons (flow set)

Cobra is offering the AMP Cell driver in a choice of four different colors —  silver, blue, red and orange, and the AMP Cell Pro in a choice of two colors, silver and orange. The sole of the club features a curved cell band in the featured color and the crown of the club is the solid featured color. In the AMP Cell, the white Fujikura Fuel shaft features a paint splatter graphic.

The AMP Cell Driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP Cell Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°.

cobra amp driveramp cell driver 2013
2013 cobra rickiecobra amp cell driver

The AMP Cell and AMP Cell Pro also add another level of adjustability through Cobra’s SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, Cobra’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.
Click here to see another article where we tested the Cobra AMP Cell Driver against the ZL Encore.

The Cobra AMP Cell Driver (MAP $299) is available in both right and left handed models. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75” length) and has a 460cc head. The Cobra AMP Cell Pro Driver (MAP $399) is available in both right and left handed models. It features a MRC Kurokage shaft (65g and 45.25” length) and has a 440cc head.

Click here to see more photos and read the discussion in the forums

“The AMP Cell Driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get – until now,” said Bob Philion, President. “We are taking adjustability to another level with our MyFly technology, offering six different loft/trajectory settings golfers can change to adapt to their swing or playing conditions. The technology combined with the color choice reaffirms Cobra’s positioning as a performance driven brand infusing more joy into the game.”

Cobra’s E9 Face Technology with dual roll is used in the AMP Cell and AMP Cell Pro Drivers for an elliptical face shape with a canted bulge and roll that Cobra says improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

cobra driver 2013

Click here to see more photos and read the discussion in the forums

Advanced Material Placement (AMP) and Cell technology work together to enable a 12 percent larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP Cell Driver having a CG optimized for low-mid handicap players, the AMP CELL Pro using a lower, more neutral CG position for better players.

cobra amp cell driver

The AMP Cell Driver is also available in an offset model designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives.

The AMP CELL Offset Driver features an MRC Cobra AMP Shaft and a Lamkin Cobra REL grip. The Offset model is Revolver Grey with hints of Barbados Red.

Click here to see more photos and read the discussion in the forums

 

Click here to see more photos and read the discussion in the forums

 

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

12 Comments

12 Comments

  1. Rich

    Jan 24, 2013 at 12:33 pm

    I play the Cobra ZL and if it is half as good as it ,sign me up. The head cover is double ugly,I’ll keep my Georgia yellow jacket cover! I’m
    more cercened with the shaft model,never liked them.

  2. Troy Vayanos

    Jan 22, 2013 at 2:25 pm

    The best driver i’ve used in a long time. Has great feel off the clubface and the extra carry off the tee is amazing.

    I wouldn’t swap this driver for anything else on the market today.

  3. Jason

    Jan 18, 2013 at 10:44 pm

    I like the shape of these, but the crown would look way better if they just painted it clean w/ small alignment logo and hid those things on the toe and back of crown. I guess I can do that myself…

  4. Jimmy b

    Dec 23, 2012 at 6:47 am

    I have just purchased the amp cell driver (silver)and it is amazing. I have come from a 2 year old callaway driver and the results are astonishing. I have added 30 metres to my drive. Long and straight, exactly how it should be… Highly recommended

    • BarryG

      Jan 10, 2013 at 10:36 pm

      Thanks for the comment. I am looking at purchasing this club. What shaft is in it and did u get fit? My clubhead speed is around 100 mph. What kind of callaway driver did you have?

  5. Bong de Guzman

    Nov 12, 2012 at 10:21 pm

    May I ask what the overall weight would be for an AmpCell Driver with a 55gramL flex shaft?

  6. Juan

    Sep 28, 2012 at 1:04 am

    If you’re looking to order some clubs online, take a look at a Free Shipping offer from Golfsmith on orders over $75 – bit.ly/SGpUac

  7. VH

    Sep 27, 2012 at 3:41 pm

    This is a new step for cobra the driver and the shaft are sick!!!! but cobra needs to design a new headcover its a joke!! but the adjustibility is much needed.

  8. William W. Wood

    Sep 27, 2012 at 1:27 pm

    Make sure that the color of the head does not clash with the color of the shaft. One can accessorize with a matching grip.

  9. Brian

    Sep 27, 2012 at 1:15 pm

    They looked pretty good in person. The fairway woods and hybrid can also be loft adjusted as well.

  10. Cobra nut

    Sep 27, 2012 at 12:57 pm

    Great looking drivers, love the new technology and design gives it a definitive look of were advancing the driving future. The head cover yes that is horrible to say the least. lol at Brian Cass and I suppose you think the RBZ or RZR fit are good looking?

  11. Brian Cass

    Sep 26, 2012 at 8:28 pm

    Not sure what is uglier. The driver or the headcover. Nice to be able to adjust from 8.5 to 11.5 I guess. Yuckville.

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Equipment

Why Ben Griffin is making the surprising switch to a Maxfli golf ball

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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.

While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.

 

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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.

“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.

“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.

“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”

Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.

It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.

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Whats in the Bag

WITB Time Machine: Billy Horschel’s winning WITB, 2017 CJ Cup Byron Nelson

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The tournament bearing the name of one of golf’s all-time greats is now known as the CJ Cup Byron Nelson. Back in 2017, it was still the AT&T Byron Nelson and Billy Horschel was still a full-bag PXG staffer. The Florida Gator leveraged those wares to a playoff victory over Jason Day securing his fourth PGA Tour win in the process.

Check out the clubs Horschel had in play seven years ago in Texas.

Driver: PXG 0811X (9 degrees)
Shaft: Fujikura Atmos Tour Spec Black 6 X

3-wood: PXG 0341X (15 degrees)
Shaft: Project X HZRDUS Black 75 6.5

5-wood: PXG 0341 (18 degrees)
Shaft: Project X HZRDUS Black 75 6.5

Irons: PXG 0311T (3, 5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: PXG 0311T Milled (52-10, 56-10, 60-07)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: PXG Bat Attack
Grip: SuperStroke Flatso 1.0

Ball: Titleist Pro V1x

Check out more in-hand photos of Billy Horschel’s gear from 2017 here. 

 

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Equipment

How Cleveland Golf’s wedge selector tool improves the wedge buying process

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More than most golfers would care to admit, confusion often reigns when it comes to selecting a wedge — let alone configuring an entire wedge setup. Make? Model? Loft? Grind? Finish? Two wedges? Three wedges? Four? The questions abound!

While it’s easy to get off the fairway and deep into the rough quickly, the framework question for choosing wedges is the same as the entirety of the golf bag: How should I set up my golf bag to shoot the lowest score possible?

Manufacturers, in addition to, well, manufacturing golf clubs, also understand that golfers need to make informed decisions to get the most out of their equipment. It’s with this in mind, and to help golfers answer the aforementioned foundational question about their wedge setup, that Cleveland Golf has launched its wedge selector too.

To learn more, we talked with Cleveland’s Senior Product Manager, Casey Shultz.

GolfWRX: What was Cleveland seeing in the marketplace that led to the development of the wedge selector? How do golfers benefit?

Casey Shultz: Currently, there is a lot of talk about what grind players should play and what is right for their game in that aspect of selecting a wedge. But there is more to improving wedge play than finding the proper grind. We would even argue it’s one of the smaller dials for improvement. Players can find more success with wedges designed from head shape to shaft, sole width, gapping, and then the grind. Putting a system in place that makes the process of selecting the right wedge easier is something we feel can have a massive impact, especially for recreational players.

GolfWRX: Now, in breaking down Cleveland’s wedge selector tool, the point of departure is figuring out whether you’re an RTX or CBX player. Can you briefly spell out who each of these wedges is for?

CS: For lower handicappers, the RTX series is our tour-validated line of blade wedges. These are for players looking to play a lot of open-faced shots around the green, prioritize workability, and like to flight their wedges. CBX wedges are designed to make the short game easier, while still offering some level of versatility for the mid-high handicapper looking for a wedge that will reduce chunks and add forgiveness on all strikes. CBX’s are also a great option due to them blending well in weight and shaping with more cavity back iron sets.

GolfWRX: Proceeding through the RTX wedge selector, one of the first forks in the road is wedge finish. Can you break down the finish options and the considerations for a golfer in making their selection?

CS: With the RTX series we offer Tour Satin, Black Satin, and Tour Rack finishes. Tour Satin is our most popular finish and offers the most grind options. With HydraZip face blasts on the newest RTX Wedges, glare is significantly reduced at address compared to other silver finish offerings. Black Satin offers custom skin options as personalization and is one of the more durable black finishes on the market but will have some visible wear over time especially on the sole. Finally, Tour Rack is our tour authentic raw finish that will rust over time. The Tour Rack finish also comes with the option of applying any of our Tour Crafted leading edge and sole grind offerings to the Wedge for players really looking to fine-tune their performance.

GolfWRX: Can you walk us through the rest of the RTX wedge fitting process?

CS: Once players have selected their preferred finish, we gather information on their iron set and loft preferences to determine proper gapping. A properly gapped set of wedges, both with each other and transitioning from a player’s last iron, is key to ensuring their set covers a wide range of approach yardages well. We then ask specific questions about the performance the player is looking to achieve in their sand and lob wedges to determine proper grinds for each of those wedges. Lastly, we confirm a preference for traditional or Full-Face grooves at each loft. Full-Face grooves offer a new level of versatility, especially with open-face shots, but it’s up to the player if they want to transition to this groove design. Our algorithm will then take these results and determine a set of wedges best suited to the player’s game.

GolfWRX: Let’s circle back to grinds. Is there a grind configuration across their wedges you’re seeing the majority of players choose or is it pretty evenly divided?

CS: The MID grind is certainly the most popular grind across all lofts, with the blend of versatility and forgiveness in a wide range of conditions suiting many players. In sand wedge lofts, the second most popular grind is our FULL, which has a little more bounce than the MID and is especially effective out of the sand or rough. In lob wedge lofts, the popular alternative to the MID is the LOW grind, offering max versatility around the greens. We’re also seeing more amateur and tour players opt for our Full-Face models, especially in the lob wedge lofts where they are planning to open the face and get creative around the greens.

GolfWRX: Can you take us through the CBX wedge selector?

CS: In the CBX selector, we start by determining if a player is looking to play a lob wedge or not. For many recreational golfers, a lob wedge may not be necessary for the consistent short-game performance they are looking to achieve. Next, the CBX selector focuses on ensuring players end up with a set that transitions well into their irons, while also staying within the constraints of a player’s bag setup. With new players distance, game improvement, and super game improvement iron lofts becoming stronger than those of the past, creating a properly gapped set of wedges is trickier than ever for these players. The selector tool takes the guesswork out of the equation, while also considering a player’s set makeup and interest in replacing a wedge. Finally, players are given the option of when or if they would like to transition into a Full-Face design for added spin on strikes all over the face.

GolfWRX: Is there anything else you think GolfWRXers need to know about Cleveland’s wedge selector tool?

CS: Our wedge selector tool is designed to be used in concert with our set builder webpages. At completion of the selector, a player’s recommended wedge set will automatically be applied to the appropriate set builder. From there, they can easily adjust components or build specs to every Wedge all in one place. Players can also add Tour Crafted sole and leading edge grinds to refine their performance on our Tour Rack wedges, or personalize custom characters, skins, and paintfill in the same place. It’s a one-stop shop to build the perfect wedge set for any player’s game.

This article was presented in partnership with Cleveland Golf. Check out the wedge selector here

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