Equipment
Behind the scenes at Bettinardi Golf HQ
In a business driven by narratives, Bettinardi Golf is strong in its distinctions: innovators, craftsmen, artists. Of course, winning helps, too.
Bettinardi has cemented itself among putter-maker elites with unique designs that have been validated by the best golfers in the world in the form of major championship wins and dozens of other PGA Tour victories. With its recent releases, as well as through its custom putters, Bettinardi has also flexed its artistic muscles.
Maybe just as important to the company’s steady growth in the golf equipment industry over the past two decades, however, is something as simple as where Bettinardi putters are made. Bob Bettinardi’s office is 25 feet from his manufacturing floor. His son Sam’s office, located on the other side of the building, is a few feet closer.
Spend the day at the company’s Tinley Park, Illinois, headquarters with the Bettinardi’s and you’ll know what it’s like to be fully committed to something. Yes, both father and son share a special passion for the game of golf. What became clear, however, was that the stick-and-ball game is an outlet for an even stronger passion. The Bettinardis are obsessive about quality.
Remarkable attention to detail is the running theme around Bettinardi HQ, whether the company is making a retail putter or a completely custom model. Both are produced with the same CNC milling machines and engraving tools, and undergo the same multiple-point, model-specific inspections. And if golfers do decide to go the completely custom route, they can trust that their putter will be made by the same people who make putters for Matt Kuchar, Fred Couples, Brian Gay and Jim Herman.
Learn more about Bettinardi Golf in the photos below.
Two putters, one block of steel
These two Bettinardi Studio Stock #6 putters were milled from a block of mild carbon steel that looked just like the one underneath them.
It was Bob Bettinardi’s belief when he started his putter business in the early 1990s that the CNC milling procedures he was using to create products for the Department of Defense, as well as the telecommunication and the medical industry, would create putters that were superior to what was available at the time. Now, CNC milling is standard procedure for premium putters.
Tighter Tolerances
Bettinardi’s CNC milling and engraving processes lead to putters with extremely tight tolerances, which is why every Bettinardi lists its putter head weights to the gram. For reference, a gram is approximately the weight of one paper clip.
The Tour Stock BB Zero pictured above weighs exactly 351.5 grams, falling within the company’s 2-gram tolerance.
The Manufacturing Floor
This photo shows roughly one-quarter of Bettinardi’s manufacturing floor. No other facility produces Bettinardi putters, giving the company complete over its manufacturing and assembly. The only step the company outsources is plating, which is done in California, making Bettinardi putter heads 100 percent made-in-the-U.S.A products.
A Do-Anything Custom Department
Let’s say you shot a duck on a family hunting trip with a 20-gauge shotgun.
Let’s also say it was a special duck wearing what’s called a “duck band,” trackers that support waterfowl conservation efforts. Wanting to remember the moment, you had the idea to send the tag to Bettinardi and have it used in a putter design. Maybe the tag could fill the cavity of a custom BB8 DASS (Double Age Stainless Steel) putter, you thought?
The Bettinardi Custom Team could design a putter to perfectly accomodate the tag, and add your name as well as the gun you used to bring down the bird… and yes, the Bettinardi Custom Team actually did this.
Seriously, Bettinardi will do almost anything
Here’s a putter Bettinardi was designing for a multiple-time PGA Tour winner, who requested a welded-neck putter in the style shown on the CAD screen. Bettinardi doesn’t currently make such a putter shape, so it had to design one from scratch.
Multi-piece Bettinardis
Recent mallets from Bettinardi, including the Inovai 3.0 shown above, are created from two pieces: steel and aluminum. Since steel (right) is much heavier than aluminum (left), the steel is used to position weight in the back of the putter to improve moment of inertia (MOI), a measure of a putter’s forgiveness.
Each of the pieces is 100 percent milled, and then secured together with specially design screws.
How much heavier steel is than aluminum
These blocks are different sizes, but they weigh the same amount. Can you guess which one is aluminum and which one is steel?
Engraving the BB Series
See that green stuff in the cavity of the BB Series putter on the right? It’s necessary to cool down the metal during the engraving process.
Prototype Alert
If you’re been holding out for an adjustable weight putter from Bettinardi, you might finally be able to pull the trigger on such a model in 2016. Here’s a prototype I spotted at HQ with Bettinardi’s F.I.T. Face, which is the softest-feeling of the company’s three face-milling patterns. The other two patterns, FlyMill and HoneyComb, offer slightly firmer feels, with HoneyComb being the firmest.
Matt Kuchar’s next putter?
Speaking of prototypes, here’s an Inovai 3.0 Arm Lock that was designed for Matt Kuchar.
Related
- Bettinardi launches new BB Series, unveils Inovai 3.0
- Bettinardi releases 10 new putters for 2015
- 10 awesome photos from Bettinardi’s 2015 Summer Social
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Whats in the Bag
Peter Kuest WITB 2024 (May)
- Peter Kuest what’s in the bag accurate as of CJ Cup Byron Nelson.
Driver: TaylorMade Stealth 2 Plus (8 degrees)
Shaft: Fujikura Ventus Black 7 X
5-wood: TaylorMade SIM Titanium (19 degrees)
Shaft: Project X HZRDUS Black 85 6.5
Irons: Srixon ZX U (2), Srixon Z-Forged II (3-PW)
Shafts: Nippon N.S. Pro Modus3
Wedges: Cleveland RTX6 ZipCore Tour Rack (52-MID 10, 56-MID 10, 60-FULL 9)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade Spider Tour
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Peter Kuest’s clubs here.
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Whats in the Bag
Kelly Kraft WITB 2024 (May)
- Kelly Kraft’s what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond Max (9 degrees)
Shaft: Mitsubishi Tensei 1K Red 60 TX
3-wood: Callaway Paradym Ai Smoke Max (15 degrees)
Shaft: Project X Denali White 70 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Aldila Synergy Blue
Irons: Srixon ZX U Mk II (23 degrees), Callaway X Forged Star (5-PW)
Shaft: Project X IO 6.0
Wedges: Titleist Vokey Design SM10 (52-12F, 56-08M, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Versa 2-Ball Prototype
Grip: Odyssey Garsen Quad Tour
Grips: Golf Pride ZGrip Cord
Check out more in-hand photos of Kraft’s equipment here.
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/6/24): Scotty Cameron Super Rat concept 1 putter
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Super Rat concept 1 putter
From the seller: (@BWillis): “Scotty super rat concept 1 gss insert 35”, pulled from tour van at St. Jude’s in 2014 only carpet rolled. $7000 obo PayPal g&s, open to offers can send more pics.”
To check out the full listing in our BST forum, head through the link: Scotty Cameron Super Rat concept 1 putter
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Pingback: Behind the scenes at Bettinardi Golf
nunya
Dec 31, 2015 at 6:24 pm
That inovai arm lock should be retail.
Chuck
Dec 30, 2015 at 9:36 pm
Somebody explain to me what a BBO model is. I have seen it in all different shapes and styles
don
Dec 30, 2015 at 8:21 pm
Why do the comments keep disappearing?
Zak Kozuchowski
Dec 30, 2015 at 10:01 pm
The comments removed from this story were either personal attacks or purposely inflammatory posts that are not allowed by our rules and terms: http://www.golfwrx.com/forums/?app=forums&module=extras§ion=boardrules
Poppa
Dec 30, 2015 at 11:46 pm
It’s against the rules to say that you should bring straight cash for a better deal? Lmao
shimmy
Dec 31, 2015 at 12:55 am
Do consumers not need to be made aware that Bettinardi Putters uses an illegitimate quote (about an inflammatory issue) from our first President to sell his headcovers? If Bettinardi is going to use ‘patriotism’ to sell goods then might they please be true patriots and use Washington’s words accurately? This is too important to let slide.
Unknown
Dec 31, 2015 at 12:20 pm
Agree with you. Just make putters Bob. We don’t need to hear how you feel about issues.
John Goss
Dec 29, 2015 at 9:50 pm
Scotty used to be the best and has been eclipsed by Bettinardi classic styles and quality. Play the bb32 now and have never putter better. Keep up the great work!!