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Behind the scenes at Bettinardi Golf HQ



In a business driven by narratives, Bettinardi Golf is strong in its distinctions: innovators, craftsmen, artists. Of course, winning helps, too.

Bettinardi has cemented itself among putter-maker elites with unique designs that have been validated by the best golfers in the world in the form of major championship wins and dozens of other PGA Tour victories. With its recent releases, as well as through its custom putters, Bettinardi has also flexed its artistic muscles.

A Bettinardi BB Zero with a “Brook Trout” design and adjustable pocket weight that was sold at Bettinardi's 2015 Summer Social.

A Bettinardi BB Zero with a “Brook Trout” design and adjustable pocket weight that was sold at the company’s 2015 Summer Social.

Maybe just as important to the company’s steady growth in the golf equipment industry over the past two decades, however, is something as simple as where Bettinardi putters are made. Bob Bettinardi’s office is 25 feet from his manufacturing floor. His son Sam’s office, located on the other side of the building, is a few feet closer.


Bettinardi Golf HQ is located 40 minutes south of Chicago in Tinley Park, Ill.

Spend the day at the company’s Tinley Park, Illinois, headquarters with the Bettinardi’s and you’ll know what it’s like to be fully committed to something. Yes, both father and son share a special passion for the game of golf. What became clear, however, was that the stick-and-ball game is an outlet for an even stronger passion. The Bettinardis are obsessive about quality.


A custom Bettinardi Kuchar Model 1 putter that was made for Fred Couples. He’ll receive two other putters just like it in three different lengths for testing.

Remarkable attention to detail is the running theme around Bettinardi HQ, whether the company is making a retail putter or a completely custom model. Both are produced with the same CNC milling machines and engraving tools, and undergo the same multiple-point, model-specific inspections. And if golfers do decide to go the completely custom route, they can trust that their putter will be made by the same people who make putters for Matt Kuchar, Fred Couples, Brian Gay and Jim Herman.

Learn more about Bettinardi Golf in the photos below.

Two putters, one block of steel

4047a8c30387d497b0cc93aff681957cThese two Bettinardi Studio Stock #6 putters were milled from a block of mild carbon steel that looked just like the one underneath them.

It was Bob Bettinardi’s belief when he started his putter business in the early 1990s that the CNC milling procedures he was using to create products for the Department of Defense, as well as the telecommunication and the medical industry, would create putters that were superior to what was available at the time. Now, CNC milling is standard procedure for premium putters.

Tighter Tolerances

3cf15d77efaa993e437fa16a2ca40c07Bettinardi’s CNC milling and engraving processes lead to putters with extremely tight tolerances, which is why every Bettinardi lists its putter head weights to the gram. For reference, a gram is approximately the weight of one paper clip.

The Tour Stock BB Zero pictured above weighs exactly 351.5 grams, falling within the company’s 2-gram tolerance.

The Manufacturing Floor


This photo shows roughly one-quarter of Bettinardi’s manufacturing floor. No other facility produces Bettinardi putters, giving the company complete over its manufacturing and assembly. The only step the company outsources is plating, which is done in California, making Bettinardi putter heads 100 percent made-in-the-U.S.A products.

A Do-Anything Custom Department

Let’s say you shot a duck on a family hunting trip with a 20-gauge shotgun.


Let’s also say it was a special duck wearing what’s called a “duck band,” trackers that support waterfowl conservation efforts. Wanting to remember the moment, you had the idea to send the tag to Bettinardi and have it used in a putter design. Maybe the tag could fill the cavity of a custom BB8 DASS (Double Age Stainless Steel) putter, you thought?


The Bettinardi Custom Team could design a putter to perfectly accomodate the tag, and add your name as well as the gun you used to bring down the bird… and yes, the Bettinardi Custom Team actually did this.

Seriously, Bettinardi will do almost anything

c5af3ddb7a6101cd30e9dbad0ecd5e42Here’s a putter Bettinardi was designing for a multiple-time PGA Tour winner, who requested a welded-neck putter in the style shown on the CAD screen. Bettinardi doesn’t currently make such a putter shape, so it had to design one from scratch.

Multi-piece Bettinardis


Recent mallets from Bettinardi, including the Inovai 3.0 shown above, are created from two pieces: steel and aluminum. Since steel (right) is much heavier than aluminum (left), the steel is used to position weight in the back of the putter to improve moment of inertia (MOI), a measure of a putter’s forgiveness.

Each of the pieces is 100 percent milled, and then secured together with specially design screws.

How much heavier steel is than aluminum


These blocks are different sizes, but they weigh the same amount. Can you guess which one is aluminum and which one is steel?

Engraving the BB Series


See that green stuff in the cavity of the BB Series putter on the right? It’s necessary to cool down the metal during the engraving process.

Prototype Alert


If you’re been holding out for an adjustable weight putter from Bettinardi, you might finally be able to pull the trigger on such a model in 2016. Here’s a prototype I spotted at HQ with Bettinardi’s F.I.T. Face, which is the softest-feeling of the company’s three face-milling patterns. The other two patterns, FlyMill and HoneyComb, offer slightly firmer feels, with HoneyComb being the firmest.

Matt Kuchar’s next putter?


Speaking of prototypes, here’s an Inovai 3.0 Arm Lock that was designed for Matt Kuchar.


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  1. Pingback: Behind the scenes at Bettinardi Golf

  2. nunya

    Dec 31, 2015 at 6:24 pm

    That inovai arm lock should be retail.

  3. Chuck

    Dec 30, 2015 at 9:36 pm

    Somebody explain to me what a BBO model is. I have seen it in all different shapes and styles

  4. don

    Dec 30, 2015 at 8:21 pm

    Why do the comments keep disappearing?

    • Zak Kozuchowski

      Dec 30, 2015 at 10:01 pm

      The comments removed from this story were either personal attacks or purposely inflammatory posts that are not allowed by our rules and terms:

      • Poppa

        Dec 30, 2015 at 11:46 pm

        It’s against the rules to say that you should bring straight cash for a better deal? Lmao

      • shimmy

        Dec 31, 2015 at 12:55 am

        Do consumers not need to be made aware that Bettinardi Putters uses an illegitimate quote (about an inflammatory issue) from our first President to sell his headcovers? If Bettinardi is going to use ‘patriotism’ to sell goods then might they please be true patriots and use Washington’s words accurately? This is too important to let slide.

        • Unknown

          Dec 31, 2015 at 12:20 pm

          Agree with you. Just make putters Bob. We don’t need to hear how you feel about issues.

  5. John Goss

    Dec 29, 2015 at 9:50 pm

    Scotty used to be the best and has been eclipsed by Bettinardi classic styles and quality. Play the bb32 now and have never putter better. Keep up the great work!!

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Whats in the Bag

Sam Burns WITB 2023 (January)



Driver: Callaway Rogue ST Triple Diamond (10.5 degrees)
Shaft: Fujikura Ventus Blue 7 TX

4-wood: Callaway Mavrik Sub Zero (17 degrees)
Shaft: Fujikura Ventus Black 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB
Shafts: Project X 125 6.5

Wedges: Callaway Apex TCB (AW), Callaway Jaws MD5 (56-10S
Shafts: True Temper Dynamic Gold Tour Issue X100 (AW), True Temper Dynamic Gold Tour Issue S400 (56)

Putter: Odyssey O-Works #7s Black
Grip: Odyssey

Grips: Golf Pride Tour Velvet Align

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Whats in the Bag

Aaron Wise WITB 2023 (January)



Driver: TaylorMade Stealth 2 Plus (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 Plus (15 @ 15.75)
Shaft: Fujikura Ventus Black 8 TX

Hybrid: TaylorMade SIM2 MAX (19 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 100 6.5

Irons: TaylorMade P750 (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM7 (52-12F, 56-08M)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: TaylorMade Ghost Corza
Grip: SuperStroke Traxion

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Cord

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TOUR REPORT: Jason Day’s new Scotty Cameron, celebrity Ben Baller’s WITB, and Xander’s new 3-wood



The West Coast swing continued this week on the cliffs of San Diego at Torrey Pines for the 2023 Farmers Insurance Open, and we caught up with some of the top players (and celebrities) in attendance to see what clubs are in their bag, and what changes they’re making.

As GolfWRX uncovered, Xander Schauffele, Jason Day and Justin Rose made equipment changes ahead of the event. We also caught up with famous celebrities Ben Baller and Gareth Bale to get glimpse at their equipment setups; both players competed in the Pro-Am on Wednesday. We also spotted some new equipment that players were testing, and we caught up with Gary Woodland to check out his new Cobra setup.

Let’s waste no more time and get right into this week’s Tour Report from the 2023 Farmers Insurance Open at Torrey Pines.

Check out all of our photos from Torrey Pines here

Day switches to a new blacked-out Scotty Cameron…and a 7-wood

Back at the 2022 Shriners Open in October, I caught up with Jason Day to learn why he switched into a Scotty Cameron putter for the first time in his career, and what he liked about his new rounded mallet putter. He said the previous putters he used in the last few years – TaylorMade’s Spider Tour, and Odyssey’s Toulon Daytona – sat a bit too square, and looked as if they were pointing left of the target. The rounder Scotty Cameron mallet looked to point a bit more to the right, helping him to start the ball on a better line.

Here’s a look at his original Scotty Cameron build:

Last week at The 2023 American Express, however, Day switched into a nearly identical head, except this time it was made with a “Tour Black” finish. He ended up finishing 2nd in Strokes Gained: Putting on the week, and we caught with him on Tuesday at the 2023 Farmers Insurance this week to get a look at the new putter for ourselves:

Could this be the putter that helps Day get his magic back on the greens?

I went into way more depth into the putter switch over on, so click the link if you’re interested. We also have more photos and discussion of the putter in our GolfWRX Forums.

For this week, due to the particularly heavy rough and firm greens at Torrey Pines, Day also put in a TaylorMade Stealth 7-wood, equipped with a Mitsubishi Kuro Kage 80X shaft. His caddie says he flies it about 245-250 yards and lands softly.

Check out more photos and discussion of Day’s switches here

Schauffele finally changes up his 3-wood

While Schauffele upgraded into a new Callaway Paradym Triple Diamond driver at the 2023 Sentry Tournament of Champions, he kept his old Epic Speed Triple Diamond 3-wood in the bag that week. As we covered in our full story on, he struggles with 3-woods that spin too low when he hits a right-to-left shot; he doesn’t want the ball coming in too hot and not being able to hold the green.

Since then, however, he found a new Paradym Triple Diamond 3-wood setup that minimizes that concern. His new 16.5-degree HL fairway wood, which is actually bent down to 15.3 degrees, has helped Schauffele tighten spin variation due to the spin consistency across the face.

He put the new 3-wood into play on Wednesday at Torrey Pines.

Xander Schauffele’s full WITB at the 2023 Farmers Insurance Open

Woodland’s new Cobra setup

Gary Woodland officially signed an equipment deal with Cobra at the beginning of 2023, and we finally got a first look at his full WITB setup as a full-time Cobra staffer at the 2023 Farmers Insurance Open. Most notably, Woodland switched into a new set of Cobra King MB irons, which he said are “literally off the rack.”

Check out the rest of his 2023 WITB here

Hideki tests an all-new Graphite Design putter shaft

According to Graphite Design rep Erik Boysen, there have been only two prototypes made of a new Graphite Design putter shaft, and Matsuyama tested one of them this week at Torrey Pines. The shaft is designed to provide increased stiffness and stability throughout the stroke. While Matsuyama isn’t putting it in play just yet, we’ll certainly keep an eye on his putter shaft going forward, and keep an eye on Graphite Design to see how this product may progress.

Join the discussion about the new shaft prototype here

Ben is a Baller

Ben Baller is a famous actor/jeweler/designer/entrepreneur/avid golfer/TaylorMade staffer, and he was also on the winning Pro-Am team this week.

Ahead of his victorious round at Torrey Pines, we got a look at all the clubs in Baller’s bag.

We expected nothing less than an eye-popping custom Scotty Cameron Masterful putter, engraved with his name and paint-filled with Lakers yellow. Uniquely, though, Baller went with a driver-less setup to help avoid the rough at Torrey Pines, so he went with a top-end setup full of TaylorMade Stealth2 and Stealth fairway woods and hybrids.

He fills out his bag with TaylorMade Stealth irons, TaylorMade Hi-Toe wedges and custom TaylorMade golf balls with his logo on them.

Check out Ben Baller’s full WITB here

Kickin’ it with Gareth Bale


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Gareth Bale – a newly retired Welsh soccer player (or footballer, if you prefer) – also teed it up alongside Ben Baller on the winning Pro-Am team. While we didn’t get a chance to capture photos of every club in Bale’s bag, we managed to capture a few photos of his setup.

He doesn’t have a bad golf swing, either, especially for being a former world-class member of Real Madrid and Tottenham.


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Justin Rose switches drivers

The last time we caught up with Rose at the 2022 Cadence Bank Houston Open, the equipment free agent had an old TaylorMade M2 2016 driver in the bag. He’s been conducting extensive driver testing recently, though.

This week, he ended up switching to a new Callaway Paradym 8.5-degree head, equipped with a Fujikura Ventus Black 6X shaft.

Justin Rose full 2023 WITB at Torrey Pines

Ben Martin’s new EvnRoll putter

Martin was previously using an old Guerin Rife mallet putter, but he switched into a new EvnRoll EV5.2 mallet putter at the 2023 Farmers Insurance Open.

James Hahn shows up with a mixed bag

Former PXG staffer James Hahn has apparently gone the free agent route in 2023, since he showed up at Torrey Pines this week with a mixed-brand setup, which includes a Titleist driver, TaylorMade fairway wood, PXG hybrid, Callaway irons, Titleist Vokey wedges, and a Scotty Cameron putter.

See what GolfWRX members are saying about Hahn’s new free agency and golf clubs

TaylorMade’s San Diego head covers

TaylorMade’s Carlsbad HQ is just down the road from Torrey Pines, so the company typically designs some San Diego-inspired headcover heat when the PGA Tour comes into town. The 2023 Farmers Insurance sunset versions certainly did not disappoint.

Unfortunately, the sun is also setting on this week’s Tour Report from Torrey Pines. We’ll see you next week as the Tour travels up the West Coast to Pebble Beach.

Check out all of our photos from Torrey Pines here

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