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Hole 3: Ben Hogan: “I had a dream” 

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He was much misunderstood, and I certainly do not intend to contribute to more of that. My first few encounters with Mr. Hogan were tough. And if you only consider one dimension of Ben Hogan, you might call him crusty. I assure you, however, that he had many dimensions that would come out in time. He was guarded, but he did later show his passion and softer side. I just needed to earn my stripes.

Stick with me and I promise in a few holes I will give you a few glimpses of a warmer and fuzzier Ben Hogan. If you can’t wait, my buddy Tim Scott has a number of those in his recent book, which is a great read. As for me and my stories, I need to take you down this path as it happened to me.

Anyone who could get just a little bit close to Ben Hogan would soon learn he loved dearly a number of causes. I am only going to report what I saw him do or what I heard him say in my presence. With that backdrop, I can tell you that I experienced several examples of his enormous passion and love on the following subjects: his country, the U.S. military, the game of golf and those who play it at all levels, his family, his company, his products, his employees, Texas, and even stray dogs. Those are the things that for me caused his first impression as a crusty, demanding man to chip and melt away.

There is no doubt, however, that Mr. Hogan was a fiery competitor. He drove himself hard to be his best and demanded no less from those around him. I doubt anyone he led ever worked harder or faced bigger obstacles than he did. If you have ever played for a tough coach or experienced the pressure of a military drill instructor, you know that it is not always pleasant. You also know that from the pressure you became a better player, a better teammate or a better solider because you were challenged and driven hard. That was Mr. Hogan. He didn’t coddle his employees, but he did instill team loyalty and an extreme sense of accomplishment.

Over the years, I’ve thought a lot about something I saw him do in 1988 — or maybe it was 1989 — that offers insight into how his mind worked. You’ve probably heard his quote about golf: “The best part of the game is improving.” He talked of that many times.

Anyways, here’s the story.

Mr. Hogan always made a point to be with his troops at the yearly Ben Hogan Company sales meetings. Company salesmen and management folks from across the country and the world would gather each year to celebrate successes and map out the plans and products for the next year. The year of this story, we had the most successful and hottest product in the industry: our “Edge” irons. On the night of our formal awards dinner, Mr. Hogan was to speak. Guys and gals were pontificating all day as to what would be his subject, and we knew that he was very creative over the years in how he would address the group. 

When the doors to the banquet hall opened for dinner, roughly 40 full-grown golf geeks in suits jockeyed for the seats near the main table to get as close as they could to Mr. Hogan. I was pretty aggressive and wiry quick in those days, so I’m proud to say I got one of the prime seats. I would be near enough to catch it all.

Mr. Hogan came in the room and was seated at the head table with Jerry Austry (our president) and the mucky muck VPs. Mr. Hogan had a reputation of not being much for chit-chat, but he seemed to be having a good time discussing whatever the head table subjects were during dinner. After chow and a number of presentations for sales awards, Jerry got up to introduce our very rare speaker. Doug McGrath (one of the VPs) went over to shut down the drink waiters and bartender; he did not want anything to distract from Mr. Hogan’s address.

After Jerry’s introduction, Ben Hogan rose and stepped to the podium. He was in his late 70s at the time. Mr. Hogan gripped his left and right hands on the podium furniture, and slowly turned his head left and right and scanned the room. He had no notes with him. The silence he invoked was loud. Ben Hogan was a true master of the pause and could use silence like no one I’ve ever encountered since. All eyes that night watched and waited. If Elvis had crawled out of his grave at Graceland and entered the room’s side door, I doubt if anyone would have cared. We were Ben Hogan’s team and our leader was about to speak. 

The silence was finally broken when Mr. Hogan leaned into the microphone, and I’ve transcribed what he said to the best of my memory. 

[quote_box_center]

Men, (pause). A few nights ago I had a dream. It was Masters Sunday. All the greats were there and I was in the last group. I stepped to the first tee and hit the greatest drive of my life. The ball flew like a rocket. I hit my second shot near the pin and tapped in for my birdie. I was happy.

I stepped to the second hole and hit my drive. It set up perfectly for my approach shot. My third was at the flag and trickled near, and I tapped in for another birdie. After two holes I was 2-under. I went to the third tee. Same thing there, birdie. Now I’m 3-under for the day.”   

[/quote_box_center]

Mr. Hogan continued shot by shot, describing 14 more dream holes at Augusta National, each of which resulted in a birdie. He had many times during his career said that there should be no reason a golfer could not make a birdie or better on every hole. It seems his dream was a round just like that. It took a good while for Mr. Hogan to describe all these holes, but the room was mesmerized and locked into his story.

[quote_box_center]“Then in my dream, I found myself looking up the hill standing on the tee at 18. I was 17 strokes under par for my final round. It was the best dream of my life. I hit my drive up the hill on 18 with the same rocket trajectory as the first hole. My second hit the green and tracked towards the pin. After it came to rest, I had a makeable putt for my birdie. I then rolled that putt at the hole. It was tracking perfectly. At the last moment, the ball lipped out around the cup and left 6 inches for par and a final-round score of 55.”[/quote_box_center]

Everyone in the room started to laugh uncontrollably… everyone but Mr. Hogan, that is.  He kept a stern face and squeezed both sides of the podium as if he wanted to break it.   After he let us hoo and haw for a few seconds, Mr. Hogan raised both arms high in the air. The room went silent. He had complete command again and gruffly said:

[quote_box_center]You guys might think that lip out was funny, but I didn’t!”[/quote_box_center]

There was a long pause.

[quote_box_center]”My best dream ever had become a nightmare! I was so damn mad it woke me up and I haven’t slept since.”[/quote_box_center]

I didn’t think it possible, but Mr. Hogan found a way to scowl at us even more. We didn’t know how to react. Was he serious? For a moment, I wondered if the nightmare had been real and it and sleep deprivation had melted his mind. But at the apex of this newly imposed silence, Mr. Hogan’s icy stare slowly morphed into a sly grin, and then a real smile. A few seconds later, he topped off the smile with a millisecond “I gotcha” wink.

He stepped away from his pulpit and sat down, and everyone in the room leaped to their feet. We were ape like berserk with cheers, applause and gut-wrenching laughter.

It was a priceless moment of Ben Hogan being Ben Hogan.

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Tom Stites has spent more than 30 years working in the golf industry. In that time, he has been awarded more than 200 golf-related patents, and has designed and engineered more than 300 golf products that have been sold worldwide. As part of his job, he had the opportunity to work with hundreds of touring professionals and developed clubs that have been used to win all four of golf's major championships (several times), as well as 200+ PGA Tour events. Stites got his golf industry start at the Ben Hogan Company in 1986, where Ben Hogan and his personal master club builder Gene Sheeley trained the young engineer in club design. Tom went on to start his own golf club equipment engineering company in 1993 in Fort Worth, Texas, which he sold to Nike Inc. in 2000. The facility grew and became known as "The Oven," and Stites led the design and engineering teams there for 12 years as the Director of Product Development. Stites, 59, is a proud veteran of the United States Air Force. He is now semi-retired, but continues his work as an innovation, business, engineering and design consultant. He currently serves on the Board of Directors of the Ben Hogan Foundation, a 501C foundation that works to preserve the legacy and memory of the late, great Ben Hogan.

15 Comments

15 Comments

  1. Ray Moore

    Aug 5, 2015 at 3:58 pm

    Excellent Data. Is the waiter that served Mr. Hogan still alive I think his name was Charles at Shady Oaks CC. I heard a story that Mr. Hogans wife was sending Mr. Hogan in town to be fitted for a new suit or two which he did not like to do and he told the waiter if I’m going you are going also would you be able to verify. Thank you

  2. Sara "Gene" Crawford

    Aug 3, 2015 at 7:56 pm

    These were great men. Thank you Tom, for showing the world just pieces of my “paw paw” !!

  3. Pingback: Ben Hogan “I had a dream” | Bringing you all the news from around the world

  4. M.

    Jul 12, 2015 at 8:18 pm

    How far the game has come from it’s gentlemen like beginnings to the half wit trolling offspring of today… go find another sport to heckle douche bags!

  5. Christosterone

    Jul 12, 2015 at 9:50 am

    Tom,
    I LOVE golf history….in fact, my wife is always telling me to delete all the 60s and 70s “Open Championship” episodes from the DVR.
    Your articles are quickly climbing the ladder in my rankings…
    And though I am not a Hogan fan, his place in history is unarguable and your articles invaluable..
    Please keep em’ coming….
    Thanks
    -Christosterone

  6. BD57

    Jul 11, 2015 at 10:26 pm

    Tom,

    Keep telling the stories, knowing the folks who know their history and respect the game appreciate it.

  7. Big Tony

    Jul 10, 2015 at 1:19 pm

    Thankfully Ben Hogan did not have a Twitter account. The canyon-esq divide between his pretty golf swing and basic social decency is so sad it could make tennis fans out of all of us. Where are you Sam Sneed?

  8. Josh

    Jul 10, 2015 at 11:46 am

    Some of you are just pitiful. The guy is sharing an inside glimpse of one of the most noted golfers of all time and all you can do is come back with snarky comments about everything.

    If you hate Hogan so much why are you even reading the articles?

    Tom, great stories keep them coming.

  9. Slimeone

    Jul 10, 2015 at 5:24 am

    Sounds like Hogan was the life of the party.

  10. Jake Anderson

    Jul 10, 2015 at 4:52 am

    seems like this hogan person was very unlikable. and he wasn’t even a very good golfer, so why bother?

    • Me Nunya

      Jul 11, 2015 at 12:37 am

      I wish they would just moderate the obvious trolls.

  11. Nolanski

    Jul 9, 2015 at 4:30 pm

    Love it! Keep em coming.

  12. Chuck

    Jul 9, 2015 at 12:33 pm

    Well, if he made a three (drive-“approach”- one putt) on the second hole at Augusta on “Masters Sunday,” that would have been an eagle. Not that I would have been counting, listening to Ben Hogan. Maybe it was a Masters Sunday where Ben, in his seventies, was playing at Shady Oaks and not Augusta.

    • Zak Kozuchowski

      Jul 9, 2015 at 1:03 pm

      Chuck, the story has been corrected. He was describing his third shot on No. 2.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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