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Hole 1: The day I met Ben Hogan

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This story was selected as one of the 15 best GolfWRX stories of 2015!

It was 1986, and The Ben Hogan Company needed a new engineer. I was a R&D engineer at the time, and working in Wisconsin for the Kohler plumbing products company. It was a great job and company, but I was already golf crazy at that time and I had some good reasons to move to Texas. My very young son Jake lived in Dallas with his mother — plus they play golf year round in Texas.

This was before Herb Kohler built the incredible courses at Blackwolf Run and Whistling Straits. Years later I told him that I was glad he had not built these tracks earlier, as that would have made leaving the beautiful, deer-filled Wisconsin even harder.

Getting near my boy was the real reason I wanted to get to Texas, but the golf was a sweet attraction, too. With a perfect touch and timing, the Good Lord prompted the Hogan Company to advertise for a new product development engineer. On just the right day, I was changing flights at DFW and bought a copy of the Fort Worth paper. In the want ads I saw something like, ”Ben Hogan will pay you cash money to engineer and work on golf clubs.” So I applied.

My product development experience at Kohler got me the interview, but the Good Lord got me the job. It was truly a real miracle, because in 1986 I knew zero about club design and manufacturing. I was quickly made the boss of the model shop, and was to manage the master club maker Gene Sheeley and his incredible team of long-time club artisans.

Me as their boss? That was a joke.

I knew a few things about physics at that time, but these guys were the real deal in club design. I knew immediately that I was in over my head, so I went to Gene and professed my ignorance. I pleaded with him to teach me how to do the job right. At that, I guess he considered me harmless and over the next number of years he became my Yoda. His voice was even a bit like Yoda.

Gene was a patriot and the very best example of pure golf craftsmanship. He fought in World War II and Korea, and had a shoulder and arm full of bullet scars from a Chinese machine gun to prove it. He later told me he should have died many times in the wars. The only jobs he ever had in life were fighting for America and crafting clubs for Kenneth Smith and Ben Hogan. Early in the days of his company, Mr. Hogan had hired Gene away from Smith.

Gene later helped me blend my engineer stuff with the true old ways of the club. He also (a bit later) opened a very rare door for me with Mr. Hogan. It was a special few years for me as I learned from the two of them and I took my place inside Gene’s very guarded and close circle.

I never met the man Ben Hogan during my interview period or my first few weeks with the company. About one month after I reported for work, I was invited to play with a member at Shady Oaks. I was thrilled to play at the famous home of Hogan. After the round (and a few quick-moving 19th hole beverages), I headed for the men’s locker room and facilities. While I was standing in front of a single use Kohler product, engaged in my own private personal plumbing business, I noticed a figure pulling up to a nearby fixture. When I realized who it was I nervously looked over my shoulder, but I should have waited until I had completed the task in hand.

The turn to gawk re-directed the stream of my spent beverages. He was ignoring me, thankfully, and didn’t see the errant hosing I gave the wall and the floor. I’m especially relieved (pun intended) that he did not notice the back splash evidence on the leg of my khaki pants. I secretly apologized to the Shady Oaks janitor that would have to clean it up the next morning, cinched up and hurried to the sink to wash. I wanted that man to see me washing my hands, vigorously. I wanted him to have no doubt that my soon-to-be-outstretched hand was clean.

After the wash, I almost reached out to him there at the sink, but then remembered my southern daddy’s advice: “Never introduced yourself to a stranger in the men’s room.” So I went outside the plumbing area and set up for an introduction ambush. At this point of my life no one had ever coached me as to the safest way to approach or interact with this very special man. I stupidly thought he would actually be excited to know he had a new employee and engineer working for his company. That assumption would soon be proven wrong. So I went out to the locker room like a well-positioned ambush hunter and waited for him. After a long couple of minutes that seemed like hours, Mr. Ben Hogan walked out.

Because I didn’t know better, I stood directly in his path to the locker room. There was no way for him to walk around me. I knew this was the golf giant of the world, but I was surprised to see that he was only about my height. Any comfort that gave me soon evaporated. As he got closer I noticed his eyes. Wow, they were so brightly blue! His eyes reminded me of a brilliant blue-eyed Australian cow dog I once loved. These eyes, however, were not happy. A really intense glare started to come over his face. Was he mad I was in his path? Today I’m sure of that, but with the ignorance and bravo of youth I foolishly squared up and stuck out my right hand.

[quote_box_center]“Mr. Hogan my name is Tom Stites,” I said. “I just went to work as a new engineer for your company. I am very proud, honored and excited to be working for you.” [/quote_box_center]

Hogan stopped dead still and stared at me. It was a melting stare. I’ve never seen anything like it before or since. At the focal point of that gaze, I started to quickly lose my ambush objective. I suddenly wished I was somewhere else. Part of me said I should use my military trained “about face” footwork and run. I had already put myself in the head lights, however, and like a doomed deer that would soon be introduced to a speeding car’s bumper I completely froze. I continued to hold out my empty (and now nervous) hand.

After what seemed an eternity, and just before I was almost able to bolt, Mr. Ben Hogan reached up with his right hand and grabbed mine. He gripped it hard. I grew up with real rodeo cowboys so I can say this: Hogan had one of those right hands like a bull rider — nothing but muscle — and a hand strength that was completely out of proportion to the rest of his body. It was one of those “I win” handshake grips.

Still no words yet, just more stare and grip. He didn’t even give it a single pump up or down. A few more seconds…just grip…more stare.

I was losing this encounter and would soon be unhinged. Finally, with his left hand he reached up to cover and grab both or our right hands. When he had added this to achieve complete two-handed control of the connection between us, he gave me a firm body jerk toward him. This was not a normal hand shake. I had to shuffle and find my footing. If he didn’t have my complete attention before, he did now. After I had recovered what was left of my balance, he gruffly uttered the words I will remember to my dying day:

“Well, sonny… don’t you SCREW anything up.”

Actually he used another word for “screw,” but I clearly understood what he meant. “Don’t worry Mr. Hogan, sir. I won’t.” That was all I could say, and it was barely audible. I did my 180-degree about face and got out of there. It would be months before I would be near him again, but his specific verbal directive was with me for the rest of my days at The Ben Hogan Company.

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Tom Stites has spent more than 30 years working in the golf industry. In that time, he has been awarded more than 200 golf-related patents, and has designed and engineered more than 300 golf products that have been sold worldwide. As part of his job, he had the opportunity to work with hundreds of touring professionals and developed clubs that have been used to win all four of golf's major championships (several times), as well as 200+ PGA Tour events. Stites got his golf industry start at the Ben Hogan Company in 1986, where Ben Hogan and his personal master club builder Gene Sheeley trained the young engineer in club design. Tom went on to start his own golf club equipment engineering company in 1993 in Fort Worth, Texas, which he sold to Nike Inc. in 2000. The facility grew and became known as "The Oven," and Stites led the design and engineering teams there for 12 years as the Director of Product Development. Stites, 59, is a proud veteran of the United States Air Force. He is now semi-retired, but continues his work as an innovation, business, engineering and design consultant. He currently serves on the Board of Directors of the Ben Hogan Foundation, a 501C foundation that works to preserve the legacy and memory of the late, great Ben Hogan.

22 Comments

22 Comments

  1. bob

    Jul 31, 2015 at 1:12 am

    we judge people today on how they act in front of a camera. outgoing, friendly-good people. surly, not talkative-a jerk. mr. Hogan was simply a man that had no outgoing personality, he really didn’t care what you thought about him. he was who he was. some people just cannot open up to the public. generally they are deeper thinkers than normal people. lee Trevino was great when they turned the camera on, but when it went off, all that disappeared. I think mr. Hogan had a “engineers mind” that never allowed him to see things that a “normal person” saw. he was different-so we criticize him.

  2. Perry

    Jun 16, 2015 at 9:24 am

    This is awesome. How does anyone rate this a shank?

  3. JHM

    Jun 13, 2015 at 11:08 pm

    Great read – looking forward to more

  4. Matty D

    Jun 12, 2015 at 8:16 am

    Hey Tom Stites

    Will there be a season 2 by chance?

    “Tiger and Nike”

    Nice Drive down the middle on 1.
    Great Read looking forward to the next 17 holes!

  5. RG

    Jun 11, 2015 at 7:20 am

    Hogan was famously rude. When Arnold Palmer first went on tour, Hogan would insult him and say he had no business playing professionally with a swing like his. Hogan would never call Palmer by his name, always called him “fella.” Great golfer, rude man.

  6. Johnny

    Jun 10, 2015 at 9:55 am

    Tom,

    Would love to hear your thoughts about the book that Kris Tschetter wrote, Mr. Hogan, The Man I Knew.

  7. Jeez Utz

    Jun 9, 2015 at 3:46 pm

    Too bad Deke couldn’t teach Ben that it costs nothing to be nice.

  8. Ricky Redline

    Jun 9, 2015 at 10:31 am

    So which is it? Gene Sheeley or Gene Sully?

  9. Joe

    Jun 9, 2015 at 9:30 am

    Not impressed by Hogan. No story ice ever heard makes me give two cents about the guy. Nor his lack of understanding of his own swing…

  10. other paul

    Jun 9, 2015 at 8:17 am

    I feel much less silly now about my own meeting of a great local celebrity and hockey player now. I just fell over my tongue and sounded stupid.

  11. Monte Scheinblumh

    Jun 9, 2015 at 12:32 am

    Reminded me of the time i met Jack Nicklaus. All he said was “Monte, just lick my sack”

    Just sat back and laughed

  12. Sean

    Jun 8, 2015 at 9:14 pm

    Thanks for sharing that story…and being so honest about it too. 🙂

  13. Christosterone

    Jun 8, 2015 at 9:04 pm

    Great story….I am mixed on my thoughts regarding Mr. Hogan.
    2 stories come to mind every time someone mentions his name(and I wish these thoughts did not as I would love to love him)
    Anyhow, the first is when an amateur Johnny Miller approached him at a U.S. Open during lunch to introduce himself to his hero and tell Mr. Hogan he was the low amateur…Mr. Hogan’s response was terse(to put it kindly)
    Johnny was a kid seeking to meet his idol and Mr. Hogan was a fellow competitor and his behavior was unnecessary.
    The second is the litany of behaviors he exhibited towards Arnold Palmer. I won’t go into details but Mr. Palmer has alluded to these “incidents” numerous times with Arnie’s patented kindness….in short, Arnold is a better man than most considering his treatment.

    • Jack

      Jun 11, 2015 at 9:44 pm

      Why do you keep calling him “Mr. Palmer?”

      • RG

        Jun 12, 2015 at 8:02 am

        Why wouldn’t you call him “Mr. Palmer?”

      • Christosterone

        Jun 12, 2015 at 12:10 pm

        I called him Arnie and Arnold as well.
        “Mister” is typically used as a courtesy in America for addressing elders.
        If someone is your elder by a decade or more(general rule of thumb) it is a show of respect…
        As a contemporary of Johnny Miller, I am less instinctually predisposed to use “mister” in reference to him…

  14. Nevin

    Jun 8, 2015 at 9:04 pm

    Excellent story.

  15. Philip

    Jun 8, 2015 at 6:18 pm

    Just a priceless story and experience.

  16. JBH

    Jun 8, 2015 at 3:19 pm

    Great story Tom, what a fantastic experience!

    • MHendon

      Jun 8, 2015 at 4:37 pm

      +1 You took the words right out of my mouth.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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