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Hole 3: Ben Hogan: “I had a dream” 

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He was much misunderstood, and I certainly do not intend to contribute to more of that. My first few encounters with Mr. Hogan were tough. And if you only consider one dimension of Ben Hogan, you might call him crusty. I assure you, however, that he had many dimensions that would come out in time. He was guarded, but he did later show his passion and softer side. I just needed to earn my stripes.

Stick with me and I promise in a few holes I will give you a few glimpses of a warmer and fuzzier Ben Hogan. If you can’t wait, my buddy Tim Scott has a number of those in his recent book, which is a great read. As for me and my stories, I need to take you down this path as it happened to me.

Anyone who could get just a little bit close to Ben Hogan would soon learn he loved dearly a number of causes. I am only going to report what I saw him do or what I heard him say in my presence. With that backdrop, I can tell you that I experienced several examples of his enormous passion and love on the following subjects: his country, the U.S. military, the game of golf and those who play it at all levels, his family, his company, his products, his employees, Texas, and even stray dogs. Those are the things that for me caused his first impression as a crusty, demanding man to chip and melt away.

There is no doubt, however, that Mr. Hogan was a fiery competitor. He drove himself hard to be his best and demanded no less from those around him. I doubt anyone he led ever worked harder or faced bigger obstacles than he did. If you have ever played for a tough coach or experienced the pressure of a military drill instructor, you know that it is not always pleasant. You also know that from the pressure you became a better player, a better teammate or a better solider because you were challenged and driven hard. That was Mr. Hogan. He didn’t coddle his employees, but he did instill team loyalty and an extreme sense of accomplishment.

Over the years, I’ve thought a lot about something I saw him do in 1988 — or maybe it was 1989 — that offers insight into how his mind worked. You’ve probably heard his quote about golf: “The best part of the game is improving.” He talked of that many times.

Anyways, here’s the story.

Mr. Hogan always made a point to be with his troops at the yearly Ben Hogan Company sales meetings. Company salesmen and management folks from across the country and the world would gather each year to celebrate successes and map out the plans and products for the next year. The year of this story, we had the most successful and hottest product in the industry: our “Edge” irons. On the night of our formal awards dinner, Mr. Hogan was to speak. Guys and gals were pontificating all day as to what would be his subject, and we knew that he was very creative over the years in how he would address the group. 

When the doors to the banquet hall opened for dinner, roughly 40 full-grown golf geeks in suits jockeyed for the seats near the main table to get as close as they could to Mr. Hogan. I was pretty aggressive and wiry quick in those days, so I’m proud to say I got one of the prime seats. I would be near enough to catch it all.

Mr. Hogan came in the room and was seated at the head table with Jerry Austry (our president) and the mucky muck VPs. Mr. Hogan had a reputation of not being much for chit-chat, but he seemed to be having a good time discussing whatever the head table subjects were during dinner. After chow and a number of presentations for sales awards, Jerry got up to introduce our very rare speaker. Doug McGrath (one of the VPs) went over to shut down the drink waiters and bartender; he did not want anything to distract from Mr. Hogan’s address.

After Jerry’s introduction, Ben Hogan rose and stepped to the podium. He was in his late 70s at the time. Mr. Hogan gripped his left and right hands on the podium furniture, and slowly turned his head left and right and scanned the room. He had no notes with him. The silence he invoked was loud. Ben Hogan was a true master of the pause and could use silence like no one I’ve ever encountered since. All eyes that night watched and waited. If Elvis had crawled out of his grave at Graceland and entered the room’s side door, I doubt if anyone would have cared. We were Ben Hogan’s team and our leader was about to speak. 

The silence was finally broken when Mr. Hogan leaned into the microphone, and I’ve transcribed what he said to the best of my memory. 

[quote_box_center]

Men, (pause). A few nights ago I had a dream. It was Masters Sunday. All the greats were there and I was in the last group. I stepped to the first tee and hit the greatest drive of my life. The ball flew like a rocket. I hit my second shot near the pin and tapped in for my birdie. I was happy.

I stepped to the second hole and hit my drive. It set up perfectly for my approach shot. My third was at the flag and trickled near, and I tapped in for another birdie. After two holes I was 2-under. I went to the third tee. Same thing there, birdie. Now I’m 3-under for the day.”   

[/quote_box_center]

Mr. Hogan continued shot by shot, describing 14 more dream holes at Augusta National, each of which resulted in a birdie. He had many times during his career said that there should be no reason a golfer could not make a birdie or better on every hole. It seems his dream was a round just like that. It took a good while for Mr. Hogan to describe all these holes, but the room was mesmerized and locked into his story.

[quote_box_center]“Then in my dream, I found myself looking up the hill standing on the tee at 18. I was 17 strokes under par for my final round. It was the best dream of my life. I hit my drive up the hill on 18 with the same rocket trajectory as the first hole. My second hit the green and tracked towards the pin. After it came to rest, I had a makeable putt for my birdie. I then rolled that putt at the hole. It was tracking perfectly. At the last moment, the ball lipped out around the cup and left 6 inches for par and a final-round score of 55.”[/quote_box_center]

Everyone in the room started to laugh uncontrollably… everyone but Mr. Hogan, that is.  He kept a stern face and squeezed both sides of the podium as if he wanted to break it.   After he let us hoo and haw for a few seconds, Mr. Hogan raised both arms high in the air. The room went silent. He had complete command again and gruffly said:

[quote_box_center]You guys might think that lip out was funny, but I didn’t!”[/quote_box_center]

There was a long pause.

[quote_box_center]”My best dream ever had become a nightmare! I was so damn mad it woke me up and I haven’t slept since.”[/quote_box_center]

I didn’t think it possible, but Mr. Hogan found a way to scowl at us even more. We didn’t know how to react. Was he serious? For a moment, I wondered if the nightmare had been real and it and sleep deprivation had melted his mind. But at the apex of this newly imposed silence, Mr. Hogan’s icy stare slowly morphed into a sly grin, and then a real smile. A few seconds later, he topped off the smile with a millisecond “I gotcha” wink.

He stepped away from his pulpit and sat down, and everyone in the room leaped to their feet. We were ape like berserk with cheers, applause and gut-wrenching laughter.

It was a priceless moment of Ben Hogan being Ben Hogan.

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Tom Stites has spent more than 30 years working in the golf industry. In that time, he has been awarded more than 200 golf-related patents, and has designed and engineered more than 300 golf products that have been sold worldwide. As part of his job, he had the opportunity to work with hundreds of touring professionals and developed clubs that have been used to win all four of golf's major championships (several times), as well as 200+ PGA Tour events. Stites got his golf industry start at the Ben Hogan Company in 1986, where Ben Hogan and his personal master club builder Gene Sheeley trained the young engineer in club design. Tom went on to start his own golf club equipment engineering company in 1993 in Fort Worth, Texas, which he sold to Nike Inc. in 2000. The facility grew and became known as "The Oven," and Stites led the design and engineering teams there for 12 years as the Director of Product Development. Stites, 59, is a proud veteran of the United States Air Force. He is now semi-retired, but continues his work as an innovation, business, engineering and design consultant. He currently serves on the Board of Directors of the Ben Hogan Foundation, a 501C foundation that works to preserve the legacy and memory of the late, great Ben Hogan.

15 Comments

15 Comments

  1. Ray Moore

    Aug 5, 2015 at 3:58 pm

    Excellent Data. Is the waiter that served Mr. Hogan still alive I think his name was Charles at Shady Oaks CC. I heard a story that Mr. Hogans wife was sending Mr. Hogan in town to be fitted for a new suit or two which he did not like to do and he told the waiter if I’m going you are going also would you be able to verify. Thank you

  2. Sara "Gene" Crawford

    Aug 3, 2015 at 7:56 pm

    These were great men. Thank you Tom, for showing the world just pieces of my “paw paw” !!

  3. Pingback: Ben Hogan “I had a dream” | Bringing you all the news from around the world

  4. M.

    Jul 12, 2015 at 8:18 pm

    How far the game has come from it’s gentlemen like beginnings to the half wit trolling offspring of today… go find another sport to heckle douche bags!

  5. Christosterone

    Jul 12, 2015 at 9:50 am

    Tom,
    I LOVE golf history….in fact, my wife is always telling me to delete all the 60s and 70s “Open Championship” episodes from the DVR.
    Your articles are quickly climbing the ladder in my rankings…
    And though I am not a Hogan fan, his place in history is unarguable and your articles invaluable..
    Please keep em’ coming….
    Thanks
    -Christosterone

  6. BD57

    Jul 11, 2015 at 10:26 pm

    Tom,

    Keep telling the stories, knowing the folks who know their history and respect the game appreciate it.

  7. Big Tony

    Jul 10, 2015 at 1:19 pm

    Thankfully Ben Hogan did not have a Twitter account. The canyon-esq divide between his pretty golf swing and basic social decency is so sad it could make tennis fans out of all of us. Where are you Sam Sneed?

  8. Josh

    Jul 10, 2015 at 11:46 am

    Some of you are just pitiful. The guy is sharing an inside glimpse of one of the most noted golfers of all time and all you can do is come back with snarky comments about everything.

    If you hate Hogan so much why are you even reading the articles?

    Tom, great stories keep them coming.

  9. Slimeone

    Jul 10, 2015 at 5:24 am

    Sounds like Hogan was the life of the party.

  10. Jake Anderson

    Jul 10, 2015 at 4:52 am

    seems like this hogan person was very unlikable. and he wasn’t even a very good golfer, so why bother?

    • Me Nunya

      Jul 11, 2015 at 12:37 am

      I wish they would just moderate the obvious trolls.

  11. Nolanski

    Jul 9, 2015 at 4:30 pm

    Love it! Keep em coming.

  12. Chuck

    Jul 9, 2015 at 12:33 pm

    Well, if he made a three (drive-“approach”- one putt) on the second hole at Augusta on “Masters Sunday,” that would have been an eagle. Not that I would have been counting, listening to Ben Hogan. Maybe it was a Masters Sunday where Ben, in his seventies, was playing at Shady Oaks and not Augusta.

    • Zak Kozuchowski

      Jul 9, 2015 at 1:03 pm

      Chuck, the story has been corrected. He was describing his third shot on No. 2.

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19th Hole

5 examples of how Lexi Thompson has been treated harsher than any of her peers

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Following Lexi Thompson’s Solheim Cup post-round presser on Friday evening, the 28-year-old has been the topic of much discussion.

Golf pundits and fans alike have been weighing in with their takes after this exchange with a reporter surrounding an untimely shank on Friday afternoon went viral:

After the incident, LPGA Hall of Famer Nancy Lopez said that Lexi has “been picked on and drug through negative comments. She is tired of it”

So has the criticism of Lexi Thompson been justified, or is this yet another example of her being unfairly treated?

Well, here are five times, in my opinion, that Lexi has been scrutinized far differently over the years than her peers.

2022 KPMG PGA Championship

At the 2022 KPMG PGA Championship, Lexi Thompson held a two-stroke lead with three holes to play. She couldn’t close the deal and lost the tournament.

Afterwards, she was fined $2k (as were the rest of the group) for slow play.

Lexi declined to speak to the media and got hammered on social media for doing so…

Almost every golfer at some point has skipped a media session following disappointment on the course, and nobody has really batted an eyelid.

Tiger skipped back-to-back post-round media briefings at the 2019 WGC Mexico after being frustrated with his putting. Remember the backlash over that? Nah, me neither.

Donald Trump

@TheWhiteHouse

Every (or nearly every) big-name golfer under the sun has played golf with Donald Trump. Tiger Woods, Brooks Koepka, Dustin Johnson, Rory McIlroy etc. Nobody really cared.

For whatever reason, when Lexi Thompson did, it was a story, and she took herself off social media soon after the photo was posted.

 

View this post on Instagram

 

A post shared by Lexi Thompson (@lexi)

2021 U.S. Women’s Open

In the final round of the 2021 U.S. Women’s Open, Lexi Thompson had a 6-foot eagle on her opening hole. She missed and made birdie to lead by five.

She then lost the tournament.

Following the round, Brandel Chamblee said on ‘Live From’:

“She’s got 6 feet away. Now professional golfers don’t miss the center of the face by a pinhead. Look where she hits this putt on the very 1st hole. Look where this putt comes off the face. She would have missed the center of the putter there by a half an inch. I have never — I have never — seen a professional golfer miss the center of the putter by a wider margin than that. That was at the 1st hole. “

Honest? Absolutely. Correct? Brandel usually is. Has any other LPGA golfer been handed the full-on Chamblee treatment? Not to my knowledge.

2023 Solheim Cup

Lexi Thompson spoke the words, “I don’t need to comment on that” when a reporter asked her about a failed shot, and the golf community collectively lost their minds.

Lost on many people is the fact that she literally answered the question instantly after.

Jessica Korda described the reporting of the awkward exchange with the media member as yet another example of the golf media shredding Lexi, but in reality, it was really just golf media covering the furore created by golf fans reacting to the viral clip.

Lexi then won her next two matches, collecting 3 points from 4 for the U.S. team. But nobody seems to care about that.

Instagram

‘yOu ShoUlD PrAcTIce puTTinG’

There’s very few golfers that have been plagued with such inane posts on their Instagram page as Lexi Thompson has.

I’ve tracked golfer’s social media accounts over the past few years (job requirement, sort of?). I can categorically say that Lexi gets some of the angriest and most aggressive responses to her posts of any golfer. Male or female. (She also gets some very nice ones too).

Despite countless posts of Thompson relentlessly practising her putting, the number of comments from dummies accusing her of neglecting that area of her game is both bizarre and alarming. Notice how the comments have been disabled on the post below? Probably not a coincidence.

 

View this post on Instagram

 

A post shared by Lexi Thompson (@lexi)

Go on any other golfer’s social account, and it will be hard to find the same dynamic.

Throw in the scandalous rules decision at the 2017 ANA Inspiration that cost her a second major title and spawned the “Lexi rule,” and it’s hard not to think Lexi has had a bit of a raw deal at times.

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Instruction

The Wedge Guy: My top 5 practice tips

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While there are many golfers who barely know where the practice (I don’t like calling it a “driving”) range is located, there are many who find it a place of adventure, discovery and fun. I’m in the latter group, which could be accented by the fact that I make my living in this industry. But then, I’ve always been a “ball beater,” since I was a kid, but now I approach my practice sessions with more purpose and excitement. There’s no question that practice is the key to improvement in anything, so today’s topic is on making practice as much fun as playing.

As long as I can remember, I’ve loved the range, and always embrace the challenge of learning new ways to make a golf ball do what I would like it to do. So, today I’m sharing my “top 5” tips for making practice fun and productive.

  1. Have a mission/goal/objective. Whether it is a practice range session or practice time on the course, make sure you have a clearly defined objective…how else will you know how you’re doing? It might be to work on iron trajectory, or finding out why you’ve developed a push with your driver. Could be to learn how to hit a little softer lob shot or a knockdown pitch. But practice with a purpose …always.
  2. Don’t just “do”…observe.  There are two elements of learning something new.  The first is to figure out what it is you need to change. Then you work toward that solution. If your practice session is to address that push with the driver, hit a few shots to start out, and rather than try to fix it, make those first few your “lab rats”. Focus on what your swing is doing. Do you feel anything different? Check your alignment carefully, and your ball position. After each shot, step away and process what you think you felt during the swing.
  3. Make it real. To just rake ball after ball in front of you and pound away is marginally valuable at best. To make practice productive, step away from your hitting station after each shot, rake another ball to the hitting area, then approach the shot as if it was a real one on the course. Pick a target line from behind the ball, meticulously step into your set-up position, take your grip, process your one swing thought and hit it. Then evaluate how you did, based on the shot result and how it felt.
  4. Challenge yourself. One of my favorite on-course practice games is to spend a few minutes around each green after I’ve played the hole, tossing three balls into various positions in an area off the green. I don’t let myself go to the next tee until I put all three within three feet of the hole. If I don’t, I toss them to another area and do it again. You can do the same thing on the range. Define a challenge and a limited number of shots to achieve it.
  5. Don’t get in a groove. I was privileged enough to watch Harvey Penick give Tom Kite a golf lesson one day, and was struck by the fact that he would not let Tom hit more than five to six shots in a row with the same club. Tom would hit a few 5-irons, and Mr. Penick would say, “hit the 8”, then “hit the driver.” He changed it up so that Tom would not just find a groove. That paved the way for real learning, Mr. Penick told me.

My “bonus” tip addresses the difference between practicing on the course and keeping a real score. Don’t do both. A practice session is just that. On-course practice is hugely beneficial, and it’s best done by yourself, and at a casual pace. Playing three or four holes in an hour or so, taking time to hit real shots into and around the greens, will do more for your scoring skills than the same amount of range time.

So there you have my five practice tips. I’m sure I could come up with more, but then we always have more time, right?

More from the Wedge Guy

 

 

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19th Hole

Vincenzi: Fortinet Championship First Round Leader picks

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The PGA Tour begins its fall season with a trip to Wine Country as the world of golf patiently awaits the 2023 Ryder Cup which is just a few weeks away. Silverado is a course where plenty of players with varying skill sets can compete, but strong West Coast history tends to be a major factor.

In the past four editions of the Fortinet Championship, there have been six first-round leaders or co-leaders. Of the six, three have started their rounds in the morning wave, and three started in the afternoon. The leading scores have all been between 63 and 65.

As of now, the winds look to be very docile, with speeds of 4-7 MPH throughout the day. I don’t see either the AM or PM wave as having a major advantage.

2023 Fortinet Championship First-Round Leader Picks

Zac Blair +9000 (FanDuel)

First-Round Tee Time: 1.22 p.m PT

A big theme for me this week is targeting players who have had success at both Silverado and the West Coast in general. Blair finished 22nd here last year, and also finished 4th back in 2019. That year, he shot 66 in rounds two and three, showing his ability to go low on this track.

In 2022, Blair gained 3.8 strokes putting and in 2019, he gained 8.6. The 33-year-old seemingly has these greens figured out.

C.T. Pan +9000 (FanDuel)

First-Round Tee Time: 8.23 a.m PT

At the end of the 2023 season, C.T. Pan showed flashes of what made him a good player prior to his injury struggles early in the year. He finished 4th at the AT&T Byron Nelson in May, and 3rd at the RBC Canadian Open in June. He also finished 6th at Silverado back in 2021, gaining 4.5 strokes on approach and 6.6 strokes putting.

A few weeks off may have given Pan a chance to reset and focus on the upcoming fall swing, where I believe he’ll play some good golf.

Joel Dahmen +110000 (FanDuel)

First-Round Tee Time: 7:28 a.m PT

After becoming a well-known name in golf due to his affable presence in Netflix’ “Full Swing” documentary, Dahmen had what can only be considered a disappointment of a 2023 season. I believe he’s a better player than he showed last year and is a good candidate for a bounce back fall and 2024.

Dahmen finished in a tie for 10th at the Barracuda Championship in late July, and the course is similar in agronomy and location to what he’ll see this week in Napa. He has some strong history on the West Coast including top-ten finishes at Riviera (5th, 2020), Pebble Beach (6th, 2022), Sherwood (8th, 2020), TPC Summerlin (9th, 2019) and Torrey Pines (9th, 2019).

James Hahn +125000 (Caesars)

First-Round Tee Time: 1:55 p.m PT

James Hahn absolutely loves golf on the West Coast. He’s won at Riviera and has also shown some course form with a 9th place finish at Silverado back in 2020. That week, Hahn gained 4.7 strokes putting, demonstrating his comfort level on these POA putting surfaces.

He finished T6 at the Barracuda back in July, and there’s no doubt that a return to California will be welcome for the 41-year-old.

Peter Malnati +125000 (BetRivers)

First-Round Tee Time: 12.27 p.m PT 

Peter Malnati excels at putting on the West Coast. He ranks 3rd in the field in Strokes Gained: Putting on POA and has shown in the past he’s capable of going extremely low on any given round due to his ability to catch a hot putter.

His course history isn’t spectacular, but he’s played well enough at Silverado. In his past seven trips to the course, he’s finished in the top-35 four times.

Harry Higgs +150000 (BetRivers)

First-Round Tee Time: 1.55 p.m PT

In what is seemingly becoming a theme in this week’s First-Round Leader column, Harry Higgs is a player that really fell out of form in 2023, but a reset and a trip to a course he’s had success at in the past may spark a resurgence.

Higgs finished 2nd at Silverado in 2020 and wasn’t in particularly great form then either. Success hasn’t come in abundance for the 31-year-old, but three of his top-10 finishes on Tour have come in this area of the country.

Higgs shot an impressive 62 here in round two in 2020, which would certainly be enough to capture the first-round lead this year.

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