Connect with us

Equipment

Maxfli, the Next Top Flite?

Published

on

TaylorMade just announced the sale of the Maxfli brand name to big box retailer Dick’s Sporting Goods this week.

This announcement was not really all that surprising. TaylorMade has allowed the Maxfli brand name to languish in a saturated golf ball market. TaylorMade had recently jumped back into the ball market with their TP Red and TP Black premium golf balls. The only Maxfli that was hanging on to any sort of acceptable sales numbers was the Noodle. Not surprisingly, TaylorMade is keeping the Noodle name within their brand strategy. According to Yahoo Finance, the price of the Maxfli brand sale will be kept confidential. You can bet that big box retailers Dick’s Sporting Goods and Golf Galaxy will be selling looking to sell a bunch of Maxflis in the very near future.

In the past, Maxfli made some excellent performance oriented golf balls. The Black Max immediately comes to mind. Of course, the Noodle has always been a top seller. It seems like Maxfli is now destined to be the next Top Flite. The Top Flite brand was swept under the rug by Callaway, becoming an afterthought practically overnight. Only recently has Top Flite, rather their parent company, Callaway, tried to ressurect the Top Flite brand with the introduction of the new D2 series and the Gamer. Unfortunately, it may be a little bit too late for this once proud golf ball label. I don’t see Top Flite as a major player any time soon. I hope that Maxfli can survive into the fututre.

Maxfli has been around the block and it is a shame that this brand will most likely be watered down in some shape or form. Will they now be known as a harsh feeling, two for one, big box deal of a golf ball? If so, that’s too bad. It is surprising that after a failed foray into the ball market during the mid 1990’s (remember the Innergel) TaylorMade used their brand name ahead of an established, and possibly more marketable Maxfli name.

However, it appears TaylorMade had a plan in place. They relied on the Maxfli brand to bridge the gap, if you will, until research and development of the new TP series was ready for tour level battle. According to Dean Snell, TaylorMade’s Senior Director of Research and Development, "In the price point that we are dealing with today for TaylorMade’s golf balls to be the best products in each category we weren’t going to put TaylorMade on there until we were ready with that product. Today we are ready."

TaylorMade waited patiently until the the new TP ball was worthy of the TaylorMade nameplate. They wanted to develop a real tour level presence. Now they have it. With the premium ball in place, It looks like the re-branded TaylorMade Noodle will fill the void nicely a few rungs down in price point.

Will it be long before another once proud golf ball line starts doing guard duty on the shelf, right next to the Top Flite? Maybe, maybe not.

Your Reaction?
  • 2
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP1
  • OB0
  • SHANK0

3 Comments

3 Comments

  1. Mike Ewing

    Feb 17, 2008 at 4:19 pm

    The golf industry is going through a phase of consolidation. The market is tighter and the competitors are scrambling for a larger peice of the pie. Callaway did it with Hogan and Top-flite. Hogan was once a proud name with a decent tour presence, since Callaway the name has almost been silented. Callaway in the mean time has increased it’s marketing on clubs, balls, apparell, shoes,etc. a one stop shop for all your golfing needs all with the Callaway Brand Name attached. Nike has taken a similar approach but starting with clothing/shoes and then entering the ball and club market but once again a one stop shop all with the Nike Brand Name. Now we have Taylormade/Addidas Golf clothing shoes clubs and balls a slightly different approach with the shoes and clothes falling under the Addidas brand name, but the two are becomming more interchangeable. Titleist.Footjoy may want to step it up on the complete brand one stop shop or they might lose out on the tighter market. It’s been a while since we seen a ball club combo from Maxifli the revolution irons are the last I remember. bridgestone and srixon are marketing a combo of ball & club but i would be interested in the market share comparisons to Callaway, Nike, Titleist and Taylormade/Addidas.

  2. 18th Legion

    Feb 17, 2008 at 2:08 pm

    Sorry, I re-read the article and misunderstood the part about TMAG selling the BRAND name to Dick’s, which makes my previous comment irrelevant.

  3. 18th Legion

    Feb 17, 2008 at 1:43 pm

    Has TaylorMade-adidas indicated that they would sell the MaxFli name? It would be a great pick-up for a compnay such as MacGregor or Adams looking to get into the golf ball business. Unfortunately, I could see TMAG not wanting to sell the name to prevent future competition.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Whats in the Bag

Collin Morikawa WITB 2024 (July)

Published

on

Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade SIM TI (14 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P-Series Proto (4), P7CB (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4), True Temper Dynamic Gold Tour Issue X100 (5-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-SBC)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Whats in the Bag

Wyndham Clark WITB 2024 (July)

Published

on

  • Wyndham Clark what’s in the bag accurate as of the AT&T Pebble Beach Pro-Am. 

Driver: Titleist GT3 (10 degrees)  
Shaft: Project X HZRDUS Smoke Green 60 6.5 TX

3-wood: TaylorMade Qi10 (15 degrees)  
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Mizuno Pro Fli-Hi, Titleist 620 CB (4-9)  
Shafts: Mitsubishi Tensei AV Raw White 100HY X (3), True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (P, G, S), Vokey Design WedgeWorks (60-A)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey AI-One Jailbird
Grip: SuperStroke Zenergy

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x

More photos of Wyndham Clark’s WITB in the forums.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Product Reviews

Fujikura 2024 Ventus Black, Ventus Red review – Club Junkie Reviews

Published

on

About the 2024 Ventus: Fujikura has big shoes to fill with the 2024 Ventus shaft lineup as the previous shafts were deemed iconic by most. VeloCore Plus is the technology that will set the new Ventus lineup apart and we saw its debut earlier this year in the 2024 Ventus Blue shaft.

Now it is Ventus Black and Ventus Red’s turn with VeloCore Plus to round out the lineup. VeloCore Plus is the shafts bias core that is made up of different layers, and types, of carbon fiber sheets. This core is built around stability of the club head to ensure it can help deliver center contact more often while adding ball speed. The 2024 Ventus line is now complete with Red for mid/high launch, Blue for players seeking mid-launch, and Black for low launch.

Look & Feel

Out of the box, the Ventus Black and Red match their Blue sibling with a new matte finish to their paint. Black has a simple matte black finish that almost looks charcoal grey in the sunlight. Red is a little more of a drastic change with a deeper hue. I would consider the new Ventus Red’s paint a maroon color that has some nice depth with the matte finish. Out in the sunlight, both shafts look great and don’t transmit any glare from the sun. The classic Ventus graphics are present up near the grip and the Ventus text is now a silver outline near the center. While everything seems new with the 2024 Ventus line, they are easily identified as Ventus shafts.

Feel is such a subjective thing to describe, but both of the new Ventus shafts have good feel to them. For me, the new Black and Red shafts have a slightly stouter feel to them through the swing. The Ventus Black is definitely a stiff profile that is designed for players with speed that takes a little more power to load. The great thing about Ventus Black is that you can get the low spin and launch you need without having a harsh feel and lots of vibration. At impact, you get a little less “kick” as your hands get to impact than the previous Ventus Black. Black will also feel a touch harder to turn over, taking away that feeling of losing it left.

Ventus Red has a softer and more active feel to it than Ventus Black. The handle section feels very stiff and stable while the mid and tip sections allow you to feel the flex of that shaft throughout the swing. As you start your downswing, you can feel Red flex lower down the shaft compared to Black. The softer tip section makes the shaft feel like it really is releasing energy at the point of impact and Red is a little easier to square up and hit a draw with.

Performance

I think we can all agree that the Ventus shafts released in 2018 performed exceptionally well. This new 2024 lineup leans on VelCore Plus to do even better. Ventus Black sticks to its roots as a low launch and low spin shaft. It keeps spin down no matter where you hit it on the face of the club. Typically a low heel shot ramps up the spin number but Ventus Black kept that, and other shots, spin down. Looking at launch monitor numbers, I never had a shot hit 3,000 rpm of spin, while there were a few under 2,000. Launch was also lower than Red both on the monitor as well as just looking at the window of the shot. A flat penetrating flight is what Ventus Black produced shot after shot. The starting line of my shots with Ventus Black were also a little more right of Red. Stability is key with the Black and swinging hard won’t cause the shaft to get loose and create an offline shot.

Ventus Red will offer a higher flight but without adding too much spin. I noticed almost 1.5 degrees more launch but with only around 350rpm more spin. I know people get scared of higher launching shafts, but the new Ventus Red can add some height without adding spin and losing control. While the flight isn’t as penetrating as Ventus Black, Red has not ballooned on me or shown any rise into the wind. The shaft is easier to square up and hit a draw with, but even as a drawer of the ball, I haven’t feared going left with it. For me, Red wasn’t high spinning either with shots averaging just under 2,400rpm for good and poorly struck shots. Shots that didn’t hit the center of the face stayed online well and had less curvature on them than I would have expected.

Final Thought

Fujikura had a tough job to replace the original Ventus, and I think they have done well to make an updated shaft that still shares the core Ventus DNA. You have the same three flight and spin options with a slightly tighter and stiffer feel to them. Performance is top-notch, and I don’t think anyone will be disappointed with the new shafts.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

WITB

Facebook

Trending