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Maxfli, the Next Top Flite?



TaylorMade just announced the sale of the Maxfli brand name to big box retailer Dick’s Sporting Goods this week.

This announcement was not really all that surprising. TaylorMade has allowed the Maxfli brand name to languish in a saturated golf ball market. TaylorMade had recently jumped back into the ball market with their TP Red and TP Black premium golf balls. The only Maxfli that was hanging on to any sort of acceptable sales numbers was the Noodle. Not surprisingly, TaylorMade is keeping the Noodle name within their brand strategy. According to Yahoo Finance, the price of the Maxfli brand sale will be kept confidential. You can bet that big box retailers Dick’s Sporting Goods and Golf Galaxy will be selling looking to sell a bunch of Maxflis in the very near future.

In the past, Maxfli made some excellent performance oriented golf balls. The Black Max immediately comes to mind. Of course, the Noodle has always been a top seller. It seems like Maxfli is now destined to be the next Top Flite. The Top Flite brand was swept under the rug by Callaway, becoming an afterthought practically overnight. Only recently has Top Flite, rather their parent company, Callaway, tried to ressurect the Top Flite brand with the introduction of the new D2 series and the Gamer. Unfortunately, it may be a little bit too late for this once proud golf ball label. I don’t see Top Flite as a major player any time soon. I hope that Maxfli can survive into the fututre.

Maxfli has been around the block and it is a shame that this brand will most likely be watered down in some shape or form. Will they now be known as a harsh feeling, two for one, big box deal of a golf ball? If so, that’s too bad. It is surprising that after a failed foray into the ball market during the mid 1990’s (remember the Innergel) TaylorMade used their brand name ahead of an established, and possibly more marketable Maxfli name.

However, it appears TaylorMade had a plan in place. They relied on the Maxfli brand to bridge the gap, if you will, until research and development of the new TP series was ready for tour level battle. According to Dean Snell, TaylorMade’s Senior Director of Research and Development, "In the price point that we are dealing with today for TaylorMade’s golf balls to be the best products in each category we weren’t going to put TaylorMade on there until we were ready with that product. Today we are ready."

TaylorMade waited patiently until the the new TP ball was worthy of the TaylorMade nameplate. They wanted to develop a real tour level presence. Now they have it. With the premium ball in place, It looks like the re-branded TaylorMade Noodle will fill the void nicely a few rungs down in price point.

Will it be long before another once proud golf ball line starts doing guard duty on the shelf, right next to the Top Flite? Maybe, maybe not.

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  1. Mike Ewing

    Feb 17, 2008 at 4:19 pm

    The golf industry is going through a phase of consolidation. The market is tighter and the competitors are scrambling for a larger peice of the pie. Callaway did it with Hogan and Top-flite. Hogan was once a proud name with a decent tour presence, since Callaway the name has almost been silented. Callaway in the mean time has increased it’s marketing on clubs, balls, apparell, shoes,etc. a one stop shop for all your golfing needs all with the Callaway Brand Name attached. Nike has taken a similar approach but starting with clothing/shoes and then entering the ball and club market but once again a one stop shop all with the Nike Brand Name. Now we have Taylormade/Addidas Golf clothing shoes clubs and balls a slightly different approach with the shoes and clothes falling under the Addidas brand name, but the two are becomming more interchangeable. Titleist.Footjoy may want to step it up on the complete brand one stop shop or they might lose out on the tighter market. It’s been a while since we seen a ball club combo from Maxifli the revolution irons are the last I remember. bridgestone and srixon are marketing a combo of ball & club but i would be interested in the market share comparisons to Callaway, Nike, Titleist and Taylormade/Addidas.

  2. 18th Legion

    Feb 17, 2008 at 2:08 pm

    Sorry, I re-read the article and misunderstood the part about TMAG selling the BRAND name to Dick’s, which makes my previous comment irrelevant.

  3. 18th Legion

    Feb 17, 2008 at 1:43 pm

    Has TaylorMade-adidas indicated that they would sell the MaxFli name? It would be a great pick-up for a compnay such as MacGregor or Adams looking to get into the golf ball business. Unfortunately, I could see TMAG not wanting to sell the name to prevent future competition.

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2021 TaylorMade Spider X, EX, S, and SR putters offer improved roll, feel, and forgiveness



Building putters is about creating options and incorporating technology. For TaylorMade’s all-new Spider putters for 2021—including the Spider X Hydro Blast, EX, Spider S, and SR—it’s the little details that make big differences.

“With this new class of Spider putters, we focused on removing two of those variables: aim and alignment … While each putter brings something unique to the table, they are bonded by a foundation of forgiveness, stability, and True Path alignment that makes it easier to aim.” – Bill Price, Product Creation, Putters & Wedge

The idea of a “classic” golf club or putter shape won’t generally have people reminiscing about a TaylorMade Spider, but the design has been around for well over a decade—and although it has gone through some design tweaks over the years, the modern Spider is here to stay

Spider X Hydro Blast

This putter is all about small changes to an already great design with the most notable being the Hydro Blast finishing process. The new Spider X also features

  • The classic Spider X head shape, available in both a face-balanced double-bend and a smaller slant neck with 21 degrees of toe hang.
  • Multimaterial construction to offer maximum stability and increased MOI.
  • White True Path for a high-contrast look that is easy to align

Availability and Price

Preorder for the Spider X Hydro Blast starts today, March 2, with putters arriving at retail starting March 12 with a price of $279.99.

The new Spider X will be available in stock lengths of 33″, 34″, and 35″ be completed with a KBS Chrome C-Taper Stepless shaft and Super Stroke Pistol GTR 1.0 grip.

Spider EX

With the Spider EX, TaylorMade is flexing its putter design capabilities when it comes to face technology to improve roll and feel. The Spider EX features a new co-molded insert made of white TPU urethane and small aluminum beams angled at 45°. This combination of materials gets the ball up and rolling quicker and also creates a soft yet solid feel to improve player feedback.

Speaking of feedback and feel the Spider EX has a newly designed “Fluted feel” shaft with a more flexible portion starting 5″ below the tip to add stability while also maintaining a softer feel through the stroke,  and is slightly larger than the Spider X to increase MOI.

Availability and price

Preorder for the Spider EX starts today, March 2, with putters arriving at retail starting March 12 with a price of $349.99 – See chart for full color availability.

The stock options will include lengths of  33″, 34″, and 35″, the TaylorMade Fluted Feel shaft and to top it off a Super Stroke Pistol GTR 1.0 grip.

Spider S and SR

It’s about options and alignment. The Spider S uses geometry and topline sights to help golfers who prefer to use the width of the ball for accurate sighting.

The Spider S also offers the same Fluted Feel shaft and white TPU Pure roll insert to create a soft feel.

The Spider SR is the “Stability Monster” of the 2021 TaylorMade putter lineup and utilizes multiple weights around the head to raise MOI.

While the Spider S’s alignment system is for players who use the front of the putter, the SR places the True path alignment away from the face and between the wings. This allows golfers to use the clean topline and parallel wings to line up to the intended path while still offering a visual aid to behind the ball.

Availability and Price

The Spider S and SR putters will be available for preorder March 2 and will land at retail beginning April 9, with a price of $279.99. The stock configurations will include lengths of 33″, 34″, and 35 and they will be completed with a TaylorMade Fluted Feel shaft and to topped with a Super Stroke Pistol GTR 1.0 grip.

Spider S options

Spider SR options

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‘Can’t seem to chip with forged wedges’ – GolfWRXers discuss



In our forums, our members have been trying to help out WRXer ‘RkoDavey’, who is struggling to chip with forged wedges. ‘RkoDavey’ kicks off the thread saying:

“For most of my golfing life, I’ve struggled to chip with my sand wedge but usually have no trouble when I use my gap wedge, and I’m starting to wonder if this is related to my equipment. My gap wedge is part of my P790 iron set, but no sand wedge is available, so I play an Adams Tom Watson forged 56-degree wedge (bounce is 13 degrees).

 I can’t tell you how many times I chunk little greenside chips with my Adams wedge, but if I chip with my gap wedge, the club seems to glide right through the turf, and I have much better results. My problems arise when I have little green to work with and need the ball to stop quick–my gap wedge simply isn’t the right tool for that type of shot.”

And he poses two questions for fellow members to help him out:

“First, is there something about forged wedges that makes them radically different from your typical gap wedge that comes with a set of irons? I had this same issue with the previous irons I owned, and I wonder if it’s my equipment or if it’s all in my head.

Second, what recommendations can you give for a 55 or 56-degree sand wedge that will perform similar to my gap wedge?”

Our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • IPA4me: “Check the bounce. Also, consider cavity back wedges for the added forgiveness.”
  • mootrail: “You’re comparing your super hot face hollow body set wedge to an ancient stamping with zero modern wedge design parameters. They might be perfectly fine for some, but the first thing to do is to toss them out. There are a few hollow body wedges out there, but it’s your swing and conditions first. You need to get to the shop and test them out.”
  • jomatty: “I’d check the leading edge between the two clubs.”

Entire Thread: “‘Can’t seem to chip with forged wedges'”

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Whats in the Bag

WITB GolfWRX Members Edition: GtiClay



Recently we put out the call for our members to submit their WITBs in our forum to be featured on the GolfWRX front page. Since then, our members have been responding in numbers!

Now it’s time to take a look at the bag of GtiClay.

*Full details on the submission process can be found here, and you can submit your WITB in this forum thread.*

Member: GtiClay

GtiClay WITB

“I used to do the WITB more often here. It’s been a REALLY long time. Maybe more than 10 years, and I, unfortunately have only 1 year where I played more than 20 rounds in a year since then. I’m gonna play more… a lot more in the coming years as I’m turning 48 this year and want to have a damn good birthday week at Bandon when I turn 50.

My goal is sub 5 handicap by then. I have still been mostly playing i3 blades and TM 300s. But I want to convert to ‘legal grooves’, so I just picked up my first new set of irons in maybe 15 years. The i210’s… so here’s my current WITB.”

Driver: TaylorMade M4 (10.5 degrees turned a bit to “lower” as I like a slightly open face at address)
Shaft: Ozik Matrix 80M Black Tie X @ 44.5″

3-wood: TaylorMade R9 paintbreak TI (15 degrees)
Shaft: Tipped Ozik Matrix 80M Black Tie X

5-wood: Tour Edge Exotics “ladies edition” (18 degrees)
Shaft: Tipped OG Aerotech SS85 X

Irons: Ping i210 (3-9i)
Shafts: KBS Tour 130X

Wedges: Ping Glide 3.0 46 @ 47*, 54 @ 53*
Shafts: KBS Tour 130X

Callaway PM grind 60*, shaft TBD

(note – this is cold weather setup.  I plan to drop the 3 wood and add my 2019 PM grind 58* and 64* with S400 when it warms up and I need it.)

Putter: Scotty Cameron JAT, TaylorMade Ghost Marenello 355g, both at 34″.

The JAT is somewhere else and due to Covid I haven’t been able to get it, but as soon as I can, I’ll put it into play.

Grip: Stock Pistol

Golf Ball: I love the Callaway HX balls in the wind, but will play most any premium urethane ball that is on sale.

Grips: Golf Pride Tour Velvet Cord BCT midsize with 2x extra tape.

Get submitting your WITB in our forum as we’ll be publishing more and more of them on our front page over the coming days and weeks.

Feel free to make it your own too by including some thoughts on your setup, your age, handicap, etc. Anything you feel is relevant!

Share your WITBs here.


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