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Adidas to release asymmetrical golf shoes

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Left-handed and right-handed golfers swing from opposite sides of the ball, so why would they wear the same shoes? Adidas is making the case that they shouldn’t with its new Asym Energy Boost golf shoes, which are sold in both left- and right-handed models.

The Asym Energy Boost is golf’s first fully asymmetrical design, Adidas says, and for $300 per pair, golfers can experience what it’s like to wear a pair of shoes specifically designed for their side of the ball.

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[quote_box_center]“The great thing about asymmetrical technology is that it is intuitive, meaning whenever we tell someone why we developed the asym energy boost and explain that our feet work differently during the golf swing, people get it,” said Masun Denison, Director of Global Product Marketing, Footwear at adidas Golf. “It is complex to make a shoe like this, but easy to understand the benefit it provides.”[/quote_box_center]

Using biomechanical equipment, heat maps and force plate pressure studies, Adidas engineers found differences in horizontal and vertical forces between the way a golfer’s right foot and left foot worked — for both right-handed and left-handed golfers. With this information, Adidas was able to develop shoes that maximized stability, power and energy transfer by strategically placing boost foam and gripmore spikes in certain areas.

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Gripmore spike configurations use different size spikes that are placed in different areas for each foot.

Dissimilar spike configurations between the shoes benefit particular needs of each foot throughout the swing, leading to more stability and traction, Adidas says. The shoes also use a full-length energy foam sole, and asymmetrical outsoles and uppers, which are designed to harness energy.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

23 Comments

23 Comments

  1. Mat

    May 6, 2016 at 7:48 am

    I have spikes that have two settings, and I set them asymmetrically now. This is just another way to do that. It does work, but I can easily say I won’t spend that amount.

  2. John McGinn

    Apr 30, 2015 at 6:34 am

    These golf shoes have intrigued me. As a Podiatrist, I am always eager to look into the ethos of design when it comes to helping foot function. Looking at the biomechanical research data will pretty much confirm that these shoes will influence foot function. My question is; will they influence your game? Hmm? The proof is in the pudding but if your golf form is off, don’t expect $300 to set it right. You’ll need to look at your whole game. For me, these shoes look the part. I appreciate the design research which adds to the professional brand but I see many cheaper alternatives in the same class. Will I buy a pair? Not ruling them out till I try them on.

  3. zoots

    Apr 6, 2015 at 2:19 am

    Put $300 towards lessons and golf bare foot like Snead

  4. Golfraven

    Apr 2, 2015 at 5:31 pm

    Guess those will not stop hackers from slicing the ball. price too high and poor looks. A NO from me.

  5. Tanner

    Apr 2, 2015 at 7:37 am

    Do these shoes prevent a sway? There should be shoes for amateurs, that help improve the game. This way we don’t have to worry, about hip bumps, dplane etc making the game more fun.

  6. Bruce

    Apr 2, 2015 at 6:05 am

    guess this is why the workers in Vietnam are striking.
    they found out their $8 shoes are selling for $300.

  7. Mike Chong

    Apr 1, 2015 at 11:36 pm

    $300 is way expensive. hard to convince myself to get a pair

  8. Steve P

    Apr 1, 2015 at 6:17 pm

    Etonic Stabilites used to be offered in RH and LH versions. Etonic was also the company that invented waterproof golf shoes.

  9. Carlos Danger

    Apr 1, 2015 at 1:41 pm

    Not a horrible idea. I dont think people will bite on the $300, if it started under $200 I think they would get some good sales.

    I look at these as less of a performance benefit and potentially more of a durability factor. I personally wear out the toe on my right foot and the outside of my left foot. If these shoes had extra support, padding, rubber, etc…in the places that golfers typically wear out…that would be pretty cool, i guess.

  10. Nellaad

    Apr 1, 2015 at 11:16 am

    I saw these shoes being worn by a player just this past weekend on the European Tour event shown on the Golf Channel. I thought they were pretty sharp looking for Addidas shoes. I did not know what the deal was with them but Low and behold here they are. $300 bucks huh, those are Ecco prices and they is the reason I don’t like Ecco’s!! Perhaps I will catch them later in the year on sale at Golf Locker!!

  11. HeftyLefty

    Apr 1, 2015 at 7:01 am

    This is not a “new” idea. Puma released asymmetrical golf shoes a number of years ago when their smart quill technology debuted. Not necessarily hating on the tech, just poiting out that this is rehash of a similar concept that obviously didn’t gain much traction in the industry. Any one remember the particular model of Puma shoes? What was your experience, positive / negative / unnoticeable / indifferent?

  12. TheInfidel

    Apr 1, 2015 at 4:23 am

    #AprilFool

  13. Rosie

    Mar 31, 2015 at 8:13 pm

    I seem to remember that John Huston was penalized at the Masters for illegal shoes which were deemed to be building a stance. Are these shoes “conforming”?

    • Jusitn

      Apr 1, 2015 at 12:33 am

      Are you stupid? The shoe had nothing to do with building the stance. He moved the surroundings around him to build his stance.

      • Brian

        Apr 1, 2015 at 10:34 am

        Weight Rite shoes were banned in the middle of the Masters. He had to change shoes for the next round.

      • BD57

        Apr 1, 2015 at 12:06 pm

        Sorry, Justin, but you’re wrong about that – so Is Rosie (to some extent).

        Huston did indeed use “Weight Rite” shoes for a brief period of time. They were built with a “bias” toward the center of your stance – think of putting a wedge of wood (or a golf ball) under the outside of your right foot to keep you from swaying on the backswing, and a wedge under the front foot to keep you from swaying forward on the downswing.

        USGA decided they were non-conforming, Huston stopped wearing them & they went away.

        • Carlos Danger

          Apr 1, 2015 at 1:34 pm

          I would have guessed that Justin was correct being that he started his comment off with “are you stupid?”

          Typically someone who calls someone stupid for making a comment that is not correct, is 100% sure that they are correct themselves…

          I think I am just going to start all of my conversations with people like ol’ Justin. “Paper or Plastic sir?”
          “Are you stupid! Paper, please…thank you”

  14. Tom

    Mar 31, 2015 at 3:13 pm

    Awww give it a rest guys. Research and development cost $$$. By the end of the season you can p/u a used pair for $150.

  15. Shayne

    Mar 31, 2015 at 1:31 pm

    Very interesting idea, but $300!!!!

  16. Boo

    Mar 31, 2015 at 12:34 pm

    Yeah, they need to get real on the $300 price, its not as if the other shoes with good bottoms are getting it done. Not solving a problem just an added feature that might add something but probably not!

  17. AJ Jensen

    Mar 31, 2015 at 12:31 pm

    I not one inclined to believe in sport-shoe mumbo jumbo, especially because like club makers the shoe people would rather have us buying new products every season. This does make sense though, consider a golfer stresses his footprint differently for a right or a left handed player, and the stresses are similar from shot to shot

  18. Nolanski

    Mar 31, 2015 at 11:55 am

    Makes sense but $300 shoes is insulting. Plus there is no spike in the toes. Hogan would be rolling over in his grave.

    • Carlos Danger

      Apr 1, 2015 at 1:37 pm

      Your insulted by golf shoes? Just dont buy them…there problem solved

      I did not know Mr. Hogan personally…but I am going to take a wild guess that he would never have cared in any way how much a pair of golf shoes cost

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Whats in the Bag

Billy Horschel WITB 2024 (February)

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Driver: Titleist TSR3 (9 degrees @10.5, C1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TSi2 (15 degrees, 18 degrees)
Shaft: Project X HZRDUS Smoke Black 6.5 70 TX (15), Project X HZRDUS Smoke Black 6.5 80 TX (18)

Irons: Titleist T100 (3-5), Titleist 620 CB (6-9)
Shafts: True Temper Dynamic Gold Tour Issue X100 (3-9)

Wedges: Titleist Vokey Design SM10 (46-10F, 52-12F, 56-08M), Titleist Vokey WedgeWorks Proto (60-V @62)
Shafts: True Temper Dynamic Gold Tour Issue X100 (46), Temper Dynamic Gold Tour Issue S400 (52, 56, 62)

Putter: Ping PLD Anser

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

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Whats in the Bag

Sam Burns WITB 2024 (February)

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  • Sam Burns’ what’s in the bag accurate as of the AT&T Pebble Beach Pro-Am. 

Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX

3-wood: Callaway Paradym Triple Diamond T (16 degrees)
Shaft: Fujikura Ventus Black 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold x100 Tour Issue (AW)

Wedges: Titleist Vokey Design SM10 (56-14F), Titleist WedgeWorks B7 Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)

Putter: Odyssey Ai-One #7S

Grips: Golf Pride Tour Velvet Align

Ball: Callaway Chrome Tour X

Check out more in-hand photos of Sam Burns’ WITB in the forums. 

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Michael Phelps’ mind-blowing gold Scotty Cameron + 10 awesome WM Phoenix Open photos

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The WMPhoenix Open at TPC Scottsdale provides golf fans and party-goers the perfect environment to celebrate what they love to do most: Watch golf, and party.

As such, the WMPO also provides apparel and equipment companies the perfect inspirations to make cool, fun and custom gear for the people to enjoy.

The creative and custom merch never ceases to please, and this year was no different. Actually, I think everyone turned up the heat on making cool stuff for this year.

Also, as always, we had some celebrity sightings during the Wednesday Pro-Am, and we dove into the celebs bags to see what kind of golf clubs they’re using. Big names such as Michael Phelps, Alex Rodriguez, Nick Saban, and DJ Kygo lead the way.

Below are 10 stand-out equipment stories from the 2024 WM Phoenix Open, and don’t forget to click here for all of our photos from the week.

1) Michael Phelps’ gold 1-of-1 Scotty Cameron putter (and Olympic Gold Medal TaylorMade wedges)    

Michael Phelps, a 23-time Gold medal-winning Olympic Swimmer, deserves to play a custom golden putter, and Scotty Cameron delivered.

Based on the “DSS” stamping in the back cavity of the putter, it’s made of Demascus Stainless Steel, with a glistening gold finish.

“Scotty sent me the putter, and I told him I don’t know if I even want to play it [because of how beautiful it is],” Phelps told GolfWRX.com on Wednesday at TPC Scottsdale. “Scotty said, ‘You better play it.’”

So, as instructed, Phelps used it in the WMPO Pro-Am on Wednesday.

If the gold 1-of-1 putter wasn’t enough, Phelps also uses custom TaylorMade MG2 wedges, which feature gold-and-silver star stampings that represent each of Phelps’ medal wins, in the precise order that he won them.

If I’m being 100% honest, that’s the coolest wedge stamping I’ve ever seen. Not sure how anything could top it, especially since you’d need at least 23 Gold medals to even compete. Looks like Phelps wins again.

See more Phelps WITB photos here

2) Alex Rodriguez, and his blacked out irons

Legendary baseball player Alex Rodriguez showed off a set all-black PXG 0311P Gen6 irons, which his caddie confirmed with GolfWRX.com that they were new in the bag for the event. He also uses a game-improvement Miura PI-401 long iron to add a touch of forgiveness at the top of the set.

Anecdotally speaking, for anyone curious about A-Rod’s power off the tee, he drove the ball nearly greenside on hole No. 10, which measures 373 yards from the Resort tees. It remains unconfirmed whether the ball took its first bounce off a cart path, but on a wet-and-rainy Wednesday, it was a colossal drive regardless. A-Rod has certified home-run power on the golf course (as much it pains this New York Mets fan to say).

See all the clubs Alex Rodgriquez has in the bag

3) DJ Kygo joins Cobra’s “Palm Tree Crew”

Kyrre Gørvell-Dahll, a.k.a. DJ Kygo, is a world-famous music DJ from Norway, and he wow’d the golf equipment world by having a new Cobra Darkspeed “Palm Tree Crew” custom driver in the bag at the 2024 WMPO.

Some would even say his new driver Stole the Show…

4) Nicolo Galleti’s Silkyy custom Ping PLD putter

With all the talk of celebrities so far, I wanted to remind everyone that a serious PGA Tour event is also being played this week, and Monday qualifier Nicolo Galletti – a former ASU golfer and roommate of Jon Rahm – will be using this raw Ping PLD putter.

See Galletti’s full WITB here

5) Waste Management custom gear

As discussed previously, the equipment companies turned up this year at the 2024 WMPO with their custom gear.

Below is a collection of photos from Bettinardi, Ping, SuperStroke, Odyssey and Swag Golf.

6) Higgo switches to a DF3 for south paws

In case you didn’t know, L.A.B. Golf recently launched a new line of DF3 (Directed Force 3) mallet putters, and left-hander Garrick Higgo has one in his bag this week.

7) Coach Nick Saban is still Coach Nick Saban

The legendary Nick Saban recently retired from his longtime head coaching gig at the University of Alabama, and accepted a job as an analyst for College GameDay. Although Saban will now be part of the media, he’s still Coach Nick Saban of the Alabama Crimson Tide at heart, as displayed by his “Roll Tide” Ping Glide 4.0 wedge, and “Coach Nick Saban” stitched golf bag.

Check out Coach Nick Saban’s full WITB here

8) The 2021 National League Cy Young winner, Corbin Burnes, brings the heat

Three-time MLB All-Star Corbin Burnes, formerly a pitcher for the Milwaukee Brewers, and currently a pitcher for the Baltimore Orioles, had a TaylorMade SIM “Rocket” 14-degree 3-wood in the bag, and this custom TaylorMade Spider GT putter on Tuesday at TPC Scottsdale.

See Burnes’ full WITB here

9) Spotted: New Scotty Cameron T-9 and T-9.5 putters

Scotty Cameron unveiled a slew of new T-9 and T-9.5 model putters this week, including compact mallet shapes with a slew of new alignment lines on the crown, and several different hosel styles. The one-piece milled crown allows Scotty Cameron a clean canvas for extended sightlines, while still providing angular shapes within the design to frame the ball at address.

Check out all of the new Scotty Cameron putters here

10) A 16th Hole miracle

The rain-shortened Wednesday Pro-Am, which also featured a brief hail storm, turned into a closest-to-the-pin contest for all of the celebrities on the 16th Hole. Within minutes following the contest, a double rainbow sprouted out of the grandstands.

Somehow, the photo above isn’t an A.I.-generated advertisement for Whoop, but a real photo that I took of a double-rainbow hovering over the 16th green.

Truly awesome.

And, with that, we say goodbye to the biggest party on grass, and we’ll see you next week at Tiger’s event: The 2024 Genesis Open in L.A.

See all of our photos from the 2024 WMPO here

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