Equipment
Bridgestone J715 460 Driver
If you’re not a fan of companies that release several new drivers each year, Bridgestone’s philosophy could be music to your ears. The company’s new J715 460 driver is its first new model in four years.
“We want consumers to know that when we introduce a new club, it will always offer real tangible performance benefits,” said Josh Kinchen, Golf Clubs and Accessories Marketing Manager at Bridgestone Golf.
Bridgestone incorporated four new technologies into its new J715 460 driver that allow it to launch higher and spin less than its predecessor — the recipe for more driver distance.
The most important of those technologies could be the Flex Action Speed Technology (F.A.S.T) in the crown, which will help golfers launch the ball higher and faster. F.A.S.T. means that the crown is thinner near the face, and gets progressively thicker towards the rear of the club head. The construction allows the face to flex more at impact, imparting more spring-like effect to improve launch.
Since the crown is designed to add a little “give” at impact, the Flex Action technology increases what the company calls “repulsion,” which means the ball moves away from the face faster than before. Think about it like this — you can jump higher off a diving board than rock hard cement, right?
You know when it’s raining and your driver face gets wet, and you can feel the ball slip off the face and go astray? On most driver faces on the market today, this happens when it’s dry, too. When the ball slips around on the face during impact, it causes unwanted spin and amplifies the effect of off-center strikes.
Bridgestone’s power-milled face (see it magnified above) is said to reduce that unwanted slippage at impact by adding friction, which enhances the quality of compression while the ball is on the face and reduces spin by 200-to-300 rpm’s, according to Bridgestone’s robot testing.
Bridgestone also added its new Spin Flight Control Technology to the driver that allows golfers to adjust the center of gravity — golf’s hottest trend to increase distance. The J715 has two adjustable weights in its sole that allow golfers to customize CG — either more forward for less spin and more fade, or more rearward for more spin and more draw.
The J715 460 also has an adjustable hosel that can set the face angle 1 degree open or closed, and the lie angle can be set to standard, or 1- or 2-degrees upright.
The J715 driver ($399) will be in stores on Feb. 1, 2015 in lofts of 8.5, 9.5, 10.5 and 12-degrees for right-handers (9.5 and 10.5-degrees for lefties available April 1). The stock shaft is a Mitsubishi Fubuki ZT with a Yellow Golf Pride Tour Velvet Grip.
See more photos and read the discussion in the forums.
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- Kevin Tway what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX
5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)
Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T
Grips: Golf Pride Tour Velvet Plus4
More photos of Kevin Tway’s WITB in the forums.
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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.
The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?
Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.
When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.
To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.
Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.
“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.
“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”
Read the rest of the piece over at PGATour.com.
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Equipment
Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird
With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.
On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.
Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.
See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here
GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?
Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’
So that’s why I went back.
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OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?
It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.
Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.
It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.
Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.
Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.
So it’s, like, in your locker right now, probably?
Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.
Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play?
Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.
There’s plenty that it’ll be a nice weapon to have.
It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.
Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.
And you obviously have a Jailbird putter this week. What spurred that on?
Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’
If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’
My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’
I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”
And you’re going with it this week?
Hundred percent.
Alright, I love it. Thank you, I always love talking gear with you. Play well this week.
Thanks, man.
See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here
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Romanempire
Jan 19, 2015 at 10:21 am
I am excited for this product as I play and promote Bridgestone to the fullest. Driver down through the wedges along with the balls. They have been successful with their rise to #2 in the ball market, more importantly the gap they have built between themselves and the #3 ball company, so now they can focus on being a force in the club market. Product looks great and they are a great company!
denny c
Jan 14, 2015 at 9:58 pm
I have this driver and I love it. I wish it came with jdm tour ad mj shaft but then again i do not want to drop another 300+
jim b
Jan 7, 2015 at 1:46 pm
Love what I see and read about this club.Will probably be buying one in about two years when they are much cheaper and I recover from my daughters wedding expenses this July.Thanks & good luck.
Regis
Jan 7, 2015 at 1:25 pm
I’m hoping its distributed widely enough so I can at least demo it. By the way the photo of the crown when examined seems to show no leaves on the trees, snow on the windshield and the author wearing a stocking cap. Same here and it makes me want to demo the club even more.
Mike Honcho
Jan 7, 2015 at 1:03 pm
Did I eat too much peyote for Christmas??? Left handed??? Be still my beating, hallucinating melon.
Chris c
Jan 6, 2015 at 10:07 pm
I look forward to trying this driver. I hope that when it is actually released in North America that both weight ports remain adjustable. I had been looking forward to trying the Srixon 545 until they decided to only release a “dumbed down” version in North America.
leon
Jan 6, 2015 at 10:12 am
Nice club! I have the J40 irons and wedges in the bag but am hesitate to put the woods in. Their lie angles are way too much upright for me, plus a closed club face, man, I will keep searching the balls on the left side all day long.
Fred
Jan 6, 2015 at 11:23 am
All the J40 drivers I’ve seen sit dead straight (neutral). That’s one thing I love about them, so easy to align.
stripe
Jan 6, 2015 at 9:38 am
Would love to try it if any places had them.
Jonny B
Jan 6, 2015 at 8:40 am
This likely won’t reach the masses or sell in high numbers, I don’t think I’ve ever seen Bridgestone clubs in a big box retailer – mostly seen them online or in pro shops.
I do applaud the shaft choice, I have a Fubuki ZT in my current Callaway driver and love the control it gives me. Heavier and stiffer than most stock offerings which actually will benefit the amateur golfer, help them keep it in the fairway more often.
Square
Jan 6, 2015 at 4:41 am
I’d put in the bag right now….nice!
other paul
Jan 6, 2015 at 1:55 am
Looks like a Callaway driver from the top to me…
slimeone
Jan 5, 2015 at 7:34 pm
I love Bridgestone and I’m sure this is a great driver but all this tech is old and already semi-redundant. TM just release their tech as soon as they can because they know that it gets old quickly. What is with the F.A.S.T acronym which sounds like the thick-thin face that others have been using for years? And the term “repulsion” sounds to me like COR.
I feel like Bridgestone Golf are pretty lazy and they don’t really care either way which I somehow respect. They also put out quality gear so it’s cool.