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ECCO strides ahead with the BIOM Hybrid 2

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A shoe design ought to begin with the foot in mind. Sounds obvious, right? ECCO’s founder didn’t think it was obvious to shoemakers in the 1960s. In the golf sphere, too, form seemed be trumping function in the late 2000s when ECCO decided to take golf shoes in a totally new direction, offering golfers spikeless, comfortable shoes that could be worn on the course, in the clubhouse and on the street.

Karl Toosbuy founded ECCO in 1963, and the company has been pushing innovation in footwear in general, and golf footwear in particular, ever since. Toosbuy, an accomplished shoemaker, was driven to own and operate his own business. He left a manager position at a shoe factory in Copenhagen to start his own outfit guided by a unique philosophy.

The idea that the shoes should be designed primarily with the foot in mind led to the creation of shoes that were supremely comfortable and functional. A commitment to quality, comfort and innovation lie at the heart of Toosbuy’s dream, and those principles are foundational to ECCO’s newest golf shoe: the BIOM Hybrid 2.

The Danish company produced its first pair of golf shoes in 1996. Since then, ECCO has signed the likes of Thomas Bjorn, Fred Couples, and Graeme McDowell. Perhaps most notably, the company pioneered the spikeless golf shoe revolution (ECCO calls them “hybrids”) with the launch of the original Golf Street shoe Fred Couples wore at the 2010 Masters.

FC5B2221
Above: Shoes in the ECCO BIOM series feature a completely anatomical last developed by scanning the feet of 2,500 athletes.

ECCO launched BIOM Golf in 2011 and produced the first golf shoe to utilize the company’s revolutionary Natural Motion technology. They followed up a year later with the BIOM Hybrid and then the Tour Hybrid in 2013, which features a high-performance outer and classic-looking upper.

Continuing the evolution of the BIOM technology in the golf shoe, ECCO is introducing the BIOM Hybrid 2 this season. It’s lighter and thinner than the existing BIOM Hybrid, which is presently one of the most popular golf shoes on the market.

I had a chance to speak with David Helter, ECCO USA’s Specialty Sales Director about the ECCO BIOM Hybrid 2, some of its component technology and the ECCO brand in general.

Check out the Q&A below.

BA: What about ECCO technology in shoe construction makes it different from its competitors?

DH: ECCO is one of the only major shoe manufacturers that own the entire production process. Producing our leathers and golf footwear exclusively in ECCO owned and operated factories allows for complete oversight of design and quality control.

ECCO Tannery 1
Above: One of ECCO’s tanneries, which are located in Europe, Southeast Asia and the Far East. 

Since its founding in 1963, ECCO has dedicated itself to the study of the human foot and has developed several unique technologies, most notably being our Direct Inject Process (DIP). Rather than using cement, like many manufacturers, each ECCO upper is placed in a mold where the polyurethane (PU) midsole is shot around it in liquid form creating a chemical bond. Not only does this process create an unbreakable, water-tight seal, it also reduces the overall weight of the shoe. As an alternative to the common EVA foam of other brands, PU is also highly flexible and resists breakdown for out-of-the-box comfort that lasts season after season.

Additional innovations include the ECCO Dynamic Traction System (E-DTS) outsole on our hybrid shoes that provides more than 800 traction angles and our HYDROMAX weatherproofing treatment to our leathers.

BA: Tell me about the leathers that ECCO uses in its shoes. What makes them so special?

DH: ECCO is the fifth-largest tannery in the world. In addition to producing all of our own, we provide leathers to many of the world’s leading luxury brands. More than 200 pairs of hands touch each piece of leather before it leaves our facilities, so ECCO customers can rest assured they are wearing only the best. Our vertical integration allows us to develop many specialty leathers for our golf collection, including highly-durable Yak and Camel along with traditional cowhide. In addition to world-class quality, all ECCO Golf leathers are treated with HYDROMAX for superb protection from the elements.

BA: Fred Couples and ECCO launched the spikeless shoe craze in 2010. What made the company’s spikeless shoes so popular?

DH: Couples brought hybrid golf footwear to global attention when he climbed the leaderboard in ECCO Golf Street at the 2010 Masters. Prior to that, no Tour players were competing in hybrid shoes, primarily because the materials couldn’t perform at that level. The ECCO E-DTS outsole – made from the same durable material as luggage wheels – changed that by offering more than 800 points of traction. It resists off-course wear and prevents on-course slippage despite Tour-level swing speeds. Golfers can travel seamlessly from car to course to other activities without changing shoes and enjoy a stylish, street-inspired aesthetic.

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Above: The mold for ECCO’s patented E-DTS hybrid outsole has approximately 100 molded traction bars offering 800 traction angles.

According to Golf Datatech statistics, in 2014, hybrid footwear now represents more than 45 percent of all golf footwear sales and ECCO leads the premium market in this category. ECCO remains at the forefront of the hybrid concept, now offering a diverse selection of hybrid product styles for golfers of all tastes.

BA: How has the BIOM Hybrid been received?

DH: BIOM Hybrid is a perfect example of how ECCO incorporates its extensive research into the human foot. It is built on the BIOM anatomical last which was created using data gathered after scanning more than 2,500 pairs of feet. It encourages the foot’s natural motion and brings it closer to the ground for increased feel while offering extreme flexibility and torsion. The result is BIOM Hybrid becoming the leading premium hybrid style in the golf market.

BA: So what’s next?

DH: In addition to BIOM Hybrid 2, ECCO will be launching several other new products this year including new Tour Hybrid and Street EVO One models that incorporate even more exotic leathers and lifestyle-driven aesthetics. There might be a few surprises as well. We are always looking for ways to incorporate fashion-forward upper designs with our E-DTS outsole to marry everyday style and superb on-course performance.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

9 Comments

9 Comments

  1. Stu

    Nov 6, 2014 at 12:05 pm

    Please make a wide version.

  2. Tanner

    Nov 6, 2014 at 7:54 am

    Will they ever create an anti sway shoe?

  3. Desmond

    Nov 5, 2014 at 12:45 pm

    I bought two pairs of the Biom w spikes — they fit better on my feet than the Hybrid. A little more money, but oh, so comfy with better leather and more stability.

    After reading the article, I am looking forward to the Tour Hybrid …. not in love with the Yak leather in the Hybrid.

  4. mike

    Nov 4, 2014 at 8:24 pm

    Bought my first pair this year at the recommendation of my club professional, and I have to say these are the best golf shoes I have ever worn. The comfort level is unreal. Try the biom zero – you are in for a nice surprise.

  5. Tony

    Nov 4, 2014 at 1:41 pm

    For $200 they better lower my score by 5 strokes.

  6. Don

    Nov 4, 2014 at 10:45 am

    I live in Vancouver. Where it is wet and I do not see too many people with spikeless shoes. How do these perform in sloppy conditions?

    • adam

      Nov 4, 2014 at 1:33 pm

      If they’re anything like the hybrid shoe from last season they are not very good in the muck. Every other condition they are great, however.

    • kev

      Nov 4, 2014 at 9:23 pm

      try looking for adidas climawarm golf shoes. you’ll thank me later. one of the best buys i ever made for sloppy wet cold golf condition golf shoes. i feel like superman golfing in northwest weather during cold wet days.

    • mike

      Nov 5, 2014 at 4:55 pm

      I live in Vancouver as well, I wear the hybrid biom spikeless all year and never slip even in a downpour, they aren’t great at keeping the feet super dry, but still the most comfortable shoes around, plus I would never go back to spikes after the comfort level these shoes bring. Like I said too, even in downpour I haven’t slipped while swinging

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Equipment

Best ‘forgiving’ wedges – GolfWRXers discuss

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In our forums, our members have been discussing the most forgiving wedges on the market. WRXer ‘aaronpoling’ lays out his current setup and what he’s currently considering, saying:

“I am looking at getting new wedges, but looking for a forgiving wedge.

I currently play Ping G25 50°, MD4 54° and 58°. I used to play the CBX2 in the 50°, 54° and 58° and liked them a lot; but like any good dad, my son took them.

I am currently looking Callaway’s CB12 and Cleveland’s CBZ. Anyone have thoughts on these? Or recommendations of other wedges that I should check out?”

And our members have been weighing in with their thoughts and recommendations in response, with one brand coming out emphatically on top.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • boggyman: “CBZs are amazing wedges!”
  • drewbens: “Agreed, the Cleveland CB wedges are great! Already had a CBX Full Face 2 54 and recently added a 50 and 58 (for well under $100 a piece). Was chipping so well last week that my brother-in-law asked if the wedges were legal. Definitely underrated wedges for those of us that are not scratch golfers.”
  • BogeyTed: “Get Cleveland CBX/CBZ. Very underrated clubs.”

Entire Thread: “Best ‘forgiving’ wedges – GolfWRXers discuss”

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Equipment

From the GolfWRX Classifieds: Ping PLD Ally Blue Onset putter

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @negncic has a Ping PLD Ally Blue Onset putter up for grabs.

From the listing: “34” Ping PLD Ally Blue Onset. Ping composite shaft Ping PLD Pistol grip. No issues. $345 shipped.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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Equipment

I built the worst fitting clubs ever – GolfWRXers discuss

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In our forums, our members have been reacting to a WRXer who claims to have built the “worst fitting clubs ever.” ‘dlow206’ recounts his experience with plenty of insightful findings for where he can go better next time in a detailed post, saying:

“Here’s my story of building the worst fitting clubs ever (for me). And my findings of what a better fit is.

I am short in stature, as well as a very short wrist to floor of 30.5″. I went down a rabbit hole of wanting to try irons 1″ shorter of more than standard length. Given the shorter lengths, the swingweights would be super light unless I added back a ton of weight to the heads, but I don’t like adding an extreme amount of weight back to the heads, so I decided to compensate with heavier shafts (115 grams instead of 95). Played with this set for a while and was hitting all irons extremely poorly. Thin, fat, right, right, left. My swing didn’t deteriorate that much because I was hitting my driver well, woods well, etc.

Went back to my older set of irons, playing at standard length, and my iron play improved immediately. Since then, have been doing more testing, while paying more attention to different possible variables. What I have found is I actually prefer lighter total weight with relatively normal or slightly heavier swingweights. Did a recent fitting and found that 85 gram shafts were better for me than 95 grams with standard length and relatively standard swingweights. 

Still trying to dial in a final iron shaft choice, so have a few contenders that I will be testing. Will be moving away from my current Steelfiber i95 S parallel to lighter and softer

  • MMT 80 parallel R – worked pretty well in a limited number of swings at a fitting
  • Fujikura Travil 85 R – the fitter liked the Axiom 95 R for me at Club Champion, but i didn’t love the effort required to swing them. If there was a 85 Axiom, that would probably have been a great fit. So i am going try a Travil 85 R which is japan only
  • Steelfiber i80 CW R – i have been playing Steelfibers for a long time, so need to give one Steelfiber shaft a shot

Given I do club building work, I am going to build all of these shafts with the All-Fit universal iron adapters to pair with a Srixon 7 iron head for testing. With these adapters, there isn’t a swingweight issue because the amount of weight from drilling out is about equivalent to the universal adapter components.”

And our members have been sharing their reactions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Mikey_HACKilroy: “That length cut costs you a fair amount in swing points. I’d posit the length mattered more than the weight because a 115g shaft isn’t going to actually add enough back after cutting an inch off. Does it mean 115 would ultimately work? Hard to say. Maybe try a 1/2″ cut and add 2g to the head to compensate assuming the 7i is 37″ long. Maybe that will feel better. It translates to the same ~D2 you’re swinging at with the 95g shafts (estimated based on common weight, but you can weigh your parts on your own obviously).”
  • Stuart_G: “Your process is good – keep at it and trust it.”

Entire Thread: “I built the worst fitting clubs ever – GolfWRXers discuss”

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