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Arccos: The real time shot-tracking system for your phone

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Professional golfers have all kinds of systems and tools for tracking their performance so they can identify their strengths and weaknesses and work on improvements. For the amateur golfer, there really was no such tool a few months ago. First came Game Golf’s introduction of a shot-tracking system, and it appears that there could be several companies competing for market share in that space.

One newcomer is Arccos, a Stamford, Connecticut-based company founded in 2012 that created a GPS golf shot tracking system that automatically tracks your round and gives real-time feedback as you make your way around the course.

[quote_box_center]“If you want to get better, you need to know what to work on to improve,” said Sal Syed, who co-founded the company with friend Ammad Faisal. “Arccos is revealing your game to you, so you can see what to do to refine your game. If you just love golf, now you can track all your rounds in one place, share your stats and connect to other golfers: all without having to do anything differently.”[/quote_box_center]

While tracking golf stats is certainly not a new thing, having the ability to do it instantly and automatically is something that up to now wasn’t possible. That’s what makes Arccos unique; its real-time tracking system enables golfers to get immediate data and feedback right out on the course.

[quote_box_center]”Arccos is also the only system that is fully automatic; no need for additional devices or additional actions,” said Syed. “Once the sensors are on your clubs, all you need to do is swing and Arccos will track everything automatically. And with our Tour Analytics platform, everything that is tracked is also analyzed, giving meaning to each part of your game.”[/quote_box_center]

Here’s how it works.

Arccos consists of a set of 14 intelligent sensors that attach to the grip-end of your club. A player pairs the sensors once with their iPhone so that Arccos knows which sensor is attached to which club. After that, when a shot is taken, Arccos automatically detects when you hit a shot while also intelligently filtering out practice swings.

When the sensor detects that you have taken a shot, it sends a Bluetooth message to the iPhone telling it what club was hit allowing the iPhone to record the location of each shot hit. Arccos calculates the distance of the shot by comparing where a player teed off to where they took the next shot.

[quote_box_center]“Arccos both tracks your stats and analyzes them, making sure you have the numbers you want to see with the context to understand what they mean for your game,” Syed said. “Arccos gives you data in real time as you play. We also give you deep analysis post round.”[/quote_box_center]

Starting with standard stats like GIRs, fairways hit, putts per hole, Arccos then goes deeper using the company’s proprietary tour analytics platform to break down each aspect of your game (driving, approach, chipping, sand game, putting) by handicap and then quantifies your strengths and weaknesses. For example, a 10-handicap golfer might drive like a 15-handicapper while putting like a 2-handicapper, Syed said. Arccos enables golfers to identify their top improvement priorities.

The original technology for Arccos was born in Callaway Research and Development. Syed had met Alan Hocknell, Callaway’s senior vice president of research and development, at the Yale Golf Summit at Bandon Dunes earlier in 2012 and the two developed a friendship. Late in 2012, when the opportunity arose to license the shot-tracking technology developed by Callaway and take it to the market, Syed and Faisal, seeing a much-desired opportunity to work in the golf industry, jumped right in.

Across the board, the demand for golf apps and software is booming.

[quote_box_center]“It is definitely a growing market,” Faisal said. “This tells us there is real demand for golf tracking systems and that the golfer community is ready to welcome technology into the game. We’re excited about this as we know this is just the beginning for golf technology to truly enhance the game we all love.”[/quote_box_center]

Arccos is currently available for pre-order for $299 for iPhone, but Android and Windows Phone versions are on the way. The units are expected to ship in the late summer.

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John Lahtinen is a Connecticut-based writer with nearly 20 years of experience involving news, media, communications, higher education, PR and marketing. He has been playing golf forever and is still finding unique ways to ruin a good round. Adding to his confusion, he plays both right- and left-handed.

39 Comments

39 Comments

  1. Ken ROBBINS

    Oct 29, 2015 at 7:27 am

    the largest problem is keeping the sensors tight. I try not to grip on them but I’m constantly tightening them. I think the holes in my new grips may be larger then normal. How can I tighten them up?

  2. Beforeitsnews.com

    Mar 31, 2015 at 1:07 pm

    I’ve loaded your blog in 3 various internet browsers and I should state this blog
    site loads a great deal quicker in comparison to the majority of websites.
    Many thanks, I value it!

  3. Chan

    Jul 29, 2014 at 3:34 pm

    It’s funny that callaway is pulling out of upro gps(web support) at the end of 2014 in order to focus on the clubs and balls(says on upro website), but involved in this kind of business again. Make up your mind callaway and show some respect for your current customers. It’s very disappointing.

  4. jarod

    Jul 9, 2014 at 7:53 pm

    I don’t know if this has been answered but what about the situation with penalty shot? How do you count this as shot taken?

    • Arccos Customer Service

      Jul 14, 2014 at 5:12 pm

      There isn’t any way for the sensors to know that you’ve made a penalty, so penalty shots must be manually entered. We’ve done our best to make it as simple and painless as possible.

  5. myron miller

    Jul 9, 2014 at 12:25 pm

    From what I’ve read, instantaneous feedback on club usage is not legal according to the USGA. That would make this illegal for any GHIN posting or any event at all. Maybe for only practice rounds but other than that, technically it can’t be used.

    Or is there something about this I’m missing?

    • Arccos Customer Service

      Jul 9, 2014 at 4:27 pm

      We are working directly with the USGA and seeking a ruling that our product conforms to the rules of golf. When any such ruling is issued we will let everyone know.

    • Brian Dowling

      Jul 11, 2014 at 3:22 pm

      Yeah, there’s no way they are getting USGA approval and for this reason I’m going to invest in the GAME GOLF system. Their tags are as light a paper clips so I’m not putting a ‘computer’ on the end of my clubs because there is no way it won’t affect the weight of my clubs, we’re talking 12 grams here. Like the concept but this is a major flaw and must be a huge concern for the makers

  6. Mat

    Jul 9, 2014 at 11:14 am

    How much do the sensors weigh? This adjusts swing weight, so it would be helpful to know by how much.

    • John Lahtinen

      Jul 9, 2014 at 11:28 am

      Hi Mat. Great question. Arccos says the sensors weigh less than 12 grams and that they have no impact on the golf swing.

      • DC

        Jul 9, 2014 at 12:27 pm

        Standard conversions used by many clubmakers on this site – including Joe Kwok – state that adding 5 g in the grip alters your SW by 1 point.

        So adding 12 g would alter it by almost 2.5 SW points.

        Hold a 10g Tour Lock weight in your hand – hard to argue that putting that in the butt end of every club would have absolutely no impact.

        • Arccos Customer Service

          Jul 9, 2014 at 4:05 pm

          It’s not our intent to create a debate about swingweight — it’s been discussed here in great detail in the past, as in this thread (http://www.golfwrx.com/forums/topic/820731-how-is-counterbalancing-irons-really-affecting-swingweight/) and different people will have different opinions.

          I will say that personally, it had very little effect on the feel of my clubs, and I got used to it almost immediately. That is also the feedback we’ve received from all levels of players, from tour pros to novices.

          In all of the feedback we’ve gotten from extensive testing of the product, change in swingweight has essentially been a non-issue.

          We offer a 30-day unconditional guarantee on our product. If you order a set and find that you don’t like the way they feel, you can send them back to us for a full refund.

          • DC

            Jul 10, 2014 at 10:20 am

            Sorry I was just trying to answer Mat’s question. He asked how much it would change the SW and the answers were that it wont have an impact and dont worry, its a non-issue.

            Its fine to say you don’t think its affected your feel or you think the change in SW will be a non issue for people. Those are qualitative measures and are subject to opinion. Which I agree, this is not meant to be a debate on.

            But adding 12g of weight to the grip of the club *does* change the SW – and that was Mat’s original question. Adding 12g of weight to a grip changes the SW of the club. How noticeable it is or isnt can be debated elsewhere.

  7. Nagar

    Jul 9, 2014 at 8:19 am

    In Australia during competition rounds you are not allowed to have a cell phone/mobile device turned on at all.

  8. Pingback: Arccos: The real time shot-tracking system for your phone | Spacetimeandi.com

  9. bombonera

    Jul 9, 2014 at 4:51 am

    will this device be making its way to japan anytime soon??

    • Arccos Customer Service

      Jul 9, 2014 at 10:06 am

      Our current focus is the North American market. We plan to eventually sell everywhere and cover all courses in the world, but we do not have an official timetable at this time for when we will be in specific countries. When we launch international sales, we will definitely do our best to let the world know.

  10. Erik

    Jul 9, 2014 at 4:16 am

    The “Swing by swing” app uses nfc tags which are WAY cheaper.

  11. Bob

    Jul 8, 2014 at 10:23 pm

    Sounds good in theory. However, battery life, having to worry about where or if the connection is working, the so so GPS tracking and the expensive price tag no thanks another poc to waste $ on. Not to mention I’m not wearing my phone when I play. Spend the $ on extra lessons or extra rounds of golf. Not worth my time or money.

  12. Arccos Customer Service

    Jul 8, 2014 at 4:52 pm

    To answer a few questions:

    Yes, the iPhone does need to be on your person. It takes GPS readings at the time you hit your shot. If the phone is too far away, it is not going to give you an accurate location reading, plus beyond a certain distance the bluetooth connection to the club sensors might not work. Having the iPhone in your pocket (or in your golf bag if you’re walking, or clipped to your belt or something) works perfectly.

    Battery life should be approximately 50 rounds. They are standard batteries that are easily purchased at retail.

    You do not need a cellular signal at the course to use the device. You can set everything up when you do have a signal and then bring your phone to the course ready to play. (GPS signals and cellular data signals are different. Even if you don’t have a cellular signal, the GPS on the phone should work.)

    The system is completely seamless. No tapping. Just pull a club from your bag, hit the ball, and the system will know what club you hit and where/when you hit it.

    • ca1879

      Jul 8, 2014 at 5:22 pm

      You’ve addressed all of the issues I had with the Game Golf system. You can count on a Windows Phone version sale as soon as you release it.

    • Philip

      Jul 8, 2014 at 10:59 pm

      On my golf course we have to use a golf cart. Did you test whether the adapter will handle the extra abuse of bouncing around in a bag on a golf cart?

    • Philip

      Jul 8, 2014 at 11:04 pm

      I checked your website and it just says a standard battery, can you just state the battery they use?
      50 rounds is barely a season of 5 months.

    • Paul

      Jul 8, 2014 at 11:21 pm

      Does the iphone need to be unlocked whilst you’re playing your round?
      or can it remain locked and using virtually no battery?

      my iphone only lasts about 9 holes if i run a gps program on it, if it’s locked it lasts much longer

      • Arccos Customer Service

        Jul 14, 2014 at 5:07 pm

        I have played a round where I left my phone locked in my pocket for the full 18 holes and never looked at the screen once and it works just fine.

        I find that I like to open up the app and check things out every so often to make any necessary edits during my round rather than after. Things like adding a penalty shot if I hit into a hazard, etc.

        But yes, you can leave your phone dark during your round and the system keeps working in the background. You just need to open the app and tap a button to start your round on the first tee. You can leave it in your pocket and ignore it after that.

        I have a 3 year old 4s that works just fine. I can play a full 18 hole round with charge to spare.

    • DJ

      Jul 9, 2014 at 2:03 am

      I’d like to know the range of your LE Bluetooth signal. There are many courses that have holes and bunkers a good distance from where you park your cart and areas with no cart access. What is the max range between your sensor and Iphone? I read that typical BLE range is around 100 feet. I hope that’s not the case because I’d hate to have to remember to not only grab the right club or clubs, but my phone too. Thank for any info you can provide.

      • DJ

        Jul 14, 2014 at 11:58 am

        Radio silence! Way to take care of your most important and influential customer’s questions! Glad to know I’ll be using my $300 for anything other than this!

        • Arccos Customer Service

          Jul 14, 2014 at 5:03 pm

          Sorry for the slow response. The range of the bluetooth transmitter is relatively immaterial in that you need to have the iPhone on your person to get accurate GPS readings.

          The Arccos system utilizes the GPS functionality of the iPhone to record location data. The Arccos sensors themselves are not GPS enabled. So if you left your iPhone in your cart and walked 20 yards to where your ball is and then took a shot, Arccos would record a shot taken at the location of your phone/cart.

          Accurate use of the Arccos system requires that your iPhone be on your person. It can be in your pocket or clipped to your belt. If you walk and carry your bag, you could leave it in your golf bag.

          • DJ

            Jul 14, 2014 at 6:01 pm

            I truly appreciate your response. We may be small, but we are loud. Best of luck with your business!

  13. Jamie

    Jul 8, 2014 at 4:38 pm

    …and if you use grip weights you can forget about using this product, too.

  14. DC

    Jul 8, 2014 at 3:37 pm

    1 – Did I read an earlier review correctly that you have to keep your phone in your pocket for this to work? iPhones may be different but I definitely cant see playing with the Galaxy S5 in my pocket the entire round.

    2 – How often – after how many rounds – are the batteries in these sensors going to need to be replaced and how much is each one? Are these generic $5 watch type batteries or are they more specialized?

  15. Mike Howard

    Jul 8, 2014 at 3:32 pm

    My brother-in-law is a VP of this company so I can offer some answers:

    1. Yes, it does use the GPS on your phone.
    2. An Android version is coming, the lack of reliable Bluetooth LE drivers is an issue there.
    3. Sorry, but I doubt we’ll ever see a Windows Phone version. However, it will work with an iPod touch 5 with some caveats. (I am also a WP user, but my daughter has the iPod touch 5 so I just use that.)

    • J.U.

      Jul 10, 2014 at 10:48 pm

      Why do you doubt a windows phone version will ever be developed? The website and copy above say a windows version is in the works. Would hate to know that the company is telling lies even before a product reaches the market.

  16. Isaac

    Jul 8, 2014 at 3:17 pm

    Does it track the distances itself or does it use gps from my iphone? I do not have reliable service at a few of the courses where I play, if it takes signal it may not be for me.

  17. rgb

    Jul 8, 2014 at 3:05 pm

    1. Thank god one doesn’t have to tap the club before swinging. Game Golf is a PITA.

    2. Get a Windows Phone version then call me.

  18. Joel

    Jul 8, 2014 at 2:41 pm

    I was a little excited until I read that they don’t have an android version yet.

    • Bryan

      Jul 10, 2014 at 4:24 pm

      Would you be willing to get on here again when the android version is released? I’d love to have this once available in android.

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Equipment

PXG expanding Battle Ready putter collection with Closer and Spitfire

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PXG is expanding its Battle Ready Collection of putters with the all-new: Closer and Spitfire models which are 100 percent milled and have been engineered to combine high MOI with prominent alignment features to increase confidence on the greens. 

“Golfers love options. And our new Battle Ready Closer and Spitfire are two of the very best putters you’ll ever use. Period. These putters are fully optimized, from CG and MOI to stability and alignment so that you can sink more putts” -PXG founder and CEO Bob Parsons

Battle Ready Closer

The Battle Ready Closer is a high MOI wide-body blade featuring high-density tungsten in the heel and toe to increase the putter’s stability compared to the previous model and optimize the center of gravity.

Beyond the flange sightline, the geometry of the head is intentionally built around parallel and perpendicular lines for easy alignment.

Battle Ready Spitfire

The Spitfire is a “wide-winged” mallet with the wings built using tungsten to create a very high-MOI and to also aid with alignment.

Technology

  • Optimized face pattern – Like with previous PXG putters, the pyramid face pattern optimizes the ball speed across the putter face by reducing speed on center strikes while also retaining speed towards the heel and toe, all providing a soft feel. The face ensures consistency in all parameters that affect roll including; initial ball velocity, launch angle, spin rate, and skid.
  • Tungsten weighting – For maximum stability, the putter has an added tungsten frame along the perimeter to boost MOI and create a deeper center of gravity. The Tungsten works alongside the lightweight aluminum frame to remove mass away from the center while still having ports for weight customization.

Price, specs, and availability

Both the Battle Ready series Closer and Spitfire putters will retail at $525 but are being introduced at a special introductory price of $295. For more information or book a putter fitting, visit PXG.com or call 844.PLAY.PXG.

Specs will vary based on putter configurations, but each putter will have the option for a plumber’s neck, Heel Shafted, Double Bend, or Armlock – provide additional customization based on a player’s unique stroke style.

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Lots of new and old gear in play at Wells Fargo Championship

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With the next major of the golf season, the PGA Championship, coming up in just a few weeks at Kiawah Island, players are gearing up and pulling out all the stops when it comes to dialing in their clubs. For many players, this means getting news clubs in the bag, and for others, it also means potentially going back to some old favorites that just “feel right.”

Already this week, we spotted Rory McIlroy going back to his TaylorMade Rors Proto irons, and after closely inspecting the many tour gallery pictures from the Wells Fargo, there was a lot more we spotted.

Here’s the rundown.

Justin Thomas continues to stick with Titleist TS3

Although he did test the TSi Series drivers when they were released, Justin Thomas continues to stick with the same TS3 driver that helped him win The Players earlier this year.

Jason Dufner with new Cobra 3D printed putter

The Duf-man has been in tinker mode with the putter for a while now, and this week, he had a new (presumably) 3D printed fang style Cobra putter on greens at Quail Hollow. We did catch up to him later in the day where he had another Cobra putter he has been using for a while, so I guess it’s going to be a game-time decision come Thursday.

Patrick Cantlay getting used to his new Scotty Cameron

Patrick has long been a blade putter guy, but a few weeks ago he was seen with an Odyssey 2-Ball at the RBC Heritage, and this week in Charlotte he was using a Scotty Cameron T-5.

Corey Conners with new Ping i59 irons

The new Ping i59 irons are the talk of GolfWRX right now and for good reason — they look really cool! Ping staffers must be taking notice because not only has Viktor Hovland made the switch but so has Corey Conners (above) and Hunter Mahan (below).

The switch has also been confirmed thanks to Ping’s continuously updated WITB section of their website.

Bryson back to Cobra LTD

After testing a new “Bryson prototype” Cobra RadSpeed driver at the Masters in April, Mr. DeChambeau is back to the Bay Hill-par-5-driving Cobra LTD.  Considering his driving was such a strength in that win, it looks like it’s here to stay for the foreseeable future.

Pat Perez with PXG Gen4 irons

Pat Perez changes his Jordan shoes a lot more often than he changes his irons, but this week he has a new set of PXG 0311 Gen4 irons in the bag, which are easy to spot thanks to their signature weight screw in the back of the head.

To keep up to date with all the discussion around equipment this week at Quail Hollow and to see all of the galleries head over to the GolfWRX forums: 2021 Wells Fargo – Discussion & Links

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Equipment

Anyone play a 9-wood? – GolfWRXers discuss

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In our forums, our members have been discussing 9-woods. WRXer ‘Uglande’ wants to know if there is a place for the 9-wood in the bag, especially after the revival of 7-woods in the modern game, saying:

“4-iron is a tricky spot for a lot of us, and I have never gotten along with hybrids. Is bagging a 9 wood that crazy of an idea? If Dustin Johnson can hit a 7 wood, why isn’t a 9 wood a realistic choice for the rest of us mortals?”

And our members have been having their say on the matter in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tbowles411: “Sure do. Love it. It gives me around 200 yards off the tee and off the deck. It makes the long game easier for me, by a LOT!”
  • Feelingofgreatness: “9 wood is generally higher MOI, higher launching and across the spectrum more backspin and less hook bias.”
  • Argonne69: “Yeah, I replaced my 4h with a 9w a few seasons ago. I had trouble getting the hybrid airborne at times, but the 9w launches easily. I also have a 7w.”
  • mosesgolf: “Yup. I love mine, which replaced the 4 iron. It is so much easier to hit and elevate.”

Entire Thread: “Anyone play a 9-wood?”

 

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