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Arccos: The real time shot-tracking system for your phone

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Professional golfers have all kinds of systems and tools for tracking their performance so they can identify their strengths and weaknesses and work on improvements. For the amateur golfer, there really was no such tool a few months ago. First came Game Golf’s introduction of a shot-tracking system, and it appears that there could be several companies competing for market share in that space.

One newcomer is Arccos, a Stamford, Connecticut-based company founded in 2012 that created a GPS golf shot tracking system that automatically tracks your round and gives real-time feedback as you make your way around the course.

[quote_box_center]“If you want to get better, you need to know what to work on to improve,” said Sal Syed, who co-founded the company with friend Ammad Faisal. “Arccos is revealing your game to you, so you can see what to do to refine your game. If you just love golf, now you can track all your rounds in one place, share your stats and connect to other golfers: all without having to do anything differently.”[/quote_box_center]

While tracking golf stats is certainly not a new thing, having the ability to do it instantly and automatically is something that up to now wasn’t possible. That’s what makes Arccos unique; its real-time tracking system enables golfers to get immediate data and feedback right out on the course.

[quote_box_center]”Arccos is also the only system that is fully automatic; no need for additional devices or additional actions,” said Syed. “Once the sensors are on your clubs, all you need to do is swing and Arccos will track everything automatically. And with our Tour Analytics platform, everything that is tracked is also analyzed, giving meaning to each part of your game.”[/quote_box_center]

Here’s how it works.

Arccos consists of a set of 14 intelligent sensors that attach to the grip-end of your club. A player pairs the sensors once with their iPhone so that Arccos knows which sensor is attached to which club. After that, when a shot is taken, Arccos automatically detects when you hit a shot while also intelligently filtering out practice swings.

When the sensor detects that you have taken a shot, it sends a Bluetooth message to the iPhone telling it what club was hit allowing the iPhone to record the location of each shot hit. Arccos calculates the distance of the shot by comparing where a player teed off to where they took the next shot.

[quote_box_center]“Arccos both tracks your stats and analyzes them, making sure you have the numbers you want to see with the context to understand what they mean for your game,” Syed said. “Arccos gives you data in real time as you play. We also give you deep analysis post round.”[/quote_box_center]

Starting with standard stats like GIRs, fairways hit, putts per hole, Arccos then goes deeper using the company’s proprietary tour analytics platform to break down each aspect of your game (driving, approach, chipping, sand game, putting) by handicap and then quantifies your strengths and weaknesses. For example, a 10-handicap golfer might drive like a 15-handicapper while putting like a 2-handicapper, Syed said. Arccos enables golfers to identify their top improvement priorities.

The original technology for Arccos was born in Callaway Research and Development. Syed had met Alan Hocknell, Callaway’s senior vice president of research and development, at the Yale Golf Summit at Bandon Dunes earlier in 2012 and the two developed a friendship. Late in 2012, when the opportunity arose to license the shot-tracking technology developed by Callaway and take it to the market, Syed and Faisal, seeing a much-desired opportunity to work in the golf industry, jumped right in.

Across the board, the demand for golf apps and software is booming.

[quote_box_center]“It is definitely a growing market,” Faisal said. “This tells us there is real demand for golf tracking systems and that the golfer community is ready to welcome technology into the game. We’re excited about this as we know this is just the beginning for golf technology to truly enhance the game we all love.”[/quote_box_center]

Arccos is currently available for pre-order for $299 for iPhone, but Android and Windows Phone versions are on the way. The units are expected to ship in the late summer.

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John Lahtinen is a Connecticut-based writer with nearly 20 years of experience involving news, media, communications, higher education, PR and marketing. He has been playing golf forever and is still finding unique ways to ruin a good round. Adding to his confusion, he plays both right- and left-handed.

39 Comments

39 Comments

  1. Ken ROBBINS

    Oct 29, 2015 at 7:27 am

    the largest problem is keeping the sensors tight. I try not to grip on them but I’m constantly tightening them. I think the holes in my new grips may be larger then normal. How can I tighten them up?

  2. Beforeitsnews.com

    Mar 31, 2015 at 1:07 pm

    I’ve loaded your blog in 3 various internet browsers and I should state this blog
    site loads a great deal quicker in comparison to the majority of websites.
    Many thanks, I value it!

  3. Chan

    Jul 29, 2014 at 3:34 pm

    It’s funny that callaway is pulling out of upro gps(web support) at the end of 2014 in order to focus on the clubs and balls(says on upro website), but involved in this kind of business again. Make up your mind callaway and show some respect for your current customers. It’s very disappointing.

  4. jarod

    Jul 9, 2014 at 7:53 pm

    I don’t know if this has been answered but what about the situation with penalty shot? How do you count this as shot taken?

    • Arccos Customer Service

      Jul 14, 2014 at 5:12 pm

      There isn’t any way for the sensors to know that you’ve made a penalty, so penalty shots must be manually entered. We’ve done our best to make it as simple and painless as possible.

  5. myron miller

    Jul 9, 2014 at 12:25 pm

    From what I’ve read, instantaneous feedback on club usage is not legal according to the USGA. That would make this illegal for any GHIN posting or any event at all. Maybe for only practice rounds but other than that, technically it can’t be used.

    Or is there something about this I’m missing?

    • Arccos Customer Service

      Jul 9, 2014 at 4:27 pm

      We are working directly with the USGA and seeking a ruling that our product conforms to the rules of golf. When any such ruling is issued we will let everyone know.

    • Brian Dowling

      Jul 11, 2014 at 3:22 pm

      Yeah, there’s no way they are getting USGA approval and for this reason I’m going to invest in the GAME GOLF system. Their tags are as light a paper clips so I’m not putting a ‘computer’ on the end of my clubs because there is no way it won’t affect the weight of my clubs, we’re talking 12 grams here. Like the concept but this is a major flaw and must be a huge concern for the makers

  6. Mat

    Jul 9, 2014 at 11:14 am

    How much do the sensors weigh? This adjusts swing weight, so it would be helpful to know by how much.

    • John Lahtinen

      Jul 9, 2014 at 11:28 am

      Hi Mat. Great question. Arccos says the sensors weigh less than 12 grams and that they have no impact on the golf swing.

      • DC

        Jul 9, 2014 at 12:27 pm

        Standard conversions used by many clubmakers on this site – including Joe Kwok – state that adding 5 g in the grip alters your SW by 1 point.

        So adding 12 g would alter it by almost 2.5 SW points.

        Hold a 10g Tour Lock weight in your hand – hard to argue that putting that in the butt end of every club would have absolutely no impact.

        • Arccos Customer Service

          Jul 9, 2014 at 4:05 pm

          It’s not our intent to create a debate about swingweight — it’s been discussed here in great detail in the past, as in this thread (http://www.golfwrx.com/forums/topic/820731-how-is-counterbalancing-irons-really-affecting-swingweight/) and different people will have different opinions.

          I will say that personally, it had very little effect on the feel of my clubs, and I got used to it almost immediately. That is also the feedback we’ve received from all levels of players, from tour pros to novices.

          In all of the feedback we’ve gotten from extensive testing of the product, change in swingweight has essentially been a non-issue.

          We offer a 30-day unconditional guarantee on our product. If you order a set and find that you don’t like the way they feel, you can send them back to us for a full refund.

          • DC

            Jul 10, 2014 at 10:20 am

            Sorry I was just trying to answer Mat’s question. He asked how much it would change the SW and the answers were that it wont have an impact and dont worry, its a non-issue.

            Its fine to say you don’t think its affected your feel or you think the change in SW will be a non issue for people. Those are qualitative measures and are subject to opinion. Which I agree, this is not meant to be a debate on.

            But adding 12g of weight to the grip of the club *does* change the SW – and that was Mat’s original question. Adding 12g of weight to a grip changes the SW of the club. How noticeable it is or isnt can be debated elsewhere.

  7. Nagar

    Jul 9, 2014 at 8:19 am

    In Australia during competition rounds you are not allowed to have a cell phone/mobile device turned on at all.

  8. Pingback: Arccos: The real time shot-tracking system for your phone | Spacetimeandi.com

  9. bombonera

    Jul 9, 2014 at 4:51 am

    will this device be making its way to japan anytime soon??

    • Arccos Customer Service

      Jul 9, 2014 at 10:06 am

      Our current focus is the North American market. We plan to eventually sell everywhere and cover all courses in the world, but we do not have an official timetable at this time for when we will be in specific countries. When we launch international sales, we will definitely do our best to let the world know.

  10. Erik

    Jul 9, 2014 at 4:16 am

    The “Swing by swing” app uses nfc tags which are WAY cheaper.

  11. Bob

    Jul 8, 2014 at 10:23 pm

    Sounds good in theory. However, battery life, having to worry about where or if the connection is working, the so so GPS tracking and the expensive price tag no thanks another poc to waste $ on. Not to mention I’m not wearing my phone when I play. Spend the $ on extra lessons or extra rounds of golf. Not worth my time or money.

  12. Arccos Customer Service

    Jul 8, 2014 at 4:52 pm

    To answer a few questions:

    Yes, the iPhone does need to be on your person. It takes GPS readings at the time you hit your shot. If the phone is too far away, it is not going to give you an accurate location reading, plus beyond a certain distance the bluetooth connection to the club sensors might not work. Having the iPhone in your pocket (or in your golf bag if you’re walking, or clipped to your belt or something) works perfectly.

    Battery life should be approximately 50 rounds. They are standard batteries that are easily purchased at retail.

    You do not need a cellular signal at the course to use the device. You can set everything up when you do have a signal and then bring your phone to the course ready to play. (GPS signals and cellular data signals are different. Even if you don’t have a cellular signal, the GPS on the phone should work.)

    The system is completely seamless. No tapping. Just pull a club from your bag, hit the ball, and the system will know what club you hit and where/when you hit it.

    • ca1879

      Jul 8, 2014 at 5:22 pm

      You’ve addressed all of the issues I had with the Game Golf system. You can count on a Windows Phone version sale as soon as you release it.

    • Philip

      Jul 8, 2014 at 10:59 pm

      On my golf course we have to use a golf cart. Did you test whether the adapter will handle the extra abuse of bouncing around in a bag on a golf cart?

    • Philip

      Jul 8, 2014 at 11:04 pm

      I checked your website and it just says a standard battery, can you just state the battery they use?
      50 rounds is barely a season of 5 months.

    • Paul

      Jul 8, 2014 at 11:21 pm

      Does the iphone need to be unlocked whilst you’re playing your round?
      or can it remain locked and using virtually no battery?

      my iphone only lasts about 9 holes if i run a gps program on it, if it’s locked it lasts much longer

      • Arccos Customer Service

        Jul 14, 2014 at 5:07 pm

        I have played a round where I left my phone locked in my pocket for the full 18 holes and never looked at the screen once and it works just fine.

        I find that I like to open up the app and check things out every so often to make any necessary edits during my round rather than after. Things like adding a penalty shot if I hit into a hazard, etc.

        But yes, you can leave your phone dark during your round and the system keeps working in the background. You just need to open the app and tap a button to start your round on the first tee. You can leave it in your pocket and ignore it after that.

        I have a 3 year old 4s that works just fine. I can play a full 18 hole round with charge to spare.

    • DJ

      Jul 9, 2014 at 2:03 am

      I’d like to know the range of your LE Bluetooth signal. There are many courses that have holes and bunkers a good distance from where you park your cart and areas with no cart access. What is the max range between your sensor and Iphone? I read that typical BLE range is around 100 feet. I hope that’s not the case because I’d hate to have to remember to not only grab the right club or clubs, but my phone too. Thank for any info you can provide.

      • DJ

        Jul 14, 2014 at 11:58 am

        Radio silence! Way to take care of your most important and influential customer’s questions! Glad to know I’ll be using my $300 for anything other than this!

        • Arccos Customer Service

          Jul 14, 2014 at 5:03 pm

          Sorry for the slow response. The range of the bluetooth transmitter is relatively immaterial in that you need to have the iPhone on your person to get accurate GPS readings.

          The Arccos system utilizes the GPS functionality of the iPhone to record location data. The Arccos sensors themselves are not GPS enabled. So if you left your iPhone in your cart and walked 20 yards to where your ball is and then took a shot, Arccos would record a shot taken at the location of your phone/cart.

          Accurate use of the Arccos system requires that your iPhone be on your person. It can be in your pocket or clipped to your belt. If you walk and carry your bag, you could leave it in your golf bag.

          • DJ

            Jul 14, 2014 at 6:01 pm

            I truly appreciate your response. We may be small, but we are loud. Best of luck with your business!

  13. Jamie

    Jul 8, 2014 at 4:38 pm

    …and if you use grip weights you can forget about using this product, too.

  14. DC

    Jul 8, 2014 at 3:37 pm

    1 – Did I read an earlier review correctly that you have to keep your phone in your pocket for this to work? iPhones may be different but I definitely cant see playing with the Galaxy S5 in my pocket the entire round.

    2 – How often – after how many rounds – are the batteries in these sensors going to need to be replaced and how much is each one? Are these generic $5 watch type batteries or are they more specialized?

  15. Mike Howard

    Jul 8, 2014 at 3:32 pm

    My brother-in-law is a VP of this company so I can offer some answers:

    1. Yes, it does use the GPS on your phone.
    2. An Android version is coming, the lack of reliable Bluetooth LE drivers is an issue there.
    3. Sorry, but I doubt we’ll ever see a Windows Phone version. However, it will work with an iPod touch 5 with some caveats. (I am also a WP user, but my daughter has the iPod touch 5 so I just use that.)

    • J.U.

      Jul 10, 2014 at 10:48 pm

      Why do you doubt a windows phone version will ever be developed? The website and copy above say a windows version is in the works. Would hate to know that the company is telling lies even before a product reaches the market.

  16. Isaac

    Jul 8, 2014 at 3:17 pm

    Does it track the distances itself or does it use gps from my iphone? I do not have reliable service at a few of the courses where I play, if it takes signal it may not be for me.

  17. rgb

    Jul 8, 2014 at 3:05 pm

    1. Thank god one doesn’t have to tap the club before swinging. Game Golf is a PITA.

    2. Get a Windows Phone version then call me.

  18. Joel

    Jul 8, 2014 at 2:41 pm

    I was a little excited until I read that they don’t have an android version yet.

    • Bryan

      Jul 10, 2014 at 4:24 pm

      Would you be willing to get on here again when the android version is released? I’d love to have this once available in android.

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Equipment

Masters gear roundup: Limited-edition bags, balls, and more

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The Masters in itself is a huge tradition in the world of golf, but it also brings its own traditions with it. One of the big ones for us golf equipment fans is the limited edition gear that is influenced by the season’s first major championship.

Around tournament time, companies big and small offer bags, balls, and accessories that are designed with the colors and history of the Masters Tournament.

Here is some of the gear that we will see this weekend out on the lush, green grass of Augusta.

Callaway

The land Augusta National sits on was once a nursery. Callaway looks to be celebrating that history this year. Colorful flowers are used all over the side panels on the staff bag and on top of the headcovers. Callaway also did some limited edition Chrome Tour golf balls with azalea patterns.

Mizuno

There might not be a green bag here for Mizuno, but they know how to celebrate the Masters! This year, Mizuno is offering Mizuno Pro 241 “Azalea” irons to a limited number of lucky customers. A new green iridescent finish is applied to the heads and some beautiful colored ferrules bring some floral color to the irons. If you are lucky enough to grab a set, you will be impressed by the green display box the irons come in as well!

TaylorMade

This year’s staff bag goes a little heavier on a metallic green color to pay homage to the first major of the year. If you look closely at the details, you will notice shiny gold accent pieces, a small Amen Corner, and an inner lining with Georgia peaches. The headcovers are made from matching metallic green fabric and feature “88th” embroidery for the number of Masters tournaments that have been played. TaylorMade’s TP5x Pix golf balls come in a case that looks, and feels, like a peach!

Srixon

Srixon’s bag for the 2024 Masters goes heavy on green and white with a more simple and classic design on the outside. When you unzip the pockets you will treated to a hidden inner lining that has Georgia’s state fruit, the peach, printed all over. Heck, Srixon even included the pit! Headcovers are matching white and green but have a look that reminds you of the iconic Masters scoreboard.

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Whats in the Bag

WITB Time Machine: Tiger Woods’ winning WITB, 2019 Masters

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At the 2019 Masters, Tiger Woods famously ended an 11-year major championship drought. When Francesco Molinari faltered during the final round, Woods pounced. With a Sunday 70, he captured his fifth green jacket and 15th major championship.

Check out what Tiger had in the bag below.

Driver: TaylorMade M5 (9 degrees)
Shaft: Mitsubishi Diamana D+ White 60 TX

3-wood: TaylorMade M5 (13 degrees)
Shaft: Mitsubishi Diamana D+ White 70 TX

5-wood: TaylorMade M3 (19 degrees)
Shaft: Mitsubishi Diamana D+ White 80 TX

Irons: TaylorMade P7TW (3-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade Milled Grind Raw (56, 60)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Newport 2 GSS

Ball: Bridgestone TourB XS

Grips: Golf Pride Tour Velvet Cord

 

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Best irons in golf of 2024: Pure enjoyment

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In our effort to assemble the 2024 best irons, we have again compiled an expert panel of fitters to help you find out which of the 2024 irons is best for your game.

Ultimately the best way to find your personal best iron set is to work with a professional fitter using a launch monitor. The difficult part is a lot of people don’t have easy access to fitters, launch monitors, and club builders — so at GolfWRX, we have done a lot of the work for you.

We are in the era of not just maximizing distance but also minimizing the penalty of common misses for each player — this applies to irons just as much as it does with any other club in the bag. And of course, proper set makeup and gapping is essential. This is why, now more than ever, custom fitting is essential to help you see results on every swing you make.

We want to give you the tools and information to go out and find what works best for you by offering recommendations for your individual iron set wants and needs with insight and feedback from the people who work every single day to help golfers get peak performance out of their equipment.

Best irons of 2024: The process

The best fitters in the world see all the options available in the marketplace, analyze their performance traits, and pull from that internal database of knowledge and experience like a supercomputer when they are working with a golfer.

It’s essentially a huge decision tree derived from experience and boiled down to a starting point of options—and it has nothing to do with a handicap!

Modern iron sets are designed into player categories that overlap the outdated “what’s your handicap?” model, and at GolfWRX we believe it was important to go beyond handicap and ask specific questions about the most crucial performance elements fitters are looking at.

These are the best iron categories we have developed to help you determine which category is most important for your swing and game.

Best irons of 2024: The categories

2024 Best irons: Pure enjoyment

We continue to see an overlap in the way fitters in this category define the top irons. The most playable irons are the most likely to be higher launching, and shots that fly higher make the game more enjoyable for everyone. This reiterates our belief that your iron selection should not be defined by your handicap but instead by what gives you the best opportunity to play your best — and most enjoyable — golf.

Ping G430

Their story: Billed as Ping’s “longest iron ever,” the G430 irons combine a lower CG with stronger, custom- engineered lofts and a thinner face that delivers up to two more mph of ball speed, per the company. At the heart of the new addition is the PurFlex cavity badge, an innovation that features seven flex zones that allow more free bending in design to increase ball speed across the face. In combination with a lower CG, the badge aims to contribute to a solid feel and pleasing impact sound.

Fitter comments:

  • “The best G.I. iron on the market. Easy to hit and launch while making great ball speed for distance.”
  • “The best iron in the game improvement category. High launch and packed with forgiveness on those off-center hits. It’s one of the easiest irons to hit. So easy to hit and look at for the average golfer.”
  • “Yeah, I mean, that’s definitely a go-to and in the matrix for sure. I mean, it’s just super easy to hit, super forgiving. They don’t mess that iron up.”
  • “Ping does a great job of building golf clubs. Their design is fantastic and it’s not for everybody, you know, it’s not the lowest-spinning club…but it sure is one of the most forgiving golf clubs and most consistent golf clubs. Ping G430 in that category of club, you can have something that a good player who needs a little help maybe can use because it’s consistent across the face, and you can’t do that with some of the other clubs because they’re not as consistent across the face for the ball speeds. It is a monster for us.”
  • “The best iron in the game improvement category. It’s one of the easiest irons to hit.”

For more photos/info, read our launch piece.

TaylorMade P790

Their story: Engineers utilized the variables of tungsten weighting, SpeedFoam Air, and internal mass — with an assist from AI — to precisely give golfers what they need in each iron. For example, launch and forgiveness in the long irons. More specifically, TaylorMade is using what the company calls FLTD CG (flighted CG) to strategically position CG throughout the set (lower in the long irons, higher in the short irons). CG is positioned almost a millimeter lower in the long irons compared to previous generations. In the shorter irons, the higher CG positions allowed engineers to dial in spin and promote accuracy.

Fitter comments:

  • “Best combination of everything. The amalgamation of all irons on the market blended into one mathematically perfect design.”
  • “I think people recognize the name. It’s a very popular club. It stands up to every model in a category.”
  • “That’s the staple in the players distance category. It’s year-in, year-out. It’s tough to beat TaylorMade — they don’t go wrong with that iron, for sure. They make little refinements, but it’s almost like, yeah, just keep making little refinements. Don’t kind of mess that up just because the, I mean, it, it fits such a wide range of players and it’s just such a good iron that fits a wide, wide range of handicaps.”
  • “I think where TaylorMade kind of struggled over the past is getting that spin on the golf club, and I think each generation it just keeps getting better. I think they did an awesome job.”
  • “If it’s not our best-selling iron in the fitting center, it’s always like number two. It’s such a great, great performer across the board. And yeah, it just keeps getting better every year. It’s really awesome; crazy distance on that thing too.”

For more photos/info, read our launch piece.

Srixon ZX5 Mk II

Their story: MainFrame v2 was developed with an Automated Intelligence process, flex-maximizing variable thickness pattern of grooves, channels, and cavities carefully milled into the backside of Z ZX5 iron faces for high ball speeds. Not only does MainFrame boost COR, but it also repositions mass away from the face and into the toe and sole for a lower CG for easier launch, more consistency, and forgiveness.

Fitter comments: 

  • “I’m a big believer in the V-Sole. For high-speed guys who want a little forgiveness and are steep, it just doesn’t stick in the ground. Super soft and high launching. Not a ton of offset. It’s also been a good fit for moderate-to-high handicappers.”
  • “So I would say it, it kind of stands out in its category because it does launch higher than its competitors. It also sits in between some of the models, like, it doesn’t directly compete with a hollow cavity and it doesn’t compete with, like the Cobra King Tour. Like, it’s a degree stronger. For a forged iron, it performs great for us. The only problem is that it is a little bit light in a swing weight, so we have to be careful of who we fit.”
  • “It’s definitely one of our more popular irons for sure. You know, you get a guy who wants to play something small but still wants something more forgiving, and they don’t want kind of that full hollow body iron. I mean, that’s definitely one of our best sellers for sure. We’re seeing that a lot of combos — that’s a one iron that you can definitely combo with the ZX7 for sure.”
  • “I think a lot of guys like the concept of the V-Sole with them…If you’re talking an overall package, you know, for the guy that is looking for something clean. That’s a spectacular golf club. Good looks and good feel and great, you know, great performance, and it fits a lot of categories.”
  • “I think the one struggle a lot of companies have with that category is getting something to spin, so to try and give like guys so they don’t get those knuckleball shots or that fly out of the rough that goes 20 yards longer. I kind of think that that’s what I think makes that item so good is you get some spin on it, and I think it, it looks and feels good enough that like it, a guy that’s a mid-single digit can play it and be like, yeah, that’s good enough for me. But it’s also forgiving enough that a guy that’s in that kind of 12-to-15 kind of category if he wants to reach a little bit and play something that might look a little bit better. It just fits such a huge, huge range of players. I think it’s just awesome.”

For more photos/info, read our launch piece.

Mizuno JPX923 Hot Metal

Their story: “With the JPX923 Hot Metal, Mizuno introduces “4355 nickel chromoly,” which is 35 percent stronger than the original Hot Metal material and allows for an eight-percent thinner clubface. Cup face construction works in tandem with a deep center of gravity for high launch with stopping power. Mizuno developed Hot Metal Pro, Hot Metal and Hot Metal HL (High Launch) from 175,000 real golf swings recorded via Mizuno’s Swing DNA system.”

Fitter comments:

  • “These are great for a player who flips at the ball but also needs some help and forgiveness. The strong lofts help reduce a player’s launch and spin.”
  • “Great forgiveness with the feel that Mizuno is known for.”
  • “Great looking and great feeling irons.”
  • “If I had a player come in, that’s just your, you know, your average golfer. It’s one that is like, “Hey, this is, this is one to try.” This is gonna produce a lot of ball speed and is super forgiving. You can combo it really well. Mizuno does a great job where you can do combo sets just with lofts.”
  • “It’s very good. It’s one of the most popular. Always in the mix of game improvement irons when people come in and they want to hit something that’s forgiving and that also still feels less clicky.”

For more photos/info, read our launch piece.

Titleist T200

Their story:  If there were gripes about the previous generation of T200 irons, it was probably because of feel and sound at impact. Titleist heard your feedback on the previous T200 irons, and it listened. The new 2023 T200 irons have a reengineered chassis to create a stiffer structure and create a more stable feeling and muted sound. They also refined the Max Impact Technology within the head to sit closer to the L-face, further solidifying the feel.

Fitter comments: 

  • “Best overall for us. Great looks, workability. Plenty of forgiveness.”
  • “I like the great look of these and they are easy to play for the average golfer.”
  • “That’s a big combo iron for sure, especially, but it’s also, you know, in that player distance category, it’s one of the higher launching ones, and it’s gonna spin a little bit more. I would say some of those irons in that category they launch, you know, they’ve launched a little bit lower and they don’t spin, which it is great for some players, but also some still want to play a smaller package.”
  • “I think it was definitely a big jump from the previous one. Yeah, I mean, one thing I’ve noticed is compared to some of the other irons, even kind of equal loft, it tends to get a little bit more height on it.”
  • “It’s great for one of those guys that if I get in there that’s kind of hitting a little low. It’s one to kind of throw in my hands…you’re seeing that initial launch kind of pick up a little bit compared to some of the other ones.”

For more photos/info, read our launch piece.

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