Let’s cut to the chase. Has there been a precipitous drop in golf participation or is it the hand wringing of borderline operators? I promised an analysis based on fact and will proceed accordingly.
Before I start, I want to talk about professional golf: the PGA, LPGA, Champions and Web.com tours. This is not golf as far as a participation issue. It’s TV entertainment played by the most skilled golfers in the world. Take away TV and the purses would be peanuts with the PR folks desperately looking for sponsors.
As a percentage, professional golfers represent some 0.05-to-0.07 percent of all golfers, but if you read the golf magazines and listen to golf commentary and you might think that they were golf. No business model focuses on 0.05 percent of the market for decision making, yet the ruling bodies are greatly influenced by these stars and it’s almost as if the other 99.95 percent of golfers don’t count. Yes the pros are a factor in showing us the game at its highest level and yes they can be considered a positive influence. When you see the participation hard numbers, you will also see that while they’re a factor they haven’t moved the needle.
Add in the elite amateurs (another miniscule group: about 3.4 percent of golfers who play almost to a professional level) and we see more examples of an industry that focuses on the minority. Look up courses on the internet and you’ll find language such as, “Come play our 7200-yard, ultra-challenging course,” etc.
Really, if all the amateurs in the U.S. who could actually play a 7200-yard course were to play golf at the same time, there would be still be tons of empty golf courses in this country. But I digress…
This segment is about a statistical evaluation of participation. My primary database is The National Golf Foundation (NGF). The NGF is sponsored by the various facets of the golf industry and produce a variety of studies on participation. I promised facts not opinions, but others besides me have accused the NGF of painting the numbers in the best possible light. I prefer to look at the data and state the obvious.
- The NGF reports a core base of some 25 million golfers, down from 30 million in 2000.
- Some 40 percent of that total is a category called occasional golfers, who are age 6 and up who play more than once per year. In 2000, they accounted for about 9.1 million golfers. In 2012, that number grew to 11.6 million golfers.
- Then we have core golfers, who are age 6 and up who play more than eight times per year. They accounted for about 19.7 million golfers in 2000, but only 13.7 million golfers in 2012.
- I like to focus on what the NGF calls avid golfers, which are folks (age 6 and up) who play more than 25 times per year. In 2000, there were 10.2 million avid golfers, but that number dropped nearly 4 million to 6.4 million in 2012.
Why focus on avid golfers you might ask? Shouldn’t the emphasis be on getting the members of the other categories to play more? In fact, if you look at the occasional category you’ll see that it actually increased from 9.1 million in 2000 to 11.6 million in 2014. This would be an example of selective analysis, something for a cheerleader. I could point out this fact to the exclusion of all others. But when you look at the accumulated numbers, one thing is evident; there has been some success getting new players to the course, but it’s been overridden by the fact that they don’t continue playing.
I’m not going into the population factor in detail; over the years we had a significant increase as golf went up AND down. Today’s Caucasian population rate of increase is down, so overall increases come from minorities who are not inclined toward golf as a group. I could turn this data alone into a very negative assessment, but let’s just say population isn’t a positive factor.
In the marketing business this is very serious. The hard job is new customers, and when you get them and can’t keep them you have a major problem.
When I looked at the numbers in greater detail I learned that the avid category picked up the tab for some 71 percent of all golf-related expenses. So a modest increase in the avid category has greater impact than a more significant increase in the other two. If we add in the golfers who play more than eight rounds a year, we now have 94 percent of golf spending.
What about junior golf? What have all the industry sponsored programs achieved? It’s down 10 percent since 2000 and more than 20 percent since it peaked in 2005. That could be the subject of a study unto itself, but the bottom line is that it isn’t something of promise for the future. You can join the NGF for $125 a year if you want to peruse their data.
During the last 14 years there has been a variety of articles blaming weather, the economy and a variety of short-term influences. I maintain that over 14 years these influences have been mitigated.
Why are golfers leaving? In all surveys there is one dominant theme; too slow, no fun. And, for the record, too slow IS no fun.
This will evoke a response from those who say I’m ignoring cost. Not at all; I’m just focused on optimizing value. More than 145 courses closed in 2013 and the vast majority had greens fees and carts under $40. Value first, cost will follow. There was very inexpensive tennis during its decline.
There probably isn’t a reader that can’t point to one specific negative factor that is beyond my boundaries. There is the whole concept of disregarding rules and using “fixes” like 15-inch cups.
I understand the thinking behind all that, but with the overall objective of increasing participation I’ll stay focused; golf needs more avid players. We know who we want to get more involved in the game and we know why they are leaving. Let’s give the plan for bringing them back a 100 percent focused effort. If it shows no progress after a credible time period then we can go off the reservation.
The 19th Hole Episode 159: Howard University coach Sam Puryear
Host Michael Williams talks with Howard U. coach about the trials and triumphs in the fledgling golf program. Also features Adam Martin of Haig Point (SC) and Eduardo Mestres of Los Siete Misterios Mezcal.
The Wedge Guy: The Red Zone
For those of you who are big football fans, we are lost in the off-season, waiting a few more months before we get to watch our favorite pro or college teams duke it out on the gridiron. Living in Texas, of course, football is a very big deal, from the NFL Cowboys and Texans, through our broad college network representing multiple conferences and into the bedrock of Friday nights – high school football, which drives fans and entire towns into a frenzy.
In almost every football conversation on TV, you hear talk about “the red zone”. How a team performs inside the 20-yard line is a real measure of their offensive prowess, and usually a pretty good indicator of their win/loss record, too. It breaks down to what percentage of the time a team scores a touchdown or field goal, and how often they come away empty.
I like to think we golfers have our own “red zone”. It’s that distance from the green where we should be able to go on the offensive and think about pars and birdies, ensure no worse than bogey . . . and rarely put a double or worse on the card. Your own particular set of red zone goals should be based on your handicap. If you are a low single digit, this is your “go zone”, where you feel like you can take it right at the flag and give yourself a decent birdie putt, with bogeys being an unpleasant surprise. For mid-handicap players, it’s where you should feel confident you’ll guarantee a par and rarely make bogey, and for higher handicap players, it’s where you will ensure a bogey at least, give yourself a good chance at par, and maybe even a birdie.
But regardless of your handicap, your own “red zone” should begin when you can put a high loft club in your hands – one with over 40 degrees of loft. Of course, that has changed a lot with the continual strengthening of irons. In my early days that was an eight iron, then it migrated to a nine. But regardless of your handicap or the make and model of irons you play, my contention is that golf is relatively “defensive” with all the other clubs in your bag. With those lower lofted irons, your goal should be to just keep it out of trouble and moving closer to the goal line . . . er, the flag. Even the PGA Tour pros make a very small percentage of their birdies with their middle irons.
When you can put a high loft club in your bag – whether that’s from 150 yards or 105 – that’s when you should feel like you can put your offense into high gear and raise your expectations. It’s no longer about power, because this isn’t about raw distance, but rather distance control and precision. From the red zone, it’s about trusting your technique and your equipment and taking it to the golf course a little bit.
As most of us are in the early stages of the 2021 golf season, one of the best things you can do for your golf improvement is to begin tracking your “red zone” performance. Put the numbers down as to how you are scoring the golf course from your 9-iron range on into the flag. My guess is that you’ll see this is where you can make the most improvement if you’ll give that part of your game some additional time and focus. Any golfer can learn to hit crisp and accurate short range approach shots. And so you should.
Pay attention to your own red zone stats, and work to improve them. I guarantee you that you’ll see your scores come down quickly.
Club Junkie: Reviewing Titleist TSi3 drivers and fairways! (Finally!)
The moment you all have been waiting for: I finally have a TSi3 driver and 3-wood in my hands! Talking about how they performed and maybe some shaft changes for each in the future.
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