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Barney Adams introduces himself as a GolfWRX Contributor

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Hello GolfWRX readers. Let me introduce myself, as I’m about to write a series of columns for the site. The initial effort will be a six-part series on the drop in participation and what can be done. After that columns will reflect comments directed by you, the readers.

My name is Barney Adams and as I understand it many of you are younger, avid golfers. So why would you be interested in reading anything from a relic like me who doesn’t use any of today’s social media?

Well, to start, I used to be you. Only now I have a lot more experience, so you can ask me whatever you want about the game or equipment and you’ll get a straight answer. Back in the persimmon and balata days I was a decent player; a 2-to-3 handicap for many years. I was never considered professional material (not because of a lack of time, but because of a lack of talent), however, I did get on the occasional streak, have broken 70 dozens of times and have a tournament registered low of 64 (with a double bogey, I might add, which I remember vividly some 40 years later).

Later when I got into the club business, I worked as a club fitter down range from Hank Haney and his teaching staff. This was when I was trying to develop my own line of clubs and the hands-on experience was invaluable. In those days prudent observation would have me going broke any day, so as a back-up plan I studied teaching methods. Fortunately, I got lucky with a club I designed called the Tight Lies and it provided a platform for Adams Golf to become a real company. Along the way I have repaired clubs, picked up eight patents on designs and came up with some good ideas: some that I’d rather forget. I still have a shirt with embedded epoxy as a keepsake from my assembly days.

I provide all this personal data not to try and impress anyone or reflect upon days gone by, but because I hope it opens the door so you will ask questions that I’ll attempt to answer publicly. I’m not affiliated with any golf company, and you can be assured you’ll get straight answers. That’s the type of dialogue that’s important to me.

My first six columns will be a series on declining amateur participation in golf. For those of us who love the game and want to see it flourish, this is a serious issue. I first started writing about this three years ago and it wasn’t a subject some in the industry wanted openly discussed. There is an old saying that I first heard when I was working in the Silicon Valley decades ago:

“You can always tell the pioneers. They are the ones with arrows in their backs.”

Now that I’m 75, I’m far more concerned about the status of my aching back than some golf twit who doesn’t think it’s proper to discuss the players leaving the game. The erosion has continued and today it’s become a popular issue for discussion. So what I’ve done is trace the pattern, offer insight as to why its happening and propose a definitive solution.

You may notice the occasional attempt at humor and that I’m an equal opportunity offender.

So here my email: [email protected]. You might want to table any questions until the series has run its course, but if you’d rather send them now I’ll hold onto them and respond as soon as I can.

I’m very interested to see where this goes, and am looking forward to your feedback and questions. Thank you in advance for reading and your support of this game I love so much.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

29 Comments

29 Comments

  1. tbowles411

    Jun 23, 2014 at 12:22 pm

    Well, this is just cool. Think I can stop in on my next trip to Dallas in a month? 🙂

  2. Ken

    Jun 17, 2014 at 9:46 pm

    Welcome to the Golfwrx site!!! I have always respected your insight and look forward to all of your future columns.

    I’ve been a long-time Adams user. Started as most with the Tight Lies FW’s, but I’ve always loved Adams irons. Over the years I’ve played the GT Performance, GT Tour, GT Ultimate, and now the Adams CMB. Really looking forward to your input.

  3. Clarkson Golf Alumni

    Jun 16, 2014 at 8:20 pm

    I played golf at your alma mater, Clarkson University. The one thing I’ve always wanted to ask is why Adams Golf was not involved at all with our golf program. We used Ogio bags and later Ping. No players on the team used any Adams clubs. It wasn’t that we didn’t like your equipment, it was the fact that Adams was one of the manufacturers that we didn’t get a discount from. My teammates and I presumed you would have wanted us to have Adams/Clarkson golf shirts and Adams/Clarkson bags rather than other manufacturers. Like all our golf equipment, we didn’t expect it for free, but the fact we didn’t even receive a discount was puzzling. I frequent the golfwrx forums and now that you are posting, I had to ask.

    Thanks.

    • Barney adama

      Jun 17, 2014 at 5:06 pm

      Years ago there was a problem with my old Fraternity. I called the office of the then President to see if I could get any details. A spokesman told me to go away. I asked again saying I was just curious and was told to go away that the school wasn’t interested in anything I had to say. I then asked them to mark my file ” deceased ” that was President Brown. Now the school has Tony Collins a great guy. Of course now I can’t do anything because I have no affiliation.

  4. RG

    Jun 16, 2014 at 4:00 am

    Mr. Adams,
    Thank you! Your clubs have given me joy and confidence in abundance through the years. I can’t wait for your articles and insights. Swing away!!

  5. LB

    Jun 14, 2014 at 11:27 pm

    This is fantastic, can’t wait to read what you have to say. And congrats on a stellar career. Your company was churning out remarkably performing clubs in every category which is a credit to your leadership.

    Tee it forward I agree is a misnomer. If you are left with long irons into every approach shot you need to move up, plain and simple. My biggest issue with slow play is those that don’t recognize it or don’t care, when every group is backed up and they make no effort to get going.

    Outside of that, the game is what it always has been. There’s simply less time to get away in 2014.

  6. Greg Hunter

    Jun 14, 2014 at 12:54 am

    That’s awesome to have someone with the background and street knowledge. It will be cool to ask questions!

  7. makaveli

    Jun 13, 2014 at 6:09 pm

    Welcome to the best golf site ever Barney.

  8. paul

    Jun 13, 2014 at 2:24 pm

    Welcome Mr. Adams. I loved my first set of golf clubs, a set of Adams I picked up on a garage sale. In regards to growing the game, I think it is not going to happen for a while. The bubble burst, now things are going back to normal. Where I live in Canada golf is still thriving. The reason is because our local economy is strong, and even trades people make enough money to go play. We also have time because courses around here were built a long time ago and only one or two are crazy long. The big problem is our culture doesn’t share the values that are built into the core of golf, and that’s why more people don’t play.

  9. John Wunder

    Jun 13, 2014 at 8:43 am

    Simply Amazing. This site never ceases to surprise me!

    Welcome Mr. Adams!

  10. Dave Davis

    Jun 13, 2014 at 7:40 am

    As a fitness contributing writer I Welcome you Barney, looking forward to your additions. I know i will have questions as an aspiring golfer trying to improve my game.

  11. 4pillars

    Jun 13, 2014 at 6:05 am

    Barney

    As a very successful designer of Hybrids how do you feel they should be hit off the deck

    hit down like an iron, or a sweeping action like a wood.

    I see advice from different coaches on this and wondered how you designed them to be hit.

    Thanks

  12. Jim Gilbreath

    Jun 13, 2014 at 12:29 am

    I am very pleased that Barney Adams will be a regular contributor, especially with the topic of the first six. I have read a lot of his writing in the past 2 years. I am a big fan of Tee It Forward, and have promoted that as much as possible at my home club, and with some success. We are also participating in the PGA of America’s Family Tee program, but it’s hard to get people to move up that far.

  13. Tommy

    Jun 12, 2014 at 11:58 pm

    Welcome to the WRX community Mr. Adams. When I was 11 years old I had a go-to club, an Adams Tight Lies 5 wood, it was my favorite club and used it for everything. I cannot wait to hear your knowledge about the future of golf.

  14. EF

    Jun 12, 2014 at 11:26 pm

    I’m going to try to say this nicely because you seem like a nice guy. But if your first article has anything to do with teeing it forward, 15″ cups, only playing 9 holes at a time, slowing the greens down to 3 on the stimp meter or generally not following any of the rules of golf, I won’t be reading any further in the series. Those topics have been absolutely brutalized to death at this point. Regardless of which side of the fence you sit on on those issues, they are at minimum completely belabored at this point. But I’m just getting a feeling that article 1 will be something about teeing it forward. And if that’s the case, there’s already about a hundred such articles already on this site.

    You know a really good idea for an article on declining participation? How about peeling back the layers from the items I noted above and taking a real look at it. Want an even better idea? How about an article on whether it really matters to the future of the game whether it grows.

    • John

      Jun 13, 2014 at 1:56 pm

      How can they be “brutalized to death” when it still takes five hours to play 18?
      I’d hold your fire a little bit until the man has an opportunity to actually write something. There may be more layer peeling than you think.

    • Barney adama

      Jun 14, 2014 at 10:11 pm

      Hit like a 5 iron

    • Barney adama

      Jun 14, 2014 at 10:14 pm

      A) I’m not really a nice guy I’m much too blunt. b) teeing it forward is a misnomer which I will explain , I don’t favor anything that breaks the rules. As to taking a hard look and whether it matters ; read on.

  15. Reid

    Jun 12, 2014 at 10:36 pm

    It’s so awesome to see you here Mr Adams. I’ve been a fan of yours since day one with the Tight Lies. I think your innovation to the game is something that many of the newer/younger golfers don’t realize when they pick up a hybrid and fairway wood. Although the brand may not be Adams, the innovations you developed so long ago are shared so many times over throughout the equipment lines. Welcome and Aloha!

  16. Ken

    Jun 12, 2014 at 9:25 pm

    Welcome, sir. This is the kind of thing that truly adds value to WRX. I find this preferable to some guy asking whether I play better in black or khaki. Looking forward to your columns.

    Ken
    Adams in the bag

  17. Sean

    Jun 12, 2014 at 8:02 pm

    Welcome! I’m a big proponent of teeing it forward Barney, and have talked about it extensively, unfortunately not many agree. I think if more people did tee it forward they would enjoy the game more. Perhaps one of the reasons people do leave the game is frustration? If so, teeing it forward may be one way to keep them around. 🙂

  18. Tom Stickney

    Jun 12, 2014 at 5:20 pm

    Awesome guy; met him in palm desert several times…always friendly! Welcome.

  19. Clem

    Jun 12, 2014 at 4:49 pm

    Barney I’m looking forward to your comments and insights into the game of golf. As well as what can be done to increase the participation of young and older players to this great game.

  20. John Muir

    Jun 12, 2014 at 3:19 pm

    Excited to hear this news, Barney. You were a subscriber to my golf equipment newsletter some time ago and I always appreciated your input/notes to me.

    John Muir

  21. Jason Hat

    Jun 12, 2014 at 2:08 pm

    Looking forward to reading your articles. Thanks for your time here.

  22. Chuck

    Jun 12, 2014 at 1:55 pm

    Barney thank you for taking the time to write and for sharing your invaluable knowledge.

    I hope you’ll answer this question at some point in the series: Why not rollback the USGA’s testing specs on golf balls?

    It doesn’t seem to me to be much of a threat to the golf CLUB business. We’re all great lovers of golf clubs and technology on this site. Some of us are great lovers of classic golf course architecture. I know of virtually nobody, apart from Wally Uihlein and the people he pays, who are particular fans of golf BALLS.

    Is it not conceivable, that if golf ball specs were significantly altered, that the change might well result in a boost to equipment sales, as players adjusted their club choices to better match new balls?

    As for general distance gains for recreational players, the data seems inconclusive. Some experts claim that technology (that has unquestionably revolutionized elite-level golf) has done little to change recreational golf. Other experts claim that technology (THEIR technology, most often) is significant and essential to growing the game. Do you take a side? If so, what’s your evidence?

    • John

      Jun 13, 2014 at 1:56 am

      Great question, and great idea. I am not looking forward to 8,000 yard courses, and neither is the water table. Too much land, resources etc. When Bubba hit a gap wedge into 13 at Augusta, I just thought something has to be done. I also agree that the club manufacturers wouldn’t lose anything with a ball rollback, they might even gain as the original poster pointed out as people adjusted their set ups for playing golf instead of bombing golf.
      The ball is ruining the game.

    • Barney adama

      Jun 15, 2014 at 1:31 pm

      Will address golf balls in a future column.

  23. Steve Barry

    Jun 12, 2014 at 1:18 pm

    Welcome to the site Barney, I’m sure you’ll have a ton of great info to add with coming from such experience. Looking forward to your additions!

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Opinion & Analysis

2023 AT&T Pebble Beach Pro-Am: Betting Tips & Selections

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Here we go again.

After the multi-course American Express and the two-track Farmers, the PGA Tour arrives at the legendary Pebble Beach for this week’s AT&T.

Shorter than the average tour event, the coastline course/s deliver a reasonably simple test for the high-level celebrities and their professional playing partners, but this changes dramatically should any of the famed coastal weather arrive.

Bad enough for those paid to hit a dimpled ball, it can turn an amateur’s enjoyable (and expensive) round into something horrendous like this.

Three players clearly stand head-and-shoulders above the rest, both in terms of quality and world ranking, and they do have figures that justify that – in spades.

Favourite Jordan Spieth is the King of Pebble. His record here is unsurpassed, and he relishes the challenges of this seaside terrain.

However, with no serious turn in conditions, I’m not sure his current game is much to go on. The 29-year-old has missed the cut in two of his last six starts, the best results coming in limited field events at two of the FedEx play-off events and the Tournament of Champions.Not as if Spieth needs to be in form – he won the RBC Heritage last year after a run of mc/35/35/mc, but even a win, runner-up, third , fourth, seventh and ninth, it always feels as if you take your life in your own hands when backing him at 10/1 and less.

Matt Fitzpatrick and Viktor Hovland make up the elite trio, all residing in the top-16 of the world rankings.

Both justify being alongside the Texan at the top of the market, although until last season’s closing sixth place finish, only Fitz’s 12th at the 2019 U.S Open was worth noting from an event formline of missed-cut and 60th.

Interestingly, the Norwegian matched that finish three years ago, becoming low amateur for the second major in a row, and both are hard to argue against.

With combined wins in Mayakoba, Puerto Rico and Dubai, as well as top finishes at various Open championships, conditions suit both equally well. Choosing between them is tough enough, but with home players winning 27 of the last 30 events held here (17 of the last 18) and with doubts about the motivation for playing this week, they can all be left alone at combined odds of around 9/4.

The draw is probably as crucial here as any other event, with Pebble Beach having some of the smallest greens on tour and Spyglass Hill being affected occasionally by similar winds. Make the score at Monterey Peninsula, if at all possible.

Despite the quality up front, the section that includes defending champion Tom Hoge, Maverick McNealey, Andrew Putnam and Seamus Power has equally strong credentials for the title.

Hoge aims to become only the second player to defend this title since 2000 and, whilst playing as well as ever, is no Dustin Johnson, whilst it’s hard to put McNealey in front of the Irishman given the latter’s 2-0 lead in PGA Tour wins, and 3-zip if you count the KFT.

Power ranks in the top echelons of players with form at short courses and is easy to make a case for in an event at which he opened up a five shot lead at one point last year, before finishing in ninth.

The 35-year-old has never been better, now ranked inside the top-30 after a season that included that top-10 here and again at Southern Hills, a top-12 behind Fitz at Brookline, third at Mayakoba and fifth at the RSM. The highlight, of course, was the victory in Bermuda, sitting nicely with his first victory at the Barbasol, that Kentucky event showing links to proven coastal/short course player Kelly Kraft (runner-up here to Spieth in 2019) and Aaron Baddeley and Kevin Streelman, with six top-10 finishes between them at the AT&T.

Rather like the player he beat in that Barbasol play-off (J.T Poston) Power is fairly easy to read, and although the very nature of pro-ams doesn’t suit everyone, the course make-up suits perfectly.

Usually consistent and in the top echelons for tee-to-green, greens-in regulation, and for up-and-down, Power comes here looking to recover from an unusually poor performance on the large Abu Dhabi putting floors. Certainly the figures look awry compared with his 10 strokes gained for tee-to-green and 12th for around-the-green, and it’s easy to see improvement in California, where in 2022 he lay in fourth place into Sunday at the pro-am at La Quinta, as well as a previous ninth place finish at the Barracuda (fifth into Sunday).

He’s the best of the week but I’m also including:

Alex Smalley – We were on 26-year-old Smalley for the American Express a few weeks ago and he was going well until the PGA West (Nicklaus) caught him out, causing a drop into 62nd from 21st place, and close to two of the other three selections this week, as well as Garrick Higgo, who just missed out due to lack of experience here.

The recovery into a place just outside the top-20 was impressive, though, with a final round 63 comprising 10 of 14 fairways and 15 of 18 greens in regulation, as well as making all his putts under 10 feet.

Those sorts of figures have been expected from the outstanding Duke graduate, who made his PGA Tour debut as an amateur at the 2017 U.S Open. Since then, it hasn’t been plain sailing, indeed he has yet to win an event despite an excellent return to this level in 2022.

Starting with a best-of-Sunday 65 to finish tied runner-up at Corales, he then finished in the top six behind Jon Rahm and co in Mexico, 10th at the Scottish Open and 13th at Sedgefield.

Since October, Smalley has made seven of nine cuts, highlights being 11th at Bermuda and a pair of top-five finishes at the RSM and Houston, all contributors to the tee-to-green stats that see him rank 1/2/6/11/13 for his ball-striking and significant given the test this week..

He couldn’t get it going at Waialae for the Sony but followed up the La Quinta effort with a top-40 at Torrey Pines, when his tee-to-green game was again perfectly respectably ranked in 33rd given the strength of the field.

Runner-up in the Dominican Republic, fourth and 15th in Houston, and with form at Colonial and Bermuda, this looks the prefect test for a player that at least had a look last year, and that the bookmakers simply cannot make their mind up about.

Robby Shelton – Makes his event debut here this week in his second time at the top level, but the former Walker Cup player has enough relevant form to make him of interest, particularly after a sixth place at the multi-course American Express a few weeks ago, his best finish in California so far.

Shelton included Scottie Scheffler and Ben Griffin as play-off victims when winning two of a total of four KFT events in 2019 and 2022, coming here after making eight out of ten cats (yeah, I know) since arriving back on tour in September.

Best efforts are 15th at the Shriners and a top-10 at the RSM, but let’s also throw in a sixth at Mayakoba, 11th at the Honda and a top-20 in Texas.

This is a drop in class, and significantly in distance, from Torrey Pines and I’d expect to see more advantage taken here.

Harrison Endycott – One of the Player To Follow for this season, it’s hard to work out exactly what the 26-year-old Aussie wants in terms of course set-up, but given his heritage and junior career, it’s fairly certain he can play well in the wind.

Having made his way through the grades including a win, two top-10s and two top-20s on the KFT, he wasted little time making his mark at the highest level, finishing tied-12th at the Fortinet in California, a joint best-of-the-day 65 launching him up the board on day three.A month later, Endycott started the Bermuda Championship with a pair of double-bogeys before signing for an opening nine-under 62, the catalyst for another career top-10, and in November he overcame a poor opening round at his home PGA Championship (111th) before flying through the field as the event progressed, finishing a never-nearer 18th behind Cam Smith.

Even the missed-cut at the Australian Open was not devoid of promise, an opening 68 seeing him start the second round in 7th place.

With a pedigree in Australia and a residence in Scottsdale, I’ll take the chance he will find something back in California, scene of the best of three events in 2023 – 22nd at the American Express – when his game showed the all-round prowess it did in Scottsdale – top-11 in approach and top-15 tee-to-green.

Recommended Bets:

  • Seamus Power – WIN
  • Alex Smalley – WIN/TOP-5
  • Robby Shelton – WIN-TOP-10
  • Harrison Endycott – WIN/TOP-20
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Opinion & Analysis

2023 Farmers Insurance Open: Betting Tips & Selections

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Get your bets on earlier than usual this week as the Farmers Insurance Open runs Wednesday to Saturday, the advancement of a day avoiding a clash with the NFL Conference Championship games.

We raise the bar a notch as the tour reaches Torrey Pines, a course used for this (and related) events since 1968, although the current set-up on the South Course now measures almost 1000 yards than the one seen 55 years ago.

Now utilising the easier North Course for one round, players will still need to have their grinding game as the weekend progresses over a course re-configured for the 2021 U.S Open – won by this week’s hot favourite Jon Rahm – and one that has seen the last three winners score no better than 15-under.

As my learned GolfWRX colleague says:

While last year’s winner Luke List was a shock, beaten play-off rival Will Zalatoris certainly fits the bill in becoming the last of a long line of contenders at Torrey that have challenged at the majors.

Patrick Reed, Marc Leishman, Justin Rose and, of course, seven times Torrey winner Tiger Woods, would all be seen as elite in their time, and you can confidently add the likes of runners-up Tony Finau, Adam Scott and Xander Schauffele to those.

Greens change to Poa Anna this week, and with the home course possessing suitably tough greens, players need solid tee-to-green games to remain with a chance down the back-stretch on Saturday afternoon. Forget the pitch and putt of La Quinta and friends, this week is far from a repeat.

You would be forgiven for thinking this is the Woods era, a solid 4/1 shot heading the market.

Tiger he is not, but having won four of his last five events and winning the Farmers here in 2017 and the U.S Open four years later, Jon Rahm carries almost unbeatable status into this week. However, much depends on getting the right draw over the first two days – at the price he can be left alone.

With the trophy likely to go to one of the better fancied players, here’s a chance to select two or three from the next half-dozen and still look at a better return than backing the favourite – and, for me, Tony Finau and Jason Day fit the bill.

Unlike someone like J.T Poston, I can’t seem to call Tony Finau right, but if he is ever going to repay the faith, it is here.

Having raised his game to another level in winning back-to-back at Minnesota and Detroit, the 33-year-old was fancied to go well in Mayakoba. Naturally, he missed his first cut since the US Open in June, subsequently gagging up in Houston, making it three wins in seven starts – not Rahm (or Scheffler of early ’22) but not far behind.

Fancied to do another back-to-back special, Finau then withdrew from the RSM Classic before probably needing the run-out when 7th at the Hero World Challenge. – extremely frustrating but, on face value, continuing a career-best run.

2023 has seen encouragement in both starts, with eight rounds in the 60s leading to a seventh place at Kapalua and a most recent 16th at last week’s pro-am jolly, where he came from outside the top 60 on Thursday and from 34th at the cut mark.

Finau’s tee-to-green game remains of the highest class, ranking ninth in ball-striking over three months and third over six, but it’s now matched by a putting prowess that takes advantage of his constant green finding.

Events may be limited, but over the last 14 rounds or so, Big Tone leads the tour in putting average, beating even the likes of flying Jon Rahm. Sure, you can regard that as a skewed stat, so take it over another 12 weeks and he is in third – remarkable for someone that just a year ago was known for missing the vital ones.

Take the 2021 U.S Open away and Finau has four top-six finishes and a pair of top-20s here, and ignore last year’s missed weekend too – he was in the top-10 after the first round and was simply not at the races on day two.

Finau’s record on poa greens reads well enough – he won the Rocket Mortgage, and has top-10s at Riviera, Winged Foot and Olympia Fields, the latter pair giving credence to the Torrey/majors connection, whilst connecting Memorial form sees him record two top-10s and two top-15 finishes.

Being unconvinced that either Zalatoris’ or Justin Thomas’ games are pitch perfect, TF looks the best challenge to the favourite.

The favourite’s record in California is almost too good to be true, with four wins, seven top-5s and three top-10s but if anyone can challenge that, it’s surely Jason Day, who looks as if he is now fully recovered from injury and personal tragedy.

Winner here in 2015 and 2018, the Aussie also boasts a runner-up, third and fifth place around tough Torrey and an average position of 15th from 14 Pebble Beach outings. He loves California.

Having dropped from world number one to outside of the top-100 in five seasons, the 35-year-old has fought back from adversity to make his way back up the rankings, helped by a pair of top-10 finishes at, no surprise, Pebble and Torrey.

In order to protect what has been a fragile back, the 16-time major top-10 star reached out to swing coach Chris Como, formally an aide of Tiger Woods.

“Going into this year I did some swing changes with my coach, and I feel like those are slowly cementing themselves in there,” Day said on Golf Channel.

“I’m shallowing it out,” Day continued. “The swing has changed dramatically. It took me about a year and half to get the body correct, and the body movement correct until I could actually get into shallowing it out correctly.”

Judged on the latest figures, it seems to be coming together nicely.

Day ended 2022 with four cuts from five, including 8th at Shriners, 11th at the CJ Cup, 21st at Mayakoba and 16t in Houston, and last weekend finished in the top 20 at La Quinta having been third after two rounds.

16th for ball-striking over the last three months, slightly better over six, his top-30 for driving accuracy has led to a similar ranking for greens found. Take that, and any improvement, into an event he enjoys more than most, and we have a winning formula.

Away from the top, it’s hard to get excited about the chances of many.

Having nabbed a big-priced second last week with one of the 12 Players-to-Watch 2023, it is tempting to go back in again on Davis Thompson on a course that may suit even better. However, hitting 14 out of 18 greens at the Stadium Course is a far cry from a debut at Torrey Pines and he may just need the sighter.

Taylor Montgomery calls himself after his fourth top-five in just nine full-time starts on the PGA, particularly after a debut 11th as a sponsor’s invite last year. Prices in the 20s don’t appeal at all against proven and regular winners though, so take a chance on another top finish from the defending champion Luke List.

For someone that believes List is Dye-positive, his first win on the poa greens of Torrey Pines was a bit of a shocker.

I put the 38-year-old up as a lively top-10 bet last week, when the thought process was that this long driver should only need to drive and flip to the greens, but sadly his game was all over the place. However, I’ll take another chance in conditions that clearly suit last year’s play-off victor, a win that came off four straight cuts here that included a 10th and 12th placed finish.

Since the start of the 2022 season, List has 11 top-25 rankings for driving, five for approaches and seven for tee-to-green, whilst it was only a couple of starts ago that he matched the best at Kapalua.

As for the fabled short stick, it’s a case of being with him when he just works better than field average – 6th at Bethpage Black, in two of his four completions at Riviera and in three of five outings at Silverado, all of a  similar grass type.

Players constantly repeat form here at Torrey, so whilst he may not do a 1-2 or, indeed, a 2-1 on the lines of Mickelson, Day, Snedeker and Leishman to name a few, List is very capable of pulling out a finish on the first two pages of the board.

Recommended Bets:

  • Tony Finau Win 
  • Jason Day Win-Top-5 
  • Luke List Top-10 
  • Luke List Top-20 
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Opinion & Analysis

2023 American Express: Betting Tips & Selections

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Last week’s Sony Open saw the unusual occurrence of a top-10 devoid of a name that had played the Tournament of Champions, and yet eventual champion Si Woo Kim won his fourth PGA event, all on Bermuda greens.

Sometimes, like picking the week that a poor putter knocks in 30-footers, it’s just picking the right stat on the right day.

The tour makes the annual return to southern California for the charity pro-am event, where in its 63 history many courses have played host to the great and the good of the entertainment world. And Bill Murray.

For us, concerned with only who might win and at what price, we return to a three course rotation on which one one player in the last 16 years has won in under 20-under and an in an event that has seen four of the last 10 winners start at triple figures, with Adam Long going off at 500-1+.

Put simply, the set-up is too easy to enjoy it too much, players won’t miss many greens, and, as Adam Long said, “you can make a lot of putts because these greens on all three courses are just perfect. So you can make them from all over.”

The front of the market is classier than normally found here, but with the combined price of the top eight, we are asked to take around 4-6 that any of those win. Sure, that’s highly likely, but many of that octet have thrown away winning chances over the last few months, and the obvious man to beat, Jon Rahm, threw his hands in the air last year, calling this a less than satisfactory set-up.

In an event that is worth looking at after the cut – the average halfway position of winners over the last five years is 8th – the suggestion is to play a touch lighter than usual, with just two selections in the pre-event market.

Short tracks that reward consistent tee-to-green and putting efforts see me look for ‘The Real JT’ at every opportunity, and at 60/1 I can’t resist putting James Tyree Poston up as the best of the week.

Winner of the 2019 Wyndham Championship in 22-under, from course specialist Webb Simpson, JT confirmed then his love for Bermuda greens, something he had shown when seventh here and sixth at Harbour Town a few months earlier. The Wyndham, incidentally, home to a trio of wins by Davis Love III, a confirmed Pete Dye specialist.

Fast forward to 2022 and, after a solid all-round performance at sub-7000 yard River Highlands, the 29-year-old comfortably won the John Deere Classic, where he again proved too good for some charging rivals, from tee-to-green and on the dancefloor.

Poston’s best form outside of his two wins is at the RBC Heritage at Harbour Town, another specialist Dye/DL3 track, where he has a record of 3/mc/8/6 and where he has ranked in fifth and seventh place for tee-to-green.

After a solid top-10 at the top-class Tour Championship at the end of last season, Poston comes here after a solid run of 21st at the RSM, the same at Kapalua and 20th at last week’s Sony, ranking 6th and 13th for tee-to-green in both of the more suitable, shorter tracks, all of which have Bermuda greens.

Now teetering on the edge of the world’s top 50, Poston probably can not compete on the longer, elite courses. He’ll need to take advantage of ‘his’ tracks, and, with a 7th and 25th already in his locker around here, this event is most definitely one of those.

I’d like to have been with Andrew Putnam, playing excellent golf, making his last 13 cuts, and holding an enviable course record, but at the same price as last week he’s just left out given the tougher opposition. Top that with a tendency to throw away a weekend lead (Barracuda, AT&T and the RSM just a couple of months ago) and I’d rather be with Alex Smalley who has gone the opposite direction, now trading at more than double his price for the Sony just seven days ago.

The 26-year-old Duke graduate played in both the 2019 Arnold Palmer and Walker Cup sides, finishing with a record of three wins from four at each, before gaining his PGA Tour card when recording three top-five finishes and two top-15s on the KFT, eventually finishing 12th on the 2021 KFT finals lists.

Included in his 2021 season was a 14th at Corales, and he showed that to be no fluke when finishing in the top 15 at both Bermuda and Houston, both with similar greens as he will find this week.

2022 was a big year for Smalley, starting with a best-of-Sunday 65 to finish tied runner-up at Corales, finishing in the top six behind Jon Rahm and co in Mexico, 10th at the Scottish Open and 13th at Sedgefield.

Since October, Smalley has made five of seven cuts, highlights being 11th at Bermuda and a pair of top-five finishes at the RSM and Houston, all contributors to the tee-to-green stats that see him rank 1/2/6/11/13 for his ball-striking.

The second-season player was always on the back foot at Waialae last week, finishing the first round way down the pack after the first round. Cross that out and I’m struggling to see why he’s been dismissed by the oddsmakers for his second attempt at a course that found him ranked top-10 off the tee just 12 months ago.

There is a lingering fantasy around Luke List, whose 11th at the long Kapalua course might indicate a solid run this week. Given his first two wins came at Pete Dye related tracks (South Georgia designed by Davis Love, five time champion at Harbour Town) and Sawgrass Valley (the very name giving away its Dye/Bermuda links) he is clearly one to watch, even if he is simply one of the worst putters on tour.

He may be left behind by a few around this putter-heavy track, but he has a best of a 6th place finish in 2016 and a pair of top-22 finishes over the last two seasons. List should only have to flip wedges to many of these greens, and should he simply finish field average in putting as he did when finding over 11 strokes on the field at Torrey Pines (yes, 11 strokes. Plus 11 strokes) he will land a top-20 wager.

Reccomended Bets:

  • J.T Poston WIN/TOP-5
  • Alex Smalley WIN/TOP-10
  • Luke List TOP-20
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