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Why do we care about amateur golf? (Part 2)

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In the first part of this series, we traced the rise and fall of tennis and postulated the conclusion that it was a natural condition seeking its reasonable level. There are those who say all the hand wringing about golf’s decline in popularity is nothing more than a reaction to a normal occurrence. In other words, let it find its level and move on.

Furthermore, golf is a game; something people do for enjoyment. Despite the sanctimonious tones of some TV broadcasters, it’s still a game. The job of broadcasters is to create an environment where people watch, get emotionally involved, tell their friends and increase viewership. This positively effects ratings, which is used to extract more money from advertisers. Nothing wrong with that; it’s the business side of things.

An abandoned golf course, however, does not equate to an abandoned tennis court. Besides the pure acreage difference, an accompanying issue is that a golf course is an employer. Jobs range from managers with advanced degrees to on-course maintenance employees, which can mean dozens of jobs per course, and I count people losing jobs as part of the overall issue.

I’ll give a brief nod to the values learned on the course. It’s been written about extensively, and I’ll suffice that the values are real and recognized. It’s better for me to leave that detailed analysis to the experts.

I will say that I’ve had conversations with many professional athletes from other sports over the years and if young potential golfers could listen in they would come to the game in droves. These are elite athletes who have tested themselves against the very best in their sport and love golf because it pits them against their toughest opponent: themselves.

Most sports are about reacting in a competitive environment. Golf gives you all of that challenge and, to make things even more intense, time to think about it. The great NBA point guard of yesteryear Earl “The Pearl” Monroe once said, “I don’t know how anyone can guard me. I don’t know where I’m going to go.” In golf, you have time to ponder a variety of choices and must have the mental will to execute your choice to the best of your effort.

Years ago, I was at a charity golf event watching Julius Erving, the 4-time NBA MVP known as “Dr. J,” play the last hole with his team one shot ahead. He chipped a shot over a water hazard close to the flag and made the short putt. Afterwards, I asked him why he didn’t chip wide of the water to take it out of play. “Gotta come in through the front door,” he answered, revealing the inner workings of the mind of a champion athlete. He didn’t want to be in his comfort zone; he wanted to test himself.

Then there is “THE” reason why golf should flourish, or more accurately, 3.9 BILLION reasons. You see, through a variety of efforts, golf raises $3.9 billion annually for charity, more than all other sports combined!

I got this number from a PGA Tour official and my first thought was that the number had to be overstated. WAY overstated. I contacted Golf Digest and was told that their staff reacted just as I did, but upon deeper investigation ascertained that it was a realistic number. I guess you must consider that a vast majority of U.S. towns — cities of every size — have one or more charity golf events; everything from sending the band to state to funding cancer research. Add in the professional tours, the USGA and you can see how it gets to be such a huge number.

My response to Golf Digest was subtle, at least for me.

“Why in hell isn’t this performance an annual issue with $3.9 billion the entire cover.”

I was told that there just wasn’t enough interest. I’m sorry, but I don’t agree. This should be tracked and reported annually. Every person who plays (or contributes) should take immense pride in the accomplishment.

We are not going to let the drop in participation be registered as normal ebb and flow. Starting in part three of this series, we will define the drop in specific numbers and begin the process of goal setting.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

37 Comments

37 Comments

  1. Joe S

    Jul 1, 2014 at 9:37 pm

    Mr Adams,

    I’m hoping you might give some suggestions or lead the charge for affordable lessons. Tennis lessons are often half or more off for an hour vs golf instruction. I thought the golf pros of yesteryear were known as teachers at each club…now they are clothing salesmen and tee time checker-inners instead. Is it the fault of the employer or the pro? I’m not sure(?), but go to any club USA’s monthly newsletter and you always find all kinds of affordable clinics for all ages for tennis but golf has next to nothing…except $100 per hour lessons. People will play when they learn the game with quality instruction…this in my opinion could and should be where the ‘boom’ may come. Clubs can’t compete with the jumbo net retailers on price or selection but they could teach people in droves and more easily grow their bottom line.

    • Barney adama

      Jul 1, 2014 at 10:59 pm

      As for the check-er -iners and shirt salesmen unfortunately that is an employer issue. Here’s what I know and it would take some searching. Most assistants are capable teachers and earn very little. I’d think there is a cost-effective opportunity there. Many ranges have lower priced instructors for new players. There are PGA sponsored programs to get folks started and they are very cost effective. It’s also a value proposition. You can take a mediocre lesson a month for a year for $50 ea or 4 great lessons at $100 and be further ahead for less money. Just don’t listen to your 18 hcp buddy there’s a reason ( or 10) he’s an 18.

  2. Bruce

    Jul 1, 2014 at 12:17 pm

    The USGA sure fails at its task of promoting golf. They focus on regulations for the Tour Pros and then slap them back on those of us that pay the bills. Issues like club driver construction, ball changes, long putters, and wedge spin may impact the pros but only penalize the rank and file digging in the dirt. No wonder the game is in decline: let people play and have fun. If you want to play for a million dollars, then abide by the rules of the USGA.

    • W Mass

      Jul 2, 2014 at 7:04 am

      Also may I add to your comment the cost of equipment which the professional ranks because of their sponsor deals hikes the price of equipment.Also the cost to play certain courses around the globe e.g St Andrews or any other course on the Open circuit with their rip off fees for a round keeping these clubs as elitist.Any wonder why everyday Joe doesnt want to play the game.

  3. Daniel V

    Jul 1, 2014 at 12:12 pm

    Will you be discussing ” Golfing Mentality” later on in your series? I see that you touched on in it a bit by differentiating between Recreational and Pro (College/Web.com/PGA). Golf is challenging. When you start playing it, you are very very bad. It has a huge learning curve for most individuals, and while you don’t need to have great height, speed, or strength, to be a scratch golfer requires some solid coordination an physical abilities. I see a tie-in with equipment manufacturers promising extra distance, and accuracy as a panacea, rather than having a player invest hours on the range, and money through lessons. I just wonder how many people try golf for a few weeks, and then quit, because they aren’t as good as the players on T.V.?

    I know that this series is just beginning, and I am anxious to read the rest of it. I am hoping that you touch on this topic in the future.

    • barney adams

      Jul 1, 2014 at 3:05 pm

      Forget as good as TV how about airborne. I have more coming on that subject; good point

  4. Super Tuna

    Jun 27, 2014 at 12:51 pm

    Mr Adams:
    I’m presuming you’ve seen the Outside the Lines investigation and the results? It could be suspected that along with lack of interest no one really wants to dig into how that number actually breaks out.

    But that is a story for another day.

    • barney adams

      Jun 27, 2014 at 1:02 pm

      please show me where to look just in case, you can email me.

    • barney adams

      Jun 27, 2014 at 1:08 pm

      DUH,me. I had read it and forgot ! yes, now that I did again i am quite familiar and while i didn’t get into numbers my point was golf raises money for under the radar charity ; the wheel chairs for the Senior Citizens home, sending the band to state etc…. of that 3.9 B figure this is the vast majority and is a great tribute to the game.

  5. DC

    Jun 27, 2014 at 7:28 am

    I hope at some point this discussion focuses on – or we can have an honest to god debate with the big OEMs about – the *cost* of the game of golf. Everyone wants to talk about everything else – except cost.

    I dont see the cost of those $500 drivers or $300 fairway woods going down – do you?

    I have discussed this with other OEM folks who look at me like I have 4 heads. When is a manufacturer going to take a real hard look at creating a beginner set of clubs that is actually AFFORDABLE and not a complete piece of junk? Price it barely over cost if you have to. But the beginner sets you see are normally way overpriced or complete junk – or both.

    I hope that one of your goals in drawing more beginners into the game is finding a way to make it more AFFORDABLE. I have no issue with the rest of the OEM’s lines being priced the way they are. But why not put *something* affordable out there?

    • barney adams

      Jun 27, 2014 at 11:34 am

      a subject worth discussing in detail, which i’ll do at a later date. you may be surprised about the facts.

      • Jerry

        Jun 27, 2014 at 1:05 pm

        I agree that the cost of golf along with the time commitment has become an issue. I also agree that the networks have created problems with the way they do their broadcasts. Players playing from the wrong tees, playing like they are pros (waiting from greens to clear and can’t get the ball there)all because of what they see and hear from watch TV.

    • Steve P

      Jul 1, 2014 at 9:23 pm

      STOP COMPLAINING ABOUT THE COST OF GOLF
      Quality golf equipment has NEVER been more affordable that it is right now. You can buy a complete set of Adams Speedline Irons and Woods with a bag, a putter, and headcovers for 400 bucks. Real titanium driver, stainless heads on all the other clubs.
      & You can buy a brand new RBZ driver now for under 100 bucks anywhere.
      If that’s out of your price range, go the used route.
      I’ve been on the equipment side of golf since the mid ’90’s.

      Golf is MORE AFFORDABLE, both in equipment and greens/cart fees than ever before. And if you’re one of those that still can’t afford it… maybe you should be spending more time working anyway.

  6. Bryan

    Jun 27, 2014 at 1:05 am

    I think a change is already coming in golf that will attract more people. Its concussions. More and more parents will start steering their kids away from more traditional sports like football and hockey just based on the long term effects of head injuries.

    The Tiger Woods effect has already ballooned tournament purses to where a good player can make a great living playing golf. The other thing Woods has done is bring the more traditional athlete persona to golf and made it so that people look at golfers differently than in the past. Obviously cost is a factor when you talk about any sport, but I see my friends dumping thousands of dollars on their kids to play baseball and other sports. In the winter, they are taking them to the indoor hitting centers, buying them $400 bats and expensive gloves and paying to travel all over. Many of the schools around my area are also “pay to play” meaning that parents have to cough up money for their kid to play any sport. Golf is expensive for us because we want to travel to nice courses and hit fancy new drivers; but for a young kid its not that bad. Many courses have junior rates and make the kids walk and its the same price as a trip to the batting cages. They have junior lesson programs and clinics at many places.
    While golf is not as viable an option for kids in more depressed urban areas as say basketball or football, it still has a place if somebody really wanted to do it.

    Where golf is different from other sports is that it can be enjoyed into a much later age than other more physical sports and it can be played in a group or individually. I played hockey for many years but quit a few years ago because it was too inaccessible. There is one ice rink in our area and ice time was at a premium and very limited. However, there are 7 golf courses that are the same distance from my house as the ice rink. I think the programs by the USGA completely miss the mark for trying to attract new golfers or entice old ones back. Those 15″ cups and teeing it forward are all gimmicks that dumb the game down…kinda in the same category as everybody gets a trophy now, not just the winners. I think they would get further ahead by helping people get better at golf and finding more creative ways to get people to want to go out and play.

  7. Paul

    Jun 26, 2014 at 10:37 pm

    I personally don’t believe any kid would reconsider trying out golf with the knowledge that it donates nearly 4b every year to charity.

    It’s a wonderful thing, but it is a non-issue when it comes to the growth of the game

  8. roger

    Jun 26, 2014 at 9:58 pm

    Great article, sends great pride in Golf as a message.
    Thanks for the figures!

  9. LJW

    Jun 26, 2014 at 8:51 pm

    My high school raised money for the band with bake sales, car washes, fish frys & softball games. We didn’t have a golf course and no one played golf. Point being that if golf went away the local band would find another way to raise the money. But it is nice that golf involves itself in charity. I understand the PGA tour raises large sums for very deserving charities. I also read that as a percentage of total revenue it was a not really a great story. Maybe that will increase over time.

  10. Pingback: Barney Adams: Why do we care about amateur golf? | Spacetimeandi.com

  11. Chuck

    Jun 26, 2014 at 6:08 pm

    The terms I like to use in serious debates about golf policy:

    Recreational golf – the term for average players, be they daily fee golfers or even club golfers. If you are a 36 hdcp. or a 3 hdcp.; you are a recreational golfer.

    Elite golf – the term for championship players who play on professional tours, for NCAA institutions, or in the highest level amateur competitions.

    Between “recreational” and “elite” we can draw a pretty clear line as to which golfers are now (technology-assisted) obsoleting classic courses, and which golfers are not. It isn’t simply a “pro” and “am” distinction. I’ve seen NCAA kids demolish a U.S. Open course. So it isn’t a matter of “the Tour” or not.

    There may be other subgroupings worth distinguishing; daily fee players; club players; top level amateurs, Tour professionals, etc.

    But the USGA knows, and they are on it. Technologically speaking, the USGA knows very well that they have a serious problem with all (pro and am) elite golfers, and absolutely no problem with recreational golfers.

  12. MHendon

    Jun 26, 2014 at 5:22 pm

    Mr. Adams
    Golf has a great and detailed history of teaching both honesty and integrity through self officiating along with charitable giving. I don’t think anyone doubts the values that golf teaches, however with all that is good about the game you, I, and everyone else who is a member of this site loves it also has a long standing history as an elitist sport. Elitist not because others are intentionally being shunned but elitist because the cost is so prohibitive for most people. The golf powers that be with all there efforts to bring more people to the game through the extensive marketing of Tiger Woods has failed to address that one critical issue. Stepping on a baseball diamond, football field, basketball court, or tennis court is free for most kids and adults. How can golf ever compete with that?

    • Jerry

      Jun 27, 2014 at 1:14 pm

      Our PGA section along with the local Pros have started a team golf program that has attracted a lot of young new players. Parents are finding out its cheaper than playing select baseball or softball. All the travel and associated cost for those programs run the parents well over %500 a year playing 50+ games a year mostly on the road. Where the team golf is the cost of the shirt and maybe a cap and playing local courses setup for young players to make it fun. From all reports I have heard those who are playing are really enjoy it. This concept should grow as parents start looking at cost and travel with the other sports of summer. I also agree with another comment about the head injury issue. I have a lot of parents thinking twice about football and there sons involvement. I know with all my football injurys know causing problems in my old age, I wish I had spent more time in my youth learning the game of golf.
      We also need to make sure lessons for the middle and lower class income people don’t run them out of the game either.

      • MHendon

        Jun 28, 2014 at 12:37 am

        50+ games a year? Wow youth baseball is much different where you live than here. However you say that’s costing parents well over 500, what would 50+ rounds for these kids cost? Don’t get me wrong sounds like a nice initiative but it still doesn’t address the issue of how expensive the game is for everyone else. Where I live I can step on a tennis court for free, same with a basketball court, or baseball field. Of course the one advantage golf has over those other sports is you don’t need anyone else to play.

        • Alfredo Smith

          Jul 1, 2014 at 1:06 pm

          50 rounds of golf for kids in my town (SF Bay Area) would cost $50… It’s $1 for our new 9 hole and $1 after 12pm on two 18 hole courses. We have a great junior program at Chuck Corica GC

  13. 4pillars

    Jun 26, 2014 at 4:10 pm

    This seems to be a very weak cause and effect argument, if amateur golf declines then charity contribution also declines.
    What evidence have you for this, as others have pointed out the charity giving may continue through another route.
    I must say that I am not clear about the direction you are taking with this series, I thought it was how to reverse the decline, but it seems more what will be the add on effects of the decline.
    There is an argument that disused golf courses are more ecological.

    • RG

      Jun 26, 2014 at 4:25 pm

      Individuals become elderly and eventually expire. It is the elderly and middle aged adults who make the vast majority of charitable contribution. If you don’t add to the pool by bringing in young amateurs, eventually it will diminish.
      Mr. Adams argument and logic are sound, the only weakness here is your feeble retort.

  14. paul

    Jun 26, 2014 at 2:30 pm

    I would still spend lots of money on golf and give money to charity with or without the PGA. I may skip an annual charity tournament I attend and just donate the money to the same charity directly this year.

    • Barney Adams

      Jun 26, 2014 at 2:36 pm

      As I re read what I wrote it appears that I’m giving credit to the Tours. Bad job, me. Their office supplied data which I confirmed elsewhere but the vast majority of charity giving comes from local events

      • Hunterdog

        Jun 27, 2014 at 10:59 pm

        Mr. Adams – I will agree that recreational golf is a terrific platform for charitable fundraising. While I complain about the 6th Captain & Crew of the year, I’m there every year with check book out; sure beats the wine and cheese circuit! Where I live, during these events, I see a lot of younger players. Often their games are built on trying to hit that damn little ball as hard they can; but I often see a few start to learn how to “play” the game. Maybe the Tour is not in the golfing future but some single handicaps have come about. And we all know once hooked…..

  15. EF

    Jun 26, 2014 at 2:13 pm

    Barney,

    Nice job keeping it going, and I’m curious to see where you head next. A couple thoughts:

    1) I’m not sure that there is a way to fix “public interest” in a game. And I sincerely wonder whether the modern suggestions – Tee It Forward, 15″ holes, playing by something other than THE rules as a matter of course – helps, or actually undermines this interest. Would Dr. J have cared so much about that shot if he knew he’d just get to pick up and move to a more convenient location if he failed? Remember when they tried to make Bushwood into an amusement park in Caddyshack II? Didn’t work out so hot for them. I assume you’ll get to that in the next 3 parts.

    2) Golf is not responsible for $3.9B in charitable contributions. Rather it is just a vehicle through which $3.9B in charitable contributions get made. If we look at it in the manner you suggest, the thing on the planet most single-handedly responsible for all charity would be ALCOHOL. It’s served at every charitable event, and it actually has a physiological effect on people’s inhibitions, thereby increasing the likelihood/amount of giving substantially. But I don’t think you’d ever see an article about how we need to bolster alcohol sales in any dips in the market because of its charitable effects.

    Thanks.

    • Barney Adams

      Jun 26, 2014 at 2:33 pm

      Dr J had a bunch of people watching and was way out of his comfort zone ( I would have been and at the time was a much lower handicap) I just admired his thinking.
      Alcohol. That’s a bit like saying the NFL is so successful because more is bet on games than all other sports. It is what it is. I take pride in what golf does at the lowest community level. Not the Tours the local fundraisers

      • Bluefan75

        Jun 30, 2014 at 11:43 am

        Mr. Adams, you bring an intersting perspective, and I am enjoying your pieces. But I must say that in regards to your comment about the NFL and gambling, that is exactly why the NFL is so successful. The number of people who claim to be football fans but couldn’t describe a slant pattern to save their lives, nor can you get them to watch a college game(harder to bet and find useful information), is staggering.

        I agree with the earlier post about charities finding another way to raise money if golf wasn’t an option. But I do like your point about why a golf course being abandoned is much, much worse than a tennis court being abandoned. That certainly makes a lot of sense.

  16. HBL

    Jun 26, 2014 at 2:05 pm

    Mr. Adams – It appears to me that you, like many in the “industry”, equate the health of the game to the health of professional golf. I would agree that televised golf is probably a driver, of an extent, of golf (a game played by amateurs of varying handicaps, however, I think that golf would survive without such a huge push of the PGAT. I think if you looked at the $3.9 B you would see that the vast majority is raised by the local tournament committees; it is not clear but for a Tour event would that the money or some portion, would not be raised in some other manner.

    • Barney Adams

      Jun 26, 2014 at 2:23 pm

      I must have written poorly my emphasis is that most of the funding comes from amateur golf. As for equating with professional golf; stay tuned !

  17. ca1879

    Jun 26, 2014 at 1:53 pm

    Even if you accept that $3.9B number charitable giving number, and I’m pretty sure it represents the most optimistic estimate possible, it still represents about one percent of the charitable giving annually in the US. Hardly a critical source of funds. And since it’s only the incremental gain or loss to charity that would come with growth or decline in golf that’s at issue, the actual effect, unless there is a total collapse of the game, would be negligible.

    It’s a sport and a pastime Barney, not a social crusade. It will grow or shrink due to reasons having to do with the game and it’s marketing, not it’s fringe effects.

    • Barney Adams

      Jun 26, 2014 at 2:27 pm

      Not positioning as a social crusade. However golf reaches things like the band raising money to go to state, local needs which fly well under the national figure you mention. I’d say over 90% of the requests we got were for needs that used golf because there was no other vehicle. Crusade , no Pride yes.

      • ca1879

        Jun 27, 2014 at 9:57 am

        No one is arguing that it’s not admirable or useful, just the actual effect of growth on the giving, which is a marginal effect. Charitable giving is something we should do because it’s the right thing to do, and I’ll put in my hours next year at the LPGA event we host to help maximize the dollars we generate, but not because it will grow the game. People do not take up a difficult and expensive sport in order to have donation opportunities. Again, we need to focus on the core problems, not the fringe effects.

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19th Hole

Vincenzi’s 2024 Wells Fargo Championship betting preview: Tommy Fleetwood ready to finally land maiden PGA Tour title

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The PGA Tour season ramps back up this week for another “signature event,” as golf fans look forward to the year’s second major championship next week.

After two weaker-field events in the Zurich Classic and the CJ Cup Byron Nelson, most of the best players in the world will head to historic Quail Hollow for one of the best non-major tournaments of the year. 

Last season, Wyndham Clark won the event by four shots.

Quail Hollow is a par-71 measuring 7,521 yards that features Bermudagrass greens. The tree-lined, parkland style course can play quite difficult and features one of the most difficult three-hole stretches in golf known as “The Green Mile,” which makes up holes 16-18: two mammoth par 4s and a 221-yard par 3. All three holes have an average score over par, and water is in play in each of the last five holes on the course.

The field is excellent this week with 68 golfers teeing it up without a cut. All of the golfers who’ve qualified are set to tee it up, with the exception of Scottie Scheffler, who is expecting the birth of his first child. 

Past Winners at Quail Hollow

  • 2023: Wyndham Clark (-19)
  • 2022: Max Homa (-8)
  • 2021: Rory McIlroy (-10)
  • 2019: Max Homa (-15)
  • 2018: Jason Day (-12)
  • 2017: Justin Thomas (-8) (PGA Championship)
  • 2016: James Hahn (-9)
  • 2015: Rory McIlroy (-21)

Key Stats For Quail Hollow

Strokes Gained: Approach

Strokes gained: Approach will be extremely important this week as second shots at Quail Hollow can be very difficult. 

Total SG: Approach Over Past 24 Rounds

  1. Akshay Bhatia (+1.16)
  2. Tom Hoge (+1.12)
  3. Corey Conners (+1.01)
  4. Shane Lowry (+0.93)
  5. Austin Eckroat (+0.82)

Strokes Gained: Off the Tee

Quail Hollow is a long course on which it is important to play from the fairway. Both distance and accuracy are important, as shorter tee shots will result in approach shots from 200 or more yards. With most of the holes heavily tree lined, errant drives will create some real trouble for the players.

Strokes Gained: Off the Tee Past 24 Rounds:

  1. Ludvig Aberg (+0.73)
  2. Rory McIlroy (+0.69)
  3. Xander Schauffele (+0.62)
  4. Viktor Hovland (+0.58)
  5. Chris Kirk (+0.52)

Proximity: 175-200

The 175-200 range is key at Quail Hollow. Players who can hit their long irons well will rise to the top of the leaderboard. 

Proximity: 175-200+ over past 24 rounds:

  1. Cameron Young (28’2″)
  2. Akshay Bhatia (29’6″)
  3. Ludvig Aberg (+30’6″)
  4. Sam Burns (+30’6″)
  5. Collin Morikawa (+30’9″)

SG: Total on Tom Fazio Designs

Players who thrive on Tom Fazio designs get a bump for me at Quail Hollow this week. 

SG: Total on Tom Fazio Designs over past 36 rounds:

  1. Patrick Cantlay (+2.10)
  2. Rory McIlroy (+1.95)
  3. Tommy Fleetwood (+1.68)
  4. Austin Eckroat (+1.60)
  5. Will Zalatoris (+1.57)

Strokes Gained: Putting (Bermudagrass)

Strokes Gained: Putting has historically graded out as the most important statistic at Quail Hollow. While it isn’t always predictable, I do want to have it in the model to bump up golfers who prefer to putt on Bermudagrass.

Strokes Gained: Putting (Bermudagrass) Over Past 24 Rounds:

  1. Taylor Moore (+0.82)
  2. Nick Dunlap (+.76)
  3. Wyndham Clark (+.69)
  4. Emiliano Grillo (+.64)
  5. Cam Davis (+.61)

Course History

This stat will incorporate players that have played well in the past at Quail Hollow. 

Course History over past 36 rounds (per round):

  1. Rory McIlroy (+2.50)
  2. Justin Thomas (+1.96)
  3. Jason Day (+1.92)
  4. Rickie Fowler (+1.83)
  5. Viktor Hovland (+1.78)

Wells Fargo Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: Off the Tee (23%), SG: Total on Fazio designs (12%), Proximity: 175-200 (12%), SG: Putting Bermuda grass (12%), and Course History (14%).

  1. Wyndham Clark
  2. Rory McIlroy
  3. Xander Schauffele
  4. Shane Lowry
  5. Hideki Matsuyama
  6. Viktor Hovland 
  7. Cameron Young
  8. Austin Eckroat 
  9. Byeong Hun An
  10. Justin Thomas

2024 Wells Fargo Championship Picks

Tommy Fleetwood +2500 (DraftKings)

I know many out there have Tommy fatigue when it comes to betting, which is completely understandable given his lack of ability to win on the PGA Tour thus far in his career. However, history has shown us that players with Fleetwood’s talent eventually break though, and I believe for Tommy, it’s just a matter of time.

Fleetwood has been excellent on Tom Fazio designs. Over his past 36 rounds, he ranks 3rd in the field in Strokes Gained: Total on Fazio tracks. He’s also been incredibly reliable off the tee this season. He’s gained strokes in the category in eight of his past nine starts, including at The Masters, the PLAYERS and the three “signature events” of the season. Tommy is a golfer built for tougher courses and can grind it out in difficult conditions.

Last year, Fleetwood was the first-round leader at this event, firing a Thursday 65. He finished the event in a tie for 5th place.

For those worried about Fleetwood’s disappointing start his last time out at Harbour Town, he’s bounced back nicely after plenty of poor outings this season. His T7 at the Valero Texas Open was after a MC and T35 in his prior two starts and his win at the Dubai Invitational came after a T47 at the Sentry.

I expect Tommy to bounce back this week and contend at Quail Hollow.

Justin Thomas +3000 (DraftKings)

It’s been a rough couple of years for Justin Thomas, but I don’t believe things are quite as bad as they seem for JT. He got caught in the bad side of the draw at Augusta for last month’s Masters and has gained strokes on approach in seven of his nine starts in 2024. 

Thomas may have found something in his most recent start at the RBC Heritage. He finished T5 at a course that he isn’t the best fit for on paper. He also finally got the putter working and ranked 15th in Strokes Gained: Putting for the week.

The two-time PGA champion captured the first of his two major championships at Quail Hollow back in 2017, and some good vibes from the course may be enough to get JT out of his slump.

Thomas hasn’t won an event in just about two years. However, I still believe that will change soon as he’s been one of the most prolific winners throughout his PGA Tour career. Since 2015, he has 15 PGA Tour wins.

Course history is pretty sticky at Quail Hollow, with players who like the course playing well there on a regular basis. In addition to JT’s PGA Championship win in 2017, he went 4-1 at the 2022 Presidents Cup and finished T14 at the event last year despite being in poor form. Thomas can return as one of the top players on the PGA Tour with a win at a “signature event” this week. 

Cameron Young +3500 (DraftKings)

For many golf bettors, it’s been frustrating backing Cam Young this season. His talent is undeniable, and one of the best and most consistent performers on the PGA Tour. He just hasn’t broken through with a victory yet. Quail Hollow has been a great place for elite players to get their first victory. Rory McIlroy, Anthony Kim, Rickie Fowler and Wyndham Clark all notched their first PGA Tour win at Quail.

Throughout Cam Young’s career, he has thrived at tougher courses with strong fields. This season, he finished T16 at Riviera and T9 at Augusta National, demonstrating his preference of a tough test. His ability to hit the ball long and straight off the tee make him an ideal fit for Quail Hollow, despite playing pretty poorly his first time out in 2023 (T59). Young should be comfortable playing in the region as he played his college golf at Wake Forest, which is about an hour’s drive from Quail Hollow.

The 26-year-old has played well at Tom Fazio designs in the past and ranks 8th in the field in Strokes Gained: Total on those courses in his last 36 rounds. Perhaps most importantly, this season, Young is the best player on the PGA Tour in terms of proximity from 175-200 in the fairway, which is where a plurality and many crucial shots will come from this week.

Young is an elite talent and Quail Hollow has been kind to players of his ilk who’ve yet to win on Tour.

Byeong Hun An +5000 (FanDuel)

Byeong Hun An missed some opportunities last weekend at the CJ Cup Byron Nelson. He finished T4 and played some outstanding golf, but a couple of missed short putts prevented him from getting to the winning score of -23. Despite not getting the win, it’s hard to view An’s performance as anything other than an overwhelming success. It was An’s fourth top-ten finish of the season.

Last week, An gained 6.5 strokes ball striking, which was 7th in the field. He also ranked 12th for Strokes Gained: Approach and 13th for Strokes Gained: Off the Tee. The South Korean has been hitting the ball so well from tee to green all season long and he now heads to a golf course that should reward his precision.

An’s driver and long irons are absolute weapons. At Quail Hollow, players will see plenty of approach shots from the 175-200 range as well as some from 200+. In his past 24 rounds, Ben ranks 3rd in the field in proximity from 175-200 and 12th in proximity from 200+. Playing in an event that will not end up being a “birdie” fest should help An, who can separate from the field with his strong tee to green play. The putter may not always cooperate but getting to -15 is much easier than getting to -23 for elite ball strikers who tend to struggle on the greens.

Winning a “signature event” feels like a tall task for An this week with so many elite players in the field. However, he’s finished T16 at the Genesis Invitational, T16 at The Masters and T8 at the Arnold Palmer Invitational. The 32-year-old’s game has improved drastically this season and I believe he’s ready to get the biggest win of his career.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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