Equipment
Cobra Design Lab offers totally custom Bio Cell+ drivers
One of the most impressive performers in our 2014 Gear Trials: Best Drivers club test was Cobra’s Bio Cell+ driver, even though it didn’t crack the top-5 in our “Distance-First,” “Forgiveness-First” and Balanced Performance” categories.
How do we explain that? The No. 1 reason for the snubbing of the Bio Cell+ was the solid performance of the Bio Cell driver, which offers more forgiveness than the Bio Cell+ thanks to its 20cc-larger head size, as well as a very similar launch and spin.
For some players who struggle to keep their spin down, however, the Bio Cell+ driver will be a better choice. Its smaller head and Venollum alloy crown insert lower the driver’s center of gravity, which can knock off about 300-to-500 rpm of spin depending on a golfer’s swing characteristics and contact point. That can lead to quite a few more yards if the driver is properly fit.
Above: A stock Bio Cell+ driver in orange.
Although looks don’t play a factor in our Gear Trials testing process, several members of our panel of custom fitters expressed concern over the look of the Bio Cell+’s dual-colored crown. That’s why Cobra’s new Design Lab makes so much sense. It allows the minority of players who need the Bio Cell+’s low-spin performance — they ones who are usually the pickiest about the looks and shafts in their driver, by the way — to customize the head, shaft and grip of the driver to their preference.
Choosing a blue Venollum insert resulted in Cobra adding blue paint fill to the sole of the driver.
Pricing starts as low as $449, which allows golfers to choose two different head colors (white and black), as well as eight different Venollum insert colors. Those insert colors can be customized to have different patterns as well, such as “Matte,” “Bio Cell,” “Matte DigiCamo” and “Marble.”
Cobra also offers 39 different grips options and 58 different shaft options, some of which have an upcharge. There’s even a special requests section, where golfers can specify how much the want the shaft tipped and how golfers would like Cobra to align the driver’s shaft and grip logos (logo up, logo down, and if golfers want those alignments to correspond to a specific MyFly8 loft and lie angle setting).
Cobra sent me a custom Bio Cell+ to show off just how detailed the Design Lab is. I opted for a Bio Cell+ with a black crown and a blue marble Venollum insert. The shaft is a Mitsubishi Rayon Kai’li 70X ($150 upcharge) tipped 1 inch at 45.5 inches, which is 0.25 inches longer than Cobra’s stock loft. The shaft and Golf Pride Z-Cord grip ($5 upcharge) are alignmed to be logo down in the driver’s 9.5-degree setting.
To experience the Cobra Design Lab for yourself, click here.
Click here to see what GolfWRX Members are saying about Cobra’s Design Lab in our forum.
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Whats in the Bag
Xander Schauffele WITB 2024 (May)
- Xander Schauffele what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
More Xander Schauffele WITBs
- Xander Schauffele WITB 2023 (August)
- Xander Schauffele WITB 2022 (July)
- Xander Schauffele’s winning WITB: 2022 Scottish Open
- Xander Schauffele’s winning WITB: 2022 Travelers Championship
- Patrick Cantlay, Xander Schauffele’s winning WITBs: 2022 Zurich Classic
- Xander Schauffele WITB 2022 (January)
- Xander Schauffele WITB 2021 (October)
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- Xander Schauffele WITB 2021 Masters
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- Xander Schauffele WITB: 2020 Tour Championship
- Xander Schauffele’s winning WITB: 2020 Olympics
- Xander Schauffele WITB 2020
- Xander Schauffele WITB: 2020 Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: 2018 WGC-HSBC Champions
- Xander Schauffele WITB 2018
- Xander Schauffele’s winning WITB: 2017 Tour Championship
- Xander Schauffele WITB 2017
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Whats in the Bag
Cam Smith WITB 2024 (May)
- Cam Smith what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X
7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5
Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series
Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)
Putter: Scotty Cameron 009M
Grips: Golf Pride Tour Velvet Tack
Ball: Titleist Pro V1x
Check out more in-hand photos of Cam Smith’s gear here.
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Whats in the Bag
Patrick Reed WITB 2024 (May)
- Patrick Reed what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X
Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX
Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot RX Pt Customs No. 2
Ball: Titleist Pro V1
Grips: Golf Pride MCC
More photos of Patrick Reed’s WITB in the forums.
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RAT
May 19, 2014 at 5:38 pm
This is a turn to the right direction , but we want a gut bust,n bad hombre of a driver that not only does it look the part it is the part distance and roll out.But 500 bucks ain’t going to cut it.This needs to be a Henry Ford priced monster.. Lead the rest don’t follow..
Mat
May 19, 2014 at 1:32 pm
As for everyone offering it, I’d really like to see stickers for IRONS. Little cutouts that sit in there and change the whole look. There have been a few sticker companies for drivers, and they haven’t seemed to catch on. I think OEMs might have better luck because who wants to screw with a driver… but wedges get stamped and no one cares. I think those stamps look very cheap, and would love to see more finished, higher quality ways to individualize.
paul
May 20, 2014 at 9:11 am
I can’t tell if this is sarcastic… Stickers? Really?
Mat
May 19, 2014 at 1:29 pm
No way to change total club head mass without tape… no thanks.
Curt
May 19, 2014 at 1:18 pm
All the manufacturers need to offer this……..