Equipment
K.J. Choi signs endorsement deal with Srixon
K.J. Choi has signed a multi-year deal with Srixon to become the newest member of the company’s professional tour staff. As part of the sponsorship deal, Choi will play a Srixon ball, wear a Srixon glove and carry a Srixon staff bag.
“I am very excited to be part of the Srixon team,” said Choi. “The Srixon ball is a top quality ball and I feel very comfortable playing it.”
It’s not surprising that Choi’s deal does not include a club contract, as the eight-time PGA Tour winner is known to be one of the most frequent equipment tinkerers on the PGA Tour. Most pros are understandably picky about what clubs they play, but Choi takes it to another level.
The most famous example of the 43-year-old’s affinity for tinkering came in May at The Memorial Tournament. Tournament host Jack Nicklaus does not allow equipment trailers onsite at the tournament, so Choi, who wanted to try a new set of irons that week, drove to a Dublin, Ohio, Golf Galaxy where he purchased a set of Mizuno MP-64 irons off the rack, which he used to finish tied for 21st (click here to read the full story).
Since the expiration of his contract with Nike in 2009, Choi has used clubs from nearly every major manufacturer, including TaylorMade, Ping, Callaway and Titleist, as well as equipment from smaller companies such as Miura.
Choi’s interests are broader than golf equipment, however. He is known as one of the most charitable golfers on the PGA Tour, and in 2007 founded the K.J. Choi Foundation. Its mission is to foster the development of junior golfers, while placing an emphasis on education. In 2013, Choi won the 2013 Charlie Bartlett Award, which is awarded by the Golf Writer’s Association of America to a professional golfer for his unselfish contributions for the betterment of society.
“Having Mr. Choi as a member of our Srixon staff gives us a great sense of pride,”said Todd Harman, President of ClevelandGolf/Srixon U.S.A. “Mr. Choi’s contributions to the game of golf have been significant throughout his career, but his deep commitment to numerous charitable causes have made him the type of brand ambassador that any organization would be honored to have as a member of their team.”
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Whats in the Bag
Adam Scott WITB 2024 (May)
- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Whats in the Bag
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Equipment
Why Ben Griffin is making the surprising switch to a Maxfli golf ball
Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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R
Jan 10, 2014 at 12:50 pm
The best balls in the world, period. That is why.
But why didn’t he sign on with Volvik?